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The Truth About Radio podcast with Dave Sturgeon

Published by DAVE STURGEON

Marketing
Business

Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.

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On the charts

1 chart placement

Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.

Number 108MarketingCanada

From the feed

Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

EPISODE #36: Live Radio is a Beautiful Thing!
Jul 29, 20262 min
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MYTH #35: You Have to Choose Between Being Kind, and Being Strong
Jun 10, 20261 min
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MYTH #34: Being Right is the Same as Being Effective
Jun 4, 20263 min
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MYTH #33: Radio Sales Are Built on Data
May 20, 20262 min
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MYTH #32: AI Can Replace Local Creative
May 14, 20263 min
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MYTH #31: Radio Reps Just Sell Spots
May 6, 20261 min
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Myth #30: Managing and Training are the Same Thing
Apr 29, 20262 min
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MYTH #29: You Can Fake it Till You Make it
Apr 20, 20262 min
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MYTH #28: Radio's Low CPM Must Mean Nobody's Listening
Apr 13, 20261 min
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Myth #27: Radio Isn't an Important Part of Your Integrated Marketing Plan
Apr 7, 20261 min
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Myth #26: Digital is Better for Awareness Because it's Trackable
Mar 30, 20261 min
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Myth #25: My Client Wants Precision Targeting. Radio's Too Broad
Mar 24, 20261 min
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Myth #24: Consumers Need to See Your Brand to Remember it
Mar 17, 20261 min
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Myth #23 Saving Money By Not Advertising Makes You Happy
Mar 11, 20261 min
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Myth #22 Radio Must Be Dying - Clients Aren't Buying
Mar 4, 20262 min
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Myth #21: Nobody Wants to Advertise Right Now
Feb 24, 20261 min
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WORLD RADIO DAY - 2026
Feb 18, 20261 min
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Myth #20: Radio Has Optimized it's Influencer Capabilities
Feb 10, 20262 min
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Myth #19: Live Radio Endorsements Hurt Programming
Feb 2, 20261 min
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Myth #18: Loyalty is Dead with Modern Audiences
Jan 23, 20262 min
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Observed September 20, 2026.

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The Truth About Radio podcast with Dave Sturgeon

1 chart placement

Recent episodes

What to do with a chart

Steal the structure, not the show