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Published by Stef Calleja-Gera
Hosted by commercial photographer Stefanie Calleja-Gera, Between the Creative Briefs sits down with photographers, designers, marketers, brand builders and business owners for honest conversations about how creative work really gets made; how they price it, pitch it, rescue it when it goes sideways, and build a career around it. It’s also about how quickly the ground is moving. AI, tighter budgets, changing client expectations and new ways of working are rewriting what a creative career looks like, and every guest is figuring it out in real time. We talk about what’s working, what isn’t, and what they’d do differently. Stef sets the scene in episode one with Oli Craddock, before welcoming a new guest from the creative industry in every episode that follows. No polish, no highlight reel. Just the conversations creatives usually only have off the record.
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Content is everywhere, and AI makes it easier than ever to create. But what should brands actually be producing? In the first episode of Between the Briefs, commercial photographer Steph joins Oliver Craddock to explore visual identity, authenticity and the changing role of creatives in an AI-driven world. Steph also shares stories from over 20 years in the industry, including creating an underwater campaign for Robert Welch and standing in a fast-flowing river with a £25,000 camera. Discover what really happens between the brief and the finished result. Take your visual identity review here - https://www.visualidentityreview.com
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Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 20, 2026.
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