The Copywriting Podcast

https://www.youtube.com/watch?v=t0CIwvQnVqg [Masterclass] How I close Creative Strategy clients: In this episode with Fotis Chatzinicolaou, we go over… The 80/20 hook principle behind million-dollar ads Why doom scrolling is one of the best research tools in creative strategy How one ad generated $1 million for a "hard mode" brand How smart brands buy back their strategist's time And much more… If you want to start building ads that actually make brands money… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org

[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg Logan’s jump from email copywriting to creative strategy How to actually land clients without sending cold messages How to get into the copywriting playing field in today’s market And much more… In this episode with Logan Hobson, we go over…If you want to break into creative strategy before the window closes…This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Logan Hobson here: Instagram - https://www.instagram.com/loganhobby_/ Facebook - https://www.facebook.com/logan.hobby

Copywriting Launchpad: https://www.skool.com/copywriting-launchpad/about [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Nabeel Azeez, we go over… - Why seeing copywriting as a video game will help you succeed faster than anything else - How to know if you’re ready to start looking for clients - The traits that instantly tell whether you’ll succeed with copywriting or not - And much more… If you want a clear roadmap for leveling up your copywriting career instead of guessing what to do next… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org

[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Marcus Camenzuli, we go over why info is dying as a business model, how copywriters can make the shift into creative strategy and e-com, and what it takes to build a network that sends you deals without cold outreach. You’ll discover… - How Marcus went from $250K in debt to $20–25K/month - The real definition of creative strategy - Why being likable is better than any inbound funnel strategy - The visual-first framework Marcus uses to lower CPAs on $80K/day ad accounts - And much more… If you want to know exactly where the money is moving in this industry and how to position yourself to catch it… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Marcus Camenzuli here: Facebook - https://www.facebook.com/mcamenzu

