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The Messy Middle Isn't a Detour. It's Your Pathway to Thriving! This podcast is for women leaders who are holding it all together, but know deep down, there's more. Hosted by leadership coach and former media executive Amy Wilkins, this is your weekly exhale and power-up. It's for the ambitious, big-hearted leaders navigating change, craving clarity, and ready to rise—even when it's messy. Thriving isn't about perfection. It's about alignment over achievement, peace over proving, and growth that feels good. Tune in every Wednesday for candid conversations and mindset shifts to help you lead with purpose, alignment, and, most importantly, to thrive.
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In this engaging episode, host Amy Wilkins interviews Beth Mach, a distinguished leader with three decades of experience in media marketing. Beth shares her transformational journey from leading prestigious roles in the corporate world to co-founding Spacely, a groundbreaking media marketplace. The conversation takes listeners through Beth's numerous career highlights, exploring themes of personal growth, resilience, and leadership. Through personal stories and professional anecdotes, Beth reveals how embracing challenges, taking risks, and betting on oneself can ignite new opportunities and drive sustained success. As Beth reflects on her experiences, she discusses key transitional phases, including her move from Detroit to New York and later, her decision to step into an intense global role. These experiences are characterized by personal challenges but ultimately reveal her capacity to thrive under pressure. The episode provides valuable insights into how Beth has fostered an inclusive and honest team culture at Spacely, encouraging transparency, respect, and open communication among co-founders. For those at a crossroads in their career, Beth's pioneering spirit and practical advice serve as a guiding light. Key Takeaways Visionary Leadership: Beth Mach underscores the importance of embracing vulnerability and direct communication in leadership, especially during times of organizational disruption. Personal Growth: Relocating to New York and accepting a demanding global role helped Beth strengthen her resilience, highlighting the value of stepping outside one's comfort zone. Breaking Stereotypes: Beth defied norms by pursuing roles that offered growth rather than opting for lateral moves, further exemplified by her transition to co-founding Spacely. Entrepreneurial Spirit: Despite not seeing herself as entrepreneurial initially, Beth's story demonstrates that innate qualities and a supportive network can propel entrepreneurial success. Decision-Making Tool: Beth developed the IHAP tool, emphasizing self-reliance and personal values when making pivotal career decisions. Beth Mach Quotes Kindness leads. Direct and respectful communication is critical. Nothing is forever. So it's actually okay to try these new things because you can always change your course. There's not one moment of regret and not one moment that I wouldn't be proud to talk about. I had to rise above some of those moments and say, you've got this. It was okay to show emotion. It was okay not to be a robot. It's actually okay to try these new things because you can always change your course. You have to trust yourself, your gut, and what you know about yourself and what you want to do next. Mentioned in this Episode IHAP Tool : Discover Beth's decision-making tool, IHAP (Intelligence, Happiness, Amplification, and Prosperity) About Beth Mach, COO & Co-Founder of Spacely Beth Mach is a seasoned business leader with extensive experience in marketing, media, and technology. She is currently a Co-founder and Chief Operating Officer of Spacely , where she spearheads operations and marketing for a marketplace revolutionizing offline media buying and selling. Beth has a proven track record of driving growth and innovation and brings over 25 years of experience driving business-building media and communications solutions for Fortune 500 brands across a range of categories including Financial Services, Retail, Consumer Package Goods, Technology, Entertainment, Quick Service Restaurants, and Automotive, with leading marketers such as American Express, LVMH, Procter & Gamble, Goldman Sachs, Nokia, Keurig Dr. Pepper, Applebee's, Jaguar Land Rover, Ford, Stellantis, and General Motors. She has previously held leadership roles at global media and advertising agencies, including more recently the Chief Consumer and Communications Officer for TrueCar, President of Dentsu X/Luxe, and Chief Digital Officer at Initiative. Beth is an Executive in Residence for The Room and actively contributes to several established and start-up boards, including Compliant, Brandstory Architech, and Influential; she is also an accomplished public speaker, mentor, investor, active volunteer, and advocate for women and diversity in the workplace. Beth holds a B.A. from Walsh College and is pursuing a Certificate of Management Excellence through Harvard Business School. Beth Mach LinkedIn Profile Beth's Website TEDx Talks/TEDxDetroit: The Power of Choice
Welcome to Season Two of Thriving in the Messy Middle with Amy Wilkins, where embracing uncertainty is not just accepted but essential for growth. This episode dives into the deeply personal and transformative experiences that arise when life feels overwhelming and unmanageable. Amy shares her personal story, reflecting on how she coped during a particularly challenging time. Through candid anecdotes, she explores the psychological patterns many experience when they feel isolated despite surroundings filled with people. As she addresses the "fake it till you make it" mentality, Amy elaborates on the immense impact of self-reliance gone too far and the power of vulnerability in seeking support. In this episode, Amy introduces the theme for Season Two, delving into the concept of the Messy Middle and how it manifests in various forms in our lives. With upcoming conversations and episodes focusing on different messy middle archetypes , Amy invites you to listen for insights into breaking patterns, the importance of support, and moving forward with clarity. Amy emphasizes that thriving doesn't mean having all the answers but rather being open to growth and learning. With a promise of stories from others who've weathered their own messy seasons, Amy sets the stage for an insightful journey through self-discovery and empowerment, all anchored by the idea of asking better questions to navigate life's complexity. Key Takeaways Pattern Recognition : Acknowledge the psychological patterns of isolation that often emerge during life's messy seasons. Vulnerability's Value : Understanding the power of vulnerability in seeking support and not relying solely on self-reliance. Redefining Success : Learn that thriving isn't about having it all figured out but being willing to learn and grow through challenges. Self-Discovery : Use challenge periods as opportunities for self-discovery and personal growth. Practical Guidance : Insightful questions and strategies for navigating uncertainty are essential tools in the messy middle. Quotes Thriving isn't about having it all figured out. It's about learning how to grow, lead, and move forward, even when things feel messy. Sometimes you need someone to remind you that you don't have to have it all figured out today. The messy middle isn't a problem to be solved. It's a part of life, and it's where the growth happens. Sometimes you just need enough clarity to take the next step. When you're in the messy middle, you don't always need another answer. Sometimes you need another human being, someone who can sit beside you and listen, maybe ask a question you haven't thought of, and remind you who you are when you've temporarily forgotten. You are not alone. And needing support doesn't mean you're not strong enough or capable enough to handle this on your own. It just means support helps you move through the season more swiftly. Sometimes you discover that the person you thought you needed to become isn't actually who you even want to be. Mentioned in this Episode Visit ChooseAwe.com for more resources and information about Amy P Wilkins and her coaching work. Listen to all of Season One of Thriving in the Messy Middle on the Choose Awe website .
