Flower Farming in New Zealand

Healthy flowers begin with healthy soil—but what does that really mean? In this episode of Flower Farming in New Zealand , I sit down with Nicky from Crop to explore the fascinating world beneath our feet. We discuss how soil biology influences plant health, why understanding your soil test is so important, and how microbes, fungi, pH and organic matter all work together to produce stronger, healthier flowers. Nicky also shares practical ways flower farmers can improve soil naturally, including the role of biochar, avoiding common phosphorus mistakes, and building resilient soils that support productive crops year after year. Whether you're growing flowers commercially or simply want healthier plants in your garden, this episode will change the way you think about soil. It's all about healthy soil for flower farming. Easy Ways to Support Our Work! 1) Subscribe Subscribe to Flower Farming in New Zealand for practical conversations with growers, florists and industry experts from across New Zealand. 2) Share If this episode helped you, please share it with another grower. Every recommendation helps strengthen New Zealand's flower farming community. 3) Donate If you'd like to support the podcast, please consider making a donation. Your support helps us continue sharing practical knowledge and connecting New Zealand's flower industry. The easiest way to donate is to Buy us a Coffee (make a donation) following this link ⁠⁠https://coff.ee/flowerfarmersinnz⁠⁠ 4) Comments and Likes Comments and Likes really help the algorithm find us so that other flower farmers and growers can enjoy our content. Resources discussed in this episode: Crop: Understanding Your Soil Test Workshop Dr Elaine Inghams Soil Food Web School Episode with Matt from Carbon Options on Biochar Podcast episode of Six Inches of Soil Six Inches of Soil Documentary For the Love of Soil Book Connect with our Sponsors - Fresh Cut Flower Wholesalers #healthy soil #soil biology #flower farming NZ #soil health #flower farmer podcast #soil testing #biochar #mycorrhizal fungi #regenerative flower farming #healthy flowers#sustainable flower farming

How Rachel Inger Built a Thriving Small Flower Farm Join us as we explore Rachel Inger’s journey in flower farming, highlighting her adaptable approach to growing flowers in Hamilton's climate, and the importance of community and planning in flower farming success. Listen to Rachel’s perspective on the joy of flower farming—building relationships, being outdoors, and creating a lifestyle that balances work and family. • Connect with our Sponsors - Fresh Cut Flower Wholesalers • ⁠Follow them on Instagram @freshcutflowerwholesalers⁠ • Support Our Work! • Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: • · Advertising in an episode • · Sponsoring an episode or a season or you can • · Buy us a Coffee (make a donation) following this link ⁠ https://coff.ee/flowerfarmersinnz⁠ Key Takeaways • - Understand your unique growing conditions and adapt techniques accordingly. • - Soil management is essential; consider your soil type and how it affects your crops. • - Leverage local markets and social media to sell your flowers effectively. • - Customize your approach based on experiences rather than just external advice. Rachel Inger’s insights into flower farming provide valuable lessons for anyone interested in the floral industry. By understanding your environment, managing your soil, and effectively reaching your market, you can thrive in this beautiful yet challenging field. • Key words: • #flowerfarminginNZ • #nzflowergrowers • #nzflorists • #sustainablefloristry • #sustainableflowerfarming Timestamps: Timestamps: 00:00 - Introduction to Rachel and her flower farm 02:09 - Rachel’s farm size, layout, and soil conditions 02:22 - Why Rachel chooses mound beds over formal raised beds 03:30 - Pathways and weed management strategies 04:10 - Soil health, amendments, and the importance of soil testing 05:37 - Growing conditions in Hamilton versus Central Otago 06:40 - Planting schedule for tulips and hardy annuals 07:50 - Wind and frost protection methods 09:37 - Strategies for selling wholesale plus to florists and retail customers 10:46 - Seasonal crop choices for summer (zinnias, cosmos, amaranth) 12:03 - The popularity of certain flower colours and varieties 13:08 - Growing and selling tulips, including subscription models 14:37 - Post-harvest handling and frost protection for tulips 15:45 - How Rachel manages delivery logistics for wholesale flowers 16:54 - The impact of local grower groups and collaboration 21:53 - Use of greenery in bouquets and future crop plans 22:43 - Selling seed kits as gift products and diversification 23:43 - Insights into wholesale selling process and building relationships 29:19 - Working out crop costs and recording yields for profitability 32:24 - Group efforts for logistics and collective shipping 33:21 - Building a supportive grower community in Hamilton 36:48 - Transitioning into seed sales and diversifying income streams 39:13 - Favourite tools, including battery-powered sprayers 42:58 - Advice for new flower growers: research, focus, and enjoyment 45:14 - Reflecting on what gives Rachel joy in flower farming: connection with nature and people Resources & Links: • @freshcutflowerwholesalers Local flower wholesaler • Floret's Cut Flower Garden Book https://gardenonthehill.co.nz/products/cut-flower-garden • https://www.ryobitools.com/search?q=battery%20sprayers Ryobi Battery-Powered Sprayer • https://www.harvestbloomflowers.co.nz/seedkits Seed Kits & Gift Pack Ideas Connect with Rachel Inger: • https://www.instagram.com/harvestbloomflowers/ This episode underscores how adaptable, community-oriented, and strategic flower farming can be—no matter your climate. Music licensed through Soundstripe. Code: TK8ZPB5HGGMOS9MD, B4YGMZVPSREJYW0K Spotify Show Notes:

