Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You book weddings. But booked how? At prices you actually love, with couples you actually like, or booked despite your marketing, not because of it? There are three things wedding pros tell Heidi all the time about why they haven't fixed their marketing. She's heard all three, more than once, for 14 years straight. Each one has a grain of truth in it. That's exactly why they work so well at keeping people stuck. This episode walks through all three, the fear underneath each one, and why the busiest, most "successful" wedding pros are usually the ones with the most to lose by not fixing this now. Get all the links from this episode: http://evolveyourweddingbusiness.com/372 Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/ Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

Want to know what's working to book more weddings with couples you love? Join us for the FREE Book More Weddings Summit! It's happening Aug 17th-21st and you'll learn from 34 wedding industry experts. Get your free ticket at https://bookmoreweddingssummit.com/ Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You don't have a visibility problem. That's the thing nobody wants to hear when their inquiries have slowed down. The instinct is to post more, chase more followers, show up in more places but more wedding marketing doesn't fix an unclear message. Here's what's actually happening. Couples are finding you. They're landing on your website, scrolling your Instagram, walking past your booth. And then they close the tab because they can't tell if you're the right fit. That's not a reach problem. That's a clarity problem. In this episode, you'll hear why the wedding pros with smaller followings are often the ones booked solid, and what one Wedding Business Collective member did to get so specific about her ideal client that couples started repeating her own marketing back to her. Get all the links from this episode: http://evolveyourweddingbusiness.com/371 Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/ Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Your inquiry calendar is full. You're posting, you're networking, you're answering every message the second it lands. And your bookings still don't match the effort. Somewhere along the way you probably decided that means you're the problem. You're not. There are five specific patterns behind why the wrong wedding clients find you (or why the right ones go quiet), and once you can name which one you're in, the fix gets a lot less confusing. This episode walks through all five, plus the one shift underneath all of them that most wedding pros never make. Get all the links from this episode: http://evolveyourweddingbusiness.com/370 Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/ Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You already know your messaging sounds like everyone else's. You already know which clients you'd clone in a heartbeat and which ones make your stomach drop when their name pops up in your inbox. You're not confused about what's wrong. You're stalled. This episode isn't another rundown of strategy or messaging tips. It's about the thing that happens after you already know what to do and still don't do it. Why "I'll fix my marketing after busy season" never actually turns into fixing your marketing, and why that's not a discipline problem. There's a reason later never comes, and it's not because you're lazy or you don't care. Once you hear it, you won't be able to unsee it in your own business. Get all the links from this episode: http://evolveyourweddingbusiness.com/369 Apply for Perfect Fit Clients: https://evolveyourweddingbusiness.com/fit Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You redid your website for the third time. You posted more, showed up more, hustled harder. And somehow you're still fielding the same price objections from the same wrong-fit people. Here's the wedding marketing mistake nobody talks about: you don't have a visibility problem. You have a foundation problem. And no amount of Instagram strategy, Pinterest boards, or SEO can fix messaging that isn't speaking to the right person in the first place. In this episode, I break down why more marketing actually makes a messaging problem worse, not better, and walk through a real story of a photographer who kept rewriting her pricing page when pricing was never the issue. Get all the links from this episode: http://evolveyourweddingbusiness.com/368 Apply for Perfect Fit Clients here: http://evolveyourweddingbusiness.com/fit Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You're booking weddings. You're making money. And you still wrap up almost every project thinking "I wish they were all like that one." Then the next inquiry rolls in. Someone wants the same thing but cheaper. Someone ghosts the second you send pricing. Someone books and spends the next six months making you question why you do this job at all. Here's the thing nobody tells you: that's not a lead problem. You don't need more wedding clients. You need the right ones, and that's a completely different fix. In this episode, Heidi breaks down why "post more, be more consistent, run more ads" makes a fit problem worse, not better, and what actually changes when your marketing starts speaking to the person instead of describing the service. Get all the links from this episode: http://evolveyourweddingbusiness.com/367 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You're posting. You're trying to be consistent. You know your couples are on Instagram and you know you're supposed to show up there. And yet somehow none of it is actually translating into leads or bookings. If that's you, you are not alone. And it's not your fault. Nobody taught you how to make Instagram actually work for your business. They just told you to post more. In this episode I'm joined by Elizabeth Marberry, Instagram marketing strategist and host of the Strut It podcast, who breaks down exactly what's missing between showing up on Instagram and actually getting couples to reach out. We get into why one piece of content can do three jobs at once, how DM automation works and why it's a game