Mato
ShowsHow it worksAI talentsFree toolsPricing
Book a demo
ShowsHow it worksAI talentsFree toolsPricingSign in
Mato
Mato

The first generation of AI talents. Live AI media for brands, networks and creators.

ElevenLabs GrantsAWS ActivateGoogle for StartupsNVIDIA Inception Program

Product

  • How it works
  • AI talents
  • Documentation
  • The studio
  • Pricing
  • Embed player
  • Mato MCP
  • Mato Voice
  • Voice Studio
  • Changelog

Company

  • About
  • Vision
  • Partners
  • Affiliates
  • Blog
  • CustomersComing soon
  • CareersComing soon
  • Press kit
  • Contact

Resources

  • Investor overview
  • Free podcast tools
  • Free podcast transcription
  • Podcast ROI calculator
  • API docsComing soon
  • SecurityComing soon
  • StatusComing soon

© 2026 Mato. All rights reserved.

English · Multiple languages available

PrivacyTerms

Live Interview

And why does that matter?

This is how a Mato agent talks. Take the other seat: answer a few and feel it follow the thread.

Try it yourself

Podcast charts

Informed: the podcast for LinkedIn® users

Published by John Espirian

  • Education
  • Business
  • Marketing
  • Self-improvement

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Listen on Apple Podcasts, opens in a new tabMake something like it

On the charts

1 chart placement

Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.

  1. Number 193MarketingAustralia

From the feed

Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. 502. How many active users does LinkedIn have? from Informed: the podcast for LinkedIn® users, opens in a new tab

    Sep 5, 202615 min

    Postbag questions and contributions from Hanne Møller, Mary Wu, Gillian Whitney, Mic Adam, and Mari-Liis Garcia. Private connection notes are here for Premium members. How many active users are there on LinkedIn? Don't forget to grab your ticket for UpLift Live Nano Bristol on 17 September 2026 at https://jesp.me/nanobristol Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  2. 501. Profile top card basics from Informed: the podcast for LinkedIn® users, opens in a new tab

    Aug 29, 202614 min

    A look at some of the basics of your LinkedIn profile's top card. Plus, voice note contributions from Lynnaire Johnston and Mark Lee. Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  3. 500. The anniversary bumper Postbag from Informed: the podcast for LinkedIn® users, opens in a new tab

    Aug 22, 202624 min

    A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners. Plus, a reminder to join us in Bristol for UpLift Live Nano on 17 September 2026. Your chance to ask your LinkedIn questions in person and even have your profile reviewed – and we even throw in a delicious buffet lunch at our fab venue on the Bristol waterfront. Get tickets: https://jesp.me/nanobristol Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  4. 499. Is SSI going away? from Informed: the podcast for LinkedIn® users, opens in a new tab

    Aug 15, 20269 min

    Brenda Meller voice note about the new "Seems like AI slop" feature Is Social Selling Index (SSI) going away for free users? My first collaborative post, with Lynnaire Johnston Come to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed. Tickets: https://jesp.me/nanobristol New book: Mic Drop: The Human Side of LinkedIn, by Mic Adam "Eyes hurt" is trending on Google … Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  5. 498. "Seems like AI slop" from Informed: the podcast for LinkedIn® users, opens in a new tab

    Aug 1, 202613 min

    Postbag Mark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs. " Seems like AI slop " is a new feature on LinkedIn posts viewed in the main feed. Update on collaborative posts Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  6. 497. Collaborative posts from Informed: the podcast for LinkedIn® users, opens in a new tab

    Jul 10, 202610 min

    Voice note from Gillian Whitney on out-of-network content viewers Voice note from Mary Wu on profile URLs, plus some feedback on limiting posts Get your ticket to UpLift Live Nano Bristol for Thursday 17 September Collaborative posts Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  7. 496. Post visibility from Informed: the podcast for LinkedIn® users, opens in a new tab

    Jul 3, 202611 min

    Postbag Nigel Cliffe voice note on limiting your post visibility Ashley Leeds voice note on automation tools Lionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in comments To see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers. WhatsApp usernames are now available to reserve Open the app, go to Settings | Account | Username to reserve yours. Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  8. 495. Creator Marketplace and company page collaborations from Informed: the podcast for LinkedIn® users, opens in a new tab

    Jun 20, 20269 min

    Postbag Lionel Guerraz voice note about content reach Come to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review! Creator Marketplace and company page collaborations Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  9. 494. GIFs and games from Informed: the podcast for LinkedIn® users, opens in a new tab

    Jun 11, 20268 min

    Voice notes with feedback from Nigel Cliffe and Meena McDonald Native GIF support in LinkedIn comments Wend game Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  10. 493. Who is looking at your content? from Informed: the podcast for LinkedIn® users, opens in a new tab

    Jun 6, 202612 min

    Discovery analytics for in and out of network viewers Should you comment on content where you don't expect to reply? Why you shouldn't delete AI comments on your posts Why you shouldn't use "comment X to get Y" Video tab arrives on mobile Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  11. 492. More about AI, plus the Video tab returns from Informed: the podcast for LinkedIn® users, opens in a new tab

    May 30, 202615 min

    More chat about AI on LinkedIn, plus the return of a feature in the mobile app. Postbag Trevor Lambert about AI Ross Thorpe about AI – check out Rooverse Ashley Leeds about profile URLs Trudy Pannekeet about group DMs ——— Video tab returns to UK, Australia & Canada Connect button on mobile prompts for a note Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  12. 491. AI slop and glitches on LinkedIn from Informed: the podcast for LinkedIn® users, opens in a new tab

