Signals + Stories

What separates an iconic brand from simply a successful one? In this episode of Signals + Stories, Robin LeGassicke and Kelly Miller sit down with Heather Clark, Chief Marketing Officer at SickKids Foundation, to explore what it really takes to build a brand that stands the test of time. From her career across several large brands, and now one of Canada's most recognized and trusted organizations, Heather shares her perspective on balancing long-term brand building with short-term performance, creating authentic emotional connections, and leading through complexity in today's marketing landscape. Together, they discuss why consistency matters more than campaigns, how purpose and performance can work hand in hand, what defines a truly iconic brand, and the evolving role of today's CMO. Whether you're a marketer, agency leader, or business executive, this episode offers practical insights on building brands that people don't just recognize, but genuinely remember.

What happens when consumers stop shopping and start delegating decisions to AI? In this episode of Signals + Stories, Derek Dietrich joins Robin and Kelly to explore how AI is transforming consumer behavior, retail media, and the future of marketing. As intelligent agents begin influencing product discovery, recommendations, and purchasing decisions, brands face a new challenge: how do you win when AI becomes part of the customer journey? From agentic commerce to AI-powered personalization, this conversation examines the opportunities, risks, and practical steps marketers should be taking today.

We live in a world with more technology, more information, and more productivity tools than ever before. So why do so many smart, capable people still feel overwhelmed? In this episode of Signals + Stories, Robin LeGassicke and Kelly Miller explore the growing challenge of cognitive capacity and executive function in today's workplace. Joining them is Jamila Godfrey, Founder of Village of Play, who helps professionals and organizations build the skills needed to think clearly, prioritize effectively, and perform sustainably under pressure. Together, they unpack why productivity isn't just about doing more, how executive function impacts decision-making and leadership, and what organizations can do to better support the people behind the work. Whether you're leading a team or simply trying to keep up with the pace of modern work, this conversation offers practical insights into protecting your capacity and thriving in an increasingly demanding world.

Organizations continue to collect more and more data, but how can marketers turn those signals into action that drives business? In this episode of Signals + Stories, Robin LeGassicke and Kelly Miller sit down with David Phillips, Chief Media & Activation Officer at Environics Analytics, to discuss the evolution of audience intelligence and what it takes to connect data and turn it into better business decisions. From first-party data and privacy to AI and measurement, they explore how marketers can find the signals that matter and create real business impact.

Are marketers drowning in data but starving for direction? In this episode of Signals and Stories, Robin LeGassicke and Kelly Miller sit down with Hilary Borndahl, Founder of Miix Analytics, to unpack the growing importance of Marketing Mix Modeling (MMM). They explore why MMM is making a comeback, how it helps brands understand what’s truly driving growth, and why the future of measurement is about business impact, not just reporting metrics. A practical conversation on media effectiveness, brand building, and making smarter marketing decisions

When we zoom out on the marketing landscape right now, audio is definitely having a moment, but maybe not in the way people expect. It’s no longer just an add-on channel. We’re seeing it become a much more strategic part of the media mix. Especially with podcasts, you’re getting this really high-attention, low-distraction environment, which is pretty rare right now. We talk about the attention economy all the time. But it does raise the question... if attention is the currency, are we actually valuing it properly in our media plans? In this episode we speak with Heather Gordon, Managing Director of Acast Canada on this very topic.

We hear a lot about data and insights, and in general live in a world of information overload, this plethora of data often causes brands and clients to get lost in the sea without being able to set a clear path or find a real insight that can drive a brand forward. In this Episode Robin and Kelly interview Vanessa Toperczer, Brand Growth Strategist & Accelerator. They will focus on measurement around Brands and Consumers, and how the insights from this data can help formulate better marketing plans, creative, and media choices for better business outcomes.

Robin LeGassicke, Chief Transformation Officer and Kelly Miller, Managing Director come together to introduce Signals + Stories. A new podcast focused on all things marketing, media, and advertising. Sprinkled with some thoughts on leadership, career pivots, ambition, burnout, motherhood, and what it really looks like to be successful in this industry. Robin and Kelly will share real stories about how they've navigated this industry, the decisions made, the risks taken, the things that worked, and the things that didn’t. In subsequent episodes they will interview some of the brightest, boldest and bravest minds in the industry. Where you'll hear about the signals that guided them and the stories that shaped them.