changer for busy wedding pros, why your Instagram Stories are where the warm leads are hiding, and why the leads and sales are happening in the DMs, not on your website contact form. Get all the links from this episode: http://evolveyourweddingbusiness.com/366 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working too hard for what you're getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury. I get why that sounds appealing. And I'm here to tell you it might be one of the most misleading things we say to each other. Going after luxury weddings isn't a promotion. It's building a completely different business from scratch. And if you do it for the wrong reasons, which a lot of people are, it's going to make your situation worse, not better. This episode is my honest take on the luxury market, who it's actually right for, who it isn't, what really changes when you move into it, and what to do instead if your current business isn't performing the way you want it to. Get all the links from this episode: http://evolveyourweddingbusiness.com/365 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. The marketing funnel was invented in 1904. Before cars. Before social media. Before couples woke up the morning after getting engaged and immediately opened 25 browser tabs while watching Netflix on a second screen. And somehow we're still teaching marketing like it's a straight line from A to B. It isn't. Not even close. My guest today is Becca Pountney, a brilliant marketing mind from the UK and someone I've been meaning to get on this podcast for way too long. She has a framework that perfectly captures how couples actually move through your marketing right now, and it's called the Marketing Theme Park. In this episode we break down her SCREAM framework. Each step is a piece of what it actually takes to book more weddings in 2026. By the end you'll never think about the marketing funnel the same way again. And by the end you'll never think about the marketing funnel the same way again. Get all the links from this episode: http://evolveyourweddingbusiness.com/364 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Four weeks ago we started talking about the booking problem most wedding pros have but can't quite name. We looked at the data. We dug into why bride isn't an identity and why the ideal client avatar exercise is just a guessing exercise with a fake name on it. Today is the payoff episode. Your best clients already hold everything you need to build marketing that actually works. The words they used when they were searching for someone like you. What made them certain you were the right choice. What they were actually worried about at 2am before they ever reached out. That's the foundation of a marketing strategy that doesn't require you to guess, hope, or post more into the void. This episode is about what happens when wedding pros stop guessing and start asking. And it's the episode I've been building toward for a month. Grab your copy of Clone Your Best Clients at https://evolveyourweddingbusiness.com/clone Get all the links from this episode: http://evolveyourweddingbusiness.com/363 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You've probably done the ideal client avatar exercise. You gave her a name. An age. An income bracket. Maybe you decided she loves brunch and golden hour photos and has a Pinterest board with 400 pins on it. And then nothing really changed in your business. That's not because having an ideal client doesn't work. It's because what most people call ideal client work isn't actually ideal client work. It's a guessing exercise dressed up as strategy. A paper doll with a Starbucks order. Here's the real problem. Bride isn't an identity. It's a role. A temporary role that millions of completely different human beings step into every single year. The couple who wants a black tie ballroom reception for 300 people and the couple who wants barefoot vows on the beach with their 12 closest friends are both brides. They have nothing in common. They want completely different things. And when your marketing is aimed at brides, it speaks to neither of them. This episode is about what to do instead. Get all the links from this episode: http://evolveyourweddingbusiness.com/362 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. I surveyed over 640 wedding pros and asked them two questions. 1. What's your biggest obstacle when it comes to booking more weddings? 2. And what do you think you need to do to fix it? The answers to the first question were all over the place. Not enough inquiries. Getting ghosted. Price shoppers. Leads that don't convert. Can't stand out from the competition. Real, specific, painful problems. But he answers to the second question were almost identical across the board. Post more. Run more ads. Be more visible. Show up more. Get on more platforms. More, more, more. Here's what stopped me in my tracks. Most of these wedding pros are already doing these things. They're already posting. They're already paying for advertising. They're already trying to be more visible and it's not working. So their solution to it not working is to do more of the same thing. When something isn't working, doing more of it isn't a strategy. It's a hope. And hope is not a marketing plan. Get all the links from this episode: http://evolveyourweddingbusiness.com/361 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There are three booking problems that keep wedding pros up at night. The first is ghosting. Someone finds your website, explores your work, fills out your inquiry form, and hits submit. You write back fast. You put real thought into it. And then nothing. Day one, nothing. Day two, nothing. Day three you send a follow-up. Still nothing. They just vanished like the conversation never happened. The second is price shoppers. Your minimum investment is right there on your website, clear as day. Someone inquires anyway, you do the call, you build the connection, and then they tell you they can't go above a number that's a thousand dollars less than what you already told them you start at. You smile, you wish them well, you hang up, and you groan like Tina Belcher staring at the ceiling. The third