In this episode of Thriving in the Messy Middle, host Amy P. Wilkins talks with strategic storytelling expert Laura Nespoli to explore the powerful role of narrative in both personal and professional contexts. The conversation delves into Laura's career transformation, highlighting how her personal experiences informed her professional journey and led to the creation of her debut book, "Threads of Me and You." Listeners gain insights into Laura's conceptualization of story as a tool for growth and meaning-making, learning valuable lessons on resilience and self-discovery. Laura shares her insights on navigating life's inevitable transitions, shedding light on her journey through pivotal life moments that prompted deep introspection and change. By understanding the power of storyline, Laura explains how we can redefine our self-worth and use storytelling as a framework for personal transformation. This episode is rich with themes of curiosity, resilience, and the courage to embrace the messy parts of life, offering listeners practical tools to rethink their own narratives and grow through challenges. Key Takeaways Storytelling is more than a business tool; it's a way to process personal growth, find inner resilience, and redefine narratives. Transformation doesn't always require drastic changes; it often starts with internal shifts in mindset and perspective. Following the "thread" of curiosity can unveil purposeful pathways, even in seemingly directionless times. Frequent reflection on past experiences and lessons can bolster confidence and mitigate future challenges. The messy middle of life offers potent opportunities for introspection, helping us to find clarity and refine our purpose. Laura Nespoli Quotes You have to be able to do this for yourself, or you're never going to get anywhere. Our lives are ruled by narratives… a lot of times these are limiting beliefs. I always say when I'm feeling uncomfortable, this is a gift. Ultimately, the biggest realization in all of it was I am accountable for the life that I want, and I can't rely on anybody else. The story arc is so important because it frames marketing products and innovations around real human experience. I never felt like I was a protagonist in my own life. I lived in service to other people. Truly, it's your mind, and you have the ability to manage your mind. I always say I follow the thread guide as I move through information. About Laura Nespoli Laura Nespoli is a strategic storytelling advisor whose clients have included Google, Salesforce, and JPMorgan, and the founders and women professionals who are building the next chapter of their careers. As founder of Meshin Movement and creator of the Story For Growth app , she believes story isn't just a business tool; it's how we make meaning, drive change, and find ourselves. Her debut book, Threads of Me and You, is where that belief gets personal: a memoir paired with strategic frameworks to help you own your story from the inside out. Laura Nespoli LinkedIn Profile Laura's website: Meshin Movement Laura's Book: Threads of Me and You
Are you a woman leader navigating an uncertain career path? Join host Amy Wilkins on Thriving in the Messy Middle with her guest Alanna Fincke, a seasoned expert in resilience and organizational behavior. Amy invites Alanna to share her experiences of transitioning from magazine journalism to becoming a subject matter expert in resilience. They delve into Alanna's unique journey, discussing how early shifts in the internet landscape required her to rethink her career strategy from the onset. The episode offers profound insights into bridging the gap between professional roles and personal passion, especially amid today's constant change in the work environment. Alanna emphasizes the importance of resilience as a learnable set of skills vital for thriving amidst uncertainty. She shares strategic methods like visualization and positive affirmations, unveiling her struggle with impostor syndrome and the significance of emotional regulation in leadership. Moreover, Alanna's personal narrative of overcoming breast cancer provides a roadmap for navigating personal and professional challenges. This conversation highlights how leaders can model better stress management, create healthier, more resilient work environments, and find purpose in daily work to maintain personal well-being. Key Takeaways Resilience as a Skill: Resilience isn't just about bouncing back but about advancing and thriving. It involves a set of teachable skills like emotion regulation and visualization. Career Transitions: Navigating career changes, such as Alanna's shift from magazine journalism into resilience expertise, underscores the importance of aligning professional paths with personal values. Avoiding Manager Burnout: A significant pattern amongst leaders is burnout. Strategies for managing stress and modeling self-care can prevent the 'manager crash.' Purpose and Meaning: Purpose doesn't have to be overwhelming; it can be as simple as recognizing the benefits of one's current job or valuing team interactions. Post-Traumatic Growth: Challenges can spur significant personal and professional growth, as evidenced by Alanna's experience with cancer and resilience-building. Alanna Fincke Quotes Resilience is not just about pushing through with grit. It's a set of skills that support us in thriving and moving forward. Step into your power by silencing those inner critic voices and practicing visualization. The core of resilience lies in emotion regulation, helping us manage stress effectively amid constant change. Purpose doesn't have to be monumental. Small connections to meaning can make a significant impact in challenging times. You sometimes have to break down to break through; that's where real growth happens. And whatever the practices that work for you that keep you in that confidence zone, it is a practice. It's not a one-and-done. About Alanna Fincke Alanna Fincke is a senior behavioral-health and workplace-wellbeing executive with 10+ years leading content and services that drive measurable engagement and outcomes at enterprise scale. An innovative, creative, and commercially minded partner, she collaborates across functions to drive growth. As Executive Director of Content & Learning at meQuilibrium , she developed and led the enterprise content engine, translating CBT and performance psychology into digital journeys, live learning, and blended synchronous programs. She developed role-specific products for managers and teams—including manager skills and resources, team-based challenges, and live sessions—to build psychological safety, focus, emotional intelligence, change readiness, and more. She also integrated AI into in-product content (personalized member content, chatbot, product navigator) and into the content development process to speed production and improve the member experience. Her team's innovation doubled monthly sessions, doubled engagement rate, and lifted average in-product time to ~7 minutes. A board-certified coach, frequent speaker, and executive trainer, she not only designs high-impact interventions—she delivers them as a trusted customer partner, as well. Alanna is also a subject matter expert in resilience, performance, and mental health. She is a thought leader in the field of workplace performance. Alanna Fincke LinkedIn Profile
In this introspective episode of Thriving in the Messy Middle , host Amy P Wilkins reconnects with her former coach, Terry Yoffe, to explore the concept of navigating life's "messy middle" moments. Amy shares how Terry's coaching transformed her approach to personal challenges during a pivotal time in her life. With warmth and wisdom, Terry shares her rich tapestry of experiences, from overcoming early career setbacks to successfully transitioning into a thriving coaching career later in life. Together, they dissect what it means to grow through adversity and how embracing the messiness of life leads to authentic self-discovery and growth. Tapping into the wealth of wisdom from Terry's extensive career, the conversation transcends mere discussions of professional achievements to delve into personal growth. Key themes include recognizing the narratives that limit personal advancement and the power of choice in transcending these self-imposed barriers. Terry offers guidance on how to harness past learning experiences to navigate present-day uncertainties. The interaction underscores the importance of seeing transitions as opportunities for personal development rather than challenges. This episode is a testament to the resilience required to move through challenging seasons and emerge thriving. Key Takeaways Recognizing Patterns: Understanding past messy middle moments can empower individuals to navigate current challenges with more awareness and choice. Empowerment Through Story: Identifying and questioning the narratives we build can unlock personal growth and halt limiting self-beliefs. Power of Choice: Realize that everyone has the choice to either stay stagnant or use challenging times as a catalyst for personal development. Continuous Learning: Embrace new skills and learning opportunities as tools for thriving amid industry disruptions. Seeking Support: Building a trusting relationship with a mentor or coach can provide the necessary guidance and safety to explore personal narratives and instigate change. Terry Yoffe Quotes The choice is to grow from it and to move forward or to move backward, so to speak, or to stay stuck. If you can change your narrative from I'm suffering to, oh, what a great opportunity I have to work on me and to figure out what tools I need. What you're experiencing has nothing to do with you. They are limiting beliefs and assumptions that you made up at a very early age. Mentioned in this Episode Book: Who Moved My Cheese? The book provides insights into adapting to change. About Terry Yoffe Terry Yoffe is a 4X Certified International Business and Communications Coach with more than 20 years of coaching experience and decades of success in both corporate and entrepreneurial roles. With over 60 years of wisdom, business acumen, and lived experience, Terry has built her career on resilience, persistence, and courage. She knows firsthand what it means to step into challenges, confront failure, and emerge stronger – growth and reinvention have been the foundation of her journey. As a trusted coach, Terry has guided hundreds of clients to overcome self-limiting beliefs, embrace reinvention, and develop the mindset that drives success. Her work spans corporate leaders, entrepreneurs, and individuals navigating life transitions – including those ready to challenge ageism, pivot careers, and create impact in their next chapter. At 83, Terry embodies her philosophy: you are never too old or too late to transform your mindset, live with purpose, and achieve both personal fulfillment and professional success. She takes pride in the meaningful relationships she builds with her clients, helping them cut through the stories that they tell themselves, step out of their comfort zones, and discover their own inner strength & power. Terry Yoffe LinkedIn Profile Terry's website: Try Coaching