In this episode of Flower Farming In NZ, Jo Robinson sits down with Julie Treanor, business coach, flower farmer and co-founder of the Floral Business Activator. We move past the "build it and they will come" trap to explore the marketing strategies that actually move the stems you are already growing. Whether you’re a professional grower or scaling your commercial production, this conversation dives deep into the psychology of sales, value-based pricing, and how to stop being treated like a supermarket commodity. In this episode, we discuss: Selling Transformation, Not Just Stems: Why marketing the "joy" and emotional impact of your flowers is more effective than listing varieties. The Commodity Trap: How to position your farm so you aren't competing with supermarket prices. Professional Pricing: The psychology of under pricing and how to value your expertise. Handling "Budget" Requests: Strategic ways to respond to price-sensitive customers without devaluing your work. Reliable Marketing Channels: Why your email list and website are more critical than social media algorithms for consistent sales. Want to sign up to the Floral Business Activator? Using this link helps support our work https://learn.floralbusinessactivator.com/a/qkiib Detailed Chapters: 0:00 - Introduction & Season Sponsor 1:15 - Meet Julie Trainer: From Business Coach to Flower Farmer 5:50 - The Marketing Mistake: "Build it and they will come" 13:05 - The Profit Reality: Revenue vs. Paying Yourself 21:10 - The Psychology of Under pricing & Valuing Your Work 23:45 - Marketing 101: Features vs. Transformation 25:30 - Understanding the "Why": Why Customers Actually Buy Flowers 28:50 - Market Perception: Being Known for Quality vs. "Cheap" 29:45 - How to Handle "Budget" Wedding Inquiries 31:25 - Finding Your "Why" as a Business Anchor 35:50 - Why Your Email List Beats Social Media for Sales 41:05 - Rapid Fire: Profitable Crops and Marketing Myths 47:30 - The Hard Truth: To have a business, you must do business 49:50 - Closing Thoughts Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link https://buymeacoffee.com/flowerfarmersinnz Links Mentioned: Floral Business Activator (FBA): https://learn.floralbusinessactivator.com/floralbusinessactivator Fresh Cut Flower Wholesalers (Season Sponsor): https://www.instagram.com/freshcutflowerwholesalers/ Keywords: flower marketing strategy, NZ floral industry, selling cut flowers, professional flower farming, flower farm business tips, New Zealand flower growers, marketing for farmers, floral business growth, value-based pricing flowers. Get ready to reshape your flower farming journey—because success blooms when you understand your worth, community, and the business side of beauty! Music licensed through Soundstripe. Code: BFB8DMCRT3WBKV9J, ZVM1DSQXCPDO2SKL, 8CM6ZNHDF2TAEEA7, Y3VJQ8MJ3LEBL3BB

In this episode of Flower Farming in NZ, Jo Robinson is joined by Samantha Matthews of Matthews Nurseries, https://www.matthewsroses.co.nz/ a third-generation family business that has been growing roses since 1947. Samantha takes us behind the scenes of modern rose breeding, sharing the science, patience, and passion required to develop new rose varieties that are beautiful, healthy, and suitable for New Zealand gardens and flower farms. From planting 50,000 seeds and selecting just a few hundred seedlings, to years of spray-free trials and evaluation, Samantha explains why developing a new rose can take more than a decade. We discuss: • How rose breeding works • Why it can take up to 12 years to release a new rose • The challenge of breeding fragrance and disease resistance together • Spray-free rose trials and selecting the toughest plants • What flower farmers should look for in a rose • Vase life, stem quality, and picking performance • Current colour and style trends in roses • The story behind the popular rose My Mum • Plant Variety Rights and protecting new varieties • Crab apples for gardens and floristry Whether you're a flower farmer, florist, gardener, or rose enthusiast, this episode offers a fascinating insight into the work that goes into every new rose. Connect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Follow Flower Farming in NZ and let us know your favourite rose variety. To follow Samantha's photography, follow her on Instagram https://www.instagram.com/samanthamatthewsphoto/ • Rose breeding • Flower farming NZ • Growing roses • Cut flower roses • New Zealand roses • Rose breeder • Matthews Nurseries Riverside.fm Music Attributions: Bongo Baby Music licensed through Soundstripe. Code: UNCNNGBIU0XZP00O Elderflower Music licensed through Soundstripe. Code: 8CNVRDVZQKASFMAX

In this episode , Bronwyn from Seeds of Change in Darfield (Canterbury) shares her inspiring journey from health coach to innovative flower farmer and florist, emphasizing the importance of microclimate management, community support, and creative business models in sustainable farming. Discover how she responds to “No” with “Why Not” as she navigates seasonal challenges, soil health, and market limitations with resilience and forward-thinking strategies. Connect with Bronwyn on Facebook ⁠⁠https://www.facebook.com/bronwyn.adamshooper/⁠ ⁠⁠⁠ Follow Flower Farming in NZ on Instagram ⁠⁠https://www.instagram.com/flowerfarmingin_nz/⁠⁠ This episode offers valuable insights for small-scale farmers seeking sustainable and resilient practices, as well as creative ways to serve their community through garden-based experiences and diversified crops. Connect with our Sponsors - Fresh Cut Flower Wholesalers⁠. Follow them on Instagram ⁠⁠https://www.instagram.com/freshcutflowerwholesalers/⁠⁠⁠ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:· Advertising in an episode· Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠⁠⁠https://coff.ee/flowerfarmersinnz⁠⁠⁠ Key Topics:• Building resilience through diversified microclimates, tunnel houses, and community networks Integrating organic principles with community engagement via "pick your own" and experience-based flower events The impact of environmental factors like wind and frost on farm design and crop success Strategies for managing hail damage and the importance of undercover infrastructure Creating a balanced farm with both food and floral production, emphasizing the joy of creating with flowers The cultural shift needed to foster mentorship, collaboration, and resilience among flower farmers in New Zealand Timestamps: 00:00 - Welcome and episode overview 00:39 - Bronwyn’s background and transition from health to farming 01:43 - Overview of her two-acre, microclimate-diverse property 02:36 - Pushing boundaries with citrus in Canterbury 03:55 - Building microclimates through planting pockets of warmth and thoughtful design 04:41 - Microclimate examples: frost-free zones and house orientation 05:52 - Growing citrus, yuzu, finger limes, and managing the cold 06:37 - Focus on perennial versus annual flowers and incorporating old garden plants 08:00 - Dealing with wind, shelter belts, and the impact of irrigation 10:23 - Water management and hail event experiences 12:26 - Developing resilience through support networks and biodiversity 3:50 - The importance of microclimates and tunnel house design 16:33 - Organic certification, soil health, and reducing chemical use 18:18 - Biodiversity strategies for pest management, beneficials, and crop health 19:22 - Managing tunnel house heat and shading strategies 20:55 - Wind and shelter solutions 22:39 - Studying floristry and health risks associated with chemicals 23:51 - Moving into organic flower farming at a small scale 26:16 - Business model decisions and balancing income with personal joy 28:11 - Community engagement through pick-your-own flower events and space design 29:47 - Creating unique customer experiences and integrating creative spaces like train carriages 32:54 - Learning from challenging seasons to innovate and diversify 33:47 - Using floral experiences as part of business offerings 37:51 - The impact of social media on market competition and resilience 38:38 - Practical tools for organic gardening and weed management 39:08 - The value of woofing and knowledge exchange 40:13 - Future goals: wedding ambitions and mentorship programs 41:48 - The importance of record-keeping and season planning 42:20 - Insights on flowering timing related to seed sowing versus transplanting 44:16 - Final advice: find a real mentor, learn from failures, and stay true to your joy