is the quiet inbox. Not zero for months quiet, just quieter than it should be given how hard you're working. And there's no clear feedback to point to, so you try everything. More posts. Another directory. A new Instagram bio. And the needle barely moves. Three different problems. Three different things to keep you up at night. But here's what most wedding pros don't realize: they're not three different problems. They're three symptoms of the exact same thing. Get all the links from this episode: http://evolveyourweddingbusiness.com/360 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Katie Sautter was last on this podcast after booking 29 weddings in her first year as a wedding planner. At the time, she was still working her engineering 9-to-5, logging about 100 hours a week between both jobs, and just starting to think about what it might look like to go all in. She went all in. In 2025, Katie quit her job, built a team of five, went from under $10K in revenue to six figures, and did all of it in a single year. She attributes a huge chunk of that growth to a framework called the Lazy Genius Way, and to one particular tool her team built from scratch: a 75-step wedding management system she calls the Due Date Dashboard. In this episode, Katie walks through exactly how she did it, what the Lazy Genius principles actually look like applied to a wedding planning business, how she survived 12 weddings in 8 weeks without anything falling through the cracks, and why she's now selling the Due Date Dashboard so other planners can use it too. Get all the links from this episode: http://evolveyourweddingbusiness.com/359 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There's an entire subculture of guys who teach other men how to attract women using scripted tactics. Memorized openers. Specific moves. Elaborate routines designed to manufacture a connection that isn't actually there. It almost never works (surprise, surprise) and when it does work short-term, it never leads to what they actually wanted. I look at how most wedding pros approach their wedding marketing and I see the exact same mistake. A series of scripted moves aimed at a crowd of strangers with no real understanding of who those people are, what they care about, or why they should choose you specifically. More posts. More platforms. More tactics. And couples who can feel it's not actually about them. This episode is about what actually works instead. Get all the links from this episode: http://evolveyourweddingbusiness.com/358 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Most wedding pros either ignore Pinterest completely or treat it like Instagram and wonder why nothing happens. Pretty pictures. No context. No clicks. No inquiries. Here's the thing nobody tells you: Pinterest isn't social media. It's a search engine. And couples are using it heavily during the research phase, way before they're ready to book anyone. By the time they reach out to you, they've already spent 7 to 12 hours consuming content related to your service. Pinterest is where a huge chunk of that happens. That means if you're not showing up there with content that actually answers what couples are searching for, you're invisible during the most important part of their decision-making process. In this episode, Pinterest strategist Dana Bahr breaks down her VEIL method and exactly how wedding pros can use Pinterest to get found, build trust, and generate leads without creating a mountain of new content from scratch. Get all the links from this episode: http://evolveyourweddingbusiness.com/357 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. When live wedding painter Heidi Neilson joined The Wedding Business Collective, she had never received a single inquiry from a stranger despite 2.5 years of trying. Six months later, she's gone from 0 to 12 inquiries a month , turning away work that isn't the right fit, and just booked her most ideal client yet (they bought her highest package on the spot and then asked if Heidi could create something even bigger!) She is the same person, in the same market, getting completely different results. And none of it came from doing more. It came from getting specific, building a real marketing plan, and finally having a system. She breaks down exactly how she did it in this episode. Get all the links from this episode: http://evolveyourweddingbusiness.com/356 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Most wedding business coaches will tell you who a program is for. They won't tell you what it isn't for. I'd rather do both because The Wedding Business Collective isn't for everyone, and I'd much rather be straight with you upfront than have you join and realize it's not what you were looking for. This episode is part four of a four-part series. We've talked about why doing all the right marketing things still isn't getting you bookings , what a real wedding booking system looks like versus random tactics, and why consistently booked wedding pros aren't working harder than you. Now I want to answer the question I get asked most: is The Wedding Business Collective actually right for my wedding business? Get all the links from this episode: http://evolveyourweddingbusiness.com/355 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. The wedding pros who are booking consistently aren't working harder than you. They're working less. I know that's not what you've been told, but after working with thousands of wedding professionals over the years, I can tell you it's true. What they're doing differently isn't more posts, more platforms, or more networking events. It's focus. They've figured out which two or three things actually bring in bookings for their specific business and they've dropped almost everything else. No guilt. No FOMO. Just a clear decision to stop doing the stuff that doesn't work. If you've been trying to book more weddings by doing more marketing and it's still not clicking, this episode is going to reframe the whole thing for you. Get all the links from this episode: http://evolveyourweddingbusiness.com/354 Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com / ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 🤔