The Beauty Biz™ Show

Welcome back to the Beauty Biz Show! In this episode, esthetician Jenna Conklin joins Lori for an honest conversation about building businesses, building wealth, and building a life you love as an esthetician. Tune in to hear why saying yes even when you're scared is the fastest path to growth, and what every esthetician playing small needs to know about betting on themselves. " When you want it bad enough, you will find a way. And when you don't, you find an excuse." - Jenna Conklin Learn more about The Beauty Biz Show at https://loricrete.com/246-jenna-conklin

Welcome back to the Beauty Biz Show! In this episode, Sorella Apothecary ambassador and Denver-based esthetician Ida Chorney joins Lori for a fresh-from-the-floor recap of the Vegas Be+Well show. Tune in to hear why regenerative skincare ingredients like exosomes and peptides are taking over the industry, what the energy on the show floor is telling us about where estheticians are headed, and why building a sustainable business matters just as much as mastering the latest treatment. " it's really easy to compare your chapter one to somebody else's chapter 10 and think, "I'm not where I'm supposed to be." - Ida Chorney Learn more about The Beauty Biz Show at https://loricrete.com/245-ida-chorney

Welcome back to the Beauty Biz Show! In this episode, Lori gets real about why more information isn't the answer to esthetician success — and what actually is. Tune in to hear what Lori witnessed at her Bozeman retreat that changed how she thinks about esthetician growth, why your creativity and intuition will always outperform AI-generated content, and how simplifying your client experience could be the most profitable move you make this year. " You already know what you need to know. Now you need to put it out into the world." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/244-pause-that-pays/

Welcome back to the Beauty Biz Show! In this episode, Lashify founder and CEO Sahara Lotti joins Lori to talk about inventing the world's first DIY lash extension system and what it really takes to protect a one-of-a-kind innovation. Tune in to hear how Sahara built an entirely new lash-making process from scratch, why protecting your innovation matters, and what estheticians need to know about bringing Lashify into their treatment rooms. " Do everything yourself. Learn every aspect of your business yourself… Do not let other people know more about your business than you do, because you will set yourself up for failure." - Sahara Lotti Learn more about The Beauty Biz Show at https://loricrete.com/sahara-lotti-lashify

Welcome back to the Beauty Biz Show! In this episode, Adipeau founder Ivan Galanin joins Lori to talk about the science of skin regeneration and the future of skincare. Tune in to hear how AI is changing the beauty industry, why facial volume matters more than you think, and what estheticians need to know about supporting healthy, resilient skin as clients age. " I don't think many people understand that the rules of the game have already been changed." - Ivan Galanin Learn more about The Beauty Biz Show at https://loricrete.com/ivan-galanin-adipeau

Welcome back to the Beauty Biz Show! In this episode, glō Luxury Oils founder Megan Ulrichs joins Lauren to talk all things holistic beauty. Tune in to learn how glō Luxury Oils came to be, and hear Megan's advice for creating a heart-centered beauty business. " You have the answers, and to trust yourself, and to step into your inner knowing… that is one of the most empowering, immediate, inner-radiant plays you can make." - Megan Ulrichs Learn more about The Beauty Biz Show at https://loricrete.com/megan-ulrichs

Welcome back to the Beauty Biz Show! In this heartfelt episode, Lori talks about what it's like when you lose yourself as an esthetician. Tune in to hear how you can reset, plus a big announcement about the Beauty Biz Club. " The best leaders don't always push harder." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/when-you-lose-yourself

Welcome back to the Beauty Biz Show! In this episode, Paume founder Amy Welsman joins Lori to discuss all things hand care and entrepreneurship. Tune in to learn how Paume came to be and how they are redefining hand care. " The journey of the entrepreneur… Your resiliency, your tolerance for chaos… it changes over the years. I feel like I could literally handle anything at this point." - Amy Welsman Learn more about The Beauty Biz Show at https://loricrete.com/239-paume

Welcome back to the Beauty Biz Show! In this episode, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from the best toner to navigating beauty business bombshells. " You might get bad news at 8:00 AM, but you still have to see five clients. You know, you have to still put on this hat and say, okay, this just happened to me, but I have to put it so far back in my brain to get through today." - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/238-beauty-biz-bombshells

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from online booking platforms to 3 am texts from clients. " Your clients really respect you because you have those boundaries in place, which is actually a beautiful thing." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/237-esthetician-life-unfiltered