In this episode of Thriving in the Messy Middle , host Amy P Wilkins delves into the power of celebrating achievements and shifting perspectives with the Big Life Blueprint, a life design tool focused on clarity, growth, and impact. Amy emphasizes the importance of acknowledging what has been accomplished as a foundation for future aspirations. Her philosophy champions moving away from a deficiency mindset and focusing instead on one's current capabilities and accomplishments. Throughout the episode, Amy highlights the significance of shifting perspectives from mere goal acquisition to cultivating experiences, impact, and meaning across all areas of life. This mindset shift underpins the Big Life Blueprint, which begins with a "Celebration Audit" that encourages individuals to look at their lives as a whole rather than at siloed achievements. Additionally, Amy discusses the process of writing a letter from one's future self, exploring personal growth, and choosing how to support oneself in times of stress. This holistic approach ensures that personal development extends beyond professional benchmarks and fosters a rich, purposeful existence. Explore how identifying your true priorities, writing letters from your future self, and recognizing personal patterns can help shape a meaningful future. Connect with Amy for more insights into thriving in transitional periods. Key Takeaways The Big Life Blueprint is not a simple goal-setting or productivity tool but a comprehensive life-design process focusing on meaningful growth and possibility. Acknowledging past achievements is crucial for building a strong foundation for future aspirations, steering away from a mindset of lack and deficiency. The practice of writing a letter from your future self helps translate abstract visions into tangible and achievable goals, emphasizing experience over acquisitions. Amy stresses the need to explore who we need to be to achieve goals , rather than merely listing tasks, to foster true personal transformation. By understanding our patterns and support mechanisms, we can anticipate and navigate life's challenges, maintaining momentum toward our envisioned futures. Quotes The future we create is heavily influenced by the lens we use to see the present. Celebration isn't the destination. It's the launch pad. Looking back isn't about staying there. Goals don't create futures. People do. The Big Life Blueprint isn't about fixing yourself. It's about seeing clearly and creating from possibility. How you show up shapes what becomes possible. Everything is connected, which means if we're going to create a meaningful future, we need to look at the whole picture. The messy middle has a way of shrinking our field of vision. Celebration isn't about pretending everything is wonderful. It is about accurately reflecting your achievements, both big and small. Meaningful futures aren't built in one category. They're built across the full landscape of our lives. The Big Life Blueprint isn't just about creating what comes next. It's about discovering what matters enough to make sure it does. Mentioned in this Episode Take the Messy Middle Archetype Assessment™ Amy P Wilkins LinkedIn Profile
In this episode of Thriving in the Messy Middle , host Amy P Wilkins converses with Jean Batthany, a groundbreaking thinker in regenerative creativity. Jean shares her journey from corporate success to personal challenges, including the loss of a job and a family member, which prompted a life-changing pause. Jean shares her exceptional journey from being a Chief Creative Officer to embarking on a path of introspection and growth. Jean's story is a beacon for anyone grappling with the challenges of constant productivity pressures. Tune in to discover how pausing isn't a moment of inefficiency but a critical element in nurturing creativity and fostering effective leadership. Listen in as Jean reveals the transformative power of taking deliberate pauses to harness creativity and restore well-being. Key Takeaways The Art of Pause : Taking intentional pauses can restore creativity and foster productivity rather than deplete it. Shifting Paradigms : Toxic productivity and constant hustle are not sustainable; regenerative creativity offers a fulfilling alternative. Impact of Life Events : Transformative personal experiences can provoke profound career and lifestyle shifts. Micro Pauses : Incorporating small, consistent pauses throughout the day helps reduce stress and improve cognitive function. Systemic Change : Creating cultures of safety and collaboration is vital for unleashing human creativity and potential. Jean Batthany Quotes Pause isn't just a woo-woo personal indulgence. It's a proven way to reduce chronic stress and perform actually better. Are we creating cultures where ideas and people can truly thrive? When you take a step back, you notice what wasn't working and pave the pathway to regenerative creativity. We're human beings, not human doings. The world and the industry need creativity and human ingenuity more than ever. That's our superpower: return to human. It sounds so cliché, but you cannot pour from an empty cup. You cannot take care of others when you're at a deficit. Mentioned in this Episode Jean's LinkedIn post: I'm not going anywhere." Jean's TEDx Talk: The Art of the Pause About Jean Batthany, Founder / Chief Creative Officer, The Art of the Pause Honored as one of Business Insider's 30 Most Creative Women in Advertising, Jean Batthany is ruthlessly committed to creating impact. She is the founder of Art of the Pause and a pioneer of Regenerative Creativity. After 30 years in the business of creativity, Jean has created a new operating system and the conditions for ideas to flow with abundance vs being extracted through fear and scarcity. She has spoken at TEDx, Cannes Lions Festival of Creativity, and NASA JPL. As Walmart's first Chief Creative Officer, she led their evolution from a transactional company to an emotional brand. As VP, Global Creative at Disney, Jean transformed the in- house team into an award-winning integrated agency. She grew up making and leading creative agency side at DDB, Merkley + Partners, M+C Saatchi, BBDO, Saatchi, and is currently a fractional CCO, collaborating with mission-driven brands to win hearts, minds, spirits, and wallets. Jean Batthany LinkedIn Profile Jean's websites: Art of the Pause and Jean Batthany Creative Jean's TEDx Talk
In this Messy Middle Moment, host Amy P Wilkins delves into the importance of authenticity and transparency as a leader. Amy candidly shares a personal story about a challenging day that serves to highlight the pressures leaders face to appear perfect, and how showing vulnerability can positively impact workplace culture. She reflects on how leaders inadvertently model behaviors that either empower or inhibit their teams. This episode provides a safe space for women leaders to glean insights into effectively navigating life's uncertainties without losing their core identity. Throughout the episode, Amy emphasizes that true leadership is not about maintaining a perfect exterior but about being real and relatable. Amy uses her own experiences to unpack themes of vulnerability, creativity, and the freedom that comes with embracing imperfection. By allowing others to see the "messy" parts of leadership, Amy contends that leaders can foster environments where their teams feel empowered to be innovative and open. This thought-provoking episode connects with listeners who find themselves in the throes of the "messy middle," encouraging them to embrace these moments with confidence and grace. Key Takeaways Authentic leadership involves showing vulnerability and admitting imperfection. Embracing the "messy" parts of life can foster a more creative and open environment within teams. The way leaders present themselves impacts workplace culture, including attitudes toward rest, uncertainty, and accountability. Leadership isn't about having all the answers; it's about creating a safe space for others to contribute and grow. Consistently projecting perfection can hinder honest communication and stifle creativity. Quotes When we let a little bit of the messy show, we give people permission to be human. If we pretend we always have the answer, people learn to hide their uncertainty. What we make visible as leaders matters. Leadership asks for presence. It asks for accountability, but it doesn't ask us to be perfect. Creativity lives in spaces where people feel safe enough to speak, to try, not to have it all figured out.
