The Swimpreneur Diaries

A child learns to blow his nose in three swim lessons and his mom breaks down in tears. That story sets the tone for a conversation that challenges what many of us think “progress” looks like in the pool, especially in adaptive swim lessons and special needs swim instruction. I’m joined by Daniel Jacobson, founder of Cascade Swim School in Washington and a longtime leader in adaptive aquatics with a master’s background in special education. We get specific about what adaptive swimming actually means beyond generic tips: building skills around the swimmer’s strengths, abandoning rigid level checklists, and treating water safety as the real north star. Daniel explains how he uses PECS “buttons,” first-then language, predictable lesson structures, and smart sensory strategies for common challenges like eyes and ears, rolling to back float, and breath control. If you teach swimming for autism, Down syndrome, cerebral palsy, anxiety, or communication delays, you’ll walk away with practical tools you can use immediately. Then we go deeper into ethics and the swim industry itself. We talk inclusion as a civil rights issue, why it’s okay to feel unsure but not okay to refuse to try, and why “high safety standards” can’t be an excuse to turn families away. We also unpack the lack of standardization in swim instructor training, what better leadership could look like, and how to proof skills in real-world conditions like deeper pools, waves, and surprises so confidence holds up outside a controlled lesson environment. Subscribe, share this with an instructor or parent who needs it, and leave a review with your biggest takeaway. The Swimpreneur Diaries is a podcast for aquatic industry professionals building businesses, raising the standard, and doing it on purpose. New episodes drop weekly. Connect with Londy: All Social Media Platforms: @LondyJohnsonn Website: https://www.mrslondyswimacademy.com/swimpreneur-diaries-podcast Swimpreneur Launchpad: https://www.londyjohnson.com/ The FREE Swim Instructor Systems Guide: https://mrslondyswimacademy.myflodesk.com/swiminstructorsystemsguide If this episode helped you, share it with a swimpreneur in your corner.

Survival swim can save a child’s life and still be wrapped in drama, gatekeeping, and “my method is the only method” energy. We sit down with Kara, founder of Olaloa Swim Academy in Hawaii, to talk honestly about what happens when water safety turns into territory and why that mindset hurts instructors, parents, and the kids who need access most. Kara shares how she built her coaching style by blending multiple swim lesson certifications including survival swim, adaptive tools, and Australian philosophies and how she kept the best parts without getting trapped by a cookie-cutter approach. We dig into the practical coaching details that move kids forward: fading support to build independence, reframing language without changing standards, and using an exploration phase so children develop real comfort and body awareness in the water. Then we zoom out to the swim school business side: accessibility as a form of safety, parent education that prevents the “waterproof kid” myth, and the systems that protect quality control without creating walls. We talk staff training rhythms, video review, internal notes, hiring and retention realities, and why having solid contracts and a business lawyer can save you financial pain later. We also touch on community building through retreats and what it takes to grow without losing your heart in the work. If you’re navigating the tension between structured programs and autonomy, or you’re building a swim school that’s both safe and sustainable, press play and come join the conversation. Subscribe, share this with a swim friend, and leave a review so more instructors can find it. Book with Kara: https://olaloaswim.com/ Connect with Kara on Instagram: https://www.instagram.com/swimwithkara/ The Swimpreneur Diaries is a podcast for aquatic industry professionals building businesses, raising the standard, and doing it on purpose. New episodes drop weekly. Connect with Londy: All Social Media Platforms: @LondyJohnsonn Website: https://www.mrslondyswimacademy.com/swimpreneur-diaries-podcast Swimpreneur Launchpad: https://www.londyjohnson.com/ The FREE Swim Instructor Systems Guide: https://mrslondyswimacademy.myflodesk.com/swiminstructorsystemsguide If this episode helped you, share it with a swimpreneur in your corner.

You can’t make up what happens in an emergency room and that reality changes how you see risk forever. We’re joined by Miss Julie, founder of Water Safe Swim and a former ER professional and EMT, for a candid conversation about drowning prevention, what parents don’t know until it’s too late, and why the phrase “it won’t happen to me” doesn’t belong anywhere near water. We talk through Julie’s 26 seasons teaching infants and toddlers, how sensory motor learning and muscle memory shape her method, and why water safety programs are fundamentally different from traditional swim lessons that start with play. Julie also shares what it took to walk away from the hospital so she could focus her time, money, and energy on reach, not just growth. If you’re a parent searching for infant swim lessons, toddler swim safety, or practical layers of protection around pools, bathtubs, and lakes, this is a grounded roadmap. A big focus is “Beyond The Deck,” Julie’s approach to parent education through newsletters, community events, and partnerships with real estate agents, pool service companies, fire departments, and physicians. We also get honest about industry turf wars, ethical referrals, misleading flotation device marketing, and how instructors can build trust with clear communication, CPR and first aid standards, and values that put families first. If this conversation helps you rethink water safety, subscribe, share it with a parent or swim pro, and leave a review so more families can find it. Book with Julie: https://www.watersafeswim.com/ Connect with Julie on Instagram: https://www.instagram.com/missjulie_lodi/ The Swimpreneur Diaries is a podcast for aquatic industry professionals building businesses, raising the standard, and doing it on purpose. New episodes drop weekly. Connect with Londy: All Social Media Platforms: @LondyJohnsonn Website: https://www.mrslondyswimacademy.com/swimpreneur-diaries-podcast Swimpreneur Launchpad: https://www.londyjohnson.com/ The FREE Swim Instructor Systems Guide: https://mrslondyswimacademy.myflodesk.com/swiminstructorsystemsguide If this episode helped you, share it with a swimpreneur in your corner.