Advertising in Five

Dentsu expands Netflix media mandate across 22 EMEA markets. Dentsu says it is now Netflix's sole holding-company media partner in Europe, the Middle East and Africa, consolidating a growing ad-tier account under one network. ( Brand Spur ) Report alleges agencies still earn heavily from fossil-fuel clients. A new report names Omnicom and WPP networks among agencies allegedly taking hundreds of millions of pounds from fossil-fuel clients, figures the groups have not confirmed. ( decisionmarketing.co.uk , MediaPost , Yahoo ) Coca-Cola CMO sets out criteria for next agency appointment. Manolo Arroyo told Brandweek creator and retail-media capabilities will weigh heavily, a signal of what a pending review will test. ( Adweek ) Digiday: WPP not the biggest loser in Coke-Pepsi shuffle. An analysis argues the PepsiCo, Coca-Cola, Publicis realignment leaves other networks and independents more exposed than WPP. ( Digiday , Digiday ) Also moving today: The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR ( AdExchanger ) Meta streamlines creator, brand tie-ups with new marketing hub ( Marketing Dive ) Target hires ex-Hilton CMO as chief marketing and guest experience officer ( Marketing Dive ) Saudi Arabia Announces Riyadh Lions Festival And New Regional Platform ( UrduPoint ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Omnicom CFO calls PepsiCo loss 'a disappointment'. Phil Angelastro gives the first on-record holding-company response to PepsiCo's move to Publicis after more than 25 years. ( Digiday , Digiday ) Coca-Cola reportedly reviewing North America media account. An Ad Age report ties the review to Publicis' PepsiCo win; Coca-Cola has not confirmed it. ( Brand Spur ) Andrew Robertson named Omnicom Advertising CEO, Ruhanen retires. BBDO Worldwide's chairman takes over the creative-agency network with immediate effect. ( afaqs! , Indian Television Dot Com , storyboard18.com ) Amazon Ads reportedly adds ChatGPT inventory for advertisers. A reported deal would give Amazon DSP buyers an at-scale path into AI-chat placements. ( Digiday , Digiday , Adweek ) Also moving today: Ad spend forecasts revised upward as more ad dollars are handled by AI tools ( Digiday ) New Filings Suggest Sony Proactively Shared Internal WPP Rebate Probe in Whistleblower Case ( Adweek ) AI reshapes agency economics, but their contracts are still scrambling to catch up ( Digiday ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Omnicom Advertising Names Robertson to Succeed Ruhanen. MediaPost reports the creative division's CEO is retiring and hands over to another longtime insider, changing reporting lines for accounts under that division. ( MediaPost , RTTNews , finanzen.ch ) Publicis Reported to Win PepsiCo Media Account. Business Insider reports a $1.7 billion PepsiCo assignment moving to Publicis, placing two rival soft-drink advertisers inside one holding company. ( Business Insider , NY Breaking News ) OpenAI Said to Bar Rival AI Ads in ChatGPT. The Information reports OpenAI quietly updated its ad policies to exclude competitors in key generative AI categories; OpenAI has not publicly confirmed the change. ( Yahoo! Finance ) Lawyers Warn Paid Reels Don't Convey Reuse Rights. Storyboard18 reports lawyers cautioning that paying a creator to post a Reel does not by itself let brands run that asset on other channels. ( storyboard18.com ) Also moving today: Boston Beer hires tech-savvy CMO to hone data-driven marketing ( Marketing Dive , Adweek ) Exclusive: Google India's creator mandate under review ( storyboard18.com ) KFC names first global chief brand officer amid identity overhaul ( Marketing Dive ) Klaviyo opens platform to third-party AI tools, adds SQL query By Investing.com ( Investing.com ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Publicis wins PepsiCo global media, exits Coke review. Publicis Groupe has taken PepsiCo's media business across 200-plus markets and has reportedly stepped back from Coca-Cola's review, a conflict call that narrows the field in the year's biggest pitch cycle. ( Brand Spur , Marketing Magazine Asia ) Agencies expect stronger 2027 despite AI and budget pressure. Bloomberg reports advertising firms in the US and Europe are contending with AI disruption and tighter marketing budgets, but sector prospects are improving, setting the expectation backdrop for headcount and client budget talks. ( Bloomberg Business ) Media Leader column argues transparency pressure will speed in-housing. Nick Manning writes in The Media Leader that the legacy media agency model, propped up by non-transparent