In this engaging episode of Thriving in the Messy Middle, host Amy P Wilkins speaks with Kenetta Bailey, a respected marketing leader, about navigating uncertainty and transitions in both professional and personal life. Kenetta shares her journey from thriving as a high-level marketer for renowned brands like Pepsi and Sony to overcoming personal trials. She emphasizes the importance of remaining open to new opportunities and how her career path has been shaped by unexpected yet fortuitous challenges. With experience across diverse industries, Kenetta highlights her adaptability and strategic leadership style that have propelled her success. Amidst the backdrop of career transitions, Kenetta recounts a pivotal messy middle moment involving personal upheaval when her father's health declined. She speaks candidly about stepping away from her professional life to take care of her aging parents, an experience that was both challenging and growth-inducing. Throughout this personal story, Kenetta underscores the significance of prioritizing what truly matters, learning from experiences, and being unapologetically true to oneself. As the conversation evolves, the focus shifts to adapting in dynamic professional landscapes, like adopting AI technologies and navigating organizational changes, and how these instances underscore the necessity of continuous learning and flexibility in the workplace. Discover insights on career agility, the importance of vulnerability, and embracing change with courage and resilience. The conversation touches on leadership, the evolving landscape of AI, and finding balance in life's messy middle moments. Key Takeaways Adaptability in Career Transitions : Kanetta discusses the importance of being adaptable and open to seizing new opportunities while turning challenges into stepping stones for career growth. Prioritizing Personal Responsibilities : The episode delves into Kanetta's decision to take a professional hiatus to care for her parents, illustrating the importance of prioritizing family and well-being. Leading Through Change : Insights into leading teams through organizational shifts, focusing on transparency and the transferability of skills to navigate transitions effectively. Unlearning and Relearning : Emphasis on the necessity to continuously evolve in the face of technological advancements such as AI, highlighting the importance of being proactive and adaptive. Personal and Professional Support Systems : The significance of building a robust network, or a 'personal board of directors,' for guidance in both personal and professional spheres. Kenetta Bailey Quotes I've never been afraid of a challenge. If you challenge me, I'm taking you up on it. We've got to be comfortable being uncomfortable. Taking care of the people who took care of me made me a better and more compassionate leader. You can't take yourself too seriously all the time. You've got to protect your mental health. Be yourself, but always be true to who you are and what's important to you. I love to give people advice if they are seeking it, but I don't mean that my advice is the only way that something could be done. Mentioned in this Episode About Kenetta Bailey Kenetta Bailey is a global marketing, communications, and growth executive with 25+ years of experience building and transforming B2B and B2C brands across advertising, media, consumer packaged goods, and entertainment. Known for driving revenue and building high-performing teams, she has a track record of delivering measurable results, from audience growth and digital innovation to product launches and P&L management, for some of the world's most recognized companies. Most recently, Kenetta served as SVP, Marketing at Clear Channel Outdoor Americas, where she led a high-performing team to create data-driven content, enterprise storytelling, and integrated ad sales and product marketing materials, generating multi-million-dollar revenue growth through a full marketing mix including SEO, paid search, and AI-powered search strategies across the company's 28-market footprint. She transformed and relaunched the company's social and digital presence into lead-generating platforms, co-championed CSR and partnership marketing with national nonprofit organizations, and was selected by the CEO to define and implement the company's Mission, Vision, and Values, then led the cross- functional effort to cascade them through the culture, driving measurable improvements in employee engagement and retention. Prior to Clear Channel, Kenetta held senior marketing leadership roles at CBS Radio, WPP/GroupM, Comcast/TV One, AMC Networks, NBC Universal, and Sony Music, and began her career in consumer packaged goods at PepsiCo and Kraft. Across these roles, she drove brand reinventions, launched new networks, won major global accounts, and delivered double- and triple-digit growth. Today, Kenetta is the Founder of The Marketing Den, a consultancy delivering strategy, AI- powered MarComms, growth marketing, media, and digital services to B2B, B2C, and nonprofit clients. Beyond her executive career, Kenetta has served on the boards of the Alliance for Women in Media, Arts Horizons, New Classrooms, and Planned Parenthood Federation of America, and taught persuasive and crisis communications to MBA students at the Wharton School of the University of Pennsylvania. Kenetta holds a bachelor's and master's degree in journalism from Northwestern University's Medill School and an MBA from the Kellogg School of Management at Northwestern. Kenetta Bailey LinkedIn Profile
In this episode of Thriving in the Messy Middle, hosted by leadership coach Amy P Wilkins, listeners are invited to explore the often-overlooked phases of discomfort and uncertainty in their leadership journeys. Inspired by the conversation with Viktoria Degtar , Amy addresses the inevitable moments in life when things seem messy and unclear, offering insights into how distinguishing among types of discomfort can lead to personal growth. This solo episode stands out as it delves into the nuanced differences between expansive and depleting discomfort, urging listeners to carefully assess their emotions and energy to understand which path they are on. Throughout the discussion, Amy unravels the complex emotions tied to discomfort, a necessary part of growth and change, and the courage it takes to assess whether such discomfort is truly pushing one forward or simply a signal of misalignment. As she reflects on personal experiences, she notes key triggers that helped her discern when to embrace challenges and when to recognize situations that were detrimental to her well-being. This theme resonates heavily with women leaders striving to reconcile personal empowerment with professional growth in unpredictable environments. Join her in understanding how to identify and move through these pivotal moments, leading with awareness and choice. Key Takeaways Understanding Discomfort : Recognize that not all discomfort signals growth; distinguish between expansive and depleting discomfort to navigate life's challenges effectively. Energy as a Signal : Use your energy levels as an indicator: expansive discomfort energizes and motivates, while depleting discomfort drains and disconnects. Reflection and Awareness : Stay reflective and aware in the 'messy middle' to discern the lessons or signals your discomfort may be sending you. Growth vs. Harm : Growth can be uncomfortable, but it's crucial to identify when discomfort is actually harmful rather than constructive. Self-trust : Build self-trust and awareness to make informed decisions that honor your personal and professional well-being. Quotes If you're feeling uncomfortable, you're probably right where you need to be. Not all discomfort is the same…some can feel like expansion, some like depletion. The hardest part isn't being uncomfortable; it's knowing which kind you're in. Expansive discomfort might feel scary, but there's still a sense of possibility. Because this is the messy middle, the part of the journey where things aren't clear where you're in it, but you don't yet know what it's here to teach you. For me, it comes down to energy. Expansive discomfort might feel scary, but there's still a sense of possibility. Mentioned in this Episode Thriving in the Messy Middle E26 The Truth About Leading Through Uncertainty with guest Viktoria Degtar
In this episode of Thriving in the Messy Middle , host Amy P Wilkins engages in a vibrant conversation with Michele Fino, a strategist renowned for her ability to bridge the realms of marketing and entertainment. Michele sheds light on her unique journey transitioning from corporate roles to running her own consultancy where she helps brands, nonprofits, and tech companies convey their stories through innovative content strategies. Michele's experience as a seasoned storyteller and consultant provides a window into the blend of creativity, leadership, and adaptability needed to succeed. Key topics include navigating the intersection of motherhood and career, the revolution in professional environments brought about by AI, and the importance of authenticity and making meaningful connections. With a particular focus on work-life balance, personal growth, and professional development, Michele offers practical advice for thriving during chaotic times and how meaningful storytelling can drive change and engage audiences. Through this episode, Amy creates a thoughtful space to explore pivotal moments and the challenges of the "messy middle" that women leaders often navigate. Key Takeaways Balancing Roles : Michelle shares the intricate balance between being a mom and a marketing leader, illustrating the unique challenges and strategies in managing diverse responsibilities. Career Transitions : Her leap from structured employment to establishing a consultancy highlights adaptability and creativity—keys to mastering the transition from employee to entrepreneur. Navigating AI : The episode delves into how AI is transforming marketing, offering insights into leveraging technology while mitigating associated workforce challenges. Storytelling & Strategy : Michelle emphasizes the power of storytelling in marketing, illustrating how purpose-driven strategies can bring brands to life. Valuable Networking : Personal connections and remembered details about others can significantly enrich professional relationships and open doors to new opportunities. Michele Fino Quotes I like working for myself and helping as many companies as I possibly can. The definition of insanity is doing the same thing and expecting different results. Get out there and meet people. Remember something about them. The value of a firm handshake, eye contact, and a smile. You don't get that from staying in a cube all day for nine hours. It's important to know what you're good at and what you're not good at. Mentioned in this Episode Beth Comstock About Michele Fino Michele Fino is the principal of her own minority owned, woman-run Branded Entertainment strategy consultancy. She is a Creative & Connected Strategic StorySeller. She helps brands, non-profits, production companies, media companies, tech companies, and networks with their content strategy and their StorySelling. She speaks at major conferences, runs thoughtful roundtables at events, & jumps in for creative ideations at agencies & brands. She believes that great storytelling can elicit behavior change. . . but people have to see it first. She is an idea generator that also plans, makes the right connections & writes deal terms for branded content, distribution, and marketing. She lives on the UES of NYC, has three kids, and owns a lot of gym shoes, but does not belong to an actual gym. Michele Fino Website Michele Fino LinkedIn Profile
In this Messy Middle Moment, host Amy P Wilkins shares a deeply personal journey through professional challenges. With a history as a leadership coach and former media executive, Amy unravels a story many women encounter: a dramatic career transition that shook her confidence. The episode sheds light on the toll of toxic work environments and the slow erosion of self-belief, culminating in a profound session with an industrial psychologist. The conversation evokes a reflection on the values of resilience, validation, and self-awareness in overcoming professional setbacks and finding one's true path. The narrative continues with Amy's strategic career pivot, choosing a seemingly smaller role that prioritized her mental well-being and self-healing. This decision defies conventional wisdom but highlights the importance of safety and groundedness in rebuilding confidence. Amy eloquently articulates the necessity of grieving career losses and how processing these emotions is crucial to thriving in new opportunities. Her insights cater to women leaders facing transitions, encouraging them to pause, reflect, and embrace the winding road to leadership. Through compelling storytelling and actionable advice, the episode resonates with those navigating their messy middle while striving for growth and authenticity. Key Takeaways Toxic work environments can significantly undermine self-worth and confidence, often without immediate realization. Validation from external observers can act as a catalyst for self-reflection and change. Embracing career transitions, even if they seem like a step back, can offer a crucial space for healing and personal growth. Grieving the loss of a professional identity or role is essential, even when the departure was beneficial. Leadership is a winding path, demanding pauses and reflection to truly thrive in uncertain times. Quotes Thriving isn't about having it all figured out. It's about learning how to grow, lead, and move forward, even when things feel messy. You've just described a morally bankrupt organization. You need to ask yourself why you're still here. Whenever something ends, even something that needed to end, there is still a loss. Not a straight line forward, but moments where something ends, and you're asked to pause, process, and begin again. You rebuild it by honoring what was. Thriving in the Messy Middle Podcast Mentioned In This Episode A Redirection: The Truth About the Right Path for You , with featured guest Adrienne Valencia Garcia , a lawyer and transformational career coach.
