The Coach Business School Podcast

What if one of the most powerful skills in coaching isn’t a clever question, a new technique or another coaching model? It’s something far easier to overlook. In this episode, I explore positive presence , an approach that I believe can completely change the way you coach and, perhaps more importantly, the way you show up in life. This conversation was inspired by a recent masterclass with Christian van Nieuwerburgh and got me thinking about what really separates good coaching from truly transformational coaching. And the best part? This doesn’t have to stay inside the coaching room. What You'll Learn: Why positive presence matters in coaching What can be overlooked when we focus too much on tools and techniques A different way to think about your role as a coach How coaching skills can influence life beyond your clients What it might really mean to become a transformational coach Timestamps: 00:00 – 03:00 The overlooked skill in coaching 03:00 – 06:00 What really makes a difference? 06:00 – 09:00 Beyond questions, tools and techniques 09:00 – 11:00 Taking coaching into everyday life 11:00 – End The bigger transformation If this episode has inspired you to train as a coach , come and explore what we do at Coach Business School . Whether you’re completely new to coaching or already qualified and looking to develop a specialism, we have training pathways including Positive Psychology Coaching, Alcohol-Free Performance Coaching, ADHD Coaching and the Coach MBA. Explore our coach training: https://coachbusiness.school/ And don’t forget to follow the podcast so you never miss an episode. Let’s do this. Andy

What could a firefighter, a teacher and a marketing executive possibly have in common? Their careers might look completely different, but their stories led them somewhere unexpected. In this episode, I explore something I see time and time again in coaching: people going through challenging experiences and discovering that what they’ve been through might become the starting point for something much bigger. And the story behind these three people is a brilliant example. If you’ve ever wondered whether your own life experience could help someone else, or whether you have what it takes to become a coach, this episode might change the way you see your story. What You'll Learn: What these three very different people have in common Why your life experience matters in coaching How your past could shape your future Why you don’t need to have everything figured out to become a coach What can happen when you turn experience into contribution Timestamps: 00:00 – 02:00 Three people, one unexpected connection 02:00 – 04:00 Where their stories led them 04:00 – 06:00 Turning experience into something more 06:00 – 08:00 Looking differently at your own story 08:00 – End Could coaching be your next chapter? If this episode has got you thinking about training as a coach , come and explore what we do at Coach Business School. If you’re completely new to coaching, our diploma programmes can take you from beginner through to qualified coach. If you’re already qualified, you can develop your skills through our specialist training or build the business side of your coaching through our Coach MBA. Explore our coach training: https://coachbusiness.school/ And don’t forget to follow the podcast so you never miss an episode. Let’s do this. Andy

From individual development to some of the world's biggest organisations, coaching has come a long way. And there’s a fascinating reason why. If you're already a coach, thinking about becoming one, or simply curious about where the profession is heading, this is one you'll want to hear. What You'll Learn: Why positive psychology matters to coaching What helped change the perception of coaching Why organisations are investing in coaching Where the profession could be heading next Why this is an exciting time to become a coach Timestamps: 00:00 – 03:00 Positive psychology and coaching 03:00 – 05:00 A turning point for the profession 05:00 – 07:00 Coaching in the workplace 07:00 – 10:00 Why organisations are paying attention 10:00 – End The opportunity for coaches If this episode has inspired you to train as a coach , you can explore our Diploma in Coaching & Positive Psychology , designed to take you from complete beginner through to becoming a qualified coach. Already qualified? You can also explore our specialist training in Positive Psychology Coaching . Discover our coach training: https://coachbusiness.school/ And don't forget to follow the podcast so you never miss an episode. Let's do this. Andy

What could one of the world's most iconic figures possibly teach us about coaching? More than you might think. In this episode, I explore an unexpected connection that completely changes the way we might think about coaching, our experience, and the opportunities ahead of us. If you've ever wondered whether it's too early, too late, or simply not the right time to become a coach, this conversation might give you a completely different perspective. What You'll Learn: A surprising lesson we can take from Sir David Attenborough Why your experience could matter more than you realise A different way to think about your future as a coach Why coaching offers an opportunity unlike many other careers The mindset that could change how you approach your coaching journey Timestamps: 00:00 – 03:00 The surprising connection 03:00 – 05:00 Rethinking the traditional career path 05:00 – 08:00 A different perspective on experience 08:00 – 10:00 An advantage you may not have considered 10:00 – End The bigger opportunity in coaching If this episode has inspired you to explore coaching, I'd love to invite you to discover the training available at Coach Business School . Find out more: https://coachbusiness.school/ And don't forget to follow the podcast so you never miss an episode. Let's do this. Andy

