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What does your podcast actually cost to operate?

Count the internal hours, loaded team cost, external production spend, and recurring software you already carry. The result is your current operating model — not a benchmark and not a sales estimate.

Cost the workflowSee every free tool

Your current workflow

Put your own production numbers on the table.

Nothing here assumes what a podcast “should” cost. Enter the labor, vendor, and software costs your team actually carries.

Use your intended publishing cadence.episodes
Include prep, guest coordination, recording, review, and publishing work.hours
Use salary-loaded cost or the internal rate your team uses.$/ hour
Agency, freelance editing, studio, design, or other per-episode spend.$/ episode
Recording, hosting, transcription, clip tools, or other recurring production software.$/ month

Analytics receives only coarse cost/time buckets, not your exact inputs.

Current-cost model

Your operating cost will appear here.

Fill in your actual workflow costs, then calculate. Zero is a valid input when your team does not carry that cost.

Annual operating cost

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Cost per episode

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Internal production time per year

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What to include

Count the work people usually forget

01Internal laborGuest research, prep, scheduling, recording support, review, publishing, promotion, and stakeholder coordination.
02External productionAgency retainers, freelance editors, studio fees, artwork, audio engineering, or per-episode production charges.
03SoftwareRecording, hosting, transcription, clipping, review, project management, and other recurring tools.
04Time capacityThe hours your team spends operating the show are capacity even when they never appear on a vendor invoice.

Next decision

Cost is useful when it changes the operating plan

Once you know the current cost, map three real conversations and see whether the editorial value is worth operating the workflow at all.

Build the 3-episode pilot