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Pick the people you can actually reach, the job your show needs to do, and a cadence you can sustain. Get a concrete three-episode interview pilot you can hand to your team today.
Your inputs
No company name, email address, or private brief required. Pick the voices you can access, what the show needs to do, and a cadence you can actually sustain.
Your 3-episode pilot
Make your best thinking useful before a buyer ever asks for a meeting.
Your sharpest internal subject-matter expert
Start with one consequential decision in your category that is routinely oversimplified.
Open with
“What is the decision smart people in this category still get wrong?”
Follow up
“What changed your mind about it?”
Listener gets
A practical decision rule the listener can use immediately.
An executive who has made the trade-off personally
Use a real operating example where the obvious answer was not the right one.
Open with
“What looked obvious at first, but became more complicated in practice?”
Follow up
“What did you have to give up to make the better choice?”
Listener gets
A memorable trade-off that demonstrates judgment rather than generic expertise.
A leader with a clear view of where the category is heading
Ask for a specific six-to-twelve-month view, then probe what would invalidate it.
Open with
“What do you think changes most in this category over the next year?”
Follow up
“What would have to happen for you to change that view?”
Listener gets
A falsifiable forecast with the assumptions made explicit.
How to run the pilot
Why start here