“Who am I to coach someone else when I haven’t got everything figured out myself?” It’s one of the biggest barriers I see, both for people thinking about becoming a coach and for newly qualified coaches trying to put themselves out into the world. We convince ourselves that we need to have the perfect life, the perfect career, the perfect story and all the answers before we’re qualified to help somebody else. But after more than a decade of coaching, I’ve learned the opposite. Real people want to work with real people. In this episode, I explore why being perfectly imperfect can actually be one of your greatest assets as a coach. Your struggles, experiences and the obstacles you’ve overcome are part of what allows the right clients to see themselves in your story and connect with you. You don’t need a perfectly polished story. You need the courage to own your story, share it and use it to help someone who might be where you once were. What You’ll Learn: Why you don’t need to be perfect to become a brilliant coach How your struggles can become some of your greatest coaching assets Why real people connect with authenticity rather than polished perfection How sharing your story can help the right coaching clients find you Why fear of not being “good enough” could be stopping you from making an impact Timestamps: 00:00 – 03:00 Who am I to coach someone else? 03:00 – 06:00 Why people don’t want Photoshopped perfection 06:00 – 09:00 Turning your struggles into your greatest coaching asset 09:00 – 12:00 Why your story attracts the right people 12:00 – End Getting over yourself and having the courage to show up If this episode has inspired you to explore coaching, I’d love to invite you to discover the training available at Coach Business School . Whether you’re starting from scratch and want to become a qualified coach, looking to develop a specialist coaching skill set, or you’re already accredited and want to master the business and marketing side of coaching, there’s training designed to support your next step. Explore Coach Business School: https://coachbusiness.school/ And don’t forget to follow the podcast so you never miss an episode. Let’s do this. Andy

One of the biggest lessons I’ve learned in coaching is this: specialists stand out. Finding my own niche in alcohol-free performance coaching completely transformed my coaching career. It gave me clarity around who I wanted to help, allowed me to develop genuine expertise, and opened doors I could never have predicted. And right now, there’s another coaching specialism that I believe is absolutely exploding: ADHD and neurodiversity coaching . In this episode, I explore why awareness around ADHD and neurodiversity is growing so rapidly, why more clients are looking for coaching support to help manage busy brains, and why developing specialist skills in this area could be incredibly valuable for coaches. I also explore the fascinating crossover between ADHD coaching and alcohol-free performance coaching , and why I believe these are two coaching specialisms worth watching. What You’ll Learn: Why specialising can help you stand out as a coach Why ADHD and neurodiversity coaching is growing rapidly How coaching can support clients with busy brains Why alcohol-free performance coaching continues to be a powerful niche The important crossover between ADHD and alcohol-free coaching Timestamps: 00:00 – 02:30 Why finding a coaching niche matters 02:30 – 05:00 Why ADHD coaching is growing so quickly 05:00 – 07:30 Supporting clients with busy brains 07:30 – 10:00 Two coaching specialisms worth watching 10:00 – End The crossover between ADHD and alcohol-free coaching If this episode has inspired you to explore coaching, I’d love to invite you to join my Diploma in Coaching & Positive Psychology (DCPP) cohort. Apply here: https://coachbusiness.school/diploma-capp/ Already a coach and looking to develop a new specialism? At Coach Business School, we also offer specialist training in ADHD Coaching and Alcohol-Free Performance Coaching , helping you expand your skills and support even more clients. Explore the specialist training: ADHD Coach Specialism: https://coachbusiness.school/adhd-coaching-specialism/ Alcohol Performance Coach: https://coachbusiness.school/alcohol-free-performance-coach/ And don’t forget to follow the podcast so you never miss an episode. Let’s do this. Andy