Thinking about starting your own flower farm, or trying to scale up your current backyard plots? In this episode, host Jo Robinson sits down with math-teacher and flower farmer Penelope from Martinborough Manor. Together they strip back the glossy Instagram filters and talk about the real, grit-and-graft basics of flower farming. From the exact trays and tools that save your body to the financial pitfalls most new growers ignore, Jo and Penelope cover what it takes to run a profitable floral business. You will learn why local weather data overrides international advice, how to avoid a "seed stash" addiction, and why pulling out blooming plants is sometimes the smartest business decision you can make. TRACK LIST & TIMESTAMPS 00:00 - Weed mat debates and irrigation setups 02:00 - Must-read flower farming books 04:12 - Succession planting explained 05:01 - Seed starting on a budget (Trays vs. blockers) 07:39 - Truth about heat mats, lights, and DIY greenhouses 11:32 - Field tools: Dibblers and Niwashi “choppy chops” 14:12 - Body-saving hacks: Tool pouches and modified tractors 20:50 - Best flower farming courses and networks 23:57 - Tracking expenses: Xero vs. basic spreadsheets 27:05 - Sales psychology: Retail, wholesale, and markets 30:30 - The Martinborough Manor seed planning spreadsheet 37:38 - Planting foliage and scaling with seedlings 41:01 - Taming seed stashes and regional crop failures 47:09 - Ditching Instagram perfectionism and final grower advice Connect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram @freshcutflowerwholesalers⁠ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠ https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele WHAT WE COVER IN THIS EPISODE • Infrastructure & Irrigation: The weed matting debate inside beds vs. pathways. • The Ultimate Grower's Reading List: Why textbook-style guides beat coffee table books. • Seed Starting on a Budget: Using simple DIY plastic box “greenhouses”. • Body-Saving Tools: Hand tool pouches, Niwashi weeders, and turning old lawn tractors (ride-on-mowers) into flower trailers. • The Mathematics of Farming: How to track your costs, price your stems, and why you should see an accountant. • Knowing Your Sales Channel: Introverts vs. extroverts at farmer's markets, retail shops, and wholesale math. • The #1 Thing to Stop Doing: Ruthless prioritization and letting go of perfectionism. RESOURCES MENTIONED Martinborough Manor Seed Starting Spreadsheet FloralBusiness Activator Alan Armitage's Plant Biology Books Lisa Mason Ziegler's Cool Flowers Also Lisa Mason Ziegler's other book available from Yvonne (previous guest) at her Garden on The Hill website https://gardenonthehill.co.nz/products/the-cut-flower-handbook Flower Farming for Profit by Lenny Larkin • Martinborough Manor Seed Starting Spreadsheet: Get Penelope’s automated frost-date planning tool for just $50 at Seed Starting Spreadsheet. • Books: Alan Armitage reference books, Cool Flowers by Lisa Mason Ziegler, and Flower Farming for Profit by Lenny Larkin. • Courses/Groups: Three Acre Farm (Laurie Jo Hernandez), Dave Dowling courses, and the Floral Business Activator (FBA) New Zealand network. • Tools: Mitre 10 flower snips, Active Vista soil blockers, and Niwashi weeding tools.