revenue, is dying, and that its replacement will accelerate clients moving planning and buying in-house. ( The Media Leader - News analysis, opinion and insight for media and advertising professionals ) Accenture names Emma Chalwin chief marketing officer. Accenture has filled a long-vacant CMO post with technology marketing veteran Emma Chalwin, per Adweek, a signal of which backgrounds enterprise services firms are recruiting for marketing leadership. ( Adweek , Investing News Network ) Also moving today: Analyst Sees Industry Shifts In The Wake Of PepsiCo's Media Move ( MediaPost ) Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads ( Adweek ) Deutsche Bank backs UK media, raises WPP target and cuts Canal+ ( Proactiveinvestors UK ) Cannes Lions 2026 report identifies four trends reshaping brand creativity ( Indian Television Dot Com ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

OpenAI reports ChatGPT Ads passed $1 billion. Tech Times reports agencies say roughly one in seven placements missed its prompt and clicks aren't reconciling with their own analytics, a measurement gap for buyers sizing the channel. ( Tech Times ) Marketers say usage rights are pushing creator rates up. Digiday reports licence scope and duration have become the main variable in creator pricing, putting rights terms at the centre of influencer budgets. ( Digiday ) Godrej Consumer Products consolidates international media with WPP Media. Daily Mirror reports the FMCG group has appointed WPP Media across its international business, a single-agency consolidation spanning several emerging markets. ( Daily Mirror ) WPP moves to dismiss former GroupM executive's suit. MediaPost reports WPP filed to dismiss Richard Foster's wrongful-termination case, submitting both a full version and one redacting all references to certain material. ( MediaPost ) Also moving today: Mayuresh Dubhashi named chief creative officer at Saatchi & Saatchi India ( Indian Television Dot Com , Campaign Brief Asia , Campaign India ) 8 Marketer Moves to Know This Week: Stellantis, KFC, Cleveland Clinic, and More ( Adweek ) Saevil Row acquires creative agency Smack Bang in seven-figure deal ( Mumbrella ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Publicis Shares Rise on Reported PepsiCo Media Win. Press reports say PepsiCo moved its global media account from Omnicom to Publicis, sending Publicis shares up as much as 4.2%, a shift of that size would reset this year's new-business rankings. ( Morningstar , Market Screener ) Adweek Reports Turnaround Signals at WPP and S4. Adweek's latest Agencies Advantage read puts Publicis still in the lead while WPP and S4 show signs of recovery, a shift that bears on which networks make client pitch lists. ( Adweek ) Adobe Names Anil Chakravarthy as Next CEO. Adobe is reported to have named Anil Chakravarthy to succeed Shantanu Narayen, handing the creative and marketing software stack agencies build on to a new chief executive. ( YourStory.com , Market Screener , FortuneIndia ) Digiday Flags Possible Correction in Influencer Marketing. Digiday's Future of TV Briefing reports signs that influencer marketing may face an economic correction, a question agencies and brand teams will weigh while setting 2027 creator budgets. ( Digiday , Digiday ) Also moving today: Essity calls global creative review after major US femcare acquisitions - More About Advertising ( More About Advertising ) Saatchi & Saatchi wins Australian Retirement Trust pitch ( Mumbrella ) Regulatory developments can lead to more questions": Industry on Dentsu's tax searches ( storyboard18.com , storyboard18.com ) Adobe Acquires Indian AI Marketing Startup Rilo to Expand Automated Workflow Tools ( Tekedia , Yahoo! Finance , Indian Startup News ) Havas study reveals half of Australians identify as gamers ( Mumbrella ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

PepsiCo Moves $1.9 Billion Media Account To Publicis. PepsiCo has confirmed shifting its global media business from Omnicom Media to Publicis, a marker of how the largest CPG budgets are moving after holding-company consolidation. ( MediaPost , Marketing Dive , Morningstar ) WPP Seeks Dismissal Of Foster Lawyers Over Sony Probe Sources. WPP is asking a New York judge to act against opposing counsel in a former executive's wrongful-termination suit, putting agency whistleblower procedure into the public record. ( MediaPost , everything-pr.com ) OpenAI Says Ads Business Reaches $1 Billion Run Rate. OpenAI announced its advertising business hit a $1 billion annualized run rate, and buyers tell AdExchanger