Customer voices
Turn proof into a show
Interview customers, partners, or users live. Keep approval and claims review with the account team, then reuse the source conversation across audio, clips, transcripts, and written assets.
Mato for agencies
Keep the strategy. Lose the production bottleneck
Your team should own the client, the editorial judgment, and the relationship. Mato can run the live expert interview and production workflow around that work so a recurring show does not require another host, editor, and producer for every account.
Score the pilot firstYour agency keeps
- The client relationship
- Positioning and editorial judgment
- Guest choice
- Factual review and final approval
- What gets published
Mato runs
- The live expert interview
- Research and live follow-ups
- Production around the conversation
- Audio, clips, transcripts, and written assets
A cleaner operating model
Add a recurring media lane without becoming a podcast factory
The agency advantage is context and judgment. Keep those. Remove the repetitive production work that makes a three-episode idea hard to turn into a twelve-episode service.
Executive expertise
Give leaders a repeatable format
Use a real executive or subject-matter expert as the source of truth while Mato handles research, live follow-ups, and production around the conversation.
Agency scale
Standardize the work, not the voice
Create a repeatable operating layer across clients without forcing every account into the same editorial format. Start high-touch; scale only what survives the pilot.
The contained test
One client. Three episodes. A scorecard
Do not sell a giant new service line first. Pick one account with credible voices and a manageable approval path, then measure the workflow before packaging it across the agency.
- 01
Pick the right account
Choose a client that already has customers, executives, partners, or experts worth hearing from and a clear owner for final approval.
- 02
Run three real interviews
Mato handles the live host and production layer. The agency controls positioning, guest choice, factual review, and what gets published.
- 03
Measure the operating gain
Compare review rounds, agency hours, time from brief to approved episode, reusable assets, and whether the client wants the format to continue.
The builder drafts the three episodes: the voices, the goal, the cadence, and the operating plan around them.
Draft the pilotWhere it lands
The best agency pilots already have the raw material
Mato is strongest when an agency already has access to credible people but recurring interview production is too expensive or operationally annoying to scale.
- B2B content and demand-generation agencies
- PR and communications firms with executive access
- Customer-marketing and advocacy teams
- Agencies operating webinars, events, or expert programs
- Teams that need clear client-level editorial approval
- Partners that want a repeatable offer without adding a production department
Pairs with
Take the next step with a client
01Pilot scorecardScore the account before you pitch itEight conditions a three-episode pilot needs. Free, ungated, and answerable in a meeting.02Pilot builderDraft the three episodes on the callPick the voices, the goal, and the cadence; leave with a plan the client can approve.03For networksWhen one account becomes a rosterWhat the operating layer looks like once a repeatable offer is running across many shows.
Prove the format before
you productize the service
Build the contained client pilot first. If the quality, workflow, and economics work, then decide whether the right model is referral, operating partner, white-label, or Network.