In this episode of Flower Farming in New Zealand, Jo Robinson sits down with Perth-based florist, writer, and global flower enthusiast Cerina Triglavcanin—also known as The Flower Scout. What started as a frustration with school ball corsages turned into a full-blown floristry career, international travel, and a writing platform documenting flower festivals, workshops, and design inspiration across the globe. Cerina shares how she built her skills from scratch, why she chose events over retail floristry, and how she combines freelancing, travel, and storytelling into a unique and evolving career in flowers. What You’ll Learn in This Episode: Starting a Floristry Career Later in Life Why Cerina skipped retail floristry for events Freelancing in Event Floristry The flexibility (and unpredictability) of freelance work Designing with Intention - Fewer ingredients = higher design pressure and more intentional selection. Cerina’s signature approach: • Monochromatic palettes • “En masse” floral use • Limiting designs to three key ingredients • Sculptural forms and strong line work Cerina shares her experiences attending: • International flower festivals • High-level floral workshops • Large-scale installation events • Why workshops are as much about people as they are about technique From Florist to Writer: Building “The Flower Scout” • How Cerina began writing for Flowers Magazine Australia • Turning travel experiences into published articles • Starting a Substack as a creative outlet and long-term strategy • Using writing as a less physically demanding pathway within floristry Timestamps: 00:00 - Introduction and episode overview 00:41 - Cerina’s background and passion for flowers 01:44 - How she started her floristry journey pre-COVID 02:12 - Her formal training via TAFE during the pandemic 03:32 - Balancing freelance events with personal design style 04:48 - The influence of travel and worldwide workshops 06:09 - The significance of international flower festivals 08:00 - How climate impacts flower choices in Perth 09:12 - Her approach to native Australian flowers and design principles 10:42 - The challenge of sourcing flowers locally & seasonally 12:36 - Her favourite flowers and arrangements 13:40 - Writing as an extension of her floristry passion and her Substack 15:53 - Planning upcoming projects like Subi Blooms and native flora installations 16:38 - Her future goals, including judging and ongoing learning 18:07 - The story behind her publication in Blumenhaus 19:40 - The story of her Substack handle 'The Flower Scout' 21:39 - How she chooses flower festivals and workshops globally 23:09 - Memorable flower festival experiences 25:39 - Insights into international wholesale markets 33:01 - The impact of quarantine laws and imports on local floristry 36:47 - Her outlook on the future of floristry & her evolving roles 44:05 - The potential shift from floristry to writing and sharing stories 46:39 - Her upcoming judging role and exciting plans 47:41 - Closing remarks and future collaborations Resources & Links: • Cerina's Substack - The Flower Scout • Flowers Magazine Australia • Blumenhaus Magazine • Chelsea Flower Show • Madrid Blooms • Waterlily Farm, Margaret River⁠ • https://theflowerscout.substack.com/p/leuca-creek-waterlilies Connect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram @freshcutflowerwholesalers⁠ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele If You Enjoyed This Episode • Follow / Subscribe for more flower farming insights • Share with a fellow grower or florist • Leave a review to support the podcast

In this episode, Jo Robinson shares insights from flower farmers across New Zealand, highlighting what worked, what didn't, and practical lessons for future planning. Whether you're a seasoned flower farmer or just starting out, these real-world experiences offer valuable takeaways to refine your strategies and boost resilience. It was a season of "strange weather," featuring early heatwaves, torrential rain, and unexpected hail. Our thanks to Egmont Seeds for providing some of the images used in this episode. In this episode: • Key factors influencing season outcomes • Common challenges like weather extremes, pests, and crop failures • Successful crop choices and sales channels • Practical tips on crop management, pest control, and planting schedules • Planning for next season based on this year’s lessons • The importance of resilience and adaptability Timestamps: 00:00 - Introduction and season overview for flower growers 01:03 - Astrid’s experience at Gulf Harbour 01:33 - Vicky’s weather extremes in Northland 02:13 - Ellie’s slow start using fertiliser teas for flower production 02:51 - Melanie’s rainy season challenges and landscape-growing approach 03:31 - Daisy’s first year in cut flowers and learning curves 04:00 - Penelope’s season as an experienced grower 04:29 - Sophia’s organic practices and rapid early season growth in Canterbury 04:57 - Insights from Jo in Central Otago on spring flowers 05:36 - Emma’s diverse event work and the impact of weather 05:59 - Bronwyn’s resilience and recovery from hail damage 06:16 - Key activities and crops that thrived this season 07:14 - Successes and struggles 08:48 - Astrid’s experience with dahlias 10:10 - Penelope’s standouts 11:00 - Ellie’s high-density dahlias and airflow strategies 11:43 - Melanie’s marigolds and the early season flowering 12:37 - Sophia’s trial and error with spring blooms and mildew issues 14:07 - Jo’s success with tulips and ranunculus 16:29 - Challenges crops this year 19:14 - The impact of weather on crop quality 20:15 - Emma’s rain and temperature challenges with peonies and dahlia 22:19 - Wet winter and spring effects on planting and flowering timelines 23:54 - Adapting to unpredictable weather and wind damage 25:14 - Sale channels: Facebook Groups, wholesale and local markets 29:58 - How growers plan changes for next season 34:39 - Final thoughts: grow what does well where you are, and plan ahead Key Highlights & Takeaways: • Sales Strategy: Why a $30/$50 price choice model worked • Smart Solutions: Using diatomaceous earth for thrip control on Dahlias • Grow What Works: focus on what thrives in your specific microclimate. • Get the Transcript: Want to read the full breakdown? Leave a comment on this post/video, and we’ll send you the full transcript! • Support the Podcast: If you enjoyed these insights, please Like, Subscribe, and leave a Review! Follow Flower Farming in NZ on Social Media: https://www.instagram.com/flower_farming_in_nz/ Already a flower farmer in NZ? Join the private Facebook group Flower Farming in NZ https://www.facebook.com/groups/3293079974103061 #FlowerFarminginNZ #NZFlowerFarmers #NZCutFlowerGrowers #CutFlowers #LocalFlowers #FlowerFarmingPodcast #FlowerFarminginNZPodcast #SustainableGrowing #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming Connect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram @freshcutflowerwholesalers https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season · Buy us a Coffee (make a donation) following this link https://coff.ee/flowerfarmersinnz Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele

Mastering the Greenhouse Environment Explore the intricacies of horticultural infrastructure and climate-adapted gardening in this conversation with Bruce Thurlow, a seasoned educator and horticulturist from Otago Polytechnic. Bruce shares practical insights on greenhouse management, greenhouse infrastructure, pest control and tools for growing sustainably amid changing climates. In this episode: The different greenhouse types and their environmental control systems, from mist houses to heated benches The significance of environment manipulation—water, airflow, and light control—in plant growth How to leverage technology like Wi-Fi enabled controllers for irrigation and germination chambers The challenges and solutions for pest management in greenhouses, emphasising visual inspections The importance of understanding plant-specific needs Timestamps : 00:00 - Introduction and Bruce's background 04:00 - Greenhouse infrastructure and types 08:00 - Environmental control in greenhouses 12:00 - Pest management strategies 16:00 - Transitioning to dry gardens 20:00 - Principles of dry garden design 24:00 - Water management and irrigation setup 28:00 - Soil and growing media choices 32:00 - Propagation techniques and timing 36:00 - Conclusion and final thoughts Resources & Links: • Otago Polytechnic • Inkbird Temperature Controllers This episode demonstrates that sustainable, climate-adapted horticulture relies on a combination of infrastructure, observation, and ecological understanding. When managing high-tech greenhouses the core principle remains: right plant, right place, right environment. Connect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram @freshcutflowerwholesalers Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming

Season 3 Episode 1: In this episode of Flower Farming in New Zealand, Jo Robinson chats with Mike Foster from Huhu Gardens in Huntly, a grower who has built a successful flower business by combining practical horticulture knowledge with smart market decisions. Mike shares his journey from nursery work and dairy farming to commercial flower farming, explains how his unique microclimate influences what he grows, and dives deep into practical production strategies for ranunculus, anemones, hydrangeas, and marigolds. The conversation covers everything from greenhouse design and plant spacing to selling through wholesalers, giving listeners real-world insights into running a profitable flower farm in New Zealand. Whether you're a new grower, an experienced flower farmer, or simply love learning about how flowers are produced, this episode is packed with valuable advice. In This Episode Jo and Mike discuss: How Huhu Gardens got its memorable name Mike’s journey from nursery growing to milking 800 cows to running a flower farm Transitioning from export hydrangeas to selling foliage locally Why ranunculus and anemones are valuable early-season crops The tunnel house setup that produces longer, high-quality stems Growing marigolds for the wholesale market Selling flowers through wholesalers vs auctions Managing quality control and reputation in the flower market Why foliage can sometimes be more profitable than flowers Growing in a warm Huntly microclimate (with bananas and citrus!) The importance of volume, consistency, and market demand Why new flower farmers should talk to wholesalers before planting Lessons learned from 20+ years in the flower industry Episode Chapters 00:00 Introduction 00:02 Meet Mike Foster from Huhu Gardens 02:50 From nursery work to dairy farming to flower farming 04:00 Early crops: callas, statice, and hydrangeas 05:00 Growing ranunculus and anemones in tunnels 07:00 Plant spacing and production volumes 10:00 Tunnel house design and microclimate mesh 13:00 Seasonal crop schedule at Huhu Gardens 15:00 Growing the Coco series marigolds 16:40 Hydrangeas: export markets and shifting to foliage 19:00 Selling through wholesalers vs auctions 21:00 Maintaining quality and grower reputation 24:00 Hydrangea production and shade growing 28:00 Chiller management and flower storage 30:00 Rainfall and climate differences across NZ 33:00 Summer weather challenges and storms 36:00 Growing gypsophila and amaranthus 40:00 Ranunculus production tips and disease management 44:00 Using shade cloth in tunnels 46:00 Advice for new flower farmers 50:00 Lessons from decades in flower farming 54:00 Growing lavender and enjoying the farm About the Podcast Flower Farming in New Zealand explores the realities of growing flowers commercially across New Zealand’s diverse climates. Hosted by Jo Robinson, the podcast features growers, florists, and industry experts sharing practical advice and real experiences. ________________________________________ 🌷 Follow & Listen If you enjoy the episode: Follow the podcast on Spotify Subscribe on YouTube Share with another flower grower Connect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming

In this episode of Flower Farming in NZ , Jo sits down with Melanie , a New Zealand flower farmer, florist, and entrepreneur , to explore how a love of gardening grew into multiple successful flower-based businesses . Melanie shares her journey from home gardener to running a commercial flower farm , florist shop , retail stores , and an online gift box business , offering a rare behind-the-scenes look at the realities of scaling in the flower industry. Together, Jo and Melanie discuss the challenges and rewards of flower farming in New Zealand , including working with a unique climate and landscape , plant selection for cut flower production , and the importance of growing flowers that are both beautiful and commercially viable . Drawing on her scientific background and years of hands-on experience , Melanie explains how she approaches flower selection, harvest timing, and sustainability , and why eco-friendly growing practices are essential to the future of floristry. The conversation also highlights Melanie’s strong commitment to community engagement , local charities, and events — and the powerful role flowers play in bringing joy, connection, and meaning to people’s lives. This episode is ideal for: Flower farmers and growers Florists and floral designers Anyone interested in sustainable floristry , flower business models , or growing flowers for picking Takeaways • Explore sustainable practices in flower farming. • Innovative techniques for eco-friendly floristry. • The joy of sharing flowers with the community. • Challenges and rewards of running a flower farm. • Importance of eco-friendly practices in floristry. • Future trends in the floristry industry. • Creative solutions for floral arrangements. • Engaging the community through flowers. • Balancing business and passion in floristry. • Insights into New Zealand's floral industry Chapters • 00:00:13 Introduction to Flower Farming • 00:22:50 Innovative Oasis Alternatives • 00:28:26 Sustainable Practices and Community Engagement • 00:38:18 Future Trends and Challenges in Floristry flower farming sustainable practices eco-friendly floristry community engagement innovative techniques New Zealand flowers floral arrangements gardening horticulture floristry business Community champions Fundraising Joy of flowers cut flower production