measurement and brand-safety controls determine whether test budgets grow. ( AdExchanger ) Nvidia Confirms Hugging Face Acquisition For Nearly $13 Billion. Adweek reports Nvidia has confirmed buying the open-source AI platform, concentrating more of the model supply chain beneath the AI tools agencies buy and build on. ( Adweek ) Also moving today: Dentsu India's turnaround faces a fresh test ( storyboard18.com ) Omnicom Media appoints David McCallen as chief strategy officer, Asia Pacific ( Campaign India ) Adobe acquires Indian market intelligence startup Rilo ( TechCrunch , Market Screener ) Hoka builds Strava running stats into digital OOH campaign ( Marketing Dive ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Judge Brinkema Rules Against Google Ad Tech Breakup. A federal court will not force Google to divest its ad tech business after April's monopoly finding, leaving the stack buyers and publishers work in intact. ( AdExchanger , Adweek ) Publicis Lands PepsiCo Global Media, Withdraws From Coke Pitch. PepsiCo is unifying its global media account under Publicis, and a source tells Adweek the holdco will exit Coca-Cola's review, the year's largest consolidation, with a conflict cost attached. ( Adweek ) FTC Sues Amazon Over Ad Pricing; Brussels Eyes ChatGPT. ExchangeWire's digest reports three buy-side regulatory moves at once, an Amazon ad-price suit, tougher EU rules for ChatGPT, and Australian digital spend at a four-year high. ( exchangewire.com ) Adweek: Advertisers Press AI on Performance and Accountability. Adweek reports brands, agencies and AI labs are moving past capability demos to the harder questions of control and who is accountable when systems fail. ( Adweek ) Also moving today: WPP's Alleged Global Rebate Scheme, Told Through Three Court Cases ( Adweek ) Havas bets on integration as it strengthens Village model under Paddy Affleck ( The Media Leader - News analysis, opinion and insight for media and advertising professionals , decisionmarketing.co.uk ) Dentsu, Chief Communications Officer Jeremy Miller Part Ways ( MediaPost ) Dentsu Offices Searched Across Four Cities In Fresh Income Tax Investigation - The Logical Indian ( The Logical Indian ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

WPP reported to cut up to 1,000 more jobs. The Financial Times reports WPP will cut as many as 1,000 further roles by the end of 2026, putting a figure on the restructuring under new chief Cindy Rose. ( The Business Times , News18 , Finimize ) FTC alleges Amazon ad surcharges cost brands billions. The FTC alleges Amazon's ad-auction surcharges quietly extracted billions from advertisers, placing pricing transparency on the largest retail media platform under legal scrutiny. ( Marketing Dive , Retail Dive , Digiday ) Omnicom merges Hearts & Science and Mediahub. Omnicom Media has confirmed a new global network, Hearts United, managing $9.1bn in billings, a signal of how the group is structuring its media offer after consolidation. ( decisionmarketing.co.uk ) India tax department searches Dentsu Media offices. The Income-tax Department has searched Dentsu Media Group premises across India in a suspected tax evasion case, putting compliance scrutiny on a major network's local operations. ( Economic Times , Economic Times , storyboard18.com ) Also moving today: Godrej Consumer expands WPP Media mandate to seven global markets ( Indian Television Dot Com ) Omnicom Media loses finance brands Vanguard and Australian Unity to independents ( Mumbrella ) Meta Could Overtake Google Search Ad Revenue In 2026, Bernstein Says: AI Is Driving The Shift ( Asianet News Network Pvt Ltd , Stocktwits , Investing.com ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

FTC sues Amazon over ad auction practices. The FTC alleges Amazon manipulated its ad auctions to the tune of more than $20 billion, an allegation, not a finding, but one that puts auction transparency on media teams' agendas. ( Adweek ) Omnicom merges Mediahub and Hearts & Science. Omnicom is folding two media networks into a single entity, Hearts United, a consolidation advertisers on either roster will first see in account teams and reporting lines. ( MediaPost , Indian Television Dot Com ) OpenAI ad business reaches $1 billion run rate. Digiday reports ChatGPT's ad business at a $1 billion annualized run rate as self-serve buying opens in Europe, a figure extrapolated from one month, not revenue booked. ( Digiday , Adweek ) WPP's Cindy Rose marks first year as CEO. Digiday's one-year checkpoint frames WPP's turnaround as underway but unfinished, the backdrop for