Check It Up

Jadakiss and God Shammgod return with another basketball-and-culture conversation covering the NBA, Allen Iverson’s influence, Naomi Osaka, Candace Parker, Ben Simmons’ comeback, New York City basketball, Rucker Park, Dyckman, entrepreneurship, legacy, parenting, rest, recovery, and Jada’s Kiss Café Coffee. The episode opens with a salute to Allen Iverson and his impact on athletes and culture, including Naomi Osaka’s AI-inspired U.S. Open look and Candace Parker naming Iverson as an inspiration. Kiss and Shammgod then get into NBA movement, veteran players, Ben Simmons returning to the league, the pressure that comes with professional sports, mental health, and why the public always connects with a comeback story. They also break down viral culture, social-media credibility, alleged sports impersonation scams, the Tupac case discussion, the energy around New York basketball, Rucker Park memories, international hoop culture, playing basketball on a boat, the importance of resetting your body and mind, building multiple income streams, raising children, and creating a family legacy. Jadakiss also shares the story behind Kiss Café Coffee: how his father’s decades of coffee experience helped inspire the brand, the work that went into finding the right beans and blend, and the vision to grow beyond e-commerce. Subscribe for more conversations at the intersection of hip-hop, NBA basketball, New York culture, business, wellness, sports, and real-life game. Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jadakiss and God Shammgod are back for another episode of Check It Up, talking basketball from the New York perspective—starting with the Knicks, the Spurs, Christmas Day matchups, the NBA Cup, and what it will take to make another run. Kiss and Sham break down the league’s changing landscape, including Giannis to Miami, Wembanyama’s growth, Melo and Ant-Man as a backcourt, the next face of the NBA, and whether anyone can ever match Michael Jordan’s impact in sneakers and branding. They also discuss the intensity of Madison Square Garden, the Brooklyn Nets’ place in New York basketball, the rise of the Liberty, and build their ultimate NBA starting five. The conversation goes beyond the league: God reflects on NIL, how life-changing it could have been for elite players in his era, and why access to real opportunities can change the direction of young athletes’ lives. Jadakiss also speaks on The LOX’s longevity, loyalty, and the response to their documentary. Subscribe for more conversations at the intersection of basketball, hip-hop, culture, and New York energy. #Jadakiss #GodShammgod #CheckItUp #NBA #NewYorkKnicks #Wembanyama #NIL #Basketball Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jadakiss and God Shammgod are back on Check It Up with a full NBA conversation, starting with the New York Knicks, the season opener against the Philadelphia 76ers, championship expectations, and what makes Madison Square Garden basketball different. Kiss and Shammgod break down Jalen Brunson’s leadership, the Knicks’ roster and culture, the NBA’s biggest storylines, LeBron James, young stars, rookie expectations, and why team chemistry matters more than ever. They also salute Russell Westbrook’s impact, discuss Allen Iverson’s Hall of Fame moment, shout out the next wave in women’s basketball, and reflect on the coaches, mentors, and New York figures who made an impact. From the NBA schedule to training camp, player development, hip-hop, basketball culture, and the legacy of New York. This is Check It Up! Subscribe for more conversations at the intersection of hip-hop, sports, basketball, and culture. #Jadakiss #GodShammgod #CheckItUp #NewYorkKnicks #NBA #JalenBrunson #LeBronJames #RussellWestbrook #NBASeason #Basketball #HipHop Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

What makes a great basketball coach—and why is coaching more important than ever? On this episode of Check It Up, Jadakiss and God Shammgod talk NBA coaching, the legendary mentors who shaped generations, the growing influence of NIL and the transfer portal, and why today’s coaches have to be leaders, teachers, communicators, and culture-builders. From Pat Riley, Chuck Daly, John Thompson, Gregg Popovich, and Steve Kerr to the next generation of NBA coaches, this is a real conversation about accountability, player development, in-game adjustments, and the responsibility that comes with guiding young athletes on and off the court. They also show love to the local coaches who invested their own time, money, and energy into young players, proving that the impact of coaching goes far beyond basketball. Subscribe for more conversations at the intersection of hip-hop, sports, and culture. Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jadakiss and God Shammgod link up for a deep dive into NBA Summer League, New York Knicks basketball, mental health in the league, and the connection between hip-hop and hoops. In this episode of “Check It Up,” Sham breaks down his first head coaching role with the New Orleans Pelicans’ Summer League squad and the new one-shot free throw rule that’s changing pace and scoring. They talk about how high lottery picks should really be evaluated, why one bad week in Vegas doesn’t make a bust, and how Jalen Brunson and other small guards are redefining the modern, positionless NBA. The conversation goes from basketball to real life: Jadakiss and Sham speak on mental health for rookies, trauma from growing up in the hood, and why the NBA should mandate mental health support the same way it provides financial advisers and dress-code guidance. They shout out veteran leaders around the league—Brunson, Tobias Harris, Harrison Barnes, DeAndre Jordan, the Marcus twins—and explain why vets are the glue guys fans rarely see but teams can’t live without. From New Orleans to New York, the episode taps heavy into culture. Sham talks about being embraced by New Orleans and Essence Fest, while Jada recaps a historic three-night run at Yankee Stadium, life on the road with Bad Boy and Ruff Ryders/Cash Money, and what it meant to have NBA stars in the crowd. They connect the dots between Yonkers studios, Mary J. Blige, Fab, Zion/Tatum/Brown at Adidas Nations, and how New York has always produced both hoopers and rappers at the highest level. The show closes with pure Knicks talk: Jalen Brunson’s impact, small-guard legacy, and Jada’s all-time top five Knicks, plus a real conversation about Carmelo Anthony—Denver vs. New York jerseys, what Melo did for the city, and why he’s a people’s champ regardless of banners. If you’re a Knicks fan, a hoop head, or a hip-hop listener, this episode is built for you. Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Professor sits down with Jadakiss and God Shammgod for a real conversation about his legendary journey from being an AND1 Mixtape Tour fan to becoming one of streetball’s biggest global names. He breaks down joining AND1 at 18, dealing with hate and the “streetball vs. real basketball” stigma, building his own brand after the tour ended, and turning early YouTube videos into a full-time career. The crew also gets into ownership, name and likeness, the business behind AND1, his return to the brand, youth impact, and an all-time debate on the greatest ball handlers ever. The Professor, Jadakiss, and Shammgod also talk NBA basketball, the art of the handle, Kobe, Iverson, Kyrie, Steph, White Chocolate, Skip 2 My Lou, Hot Sauce, and more. Subscribe for more conversations on basketball, hip-hop, culture, business, and the stories behind the legends. #TheProfessor #AND1 #Jadakiss #GodShammgod #Basketball #Streetball #NBA #Handles Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jadakiss and God Shammgod link up for a deep dive into NBA Summer League, New York Knicks basketball, mental health in the league, and the connection between hip-hop and hoops. In this episode of “Check It Up,” Sham breaks down his first head coaching role with the New Orleans Pelicans’ Summer League squad and the new one-shot free throw rule that’s changing pace and scoring. They talk about how high lottery picks should really be evaluated, why one bad week in Vegas doesn’t make a bust, and how Jalen Brunson and other small guards are redefining the modern, positionless NBA. The conversation goes from basketball to real life: Jadakiss and Sham speak on mental health for rookies, trauma from growing up in the hood, and why the NBA should mandate mental health support the same way it provides financial advisers and dress-code guidance. They shout out veteran leaders around the league—Brunson, Tobias Harris, Harrison Barnes, DeAndre Jordan, the Marcus twins—and explain why vets are the glue guys fans rarely see but teams can’t live without. From New Orleans to New York, the episode taps heavy into culture. Sham talks about being embraced by New Orleans and Essence Fest, while Jada recaps a historic three-night run at Yankee Stadium, life on the road with Bad Boy and Ruff Ryders/Cash Money, and what it meant to have NBA stars in the crowd. They connect the dots between Yonkers studios, Mary J. Blige, Fab, Zion/Tatum/Brown at Adidas Nations, and how New York has always produced both hoopers and rappers at the highest level. The show closes with pure Knicks talk: Jalen Brunson’s impact, small-guard legacy, and Jada’s all-time top five Knicks, plus a real conversation about Carmelo Anthony—Denver vs. New York jerseys, what Melo did for the city, and why he’s a people’s champ regardless of banners. If you’re a Knicks fan, a hoop head, or a hip-hop listener, this episode is built for you. Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kiss and Shamm open by debating the greatest rookie class in NBA history — landing on the '96 draft as a cultural turning point that merged hip-hop and basketball in a way the league had never seen before. From Iverson's impact to Marbury's New York legacy, the conversation is a love letter to their era. God Shammgod pulls back the curtain on playoff scouting — explaining how strategy shifts from series to series, why leaving Caruso open was a deliberate scheme to neutralize Shai, and how his time in Dallas under defensive coordinator Sean Sweeney directly connects to what's happening in the current Finals. The analytics debate gets heated. Kiss challenges the idea of 'winning analytically' while losing on the scoreboard, and Sham breaks down why mid-range basketball isn't just valid — it's the foundation of every great scorer in history, from Jordan to Kawhi to Jalen Brunson. The episode takes a personal turn as Kiss opens up about his basketball upbringing in Yonkers, the influence of Coach Rob Morton and the Westside Cobras, and the moment in sixth grade his father helped him choose basketball over other sports — before he eventually made a left turn from the gym to the studio. Sham and Kiss then go in on the AAU circuit: how money, politics, and misplaced priorities have corrupted what was once a pure grassroots system. They share their own bootstrap experiences — raising funds with cans in front of the shop — and contrast that with today's NIL-fueled culture that's producing transfers, inflated egos, and kids without fallback plans. The GPS metaphor closes the episode powerfully: life doesn't tell you you're wrong, it just reroutes you. Whether it's Jalen Brunson going in the second round or Sham choosing coaching over celebrity training, the destination is what matters — and the struggle is what gets you there. Kiss and Sham also touch on mental health in professional sports, arguing that preparation needs to happen before the money arrives, not after a crisis. And they emphasize the importance of growing together — making your best friend the accountant, not leaving people behind. Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There's no podcast quite like this one. Jadakiss — one of hip-hop's greatest lyricists and a die-hard New York Knicks fan — and God Shammgod — NBA legend, current assistant coach for the New Orleans Pelicans, and one of the most respected basketball minds in the game — have been talking hoops in private for years. Now, thanks to Fanmire and My Code, they're finally doing it in public. In this debut episode of Check It Up Podcast, Kiss and Sham bring all the energy of two guys who grew up together in New York City, bonded over basketball and culture, and never stopped pushing. With the Knicks in the NBA Finals for the first time in decades, they dig into what this moment means for the city — from Madison Square Garden's unmatched playoff atmosphere to the economic and cultural ripple effects a championship would bring to every corner of New York. They go deep on the X's and O's: Jalen Brunson's steady leadership and underdog rise, Karl-Anthony Towns' transformation into a true big-man role, the Knicks' return to position basketball in a positionless era, and why Wembanyama and the Spurs didn't have an answer for New York's physicality. Shammgod shares his personal connection to both sides of the Finals matchup — having coached JB in Dallas and working alongside Spurs assistant Sean Sweeney — offering a rare behind-the-curtain perspective few can provide. Beyond basketball, Kiss and Sham reflect on what it means to come from the hood, be labeled an underdog, and keep pushing anyway — drawing parallels between their own journeys and Brunson's path from a second-round draft pick to the best point guard in the league. And they drop a tease that has nothing to do with rap or basketball: two New York legends are entering the tech world, and they say it's going to blow people's minds. This is just the beginning. Subscribe and don't miss what's coming. Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The wait is over. Welcome to Check It Up, the new podcast hosted by legendary rapper and entrepreneur Jadakiss and basketball icon God Shammgod. From sports and hip-hop to business, culture, and life, Check It Up brings real conversations, untold stories, and the relationships behind the headlines. Each week, Jadakiss and Shammgod sit down with athletes, artists, entrepreneurs, and changemakers to talk about the moments, lessons, and experiences that shaped their journeys. Subscribe now and get ready for Episode 1. Follow along for new episodes, exclusive clips, and behind-the-scenes content. #CheckItUpPodcast #Jadakiss #GodShammgod Follow Check It Up: Instagram: https://www.instagram.com/thecheckituppod TikTok: https://www.tiktok.com/@thecheckituppodcast YouTube: https://www.youtube.com/@CheckItUpPodcast Hosted by: Jadakiss God Shammgod Presented by mycodemedia.com Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.