Mato blog
Insights on AI podcasting
Explore the future of content creation. From live AI interviews to enterprise podcast strategies, discover how leading organizations are transforming media with AI-native solutions.
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Fresh off the desk
Written by the team building the platform. No ghostwriters, no synthetic points of view.
What does a business podcast cost in 2026?
Calculate business podcast cost by separating recurring labor, outside production spend, platform charges, one-time setup, and paid distribution.
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Everything we have published on strategy, production and proving the business case. 3 posts in this topic.
How to calculate the ROI of a business podcast
A practical model for calculating business podcast ROI using production cost, saved team time, audience growth, guest relationships, and influenced pipeline.
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10,000 Listeners in 30 Days. Here's What That Actually Means.
mato crossed 10,000 listeners in its first month of operations, proving that AI-hosted interviews can unlock podcast formats that traditional production economics kept off the table.
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key topics
Four threads run through everything we publish. Pick one and the list above narrows to it.
AI podcast hosts
Deep dives into voice AI, synthetic speech, and building compelling digital presenters.
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Live interviews
How brands use live AI conversations to engage audiences and capture authentic insights.
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Enterprise
Scaling podcast programs across organizations — compliance, multi-brand, and internal comms.
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ROI & metrics
Proving the business case for AI-native media with real benchmarks and case studies.
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