clients weighing its agencies in current reviews. ( Digiday , Digiday ) Also moving today: Itochu Plans 215.2 Bln Dentsu Soken Tender Offer At 2,880/Shr Yen ( FinanzNachrichten.de ) Stellantis’ Olivier Francois Steps Down, But Hasn’t Driven Off Into the Sunset Yet ( Adweek ) Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership With Indie Agency Cape ( Adweek , The Manila times , The Montreal Gazette ) Chipotle deploys 100 creators for latest ads spotlighting fresh food ( Marketing Dive , Adweek ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Omnicom merges Hearts & Science and Mediahub. Omnicom Media Group says the two agencies now operate as Hearts United, a 40-market network, reshaping client teams and reporting lines. ( CNHI News , Barchart.com , Mumbrella ) Media buyers hold Meta spend after $17B settlement. Agency executives tell Adweek they are not shifting budgets away from Meta, waiting to see whether other social platforms follow. ( Adweek ) Old Navy reworks marketing after soft summer traffic. Gap Inc. CEO Richard Dickson says a Cardi B campaign, the brand's most-viewed, is improving performance following a weak summer. ( Marketing Dive ) Google adds Gemini video generation to Asset Studio. Google has wired its Gemini multimodal model into Google Ads' Asset Studio, letting advertisers turn briefs into campaign-ready video. ( WebProNews ) Also moving today: Advertising is losing impact: one in four professionals warns of consumers ignoring ads ( Merca2.0 Magazine ) Creators are moving into brands’ AI search playbooks ( Digiday ) 8 Marketer Moves to Know This Week: Wendy’s, Skims, Kohl’s, and More ( Adweek ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

WPP, Omnicom named first OpenAI ad partners. OpenAI has brought WPP and Omnicom on as first agency partners, but a reported self-serve Ads Manager could let advertisers buy the same inventory directly. ( storyboard18.com , The Times of India , NewsDrum ) Meta removes advertiser control over ad placements. Marketing Dive reports Meta will automate placement selection, ending brands' ability to exclude specific apps from their campaigns. ( Marketing Dive ) The Trade Desk positions Zuma as Kokai successor. Zuma is described as the next version of The Trade Desk's programmatic platform, putting buying teams through a second transition in three years. ( Digiday , AdExchanger , Adweek ) Dentsu consolidates commerce and retail media units. Digiday reports Dentsu is expanding and combining its commerce and retail media offering under new leadership as both channels keep growing. ( Digiday , Digiday ) Also moving today: Digest: New Support for ASA Awareness Campaign; TikTok Settles Children's Privacy Case for $400m ( exchangewire.com ) The Largest Shopping Mall Operator Has Its Own Retail Media Network ( AdExchanger , Adweek ) Fake US thinktank set up and funded by Israel sought to game AI for propaganda ( The Guardian , ynetnews , Greatreporter.com ) Claudia Johnson named chief solutions officer, integrated commerce at Omnicom Media ( Indian Television Dot Com ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

OpenAI begins showing ads in ChatGPT across Europe. OpenAI says ads started appearing in ChatGPT in France and 30 other European countries on Monday, opening a new consumer surface for media buyers. ( FashionNetwork.com ) Agency data tracks AI search impact on 50-plus advertisers. Digiday reports on one agency's roster-wide data on how AI search is affecting web traffic and conversions, a rare cross-account read for planners. ( Digiday ) WPP asks court to seal ex-executive's amended complaint. WPP's lawyers filed Thursday to strike allegations by a former executive from the public record, arguing they are immaterial to the wrongful-termination case. ( The Media Leader - News analysis, opinion and insight for media and advertising professionals ) Wendy's names Tariq Hassan chief marketing officer. Adweek reports Wendy's CEO Bob Wright publicly set out three marketing problems before the former McDonald's marketer took the role. ( Adweek ) Also moving today: Mycar drops TBWA Sydney after seven years in favour of Do Agency ( Mumbrella ) 10,000 Marketing Jobs Are Gone And AI Agents Took Them ( Forbes ) Ad-Supported Streaming Keeps Growing While Broadcast Falls ( Adweek ) 2 Weeks, 4 Brand Apologies. Will Any of Them Make a Difference? ( Adweek ) 5 Marketer Moves to Know This Week: Klarna, Microsoft, and Gap ( Adweek ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Publicis launches NIL venture with Kelce, 3 Arts Sports. Publicis is forming a joint venture called