If I could go back and speak to the coach I was in my first year, I'd have a lot to say. I made plenty of mistakes. I waited too long. I undercharged. I gave too much advice. I worried about being ready. And I almost gave up more than once. The good news? Every one of those mistakes taught me something that helped shape the coach I've become today. In this episode, I share the lessons I wish someone had taught me from the very beginning. Whether you're thinking about becoming a coach, you're in your first year, or you've been coaching for years, these insights could save you years of trial and error. Because coaching isn't just about mastering the craft. It's about learning how to build a meaningful, sustainable coaching career. What You'll Learn: Why giving advice often weakens great coaching The biggest pricing mistakes new coaches make Why selling outcomes matters far more than selling your time How finding your niche can transform your coaching business The lessons I wish I'd learned years earlier that would have accelerated my journey Timestamps: 00:00 – 05:00 The biggest mistakes I made in my first year of coaching 05:00 – 10:00 Why advice giving can hold coaches back10:00 – 15:00 Pricing, confidence, and getting paid for your coaching 15:00 – 20:00 Selling outcomes instead of selling your time 20:00 – End Finding your niche and building a coaching business that lasts Going Dry Documentary Premiere Join us for the first public screening of Going Dry at the Melbourne Documentary Film Festival on 8th July 2026 at Cinema Nova, Melbourne . Tickets available here: Going Dry at MDFF 2026 If you're in Australia, I'd love for you to come along and be part of this special first screening. If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/) If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches. And don't forget to follow the podcast so you never miss an episode. Let's do this.

Everyone seems to be talking about AI. Will it replace jobs? Will it replace creativity? Will it replace human connection? And as a coach, you might be wondering where coaching fits into all of this. In this episode, I share why I believe AI will be one of the best things that ever happened to the coaching profession. Yes, AI will change the world. Yes, it will transform how we work. And yes, it will make many things faster, cheaper, and more accessible. But there is one thing it can never replicate. Being human. I explore why coaching is uniquely positioned to thrive in an AI-driven world, why human connection will become more valuable than ever, and why I believe we're about to see an explosion in demand for great coaches. What You'll Learn: Why AI will increase demand for human coaches, not decrease it The difference between information, automation, and human connection Why "AI slop" is creating a renewed appreciation for authentic voices How coaching could grow from millions of people to billions worldwide Why now might be the best time in history to become a coach Timestamps: 00:00 – 03:00 Why AI is dominating every conversation right now 03:00 – 06:00 The rise of AI content and what people are already rejecting 06:00 – 09:00 How AI coaching could transform access to coaching globally 09:00 – 11:00 Why human connection will become more valuable than ever 11:00 – End Why coaching is one of the most future-proof careers available If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/). If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/) If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches. You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain , over at andyramage.com (https://andyramage.com/). Let’s do this.

People often assume I became a coach because I had some grand plan. That I always knew I wanted to help people. That coaching was the dream from day one. The truth is very different. I never intended to become a coach at all. In fact, I stumbled into coaching by accident while trying to solve my own problems. I was searching for answers, looking for a better way to think, perform, and live. What I found completely changed the direction of my life. If you've ever wondered whether coaching might be for you, this episode might just surprise you. What You'll Learn: How one book completely changed the direction of my life Why I nearly walked out of my coaching training The lesson that taught me the true power of the mind How coaching transformed my career, health, and relationship with alcohol Why I eventually left a successful corporate career to become a full-time coach Timestamps: 00:00 – 04:00 How I accidentally discovered coaching 04:00 – 08:00 Training with John Grinder and feeling completely out of my depth 08:00 – 12:00 The lesson that almost made me quit the course 12:00 – 16:00 Using coaching to transform my own life 16:00 – End Leaving my old career behind and stepping into purpose If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/). If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/) If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches. You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain , over at andyramage.com (https://andyramage.com/). Let’s do this.