In this episode of "Flower Farming in New Zealand," Jo Robinson welcomes Georgie Newbery of Common Farm Flowers. Georgie is a renowned flower farmer, a florist, an educator, and an author. Jo & Georgie discuss the importance of community in flower farming, the challenges and joys of growing flowers sustainably, and the impact of climate change on farming practices. Georgie shares her experiences at the Chelsea Flower Show and her passion for teaching and supporting small-scale flower farmers. The conversation highlights the value of local, sustainable flower farming and the importance of collaboration and innovation in the industry. Takeaways • Community is vital in flower farming, providing support and shared knowledge. • Sustainable practices in flower farming are essential for environmental health. • The Chelsea Flower Show is a prestigious event showcasing innovative floristry. • Teaching and sharing knowledge, strengthens the flower farming community. • Local flower farming supports the economy and reduces environmental impact. • Climate change presents challenges and opportunities for flower farmers. • Collaboration among flower farmers enhances resource sharing and innovation. • Georgie Newbery emphasizes the importance of using local materials in floristry. • The demand for locally grown flowers is increasing in urban markets. • Flower farming can be a fulfilling and impactful career choice. Chapters • 00:00:00 Introduction to Georgie Newbery • 00:03:00 The Importance of Community • 00:09:00 Sustainable Flower Farming • 00:15:00 Chelsea Flower Show Experience • 00:21:00 Teaching and Sharing Knowledge • 00:27:00 Challenges of Climate Change • 00:33:00 Collaboration in the Industry • 00:39:00 The Future of Flower Farming Connect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #flower farming, #sustainable horticulture #Chelsea Flower Show Gold Medal 2025 #community connections #local rural economy #floristry #small business education #flower farmers collaboration

In this episode of Flower Farming in New Zealand, host Jo Robinson interviews Dr. Keith Hammett, a renowned plant breeder known for his work with dahlias. The conversation explores Keith's journey into breeding plants, his inspirations, and the intricate processes involved in creating new varieties. Dr Keith shares insights into the challenges of breeding, the importance of genetic variability, and the aesthetic considerations that influence his work. The discussion also touches on the significance of protecting breeder rights, the role of marketers and retailers, and the joy that comes from connecting with flower farmers and enthusiasts. Dr Keith's passion for horticulture and dedication to his craft shine through as he reflects on his experiences and the impact of his work on the flower industry. Bullet Points: • Breeding requires a long-term vision, often spanning decades. • Dahlias are unique due to their genetic variability and breeding challenges. • The breeding process involves defining clear goals and selecting appropriate parent plants. • Aesthetics play a crucial role in the breeding of dahlias. • Maintaining breeding stock is essential for successful plant breeding. • The distillation process helps refine breeding selections over time. • Breeders need to protect their rights to recoup their investments. • Marketers and retailers are vital for bringing new varieties to market. • The joy of breeding comes from seeing the happiness it brings to others. • Naming new breeds can be both fun and challenging. The Important Bits!! • "You have to think in decades." • "The magic has never left me." • "I have a little white book." Chapters 00:00 Introduction to Dr. Keith Hammett 02:48 The Journey into Dahlia Breeding 07:29 Breeding Goals and Inspirations 09:32 Understanding the Breeding Process 12:20 The Role of Exhibitors in Breeding 16:27 Genetic Variability in Dahlias 19:02 The Aesthetic of Dahlia Breeding 20:12 Favorite Dahlias and Surprises in Breeding 22:40 Challenges in Maintaining Breeding Lines 23:32 The Art of Plant Breeding 25:58 Navigating Plant Patents and Breeder Rights 29:37 The Role of Marketers in Plant Breeding 31:58 Understanding Plant Health and Breeding Stock 35:22 Seed Storage and Maintenance 36:50 The Impact of DNA Sampling in Breeding 40:31 The Importance of Collaboration in Plant Breeding 40:52 The Joy of Connecting Through Flowers 42:40 Naming New Breeds: A Creative Challenge Info for all show notes: Connect with Our Sponsors :(UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, ifyou like the way we are connecting the NZ Flower Farming Community, you cansupport our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit:Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #Dahlia breeding #plant breeding#horticulture #flower farming #genetic variability #breeding goals #plant variety rights #flower aesthetics #flower farmers #plant health

In this episode of Flower Farming in New Zealand, host Jo Robinson welcomes Marisa from Urban Floral Farmlet. They discuss Marisa's journey from a corporate career to flower farming, the challenges of urban farming, and the impact of COVID-19 on her business. Marisa shares insights on growing flowers in limited spaces, the importance of community, and her experiences with various growing and floristry courses. The conversation also touches on the significance of local support and the joy flowers bring to people's lives. Takeaways • Marisa transitioned from a corporate career to flower farming during COVID-19. • Urban farming presents unique challenges and opportunities. • Community support is vital for local businesses. • Floristry courses offer valuable insights but may not suit everyone. • COVID-19 prompted a shift towards local and sustainable practices. • Marisa values the joy flowers bring to people's lives. • Growing flowers in urban spaces requires creativity and adaptability. • The Floret Scholarship provided Marisa with valuable resources. • Marisa emphasizes the importance of work-life balance. • Local collaborations enhance business resilience. Marisa's words of wisdom: Growing flowers in the city is unique. Flowers bring joy to people's lives. Community support is vital Urban farming requires creativity. Local collaborations are key. Work-life balance is crucial. The Floret Scholarship was invaluable. Local businesses need community support. Chapters • 02:04 Impact of COVID-19 • 06:36 Urban Farming Challenges • 13:47 Introduction and Marisa's Background • 17:19 Floristry Courses and Insights • 28:51 Community and Local Support • 43:47 Joy and Passion for Flowers Connect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: • · Advertising in an episode • · Sponsoring an episode or a season or you can • · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #flowerfarming #urbanflowerfarming #NewZealandFlowerFarmers #localbusiness #UrbanFloralFarmlet #JoRobinson