Tekta to run college-athlete marketing deals, per Marketing Dive, a bid to consolidate a channel that has largely operated deal-by-deal. ( Marketing Dive ) Digiday asks whether WPP legal exposure reaches client ties. Digiday reports WPP is facing pressure on several legal fronts and questions whether clients will factor it into their agency relationships, the answer sets how buyers price holdco reputational risk. ( Digiday , Digiday ) Report: microdrama app advertisers up 132% in first half. A report cited by Marketing Dive says active advertisers on microdrama apps rose 132% in H1, positioning the category as an emerging mobile inventory pool for buyers. ( Marketing Dive ) Wendy's names ex-McDonald's CMO Tariq Hassan to marketing role. Wendy's has appointed Tariq Hassan as chief marketing and customer growth officer, per Marketing Dive and Adweek, resetting marketing leadership mid-turnaround. ( Marketing Dive , Adweek ) Also moving today: Why Nuuly is betting on a microdrama for its social-first fall campaign ( Marketing Dive ) Eli Lilly Debuts Advertisement Selling GLP-1s to Medicare Enrollees ( Adweek ) Policybazaar hands Rs 200-250 crore media mandate to Havas Media ( Indian Television Dot Com ) Why The Arena Group Has, Implausibly, Rebranded Into an AI Company ( Adweek ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

WPP Seeks Seal On Foster Lawsuit Records. MediaPost reports WPP is fighting to keep details of a former GroupM executive's wrongful-termination claim sealed, a ruling that decides how much agency billing and audit practice becomes public. ( MediaPost , DNyuz , Business Insider ) Omnicom Moves Omni AI Staff To Endava. Adweek reports more than 460 Omni platform employees have been transferred to outsourcing partner Endava, shifting the staffing behind Omnicom's stated AI centrepiece to an outside vendor. ( storyboard18.com ) Mumbrella Reports Deep Discounting Across Australian Media. A Mumbrella investigation finds heavily discounted rates, not audience decline, are the pressure point on Australian media-owner margins. ( Mumbrella ) Singapore Experts Warn On Generative AI Ad Quality. Marketing practitioners tell CNA that generative-AI ads are flooding the Singapore market faster than quality control can keep up, putting review burden back on brands and agencies. ( CNA ) Also moving today: Clemenger BBDO calls time on standalone media unit ( Mumbrella ) Amazon parts ways with Droga5 ANZ ( Mumbrella ) Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront ( Adweek ) Dubai advertising deals hit $408m as 683 assets tendered and Metro naming rights expand: Mada Media - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More ( ArabianBusiness.com , UrduPoint , Emirates24|7 ) Generation Partners announces sale of Captivate Network to National CineMedia (NASDAQ: NCMI) (Generation Partners) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Omnicom Moves AI Platform Staff to Endava. Adweek reports Omnicom is outsourcing hundreds of the engineers and product staff behind its AI platform to IT firm Endava, a test of whether an in-house AI build is an asset or a cost line. ( Adweek ) Dentsu Weighs Cutting Up to 160 Overseas Entities. Marketing Magazine Asia reports Dentsu is considering eliminating as many as 160 additional international entities by 2028, signalling how far network consolidation may run. ( Marketing Magazine Asia ) OpenAI to Serve ChatGPT Ads in 31 European Markets. Digiday reports OpenAI will begin showing ads to ChatGPT users across 31 European markets on August 24, giving buyers a first read on chat-assistant ad inventory under EU rules. ( Digiday , Digiday , Digiday ) Australia Passes Law Requiring Platforms to Pay for News. Australia has passed legislation requiring Meta, Google and other large tech companies to strike deals with local publishers or face a levy, a precedent agencies will track for media economics. ( Tribune Online , Yahoo! Finance , International Business Times, Singapore Edition ) Also moving today: Lawsuit alleges Sony investigated WPP's media operation and said it ran a 'global crime scheme' ( DNyuz , Business Insider , Adweek ) Novo Nordisk Appoints Omnicom For GLP-1 Medication Awareness ( healthcare-digital.com ) Kopp, Parkinson Propel Brand Growth For Ogilvy Group ( MediaPost ) Lily Collins Signs on as Face and Shareholder of IM8, Rethinking the Celebrity Deal ( Adweek ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Accenture and Whalar frame creator work for CEOs. Executives from both firms tell Digiday creator marketing is a C-suite conversation, a framing that