This is a big one. That moment when you go from being a “normal person” to calling yourself a coach can feel uncomfortable, even a bit scary. I remember it vividly. The fear, the doubt, the stories in my head about what people would think. Who do you think you are? That voice can be loud. In this episode, I break down why that fear shows up, why it’s completely normal, and more importantly, why it’s something you need to move through, not avoid. Because stepping into coaching isn’t just about helping others. It’s about your own evolution. Your own growth. Your own metamorphosis. And once you lean into that, everything starts to open up. What you’ll learn: Why the transition into becoming a coach feels uncomfortable How fear of judgment is created and why it’s rarely true The mindset shift from “normal person” to coach Why identity change is the real challenge behind coaching How stepping into coaching unlocks a completely new life path Timestamps: 00:00 – 03:00 The fear of becoming a coach and being judged 03:00 – 06:00 My story of stepping into coaching and the doubts that came with it 06:00 – 09:00 Why most fears about what others think are not real 09:00 – 12:00 Identity change and the “caterpillar to butterfly” shift 12:00 – End Embracing the coaching journey and what becomes possible If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/). If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/) If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches. You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain , over at andyramage.com (https://andyramage.com/). Let’s do this.

In this episode, I unpack one of the most powerful coaching approaches in the world: motivational interviewing. After sitting down with one of its co-creators, I break down how this method has helped millions of people create lasting change, particularly in their relationship with alcohol. At its core, this conversation is about understanding how change really works. Most people think change is about willpower, but the truth is it’s about resolving the internal tug-of-war happening in your mind. I explore the concept of ambivalence, that constant back-and-forth between what you want and what you know isn’t serving you. And more importantly, how great coaching helps you dissolve that tension so change becomes natural, not forced. This episode will completely shift how you think about behaviour change, coaching, and even your own habits. What you’ll learn: What motivational interviewing is and why it’s so effective Why ambivalence is at the heart of all behaviour change The real reason willpower fails (and what works instead) How beliefs drive your habits, emotions, and actions Why great coaching is about guiding, not telling Timestamps: 00:00 – 02:00 What motivational interviewing is and why it matters 02:00 – 05:30 Understanding ambivalence and the change process 05:30 – 08:30 Why willpower doesn’t work long-term 08:30 – 12:00 How beliefs shape behaviour and identity 12:00 – End The core principles of world-class coaching Links & Resources: Explore coaching training: https://coachbusiness.school Contact the team: team@andyramage.com

Let me say this straight. Most people have absolutely no idea what coaching really is. And that includes people who are thinking about becoming coaches. In this episode, I break down why this misunderstanding exists and why it’s such a huge opportunity for you if you’re a coach or thinking about becoming one. Because here’s the truth. People aren’t saying no to coaching. They’re saying no to what they think coaching is. So it’s on us to show them the difference. I walk you through how I explain coaching in a simple, powerful way that creates those lightbulb moments. The kind where someone suddenly gets it and thinks… I want that. What You’ll Learn In This Episode Why most people misunderstand what coaching actually is The key difference between coaching, therapy, and mentoring Why great coaching is about exploring thinking, not giving advice How beliefs shape emotions, actions, and results Why educating your clients is essential to building a coaching business Timestamps 00:00 – 03:00 Why most people don’t understand coaching 03:00 – 06:00 The difference between coaching, therapy, and mentoring 06:00 – 09:00 Why advice and mentoring fall short 09:00 – 11:00 The power of beliefs and the “cheeseburger” example 11:00 – End Why educating people about coaching changes everything If you want to learn how to coach at a deep, transformational level, come and join me at Coach Business School (https://coachbusiness.school/). If you’re new to coaching, I run a free live workshop where I’ll show you exactly what coaching really is and how you can turn it into something meaningful and impactful. If you’re already qualified, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches so you can grow with confidence. You can also check out the Foundation Certificate , a great way to experience coaching and see if it’s right for you. Let’s do this.

This is one of the biggest mistakes I see coaches make. Trying to help everyone… and ending up helping no one. In this episode, I break down one of the most important principles in building a successful coaching business, and that’s niching. I share a simple way to uncover your niche using something you already have, your story. What You’ll Learn In This Episode Why generalist coaches struggle to stand out The powerful shift from generalist to specialist How your personal story reveals your ideal niche Why your professional background is a hidden goldmine How niching makes building a coaching business simpler and faster Timestamps 00:00 – 03:00 The biggest mistake most coaches make 03:00 – 06:00 Why people choose specialists over generalists 06:00 – 08:30 Finding your niche through your personal story 08:30 – 11:00 Using your professional background to unlock opportunities 11:00 – End How to turn your niche into a successful coaching business If you want help building your coaching business the right way, come and join me at Coach Business School (https://coachbusiness.school/). If you’re new to coaching, I run a free live workshop where I’ll show you exactly how to get started and what it really takes to succeed. Register here. If you’re already qualified, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches. Everything I’ve talked about in this episode is something we go deep on inside the training. Let’s do this.