In this conversation, Jo Robinson chats with Sandy, the marketing manager at Egmont Seeds. They talk about her role, the history of Egmont Seeds, and the challenges and joys of working in the seed industry. Sandy shares insights into the company's operations, including sourcing seeds globally, ensuring seed is high quality, and the importance of understanding local growing conditions. The discussion also touches on the impact of COVID-19 on seed variety availability, the role of Egmont Seeds in the local flower farming community, and Sandy's personal experiences and preferences in gardening. Takeaways: • Sandy is the marketing manager at Egmont Seeds, focusing on customer needs and sourcing new plant materials. • Egmont Seeds started with John McCullough's passion for seeds, leading to the creation of New Zealand's largest seed company. • The company imports seeds globally and supplies retail businesses, nurseries, and commercial flower growers. • Sandy's horticultural background enriches her role, allowing her to contribute to both marketing and hands-on tasks in the business. • Egmont Seeds has expanded into growing sweet peas on a large scale, overcoming global supply challenges. • The company emphasizes the importance of understanding local growing conditions for successful seed cultivation. • Sandy shares personal gardening tips, including the use of heat mats for better germination and choosing plants based on personal preference. • Egmont Seeds is committed to sustainability, trialling compostable packaging while ensuring seed freshness. • The conversation highlights the difference between growing from seed and breeding, emphasizing the value of true breeding efforts. • Sandy encourages growers to choose seeds based on personal taste and local conditions for the best results. Sound Bites: • Egmont Seeds is New Zealand's largest seed company. • We import seeds from all over the world. • Understanding local growing conditions is key. • Sweet peas are now a major focus for us. • Sustainability is important, but freshness is key. • Choose seeds based on what you love to grow. • Breeding and growing from seed are not the same. • Heat mats can improve germination rates. • Our seeds are in gardens all over New Zealand. • Gardening is my happy place. Chapters: 00:00 Introduction to Egmont Seeds and Sandy's Role 02:41 The History and Growth of Egmont Seeds 05:10 Sandy's Horticultural Background and Personal Gardening 07:45 The Sweet Pea Project and Its Expansion 10:34 Sourcing and Importing Seeds Globally 13:10 Ensuring Seed Quality and Germination Rates 16:06 Choosing Varieties for New Zealand Conditions 18:39 Trialling New Varieties and Future Prospects 24:54 Common Seed Starting Mistakes 27:32 Tips for Successful Germination 29:13 Recommended Flower Varieties for Beginners 31:53 Understanding Seed Sourcing and Packaging 36:12 Sustainability in Seed Production 38:57 The Importance of Local Seed Production 42:57 Trends in Seed Demand 45:25 Egmont's Role in the Flower Farming Community 46:16 Personal Favourites in Flower Growing 48:50 Advice for New Seed Sourcing 50:37 Closing Thoughts and Support Connect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #Egmont Seeds, #seedindustry, #horticulture, #seed sourcing, #seed quality, #local growing conditions

In this inspiring episode of Flower Farming in New Zealand, host Jo Robinson welcomes event florist Michele Coomey for a rich conversation on the artistry and logistics of modern floristry. From her early days in retail to crafting large-scale floral installations, Michele shares how intuition, experience, and collaboration shape her work. Together, Jo and Michele explore the delicate balance between creativity and practicality, the magic of seasonal blooms, and the evolving expectations of wedding clients. Key Takeaways • Michele reflects on her transition from retail to event floristry and the lessons learned. • Balancing artistic vision with client expectations is a core challenge in the floral industry. • Seasonal flowers bring authenticity and charm to wedding arrangements. • International events pose logistical hurdles, especially around flower sourcing • A skilled stylist can elevate floral work from beautiful to unforgettable. • Jo champions the use of local and seasonal flowers for sustainable, meaningful designs. • Michele values deep relationships with local growers for access to unique varieties. • Workshops and shared knowledge strengthen the floral community. • Michele’s approach blends intuition with hands-on experience, creating abundant designs that resonate. Sound Bites • “Creating an abundance of blooms.” • “Balancing creativity and expectations.” • “Seasonal blooms for weddings.” • “From retail to event floristry.” • “Floral trends and innovations.” • “Local growers in floristry.” • “International floral challenges.” • “Floral community and workshops.” • “Michele Coomey's floral philosophy.” Chapters • 00:00:00 – Introduction: Jo Robinson & Michele Coomey • 00:05:00 – Michele’s Journey in Floristry • 00:10:00 – Balancing Creativity and Practicality • 00:15:00 – The Power of Seasonal and Local Flowers • 00:20:00 – Navigating International Floral Logistics • 00:25:00 – Building Community Through Workshops Connect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season Or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #abundantblooms #floristry #wedding flowers #creativity #seasonal blooms #local growers #floral community #event styling

In this episode, Jo interviews Sarah Rutherford, a flower farmer from Wanaka, New Zealand who’s business is called The Joy Farmer. Jo and Sarah chat about Sarah’s journey into flower farming, the challenges of growing flowers in Central Otago’s unique climate, and the evolution of her business from being part of a collective to a more experience-based model. Sarah shares insights on managing her flower farm, the importance of community support, and her future plans for workshops and engaging with customers. Takeaways Sarah started her flower farm during the first COVID lockdown in 2020. The name ‘Joy Farmer’ was initially a fictitious business name. Sarah’s farm is based in Wanaka, Central Otago, New Zealand. She emphasizes the importance of community support in her business. Sarah is transitioning from selling via a collective to a more experience-based model. She plans to offer workshops to engage customers with flower farming and connecting with nature. Managing time and balancing life demands are key challenges for Sarah. Sarah values the freedom her business provides in her life. She highlights the misconceptions about flower farming’s visual appeal. Sarah’s favourite season is spring due to its energy and new growth. Sound bites Joy Farmer was a fictitious name. Started during the COVID lockdown. Community support is crucial. Transitioning to an experience-based model. Workshops to engage customers. Managing time is a key challenge. Freedom is what success looks like. Spring is Sarah’s favourite season. Energy and new growth in spring. Chapters 00:00:00 Introduction to Sarah Rutherford 00:03:00 Starting the Flower Farm 00:09:00 Challenges in Central Otago 00:15:00 Community and Business Evolution 00:21:00 Future Plans and Workshops 00:27:00 Reflections and Insights Connect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #flower farming #Central Otago, #Sarah Rutherford # Joy Farmer #local community support #workshops, # climate challenges #perennial plants #flower growing #flower business #floral collective # flower selection #gardening, #New Zealand flowers.