would move budgets toward consultancy-led remits. ( Digiday ) NBA union presses for athlete input on brand deals. Digiday reports the NBA players' union is seeking a bigger say for players in brand deals, pushing sponsorship closer to creator-marketing norms. ( Digiday ) Cannes Film Grand Prix goes to ad-free AI ad. A businessline column notes this year's Film Grand Prix went to an ad for Anthropic's Claude, an assistant that promises not to show ads. ( @businessline ) Shashi Sinha exits Omnicom Media India after integration. Campaign India reports Sinha has departed following the Omnicom Media, IPG Mediabrands integration he helped steer, with succession still unsettled. ( Campaign India ) Publicis Groupe ANZ finance director Karen Colin-Thome dies. Publicis Groupe ANZ has announced the death of its long-serving finance director, who spent more than 35 years with the company. ( Mumbrella , adnews.com.au ) Also moving today: Under Armour teams with ‘Heated Rivalry’ star for new campaign ( Marketing Dive ) Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual ( Digiday ) D+ Research: Brands expand creator marketing strategies ( Digiday ) Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies ( Digiday ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Avatar co-CCO Ngubane resigns after Cannes video. The Citizen and IOL report Veli Ngubane stepped down days after a video of him rating women circulated, putting agency conduct standards in front of clients. ( The Citizen , IOL ) Leigh Terry joins Nine board after Mediabrands exit. Mumbrella and AdNews report the former IPG Mediabrands Asia Pacific CEO has joined Nine's board eight months after the Omnicom acquisition displaced him. ( Mumbrella , adnews.com.au ) Gap casts 'Obsession' star in fall denim campaign. Marketing Dive and Adweek report Gap's fall ads pair actor Inde Navarrette with musician Malcolm Todd, extending the retailer's music-and-dance formula. ( Marketing Dive , Adweek ) Mod Op builds its own AI infrastructure, Digiday reports. Digiday reports the independent agency is betting proprietary AI infrastructure will return more value than licensing off-the-shelf tools. ( Digiday ) Also moving today: Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing ( Adweek ) Disney, TikTok strike deal to let creators use Disney characters in videos ( gorgenewscenter.com , RocketNews | Top News Stories From Around the Globe , MediaPost ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

WPP targets £500m savings to fund AI shift. WPP is targeting £500 million in gross annualized cost savings by 2028 and over £200 million in asset sales during 2026, per Pulse 2.0, a cost baseline rivals and clients may read as the holding-company template. ( Pulse 2.0 ) Marketers pushed toward AI without training, research finds. New ADWEEK and NewtonX research reports marketers are falling behind on AI training, locating the adoption bottleneck in enablement budgets rather than tooling. ( Adweek ) S4 and Monks weigh rising AI token costs. Digiday reports S4 and Monks are working to get ahead of "exploding" AI token use, raising pricing and margin questions for agencies quoting fixed fees. ( Digiday ) Also moving today: The great advertising divorce ( The Media Online ) P&G’s Always Discreet fights incontinence stigma with NFL campaign ( Marketing Dive , Adweek ) CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF ( Marketing Dive , Adweek ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

OpenAI adds product carousels to ChatGPT ads. Digiday reports OpenAI is bringing a shopping-feed carousel format to ChatGPT ahead of Q4, giving performance buyers a new placement to test. ( Digiday ) Dentsu retains WBSC commercial rights through 2036. Sportcal reports the World Baseball Softball Confederation has extended its commercial rights deal with Dentsu for another decade, locking in recurring sports revenue. ( sportcal.com ) Lilly runs WNBA on Prime spot with Amazon Ads. Marketing Dive reports Eli Lilly partnered with Amazon Ads on a campaign starring Candace Parker, extending pharma spending into women's sports inventory. ( Marketing Dive ) Bayer and Zoom marketers describe recent AI results. Adweek reports senior marketers at Bayer, Zoom and a health tech firm detailing what AI has delivered so far and what they plan next quarter. ( Adweek ) Also moving today: The case for and against agencies betting on tokens the way they bet on media ( Digiday ) Dentsu CEO Pay: Hiroshi Igarashi Earned $1.8M Running a $9.3B Company ( everything-pr.com ) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com