In this riveting episode of Thriving in the Messy Middle, host Amy P. Wilkins invites Joh Morris Benichou, a powerhouse in personal transformation, to share her insights and experiences. Joh, CEO of Sensory Leadership, reflects on her transformative journey from losing her job and visa to becoming a prominent leadership coach. They discuss the inevitable messiness of life's transitions and how to navigate them with grace and resilience. Amy and Joh delve into the importance of trusting one's instincts and recognizing personal power, especially for women leaders who often juggle multiple responsibilities and societal expectations. Joh recounts a deeply personal and challenging period in her life that emphasized the importance of listening to her intuition and believing in her worth. Through Joh's story, the episode emphasizes that transformation doesn't happen in solitude but through community, resources, and self-awareness. As the conversation unfolds, Amy and Joh explore the value of guidance, the often hidden narratives of women's ambition, and the shift needed in corporate culture to truly honor women's multifaceted roles and potential leadership contributions. Key Takeaways Trust Your Instincts : Joh emphasizes the power of listening to one's inner voice, especially during uncertain phases of life. Value Yourself : Recognizing personal worth is crucial for women to step into leadership roles and invest in their development. Community and Support : Transformation is communal; leaning on others and seeking guidance are vital steps toward personal growth. Courage to Evolve : Moving forward through messy transitions requires courage and openness to see and improve upon our perceived limitations. Corporate Culture Shift : A discussion on how the corporate world must adjust its metrics to better appreciate women's true contributions and challenges. Joh Morris Benichou Quotes Most people meet you once you have succeeded. They don't see you before the success. I was a woman on a mission. I just didn't know what the mission was. Thriving isn't about having it all figured out. It's about learning how to grow, lead, and move forward, even when things feel messy. Women only take themselves on when they realize that they are of value. You have the full range of being available. You just haven't accessed the full range. It took me a lot of courage to be an entrepreneur. Mentioned in this Episode Women in the Workplace: McKinsey and Lean In Report (discussed in relation to women's leadership and ambition) About Joh Morris Benichou Joh Morris Benichou is a leadership activation speaker and the founder of With Joh , where she works with executives, founders, and organizations to transform how leaders sustain performance under pressure. With over 30 years of experience and having worked with more than 50,000 leaders globally, Joh is known for creating powerful in-the-room shifts that restore clarity, energy, and presence. Trained directly by Werner Erhard, Joh spent years leading large-scale transformational programs before evolving her own methodology, Sensory Leadership—a practice that goes beyond mindset and strategy to fundamentally change how leaders experience themselves in high-stakes environments. Today, she works directly with executives, leads leadership activations, executive immersions, and private retreats, and is the creator of Tirtha , a global community for women in leadership. Her work focuses on helping high-performing leaders sustain results without burnout and lead with greater impact, resilience, and authenticity. Joh's Website Experience Tirtha Joh Morris Benichou LinkedIn Profile
Amy P Wilkins, leadership coach and host of Thriving in the Messy Middle , explores the dynamics of giving and receiving support in leadership. She discusses how women often shoulder responsibilities and hesitate to ask for help, and highlights the power of allowing others to contribute. Through personal insights and coaching experiences, Amy emphasizes that accepting support fosters collaboration, trust, and growth. She encourages leaders to embrace vulnerability and shared ownership, underscoring the importance of being part of the giving-receiving loop. The episode provides a compassionate yet firm reminder that allowing others to contribute isn't a weakness but rather an integral part of effective leadership. With her insightful perspective, Amy provides a safe space for listeners to slow down, identify what's truly going on, and maintain their authenticity amidst uncertainty. This episode is rich in reflections on the hurdles women face in balancing leadership roles and personal well-being. Key Takeaways The concept of being a 'giver' in leadership often leads women to avoid asking for help, hindering personal and team growth. Allowing others to contribute can deepen collaboration, improve trust, and lead to more effective leadership. Recognizing the importance of receiving help can transform it from feeling burdensome to an act of generosity and connection. Leadership involves setting an example and enabling others to step up, thereby reinforcing shared ownership and confidence. Thriving in transitional phases involves more than having it all figured out; it's about learning, adapting, and remaining true to one's values. Quotes The very thing that feels uncomfortable for you is the thing you love offering to others. Letting someone help isn't a sign of weakness but an opportunity for both parties to connect and engage. Sometimes the most powerful thing you can do as a leader is to let folks in, let them contribute, and be a part of the outcome. Receiving help was never meant to be a one-way experience. It's a loop. And you're meant to be part of all of it. Giving isn't just generous, it's regulating and meaningful. People don't learn to step up in environments where no one ever lets them.
In this engaging episode of Thriving in the Messy Middle , host Amy P Wilkins chats with Viktoria Degtar, a powerhouse in the media industry known for her leadership and innovation. Amy and Viktoria delve into the complexities of leading through disruption, with Viktoria sharing insights from her illustrious career, which includes key roles at Martha Stewart Living and Time. Despite her impressive journey, Viktoria highlights the importance of staying grounded and the critical role of maintaining a robust support network, both personally and professionally. The episode explores several themes, including navigating career challenges, embracing change, and leading with intention during uncertain times. Viktoria speaks candidly about her early career lessons and how she was shaped by mentors and rigorous training environments. They also discuss the current state of the media industry, emphasizing the importance of adaptability and continuous learning, especially with the rise of AI technologies. Viktoria reflects on how maintaining clear communication and building strong team relationships can drive success even in the most challenging landscapes. Key Takeaways Embrace Learning and Growth: Viktoria shares how early career challenges can be profound learning opportunities, illustrating the importance of continuous professional development. Leadership and Adaptability: In uncertain times, effective leadership requires flexibility and the ability to pivot quickly when things don't go as planned. Support Networks Are Essential: The importance of cultivating strong personal and professional support networks for navigating career and life challenges is highlighted. Leverage Change as an Opportunity: Viktoria emphasizes the value of viewing industry disruptions as opportunities for growth and innovation rather than obstacles. Transparent Communication: Reinforces the need for leaders to maintain open lines of communication to build trust and loyalty within teams during periods of change. Viktoria Degtar Quotes Go back to basics. That's where I learned how to negotiate. Never expect perfection or certainty. It rarely arrives. A good idea can come from anything and anywhere on any level. If anyone ever tells you that there is a balance between work and home, they're lying through their teeth. If you want to make a change, if you want to make a big difference, then you need to take some big swings. At the end of the day, if you're feeling uncomfortable, you're probably exactly where you need to be. The future is completely unpredictable. You need a really good, solid sounding board around you. Don't do the job you have. Do the job you want. You don't need to have all the answers, but you need to be able to have momentum. I always try to hire people who are smarter than me. Always. About Viktoria Degtar A powerhouse in media transformation, Viktoria Degtar has spent 30+ years scaling businesses, breaking into new markets, and driving double-digit revenue growth. As Global Chief Business Officer at TIME, she redefined monetization, rebuilt the global sales organization, and skyrocketed international revenue by 300%—now nearly half of TIME's total. She's the force behind commercializing major editorial franchises like TIME100 NEXT, TIME100 Health, and the TIME100 Impact Awards across the UAE, Singapore, and Africa. Previously, as Bloomberg Media's Head of Sales & Marketing for EMEA, Viktoria reversed years of revenue decline, turning the region into Bloomberg's top global performer while spearheading expansion into the Middle East and Africa. She's also held leadership roles at The Huffington Post, Martha Stewart Living Omnimedia, and the Financial Times, consistently driving growth, digital reinvention, and market breakthroughs. A bold strategist and dealmaker, Viktoria excels at scaling businesses, forging high-impact partnerships, and pioneering revenue innovation in an evolving media landscape. Viktoria Degtar LinkedIn Profile