In this episode, I share a powerful reminder of how the skills you develop on your journey to becoming a coach can often become more economically valuable than your actual one-to-one coaching. This conversation is for anyone who is coaching-curious, newly qualified, or already established and feels they have to leave their previous career behind. We explore how to identify your "superpowers”, those existing skills and hard-earned lessons from your past, and combine them with coaching to create high-value, unique offerings that the market is searching for. What you’ll learn in this episode: Why your best coaching opportunities are often hidden in your "warm leads" and existing networks The mistake of walking away from your previous career's expertise How to leverage high-impact skills like documentary making or photography to build stature Why the world’s most successful coaches (like Tony Robbins) make more from marketing than coaching How to wrap your coaching skills around a specialist technical skill (like book publishing) Why every new skill you pick up is a potential new revenue stream How to move from being a "generalist" to a "specialist" with a unique superpower Timestamps 00:00 – 02:00 Intro: Why coaching skills are more valuable than you think 02:00 – 04:00 The "Existing Career" Trap: Why you shouldn't say goodbye to your past 04:00 – 06:00 Nina’s Story: Leveraging documentary making as a coaching superpower 06:00 – 08:00 Beyond one-to-one: How technical skills generate inbound interest 08:00 – 10:00 The Book Coach example: Combining publishing expertise with coaching logic 10:00 – 11:30 Lessons from the pros: Why top coaches are actually master marketers 11:30 – End Reflective work: Identifying your own monetisable "wraparound" skills If this episode resonated and you want to go deeper, here are a few ways to continue the journey. If you’re thinking about becoming a coach, come and join me at Coach Business School (https://coachbusiness.school/). You can start with the Foundation Certificate in Coaching, which gives you a taste of what it’s like to train as a coach. If you’re already a qualified coach, you can train with me in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/), or join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches. You can also access two free courses at andyramage.com (https://andyramage.com/). The first is The Alcohol Free Advantage (https://andyramage.com/unlock-your-alcohol-free-advantage/), which explores the powerful benefits of removing alcohol. The second is Train Your Brain (https://andyramage.com/how-to-train-your-brain/), where I teach simple tools to help you run your mind more effectively. And if you’d like to work with me live, join my Limitless (https://andyramage.com/unleash-your-limitless/) self development event in London this 21st of March. I would love to see you on the journey. Let’s do this.

This might be a slightly controversial episode. The accreditation bodies probably won’t love what I’m about to say, but it’s something I’ve learned through years of coaching in the real world. When we train as coaches, we’re taught the pure essence of coaching. Client led. Minimal talking. Powerful questions. Silence. Reflection. And that skill is absolutely essential. But in the real world of coaching, something interesting happens. Sometimes coaching alone isn’t enough. In this episode, I explore the three modes I believe make truly great coaches: coaching, mentoring, and teaching. I share how my own coaching has evolved and why introducing teaching into coaching sessions can massively accelerate results for your clients. If you’re a coach, this could transform the way you structure your sessions and the impact you create. What You’ll Learn In This Episode: • Why pure coaching is the most important skill to master first • The common misconception many coaches have about accreditation rules • The three coaching modes that create transformational results • Why mentoring can be powerful when used at the right moment• How teaching can unlock breakthroughs for your clients • The concept of “the map is not the territory” and why beliefs shape everything • How introducing learning can accelerate the coaching process • Why real world coaching often evolves beyond textbook theory • How to structure sessions using teaching, coaching, and mentoring • Why courageous coaches are willing to challenge the rulebook Timestamps 00:00 – 02:00 Why this conversation might be controversial 02:00 – 04:00 The essence of pure coaching 04:00 – 06:00 Where accreditation bodies focus their training 06:00 – 08:00 The real world challenge many coaches face 08:00 – 10:00 The three modes of coaching 10:00 – 12:00 Why teaching can unlock powerful breakthroughs 12:00 – 14:00 The “map is not the territory” concept 14:00 – 16:00 Designing coaching journeys for clients 16:00 – 17:30 Why great coaches challenge the rulebook 17:30 – End Courage, creativity, and evolving as a coach If you want to train as a coach and learn these skills properly, come and join me at Coach Business School (https://coachbusiness.school/). We run a treble accredited diploma in positive psychology and coaching psychology, and we also help qualified coaches build the coaching business of their dreams through our Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/). You can also train in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/) and our upcoming ADHD Coaching (https://coachbusiness.school/adhd-coaching-specialism/) specialism. If you’d like to join us, explore the training, or book a call with the team, check out the links below. Keep coaching.

