The Superwall Podcast

Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year. On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them. How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencers The minimum view clause that de-risked every deal by setting the floor below what creators bragged Why the best converting videos barely mention the app The 15-second rule behind every winning post Why Cal AI got more profitable as it scaled, not less The one creator type he'd tell you to stop paying for How day-in-the-life vlogs quietly outconverted everything Whether you're signing your first creator or scaling to thousands, this is the honest breakdown of how influencer marketing runs at scale. Follow Alfie on LinkedIn and X: @A1fiedickens15 Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable. In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine. Why AI UGC racks up vanity views but rarely converts The 20/80 budget split top spenders use across creative and performance The 5% engagement rate that signals a video is ready for paid spend How to define content market fit instead of chasing raw views Remixing proven formats 10-20% to ride the algorithm without copying The $600 retainer plus CPM structure that keeps creators bought in The 90/10 split: scale your winner, keep testing new formats Starting paid ads at $100 a day and scaling on ROAS Whether you're testing your first format or scaling to enterprise budgets, this is the UGC roadmap. Follow Nick on X: @nicholasnlawton Connect on LinkedIn: linkedin.com/in/nicklawton100 Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise. In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph. Buying post-viral apps cheap, then scaling them into their biggest winners Why removing the onboarding paywall on Celebs made more money, not less Running 4,000 fully AI video ads a month for over two years Why AI ads made them grow the human team, not cut it The "infinite search space" behind how they test creative Tagging every AB test's reasoning to hand decisions to AI agents Doubling ARPU across the portfolio in 12 months Steal their playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his. In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010. The loan structure that lets him buy a $10K/month app for almost none of his own cash How one hard paywall doubled the trial start rate from 6% to 13% Why the title and subtitle are 80% of ASO The migraine keyword that turned a $1K app into $8-10K/month How a keyword doing just 30 searches nets 100-150 downloads a day Why distribution, not features, is the real moat Whether you're buying your first app or building from scratch, this one shows you how to turn undermonetized apps into cash machines. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset. In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook. Why ChatGPT reset the pricing anchor to $20/month The math: $30M ARR takes 500K payers at $4.99, just 125K at $20 The category rule Flo used to become the first women's health unicorn Why 50% year-one resubscription signals a nine-figure asset Organic benchmarks: 50%+ is great, under 20% means you're on a UA treadmill How Runna became the front of Strava's funnel The exit timing mistake that cost MyFitnessPal $100M The four buyer types and the narrative each one pays for Sell before you need to. Let the buyer pay for the peak. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite. In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling with zero posts. Why slideshows outperform talking head UGC across 100 creators The trial month deal structure: 4 videos, 4 stories, link in bio 20% one-time commissions that make creators post extra 1,000+ DMs a week, opening with "paid promo affiliate deal?" $2.50 cost per download from reposting organic winners on Meta Age-based onboarding that stopped killing signups Follow Cedric on X: https://x.com/Cedric_Roberge LinkedIn: https://www.linkedin.com/in/cedric-roberge-3832472bb/ Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own. In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget. Why D2C "talking head" ads fail for apps, and what works instead The one thing every app ad must do: prep users for the App Store before they click The Reddit plus Claude research pipeline that makes copy feel like mind-reading How to use emotional language from niche subcultures to let the algorithm do your targeting Why 400-500 iterations on a single ad format is normal, not overkill The age-based cost analysis that reveals which audiences actually convert to paid How Meta's Value Rules let you bid more on high-LTV users without killing reach Campaign architecture: why separating ad sets by format and message unlocks scale If you're running a subscription app and treating Meta like a checkbox, this episode will change how you think about paid growth. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days. In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth: Testing Reddit, X, paid ads, and influencers before going all in on the winner Sending 500 DMs a day across verified accounts with 1,000+ followers The "Paid promo" opener that cuts through flooded inboxes Four deal structures, including his favorite: the minimum view clause Keeping CPMs at $1 to $2 while RPM runs $3 to $4 One video that drove 1M views, $3,000, and his first 10,000 download day Vetting creators by engagement, not follower count Follow Evan on X: https://x.com/EvanYadegari Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet. In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up. Engineering your app to go viral by building shareability into the product itself Why apps that help users earn money or get something back crush organic growth The 1:10 manager-to-creator ratio that keeps top programs profitable Engagement rate benchmarks: 7.5% to spark, 12%+ means you're going viral How a job-market TikTok with zero budget hit 9.6 million views and a 16% engagement rate The Spark ad playbook: start at $20, kill it below 5% engagement, target sub-$1 CPMs Why the best UGC programs on SideShift pay $800/month for 60 cross-posted videos How payment structure, not content, is what kills most creator programs If you're trying to crack organic growth or turn your best videos into cheap installs, this episode is the playbook. Guest: @drewlevinn | SideShift Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A. In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth. The first TikTok that drove tens of thousands of signups overnight with zero strategy Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts How comments, not views, predict whether a creator will actually convert Why TikTok outconverts Instagram Reels, and when geography kills your results Building features designed to look impressive on camera before a single video is filmed The $100 per 100K views bonus structure keeping hundreds of creators motivated If you want to build a creator program that compounds instead of churns, this one's worth your time. Follow Kiran on X: @kdxcreative | LinkedIn Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator. In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here . Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per month Why reposters beat influencers: control, predictability, and $20 per account versus thousands per deal Using SpyTok to find formats that outperform an account's median by 200x The scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countries Why virality and conversion are two completely separate problems How to correlate App Store ranking movements directly to specific TikTok posts If you want a repeatable organic system that actually drives installs, this one is required listening. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months. In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing. The 10-minute brainstorm that turned into GlamUp, a million-user app One repeatable TikTok format, same caption, same audio, scaled across 30-40 creators daily How a referral code template pushed the keyword "GlamUp" into TikTok comments at scale Hard paywall right after onboarding beat explore-first by 50% conversion Raising prices by 20% and watching conversion go up, not down Building a creator course where 50% of graduates go viral within two weeks Why 90% of Nicole's insights came from downloading apps herself, not from X Whether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal. In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook. Building an Instagram audience and charging for manual reviews before the app existed The TikTok batch system that produced a month of content in two hours using Figma and Excel How a motivation-first onboarding sequence doubled revenue per user overnight The eight-slide paywall carousel that made the subscription feel like a no-brainer Photo pack upsells driving 11% of total revenue by targeting high-spending users Retention mechanics borrowed from Strava and Duolingo: groups, streaks, and progress sharing If you want to see how product design and distribution combine to scale fast, this one delivers. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures. In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com . Watch on YouTube. The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit it How Alex built a cold email machine with 1,000 Gmail accounts sending up to 30 emails each per day to source UGC creators Moving creator negotiations to Telegram, plus sending $100 upfront to prove legitimacy and lock in perpetual rights Why every ad needs captions: 80% of Instagram users scroll without sound The green screen + human hook combo that outperforms pure product demos How 300 owned creator contracts became a key asset in the seven-figure acquisition Whether you're scaling Meta ads or building your first UGC pipeline, this is what four years of paid acquisition looks like when someone finally writes it all down. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads. In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here. The co-founder rule that shaped everything: never build a consumer app that can't go viral How a roast format creators invented inside a custom scenario feature hit 52 million views Running 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middle Why 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategy Paywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion 3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2% If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them. In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run. Why 40M views earned only $25K, and what actually converts Building a "Navy SEALs, not the Navy" content team of 10-12 part-time creators How hiring marketers (not influencers) powered 1B+ organic views The onboarding change (5 to 13 screens) that boosted trial conversion 16% Moving login after the paywall, and why it mattered The 7-day trial extension that stops 27% of cancellations If you're building a consumer app and need your content and conversion working together, this one's required listening. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in. In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC format, 85 creators, and a math-first growth system. The single video format behind 1.2 billion views with zero deviation Breaking growth into one equation: views x conversion rate = revenue 85 creators posting 300 videos a day across four platforms Why 29 out of 30 creators chose the pay structure that paid them less The $20-per-video trial that screens creators in five days A Discord-based AI agent trained on every million-view video The two-paywall onboarding flow that outperforms a single hard gate Going from $100K in debt to ~50% margins Whether you're experimenting with UGC for the first time or trying to turn creators into a scalable growth engine, this episode is the playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee. In this episode of The Superwall Podcast , Koby tells Joseph exactly how Sunflower scaled from zero to 10,000 paying subscribers by combining influencer marketing, AI, and relentless paywall experimentation. Hiring the biggest influencer in sobriety as VP instead of paying per post 50-100K link clicks per month from a single creator relationship The AI sponsor that handled 4 million messages in one year Why the simplest feature, a sobriety timer, matters more than the AI The trial reminder screen that lifted revenue 48% and annual subs 70% Making annual the default selection to capture way more revenue Why lowering price actually increased total revenue for price-sensitive users The bootstrap alternative: pitch creators as the hero and split 50/50 Whether you're figuring out influencer deals, building an AI companion, or optimizing your paywall, this episode is a masterclass in stacking smart decisions fast. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight. In this episode of The Superwall Podcast , Casper gives Joseph the view from the creator's side, the stuff creators never say out loud. How to spot organic hits vs. boosted videos using like-to-view ratios The exact pitch script that makes a top creator almost impossible to say no to Two video formats responsible for all of Payout's significant revenue Why never saying your app's name out loud is massive for conversions The ManyChat automation that drove 50% click-through rates on DMs Coordinating five creators on one day to chart #70-80 in the App Store Why short-form videos still pull 30-50 views per hour 500 days later The equity math shifting in creators' favor as dev tools get easier Whether you're trying to land your first creator partnership or scale organic growth without paid ads, this is the playbook from the other side of the table. Connect with Casper: X/Twitter | LinkedIn Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live. In this episode of The Superwall Podcast, Caleb walks Joseph through the full playbook, from content-first validation to a six-figure exit in weeks. Copying Liftoff's Instagram Reels format, building a ChatGPT landing page with a Stripe link, and collecting 2,000 signups and 90 paying users before writing any code Posting 9 Reels a day on Instagram without getting penalized (TikTok killed their reach when they tried) The internal tool that generated 10,000 video variations in under a minute, 5M views in month one Using App Store pre-orders to seed 3,000 downloads the second Runify went live Why he sold at 26 days instead of scaling to $100K/month, and kept 30% equity His ideation checklist: find 1-3 apps doing $100K+/month, confirm they're not VC-inflated, then validate fast Whether you're validating your first app or trying to compress the zero-to-exit timeline, this episode is the playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...