In this episode of Thriving in the Messy Middle, host Amy P Wilkins explores the dynamic between surviving and thriving, shedding light on how to transition effectively from a state of merely getting by and into a more empowered leadership state. She refers to a thought-provoking conversation with recent podcast guest, Melissa Grady Dias , which redefines thriving as a conscious choice rather than a passive occurrence. Amy shares her personal experiences of overcoming adversity by shifting her mindset, seeking support , and embracing authenticity. Survival mode is described as a state where priorities shift towards immediate needs, often at the expense of creativity and growth. Amy emphasizes how our brains are wired to focus narrowly during survival, affecting mental, physical, and relational well-being. Conversely, thriving is characterized by openness and possibility, with research underpinning how feeling supported broadens our thinking and enhances creativity. By providing personal anecdotes and evidence-backed insights, the episode serves as both a warning and a guide. Amy offers actionable steps for listeners to recognize when protective instincts have overstayed their welcome and to consider taking small yet impactful steps toward personal and professional flourishing. Key Takeaways Thriving isn't an accidental result; it's a deliberate choice made continuously, with palpable differences from survival mode. Surviving can narrow perception and suppress creativity, whereas thriving fosters innovation and openness. Recognize survival mode not as an enemy but as a signal to explore and reflect on what truly matters. Small, decisive actions, like seeking external support, can catalyze a transition towards thriving. Shifting from survival to thrive mode involves finding your voice, building momentum, and sharing your truth with trusted networks. Quotes Survival mode can sneak up on you. Survival mode actually does serve a purpose. Thriving isn't something that just happens. It's something we choose. Survival mode can sneak up on you… and if we stay there too long, it starts to cost us. When you're in thrive mode, something opens… it literally unlocks possibility. The shift from surviving to thriving will be worth it. When we're in survival mode, our brain actually narrows what we can see and process. If we stay there too long, it starts to cost us. It impacts us physically, mentally, and relationally." Podcast Related to this Episode Thriving in the Messy Middle E22 featuring Guest Melissa Grady Dias: The Hidden Tension Behind Great Leadership: Fear and Excitement Mentioned in this Episode Science loosely referenced: Broaden & Build - Barbara Fredrickson https://www.verywellmind.com/broaden-and-build-theory-4845903 - This article references her work and explains what the Broaden & Build Theory is all about. Polyvagal theory is not named, but the gist of it is expressed
In this latest episode of Thriving in the Messy Middle , leadership coach Amy P Wilkins chats with Adrienne Valencia Garcia, a lawyer turned transformational career coach. The conversation unfolds with Adrienne sharing her intriguing transition story from practicing litigation law to empowering executives through coaching. They explore what it means to navigate and thrive through uncertain times, especially in unique career landscapes. Adrienne dives deeper into her transformative experiences, such as confronting a career misalignment two decades ago and her recent pivot when her role was eliminated unexpectedly. Through her narrative, listeners gain insight into the essence of resilience, adaptability, and leveraging one's network for growth. This episode sheds light on finding clarity amidst chaos and the importance of personal development, emphasizing how letting go and allowing oneself to grieve occupational shifts can build a bridge to exciting and fulfilling opportunities. Key Takeaways Resilience and adaptability are crucial in navigating career transitions, even when faced with unexpected challenges. Networking can be a powerful, transformative tool, both professionally and personally, when approached with a mindset of mutual benefit. Having a support system of trusted individuals aids in processing and overcoming career setbacks. Allowing oneself time to grieve transitions and losses in career paths is a vital part of moving forward. Investing in self-development and being open to pivot in career directions can unlock unforeseen paths and opportunities. Adrienne Valencia Garcia Quotes What I took from it was that I could accomplish things, do the hard things, and that failure didn't define me. No matter who you are or what your journey is, finding your people with whom you can be yourself is crucial. There needs to be space to grieve the loss because it's a loss—suddenly, the people I was seeing pretty much every day were gone. Invest in yourself, money, time, and resources as often as you can, as early as you can, and repeat. Find the people where you can really just take that filter off, remove it, and just be yourself in a judgment-free zone where they're going to be there to cheer you on. Mentioned in this Episode Adam Grant website Adam Grant: How to stop languishing and start finding flow | TED About Adrienne Valencia Garcia Adrienne Valencia Garcia is a first-generation Latina attorney, certified personal and executive coach, and passionate advocate for helping high achievers redefine success on their own terms. With nearly 30 years of experience in the law spanning litigation, transactional work, and in-house leadership, she is starting a new role as Vice President and Deputy General Counsel at a global provider of telephone number and identity information services. Over the course of her career, she's led high-impact legal teams, advised Fortune 50 companies, negotiated complex deals, and guided organizations through significant growth and transformation. Adrienne's story isn't just about career milestones; it's about navigating the messy middle between achievement and alignment. After spending decades chasing perfection and external validation, she realized that checking every box on paper didn't guarantee fulfillment. That realization led her to take a bold leap into coaching, where she focuses on helping others break free from overachievement, overthinking, and the pressure always to have it all figured out. When she's not coaching or leading legal teams, you can find her cheering on her high school senior daughter or exploring her hometown of New York City, daily reminders that success is about how fully you live both inside and outside the office. To learn more about Adrienne's coaching work and speaking engagements, visit www.coachwithadrienne.com Adrienne Valencia Garcia LinkedIn Profile
In this Messy Middle Moment episode of Thriving in the Messy Middle , host Amy P Wilkins dives into the intricate subject of navigating the turbulent periods of growth and uncertainty often encountered by women leaders. Amy shares personal experiences and insights into stepping into roles and responsibilities that feel larger than life, balancing the pressures of visibility, and the internal battles of self-doubt and belonging. Amy explores the concept of 'messy' as an integral part of growth and leadership development. She emphasizes how these seemingly chaotic times are not indicators of failure but rather signals of imminent expansion and evolution. This episode is a journey into understanding that discomfort often precedes breakthroughs. Amy encourages listeners to reframe their mindset, turning chaos into opportunities for growth. Through real-life conversations, like the one Amy had with Meb Francisco , she illuminates how navigating through life's arid deserts of uncertainty with self-trust and awareness can ultimately lead to substantial personal and professional growth. By recognizing and embracing the "messy middle," listeners can learn to trust the process and expand their capacity for future challenges. Key Takeaways The feeling of stepping into something bigger can lead to self-doubt, but often indicates growth. Recognizing 'messy' moments as a signal of expansion helps transform discomfort into opportunity. Experiences in overcoming challenges build capacity for future challenges, reducing the time spent in self-doubt. Trusting in the process and embracing messiness can lead to growth into larger roles and responsibilities. Self-awareness and accepting chaos as part of leadership growth are crucial for thriving in uncertain times. Quotes Thriving isn't about having it all figured out. It's about learning how to grow, lead, and move forward, even when things feel messy. This feeling is not a sign that you're not capable. It's a signal that you've stepped into something that's inviting you to grow. You stop seeing it as something to avoid, and you start to see it as something that's leading you somewhere. The messy middle isn't something we pass through once. It shows up again and again. This is what it feels like when I'm stretching or when I'm in something that matters. There's growth and expansion, a stronger, more capable version of you. And that changes your relationship with "messy". Podcast Related to this Episode Thriving in the Messy Middle E19 featuring Guest Meb Francisco: Even the Best Leaders Feel Overwhelmed in New Roles About Amy P Wilkins Amy P Wilkins is a leadership coach, former media executive, and the founder of Choose Awe —a coaching practice devoted to helping women leaders navigate transitions with clarity, courage, and self-trust. After decades in senior leadership roles, Amy now empowers women to lead with purpose and thrive through the "messy middle" seasons of life and leadership. Schedule an Exploration Call HERE Read The Messy Middle Blog HERE