Most coaches train together… and then go it alone. And that’s where things start to unravel. In this episode, I’m diving into why coaching does not have to be a solo sport and how the comparison trap is quietly killing incredible coaching careers before they ever truly begin. I share the mindset shift that changed everything for me, from a win lose world as a professional footballer and broker to building a coaching business rooted in abundance, collaboration and collective success. If you have ever felt behind, not good enough, or stuck comparing yourself to other coaches online, this episode is for you. Because when we turn coaching into a team game, everything changes. What You’ll Learn In This Episode: • Why comparison is destroying great coaching careers • The difference between a scarcity mindset and an abundance mindset • How social media fuels insecurity for coaches • Why there are more than enough clients for all of us • How AI could actually grow the coaching industry • Why guarding your ideas keeps you small • The power of community and shared wins • What the CBS Coaching Collective really stands for • How collaboration accelerates success • Why coaching is more powerful as a movement than a solo mission Timestamps 00:00 – 02:00 Why coaching feels like a solo sport 02:00 – 04:00 The comparison trap and social media 04:00 – 06:00 From win lose mindset to abundance 06:00 – 08:00 There are more than enough clients 08:00 – 10:00 Why AI could help human coaches 10:00 – 12:00 Turning coaching into a team game 12:00 – 14:00 Celebrating collective wins 14:00 – 15:30 The future of the Coaching Collective If you’re ready to stop comparing and start collaborating, come and join us inside the Coach Business School (https://coachbusiness.school/). Whether you’re brand new, building momentum, or ready to scale, we’ve got you covered. Enquire about training or the refresher course: team@andyramage.com And if this episode resonated, share it with a fellow coach who needs to hear it. Together, we move the needle. Keep coaching.

In this episode, I share a powerful reminder of why the name you give yourself as a coach is one of the most important business decisions you’ll make. This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and has ever felt the stigma of the term "Life Coach." We explore whether it is more skillful to use a different name that better describes your unique value and the professional depth of what you actually do in the room with your clients. This is not about chasing titles or building something overnight. It is about creating clarity for your clients, stepping into a specialist arena, and understanding how to educate the world on the professional power of coaching as a tool for exploring the mind. What you’ll learn in this episode: Why the word "Coach" standalone is often misinterpreted The truth about the stigma of "Life Coaching" and how to overcome it Why professionalism and treble accreditation are the future of the industry Where coaching sits on the wellbeing spectrum (The -10 to +10 team) How to use "Expert Arenas" to find a title that actually resonates Creative alternatives to "Coach" like Strategist, Architect, and Designer The secret to being a specialist rather than a generalist Timestamps 00:00 – 02:00 Is "Coach" the right word for what you do? 02:00 – 04:00 The stigma of life coaching vs. professional advice-giving 04:00 – 06:00 Professionalism, accreditation, and the well-being spectrum 06:00 – 08:00 Educating your clients on what coaching actually is 08:00 – 10:00 Exploring expert arenas and niche-specific titles 10:00 – 12:00 Specialist vs. Generalist: The secret to a successful business 12:00 – End How to start your journey with the Foundational Certificate If you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you. If this episode resonated and you want to explore coaching further, here are a few ways to join me: If you want to train as a coach and work directly with me: Join us at Coach Business School (https://coachbusiness.school/). If you are already an accredited coach and want to build a sustainable coaching business: Join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/). I would love to see you on the journey. Let’s do this.

