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Build the first three episodes before you build the show

Pick the people you can actually reach, the job your show needs to do, and a cadence you can sustain. Get a concrete three-episode interview pilot you can hand to your team today.

Build my pilotScore the operating model first

Your inputs

Three choices. One pilot

No company name, email address, or private brief required. Pick the voices you can access, what the show needs to do, and a cadence you can actually sustain.

01Who can you put in the chair?
02What should the show do?
03What cadence is realistic?

Your 3-episode pilot

A show with a job to do

Turn the questions buyers already ask into useful conversations that make the next sales call easier.

Pilot window

6 weeks

Invitation target

Invite 4–5 people to fill 3 interview slots.

Format

A buyer-education interview series that answers high-friction questions without turning the show into a pitch.

1

Before you make the shortlist

A partner who sees the problem from a different part of the workflow

Expose the criteria a thoughtful buyer should use before comparing vendors or approaches.

Open with

“What should a buyer figure out before they even make a shortlist?”

Follow up

“Which criterion is usually missing from the spreadsheet?”

Listener gets

A better way to evaluate the problem before evaluating solutions.

2

The cost of doing nothing

An ecosystem operator who has seen multiple approaches succeed and fail

Quantify the operational or strategic consequences of leaving the problem alone.

Open with

“What actually happens when a team leaves this problem untouched for another year?”

Follow up

“Where does that cost first show up in the business?”

Listener gets

A concrete picture of the status quo, without manufacturing urgency.

3

The questions a good buyer asks

A partner with visibility into what customers are changing next

Turn a credible practitioner into the buyer’s advocate and surface the hard questions.

Open with

“What is the first uncomfortable question a serious buyer should ask?”

Follow up

“What answer would make you walk away?”

Listener gets

A practical checklist that can travel into an active buying process.

How to run the pilot

  1. 01Keep each interview to one clear premise instead of a list of talking points.
  2. 02Book 30 minutes; plan for the useful part of the conversation to be shorter.
  3. 03Review the transcript and final cut before publishing anything.
  4. 04Run all three episodes inside 6 weeks, then judge the format on guest quality, repeatability, and whether the conversations create material your team actually wants to reuse.

Run it with Mato

Business is $3,500/month + $50 per published episode

Business is the clean starting point when this pilot uses live AI interviews with real guests and social content. Mato handles the interview and production workflow; your team keeps editorial approval.

Launch is $1,200/month + $50 per published episode for generated episodes without live interviews or social content.

Run this pilot on Business

Why start here

A pilot is a better question than “should we start a podcast?”

01Use voices you already haveStart with customers, executives, experts, or partners you can realistically invite. The guest pipeline is the show’s real raw material.
02Give the show one jobAuthority, pipeline, customer proof, and category education lead to different interview questions. Pick one before you pick a name.
03Judge three real conversationsA three-episode pilot gives you enough evidence to assess the guest supply, the editorial premise, and whether your team wants to keep publishing.