This episode of Thriving in the Messy Middle is a special collaboration with The Advertising Club of New York as a visiting podcast . This episode encourages listeners to embrace the messy middle as a pivotal phase for growth and self-discovery, offering practical advice for thriving in challenging times. Leadership coach and host Amy P. Wilkins sits down with Melissa Grady Dias, former Cadillac CMO and The Advertising Club board member, to explore the nuances of leadership amid life's messy transitions. This episode explores the unique challenges and triumphs Melissa encountered as she navigated her career, from significant roles in Fortune 500 companies to the intimate challenges of startup environments. With a backdrop of professional accomplishments and personal growth, Melissa offers invaluable insights into leadership amid chaos and unpredictability. In this engaging episode, key themes include Melissa's development as a leader and her transformative journey fueled by passion and data-driven decisions. Learn about her experience transitioning into the role of CMO and how she balanced personal pressures with the weight of professional expectations. Melissa beautifully articulates how trust in oneself and one's team becomes central in environments where the stakes seem overwhelming. She highlights the importance of being in tune with personal signals and the lessons learned in safe spaces, where the convergence of failure and success crafted her resilient leadership style. Melissa shares insights from her remarkable career journey, emphasizing the blend of passion, fear, and perseverance. Key Takeaways The amalgamation of excitement and fear can drive significant growth and create "awe" inspiring experiences in personal and professional life. Allowing room for failure is crucial; it sparks creativity and leads to innovative solutions. Listening to internal signals and knowing when one is ready to face truths can prevent unhealthy stress and enhance decision-making. Leadership success relies more on inspiring those around you than pure individual productivity. Balancing personal care and professional demands fosters a sustainable career and life rhythm. Melissa Grady Dias Quotes I am very driven by passion. I get very excited to solve problems. Be more gentle with yourself. I have done a few entrepreneurial things by myself before, but to work in a startup and take a lot of what I've known from big companies and now apply that to getting a business going has been really, really interesting. I love the contrarian point of view. It's going to help me form what we're doing and what we're thinking. I put much more pressure on myself than anyone else puts on me. We learn more from failure, and if we never fail, we haven't pushed far enough. I've started using vision boards to help me think about…what do I want and what does it look like? My definition of success is my home, my family, the friends I surround myself with, and the good life I've built. Mentioned in this Episode The Advertising Club of New York The Advertising Club of New York Podcasts About Melissa Grady Dias Melissa Grady Dias was appointed Global Chief Marketing Officer of Cadillac in September 2019. As CMO, Melissa led strategic marketing for the Cadillac brand around the world, driving the transformational work that has taken place over the past several years. During her time at the helm, she oversaw several of Cadillac's biggest and most consequential launches in the Cadillac Escalade and all-electric LYRIQ, ESCALADE IQ, VISTIQ, and CELESTIQ vehicles in addition to the rollout of a new global brand strategy and visual identity. Recently, Melissa was recognized by Forbes ("50 Most Influential CMOs in the World" and "Entrepreneurial CMO List"), AdAge (Leading Women), Business Insider (Most Innovative CMOs), and Northwestern Medill (Hall of Achievement). Melissa has extensive experience leading teams across multiple industries and organizations, from entrepreneurial ventures to Fortune 500 companies. Before joining Cadillac, Melissa was Senior Vice President of Performance Marketing at Jackson Hewitt. Before Jackson Hewitt, Melissa led the Digital Acquisition and Analytics at MetLife and the Global Analytics, e-Commerce Marketing, and CRM teams at Motorola. Melissa has in-depth expertise in brand transformation, data-driven marketing, and technology - including new and emerging approaches - and has spoken at several conferences, including Cannes Lions, the Forbes CMO Summit, AdWeek, AdExchanger, and IAB conferences, as well as several podcast appearances, including Just B with Bethenny Frankel, Girl Boss, Decoder with Nilay Patel, and Revisionist History with Malcolm Gladwell. She earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications. Melissa has a passion for wellness, mindfulness, and mental health. In her spare time, she enjoys traveling and hiking with her husband and dog. Melissa Grady Dias LinkedIn Profile
In this episode, Amy P. Wilkins welcomes Jeanne Meyer, a highly accomplished communications coach, to discuss the transformative power of communication in the corporate world. With a background that includes working alongside industry giant Martha Stewart, Jeanne shares insights into how clear and strategic communication can impact businesses and individuals, proving pivotal in times of crisis and growth. Jeanne's unique perspective on managing crises with foresight and leveraging AI tools serves as a guide for professionals aiming for career advancement amidst change and uncertainty. She emphasizes the importance of developing soft skills independently and honing one's personal brand to thrive in dynamic work environments. Addressing common communication pitfalls, Jeanne highlights easy strategies like avoiding uptalk and embracing a varied vocal modulation that can greatly enhance one's presence and effectiveness. They also explore the power of networking and the art of presenting oneself with confidence. With practical tips and relatable anecdotes, this episode offers valuable guidance for leaders at any stage of their career journey. Key Takeaways Developing soft skills on your own is crucial as companies may not provide adequate training, especially for emerging leaders. Avoid communication pitfalls such as uptalk and encourage declamatory speech for enhanced credibility. Always be prepared for crises and have a contingency plan to ensure effective communication and quicker recovery in difficult situations. Record and review your communication to identify and improve verbal tics, enhancing your public speaking and personal effectiveness. In networking, strive for a balance of giving and getting, focusing on meaningful connections rather than transactional interactions. Jeanne Meyer Quotes The favorite part of what I do is the immediate impact that my work has. Be prepared with a plan… and over-communicate. Broadcast generously on LinkedIn; stick to a 4 to 5 ratio of give to get. Now there's no time like the present to network and show up. Good communication can really have an immediate payoff. A strong recommendation to not do something can really have a pivotal impact on a business, on a person, and on how they can connect with an audience. As an adrenaline junkie, I love to see the impact of what I'm doing in real-time. The need to develop soft skills on your own. Don't assume that your company or entity is going to set you up for success. Nobody thinks they need crisis management until they're in the middle of a crisis. Mentioned in this Episode Best AI Tools to use in 2026 Beautiful AI for deck building Jeanne Meyer on What's Authoritative and Expert in the Age of AI? About Jeanne Meyer Jeanne Meyer is a connector, a well-respected strategic communications leader, and the founder of Authentic Intelligence. She advises C-Suite executives on communications strategy, crisis management, thought leadership, and their own visibility. Meyer also coaches in-house teams and agencies and is an in-demand media and presentation trainer. Jeanne led communications and marketing at global brands including Martha Stewart, Al Gore's Current TV, EMI Music, and ToysRUs.com. She is also an Executive-in-Residence at Media/Tech Investment Bank Progress Partners. She is a sought-after advisor for emerging brands in media, entertainment, and enterprise tech. Earlier in her career, she led marketing at Internet TV start-up Pseudo Programs and held senior posts at leading agencies Robinson Lerer Montgomery (now Finsbury), DKC, and Dorf & Stanton, and established the environmental affairs function at Lever Brothers Company. She earned a bachelor's degree in Journalism from the University of Missouri and has served on non-profit boards such as The Grammy Foundation and Mouse.Org, a leading EdTech organization. She's an avid triathlete, skier, mom, and cook. Jeanne Meyer LinkedIn Profile
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