In this episode, I’m joined by Felicity Williams for a powerful conversation about taking action, overcoming fear, and turning ideas into reality. Felicity shares her journey from total beginner to published author in just six weeks, while navigating a major life transition, a full-time career, and coach training. This is not a story about perfection or having it all figured out. It is a story about courage, momentum, and saying yes before you feel ready. This episode is for coaches, aspiring coaches, and anyone who has an idea they keep putting off and knows it is time to move from intention to action. What you’ll learn in this episode: Why action beats overthinking every time How confidence is built through doing Why perfection is the enemy of progress How coaching accelerates personal change What it takes to publish a book quickly How fear can become a compass Why taking imperfect action changes everything Timestamps 00:00 – Why action matters 03:00 – Felicity’s turning point 06:00 – From coaching to confidence 10:00 – Action over perfection 14:00 – Writing and publishing a book 18:00 – Growth mindset in real life End – Why doing it scared works If this episode resonated and you want to take action in your own coaching or business journey, here are a few ways to join me. If you want to train as a coach and work directly with me, join us at Coach Business School https://coachbusiness.school/ If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA https://coachbusiness.school/business-and-marketing-mastery/ I would love to see you on the journey. Let’s do this.

In this episode, I share my prediction for the future of coaching and why it is both exciting and unsettling at the same time. The world is changing fast. AI is accelerating everything. And many people are understandably wondering what that means for coaching, human connection, and meaningful work. In this conversation, I explain why I believe coaching is not under threat, but on the brink of its biggest expansion ever. This is not about competing with technology. It is about understanding why human connection, presence, and real-world coaching will become more valuable, not less. This episode is for coaches, aspiring coaches, and anyone who wants to understand where coaching is heading and how to stay relevant, impactful, and ahead of the curve. What you’ll learn in this episode: Why the future of coaching is brighter than ever How AI will increase demand for human coaches Why access creates awareness and opportunity The difference between information and transformation Why human connection cannot be replaced How coaching helps people navigate rapid change What it means to future-proof yourself as a coach Timestamps 00:00 – Why the future of coaching matters 02:00 – Lessons from past industry disruption 05:00 – AI and the accessibility of coaching 08:00 – Why human coaches still win 12:00 – Connection, energy, and transformation 15:00 – The rise of in-person coaching 18:00 – Why now is the time to be a coach End – The coaching opportunity ahead If this episode resonated and you want to explore coaching further, here are a few ways to join me. If you want to train as a coach and work directly with me, join us at Coach Business School https://coachbusiness.school/ If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA https://coachbusiness.school/business-and-marketing-mastery/ I would love to see you on the journey. Let’s do this.

In this episode, I’m joined by Gabrielle Harverson for a powerful reminder of one of the most underrated skills in coaching and in life: holding the space. This conversation is about presence, listening, and the impact of simply being with another human being without fixing, advising, or interrupting. We explore why silence is not awkward, but powerful, and how real change often happens when we create the safety for someone to think, feel, and discover their own answers. This is not about techniques or clever questions. It is about humanity, trust, and the quality of attention we bring to a conversation. This episode is for coaches, aspiring coaches, and anyone who wants to communicate more deeply, lead with empathy, and create conversations that truly matter. What you’ll learn in this episode: Why holding the space is one of the most powerful coaching skills How silence creates clarity and insight Why being present beats giving advice The role of non-judgement in transformation How deep listening builds trust Why coaching is about being with, not fixing How presence creates meaningful connection Timestamps: 00:00 – Why holding the space matters 02:00 – Presence over performance 05:00 – The power of silence 08:00 – Listening without fixing 10:00 – Trust, safety, and non-judgement 12:00 – Coaching as a human connection End – Why this skill changes everything If this episode resonated and you want to develop your coaching skills further, here are a few ways to join me. If you want to train as a coach and work directly with me, join us at Coach Business School https://coachbusiness.school/ If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA https://coachbusiness.school/business-and-marketing-mastery/ I would love to see you on the journey. Let’s do this.