    May 23, 202612 min

    Postbag Judi Radice Hays: feedback on birthdays Jeremy Freeman: LinkedIn newsletters Kathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? One reason I ask: having a link in a post hurts our 'reach.' What are the rules, now, for placing the link in a comment we create? And what happens to that comment if someone reposts our post? ——— 875 LinkedIn employees (5% of workforce) sacked! Is AI slop really going away? We need a "report as AI" feature! "Nonconsensual intimate imagery" warnings. How to find the date and time of any post or comment on LinkedIn: see my free tool at jesp.me/date Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  13. 490. Should you change your posting schedule and topics on LinkedIn? from Informed: the podcast for LinkedIn® users, opens in a new tab

    May 12, 202614 min

    What happens when you need to change your plans? Postbag Lionel Guerraz: commenting and its effects on topic authority. Judith Rafferty: how do we deal with birthdays on LinkedIn? ——— The main topic is about changing your schedule on LinkedIn and whether it's OK to post about different topics. About statement previews are now 6 lines long on mobile. Desktop previews are still 4 lines long. UpLift Live Nano Bristol : our conference's little brother event is on Thursday 17 September 2026 at The Watershed in Bristol. Come to learn about LinkedIn and network. You get lunch, and if you're brave I'll review your LinkedIn profile in front of the room. Use code EARLY10 for a £10 discount until the end of May. Standard price is £59. I'm off to Creator Day in Poole this week. See you there? Off-topic food post Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  14. 489. LinkedIn member stats via Microsoft from Informed: the podcast for LinkedIn® users, opens in a new tab

    May 2, 202618 min

    New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter. Postbag Richard G Abrahams on post impressions. Steve Messenger on comments being turned off on every post. Lynnaire Johnston on verification concerns. ——— LinkedIn member results via Microsoft. I signed up for Premium All-in-One . Comments reduced from 1250 to 1000 characters . Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  15. 488. Reporting users on LinkedIn from Informed: the podcast for LinkedIn® users, opens in a new tab

    Apr 25, 202615 min

    How do you report someone and what happens when LinkedIn ignores your feedback? See Melanie Goodman’s post ——— LinkedIn has a new CEO: Daniel Shapero Content DNA is 6 years old – read sample chapters Espresso+ members now get the full 32-chapter audiobook for free. What comment features do you want? Crosscheck AI feature Your LinkedIn headline matters Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  16. 487. Current jobs market stats from Informed: the podcast for LinkedIn® users, opens in a new tab

    Apr 18, 202610 min

    Postbag Mary Wu voice note about the use of someone else's account. ––– Grad's Guide 2026 – some stats around the current jobs market. Main report UK version US version Creative Collision at LinkedIn HQ on 28 April There is no 360Brew anymore? AI People search reaches all of the US Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  17. 486. Collaborative content from Informed: the podcast for LinkedIn® users, opens in a new tab

    Apr 11, 202613 min

    Postbag Voice note response to Mark Lee’s question, from Tonny Mikkelsen. Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post searches does not include anything about location. ——— Post collaborations Differences between desktop and mobile versions of LinkedIn Customise your profile username Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  18. 485. Direct messages and algorithmic immunity from Informed: the podcast for LinkedIn® users, opens in a new tab

    Apr 4, 202619 min

    Postbag Should I delete posts on LinkedIn? Richard G Abrahams: Should I write a newsletter? Mark Lee: Can I target my posts to certain locations? Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity". I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference. Get your replay ticket Social Insider report on document post engagement rates Look out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only. Ryan Roslansky's book: Open To Work released Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  19. 484. UpLift Live 26 conference from Informed: the podcast for LinkedIn® users, opens in a new tab

    Mar 30, 202612 min

    Last week we ran the third annual UpLift Live conference in Birmingham. This episode contains some reflections on the day from me and from some of our attendees and speakers. Our speakers for the 2026 conference were, in order: John Espirian Tony Restell Nicole Osborne Mic Adam Guy Strijbosch Heather Murray Phill Agnew Dave Harland Brenda Meller No Postbag this week – but please do send in your questions for next week's show. If you missed the conference and would like to watch the talks from 2024, 2025 or 2026, please grab a replay ticket at uplift-live.com/replay Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

  20. 483. Is LinkedIn a social media platform? from Informed: the podcast for LinkedIn® users, opens in a new tab

    Mar 21, 202616 min

    A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players. Postbag Teresa Ward: should we use @mentions in comments? Lionel Guerraz: on saving money with tech tools ——— Don't use the vertical pipe | symbol in your headline Is LinkedIn social media? UpLift Live 26 is almost here. Still time to get your ticket at uplift-live.com Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Ranking source

Apple Podcasts rankings via the Mato Topic Intelligence Platform.

Observed September 20, 2026.

Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.

Pairs with

What to do with a chart

01ShowsThe shows Mato publishesEvery public Mato show, its episodes, and the Apple placements it holds.02AI talentPick the voice before the formatThe live roster of hosts, each with samples you can listen to before you commit.03How it worksFrom an idea to a published episodeWhat Mato does between the brief and the feed, step by step.

Steal the structure, not the show

Bring this source into Mato to read its transferable patterns, then turn them into an original show for your own audience.

Hear a Mato showCreate a show inspired by this