Join my private email newsletter: https://list.copywriting.org Find Mario Castelli here: Website - https://www.copycoders.ai/genesis-cba YouTube - https://www.youtube.com/@LukeIha In this episode with Mario Castelli, we go over: - How Mario went from charging $297 to then charging $35K+ royalties - How his AI ("Mario Bot") produced hundred million dollars for clients - The most valuable asset you can have if you don’t want to work 12h/day as a freelancer And much more… If you want to learn the secrets to charging premium rates… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Adil Amarsi here: Website - https://adilamarsi.com/ Instagram - https://www.instagram.com/adilamarsi/ In this episode with Adil Amarsi, we go over what creative strategy actually is, how to find the audiences nobody else is talking to, and why breaking into e-commerce copywriting is easier than most people think. You’ll discover… - How one repositioning turned a struggling German launch into €700k in sales, and later a $165M exit - The translation move that can multiply your results - If physical products are easier to sell than info or coaching And much more… If you want to walk into any client conversation and prove you can deliver… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Andro Koen here: YouTube - https://www.youtube.com/@androkoen Instagram - https://www.instagram.com/androokoen/ Free Skool Community - https://www.skool.com/foundersaccelerator/about In this episode with Andro Koen, we go over: How he went from working with Iman Gadzhi to building his own multi-six-figure agency How to spot and ride industry trends before they peak Investing in yourself and stacking your advantages And much more… If you want to stop waiting for the right moment and build a real income online… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Michele Lambert here: Bella Connections - https://bellaconnections.com/ Facebook - https://www.facebook.com/michele.lambert.14811 LinkedIn - https://www.linkedin.com/in/michele-lambert-66792395/ In this episode with Michele Lambert, we go over how to build a dream team as a copywriter, what it looks like to be on the other side of hundreds of applications, and how to price yourself confidently. You’ll discover… The red flags that disqualify talented copywritersHow to handle NDA situations and confidential client data What interviewers are looking for when they ask behavioural questions How to anchor your rates And much more… If you want to understand how top businesses hire copywriters and creative strategists, and how to position yourself to land the best clients… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Chris Haddad here: Coaching - https://www.nothingheldback.com/ Facebook - https://www.facebook.com/chris.haddad In this episode with Chris Haddad, we go over why AI copy is doomed to fail, how building your own offer beats working for someone else's, and the emotional psychology behind copy that actually moves people. You’ll discover… Why lying to your audience about using AI will destroy their trust in you forever The "refund avoidance device" theory behind every product you'll ever sell A line-by-line breakdown of the headline that's quietly sold millions Why waiting five years to launch his own offer was Chris's biggest career regret And much more… If you want to write copy that actually connects instead of sounding like AI slop… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Alejandro Martinez here: LinkedIn - https://www.linkedin.com/in/alejandrowritescopy/ Facebook - https://www.facebook.com/alejandro.ernesto.35 In this episode with Alejandro Martinez, we go over why skilled copywriters stay broke, how to break into DTC creative strategy, and what flips the switch from struggling to consistent income. You’ll discover… - The application strategy Alejandro used after going 73 without a single reply - How real copywriting education actually happens - How Alejandro broke into DTC creative strategy with zero experience - Why client acquisition is not a priority to "balance" with fulfillment If you want to stop waiting until you're "good enough" and start building a copywriting business that pays… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing Join my private email newsletter: https://list.copywriting.org In this conversation with Johnny Kam, a top creative strategist who has worked with 7, 8, 9, and even 10-figure consumer brands, we unpacked everything you have to “unlearn” and I will show you the rest. You will learn things like: - Why average copy is scaling in creative strategy (and what separates the good from the great) - How to take a winning ad structure and adapt it to any niche or offer - Ad examples from 7, 8, and 9-figure brands across multiple niches that are actively scaling - And other proven tactics he’s using to help his 9 figure DTC clients scale. If you want everything you need to know about creative strategy, this video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Rista Radovanovic here: Facebook - https://www.facebook.com/radovanoovich LinkedIn - https://www.linkedin.com/in/rista-radovanovic-b2b597294/ In this episode with Rista Radovanovic, we go over how he landed Dan Bilzerian as a client, the follow-up psychology that differentiates copywriters, and the three client acquisition methods every copywriter needs to understand. You’ll discover… How Rista cold-emailed his way to becoming Dan Bilzerian's head of email How to use humour & hyper-personalisation to pique prospects’ interests The "Smart Reach" strategy for landing dream clients What your personal brand is actually communicating And much more… If you want to close bigger clients, build real leverage in the market, and develop the outreach game that gets you remembered… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing Join my private email newsletter: https://list.copywriting.org In Part 2 of this $100M Creative Strategy masterclass with Johnny Kam, we dive deeper into how to actually build concepts that win: from targeting, to symptom-stacking, to breaking down universal ad structures that have generated millions in spend. You’ll discover… The fastest way to get your first winning ad How stacking symptoms in your hook can multiply your reach How to split your creative budget between safe bets and wildcards 3 universal ad structures that have generated millions And much more… If you want to stop guessing and start turning data into winning concepts… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Florian Ruhstaller here: Facebook - https://www.facebook.com/flo.ruhstaller LinkedIn - https://www.linkedin.com/in/florianruhstaller/ Instagram - https://www.instagram.com/florian.ruhstaller/ In this episode with Florian Ruhstaller, we go over what it takes to survive 5 years in the copywriting industry, how to build client relationships that last, and why the copywriters getting stuck are fighting the wrong battle. You’ll discover… Why the "golden days" of email copywriting ended The most important thing Florian did to keep a client for multiple years Why chasing secrets is keeping intermediate copywriters stuckHow to identify where the market wave is going before your competitors do And much more… If you want to build a copywriting business that lasts through industry shifts and the AI surge… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing Join my private email newsletter: https://list.copywriting.org In this masterclass with Johnny Kam, we go over how to analyze an ad account before writing a single concept, the key metric that separates top creative strategists from the rest, and the exact framework for splitting your creative output to protect spend and drive scale. You’ll discover… How to calculate NC-CPA (new customer cost per acquisition), which is the only North Star metric that matters at top of funnel The 4-part "Pyramid" method for reading an ad account before writing your first 10 concepts How to split your creative output using the 3 I's (Ideation, Imitation, and Iteration) Why structure and format drive winning ads far more than copy And much more… If you want to stop guessing and start building creative strategies on a proven system… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Nojus Dovydenas here: LinkedIn - https://www.linkedin.com/in/nojus-dovydenas-204a46260/ In this episode with Nojus Dovydenas, we go over how he went from $200 in savings and zero clients to hitting $13.4K/month at 20 years old: covering the mindset shifts, client-getting strategies, and positioning moves that actually made it happen. You’ll discover… - How Nojus got his first real retainer clients with almost no proof or experience - The exact LinkedIn profile moves that started bringing inbound leads - How to stay aware of the market to position yourself for better deals And much more… If you want to hit your first $10K month as a copywriter, even without a massive portfolio or years of experience… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Ivan Guedes here: Facebook: https://www.facebook.com/ivan.guedes.96343 LinkedIn: https://www.linkedin.com/in/ivan--guedes/ In this episode with Ivan Guedes, we go over his journey from quitting copywriting multiple times to landing creative strategy retainers, the mindset shifts that actually move the needle, and why everything changes once you get your first real result for a client. You’ll discover… - How Ivan went from $5 on Upwork to high-paying creative strategy retainers in under six months - The hidden cost of only giving 30–50% effort on applications and outreach (and why rejection actually protects your ego from this) - Why setting small, non-negotiable daily actions builds more confidence than big goals ever will - How learning to stop blaming your circumstances is the moment you finally break free and start making real progress And much more… If you want to stop second-guessing yourself and start building real momentum in your copywriting career… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Phil Rivers here: https://x.com/thePhilRivers In this episode with Phil Rivers, we go over different aspects of the email marketing business, copy fundamentals you can apply to different business categories, and important lessons from self-marketing and entrepreneurship that can save you loads of time, money, and energy. You’ll discover… Email marketing techniques and nuances How to scale from solo freelancing to hiring a team Task & priority management when you’re scaling to 5+ clients How to say no to clients who scope-creep And much more… If you’re struggling with scaling to multiple clients and wondering if it’s time to hire a team… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Thomas Just here: https://www.linkedin.com/in/thomas-just/ In this episode with Thomas Just, we go over how to apply research tactics into creative outputs, use proof to differentiate your brand in a growing skeptical market, and focus on technicalities of creative strategy to scale more sustainably. You’ll discover… - The multiple branches of creative strategy - The importance of context and data-based insights in creative direction - Examples of proof you can use to rise above the current “trust recession” And much more… If you want to boost your expertise as a creative strategist… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org Find Rod Satterwhite here: https://www.youtube.com/@CopyThat In this episode with Rod Satterwhite we go over different aspects of brand strategy, how to thrive in agency work, and how to use branding to not only scale your market share, but also cultivate loyal communities around your business. You’ll discover… - The playbook for surviving agency work - The “Diffusion of Innovations Theory” to scale your market share - Understanding Product & Culture-building to organically grow your brands And much more… Whether you wanna learn how to scale a brand to the moon, or ramp up your skills to thrive and grow in an agency... This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com