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Published by SignAgent
Meet the Waymakers is a series of conversations with people who shape the human journey through the built environment. From the bustling terminals of international airports to the high-stakes corridors of modern hospitals, we explore the "hidden logic" that makes spaces navigable, intuitive, and inclusive. Each episode, we sit down with a leading professional from the world of experiential graphic design, facility operations, or sign production. Whether you play a part in the wayfinding and signage value chain or you're just curious about how things work, we invite you to join us as we explore what it means to lead the way together.
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In this episode of Meet the Waymakers, we’re joined by Jonathan Mugmon , Principal and Wayfinding Director at Populous . Together we explore key concepts in wayfinding planning and design for large-scale environments. Jonathan shares lessons from decades of work on complex, high-traffic venues and what it takes to help people navigate with clarity and confidence. We discuss designing with empathy, how different audiences behave in the same space, and how culture and context shape navigation strategy. Jonathan also shares details about the upcoming bootcamp he’ll be leading at SEGD ’s annual conference in Kansas City, and offers a sneak peek into his recently published book, The Science of Wayfinding , and the ideas that shaped it.
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Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 20, 2026.
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