Welcome back to the Beauty Biz Show! In this episode, plastic surgeon Dr. Emily Ridgway joins Lauren to discuss all things plastic surgery. Tune in to hear about the latest trends and treatments, the most common misconceptions, and the important role that estheticians can play in the plastic surgery process. " It's about having that choice and the power to do something, more than the actual procedure itself." - Dr. Emily Ridgway Learn more about The Beauty Biz Show at https://loricrete.com/236-dr-emily-ridgway

In this special episode, Lori Crete shares a heartfelt preview of The Beauty Biz Brief — the exclusive, members-only podcast inside her award-winning Beauty Biz Club. Originally created to support club members with calm, intentional growth, this episode is now being shared on the top-rated Beauty Biz Show as a glimpse into the supportive strategy and community waiting for you inside. You'll hear how a simple, sincere Valentine's promotion led to meaningful client connections and results, why regulating your nervous system is essential for sustainable business success, and what's coming next inside the newly organized Beauty Biz Club platform designed to make learning, growth, and support easier than ever. If you've been thinking about joining Lori inside her award-winning Beauty Biz Club, this is a beautiful time to step in, get organized, and grow with clarity, community, and intention. Learn more and join the club: BeautyBizClub.com

Welcome back to the Beauty Biz Show! In this episode, Steve Marchese, CEO and owner of LightStim, joins Lori to discuss all things LED light therapy. Tune in to learn the "dos" and "don'ts" of light therapy and hear how LightStim is revolutionizing the LED device industry. " I put an LED panel on a client and it's like putting a blanket on a parrot. They fall asleep for 20 minutes. It feels so good. And that in itself is anti-aging, right?" - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/235-lightstim

Welcome back to the Beauty Biz Show! In this special episode, Lori and Lauren reflect on their top takeaways from 2025. Tune in to hear what they've learned, how they've grown, and what they're bringing into 2026! "Creativity flows when you feel grounded." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/234-last-facial-2025

Welcome back to the Beauty Biz Show! In this episode, SIV Skincare co-founder and CEO Isabel Vitale joins Lori to discuss her entrepreneurial journey and revolutionary approach to skincare. Tune in to learn all about SIV, how it got started, and one very important area of skin health that often gets ignored: the skin microbiome. " What you have to remember is your skin is an organ. You know, even athletes have heart issues. Even athletes have lung issues. You can't control the heartbeat that you have. You can't control what your skin does. It is still, at the end of the day, an organ, and you have to treat it as such." - Isabel Vitale Learn more about The Beauty Biz Show at https://loricrete.com/isabel-vitale-siv-skincare/

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from social media cycles to why esthetician mentorship is so valuable. " It doesn't matter if you've been licensed for 10, 15, 20 years, 2 days, it's still nice to have somewhere that feels like home to come back to with people you trust, people you can rely on." - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/232-esthetician-life-unfiltered

Welcome back to the Beauty Biz Show! In this episode, Lori shares her top five esthetician holiday prep tips so you can navigate the season like a pro. Tune in to learn how a few simple (but powerful!) strategies can transform your holiday season. "Preparation creates freedom. The more you plan now, the more you will enjoy the abundance and the joy of the season later." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/esthetician-holiday-prep-2025

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from botox to positioning yourself as a professional in your Beauty Biz. " Position yourself like a professional and you have more opportunities, period." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/230-esthetician-life-unfiltered

Welcome back to the Beauty Biz Show! In this episode, Lori welcomes her significant other, Jay Nixon, to celebrate the one-year anniversary of Jay's new product: Buzzed Buddy. Listen in as Lori and Jay discuss all things small business, from navigating social media to what business growth actually looks like. "Sometimes you have to, like, understand that growth is growth, right? It's stages and phases, and you have to be okay with that. Sometimes it's just, like, acknowledging where you are is where you're supposed to be." - Jay Nixon Learn more about The Beauty Biz Show at https://loricrete.com/229-buzzed-buddy/

Welcome back to the Beauty Biz Show! In this episode, Lori shares the 4 moves she always returns to when her beauty biz is feeling off. Tune in for a behind-the-scenes look at what really works when you hit a plateau or feel the urge to expand in your beauty biz. " We can step into action with a mindset that's kind of Negative Nelly or scared or overwhelmed, or we can just decide, okay, I'm stepping into positivity and strategy." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/228-solocast-the-4-ms/