In this episode, Jo Robinson hosts Amber Carpenter andGerard Vaughan to discuss the Farmstrong program, focusing on the Five Steps to Well-being. They explore how these steps can enhance mental and physical health for farmers, sharing personal stories and practical insights. They discuss the importance of self-care, community support, and practical strategies for managing stress and maintaining focus in the demanding world of farming. Amber shares her personal journey from the fashion industryto dairy farming, highlighting the challenges and rewards of her transition. Gerard designed and set up Farmstrong with the help of FMG, the Mental Health Foundation and Movember in 2015 to encourage farmers to be proactive about their wellbeing. The conversation in this episode emphasizes the need forfarmers to prioritize their mental health and wellbeing to ensure both personal and business success. https://farmstrong.co.nz Takeaways Farmstrong promotes mental wellbeing for farmers andgrowers. Self-care is essential for effective farming. Community support plays a crucial role in mental health. Listening skills are vital for effective communication. Farmers are their own biggest asset and must prioritizetheir health – both mental and physical. Control the controllable aspects of farming life. Building small, regular habits can enhance wellbeing. It's okay to not have everything figured out. Taking breaks can lead to increased productivity. Engaging with the community fosters connection and support. Connect with OurSponsors : (UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, ifyou like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit:Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Chapters 00:00 FarmStrong 01:27 Introduction to Farmstrong and its purpose 05:51 Amber's Journey from Fashion to Farming 09:02 The Importance of Mental Health in Farming 14:05 Recognizing Personal Wellbeing as a Business Asset 19:09 Strategies for Maintaining Focus and Balance 21:45 Navigating Life's Challenges Together 24:12 Balancing Work and Family Life 27:35 The Importance of Rest and Recovery 29:09 Investing in Family Time 32:04 Controlling the Controllables 33:30 Embracing Humanity in Farming Life Keywords #Flower farming in NZ #Flower farming #Farmstrong #Live Well Farm Well #Mental health #Wellbeing #Stress management #Support systems #Resilience #Horticulture Floriculture #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming Mental Health Matters: The FarmstrongApproach

Welcome to our latest episode of Flower Farmingin New Zealand. In this conversation, Jo delves into the world offlower farming with Yvonne Baker from "Garden on the Hill." From her roots and training in England to her thriving farmin New Zealand, Yvonne shares her experiences, challenges, and the joys of nurturing a vibrant flower farm. Jo and Yvonne explore Yvonne's love for sweet peas and hermeticulous approach to seed harvesting while at the same time protecting the balance between family life and farming responsibilities. Whether you're a gardening enthusiast or curious about theworld of flower farming, this episode offers valuable insights and inspiration. Chapters: Introduction to Yvonne Baker: Meet Yvonne and learn abouther background in horticulture. Overcoming Farming Challenges : Discover how Yvonne manages the unique challenges of farming on a windy hill. Working with Dr. Keith Hammett: Insights into Yvonne's workwith the renowned plant breeder. The Importance of a Business Plan: Understand why a solidbusiness plan is crucial for farming success. Connect with Yvonne: https://gardenonthehill.co.nz #Flowerfarming #growingsweetpeas #sweetpeaseeds #flowerfarmingbusinessplan #horticulturaltraining Don't forget to like, subscribe, and hit the notification bell to get up to date with our content. We’d love it if you shared your thoughts in the commentsbelow. Even better, tell us what you’d like to learn more about! You can connect with Our Sponsors : (UFG) United Flower Growers: https://ufg.co.nz or email admin@ufg.co.nz Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit:Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele

In this episode, Jo Robinson interviews Peter Brown, CEO of United Flower Growers (UFG), discussing the role of UFG in the New Zealand flower market. They explore UFG's mission to provide a fair marketplace for flower growers and buyers, the importance of technology in auction services, and the innovations being introduced to enhance trading systems. The conversation also addresses barriers faced by growers, the significance of personal relationships in the industry, and advice for those looking to engage with UFG. Takeaways • UFG is New Zealand's largest flower broker, connecting growers and buyers. • The mission of UFG is to provide a fair and effective marketplace. • Technology plays a crucial role in modernizing auction services. • Innovations like future bidding and buy now options enhance buyer experience. • Geographical location can be a barrier for some growers. • UFG offers support and guidance for new growers entering the auction system. • Building personal relationships is key in the flower industry. • Buyers and sellers are equally important in the marketplace. • Feedback from growers is welcomed to improve UFG services. • Regular participation in auctions helps establish a grower's brand. Connect with Our Sponsors : (UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Keywords #United Flower Growers #UFG #flower farming #New Zealand flowers, #auction services # flower growers #florists #technology #flower market #logistics, #flower industry Chapters 00:00 Introduction to UFG and Its Mission 02:14 Who does UFG mainly supply? 03:05 Proud of the way that UFG connects to those in the industry. 03:21 UFG's Market Position and Business Model 03:37 How does UFG define its position as a business? 04:31 Innovations in Auction Services 06:53 Challenges and Solutions for Growers 09:37 Enhancing Buyer-Grower Connections 11:40 Standards and Support for Growers 12:50 Biggest barrier to sending product to auction? 15:03 Second Grades 16:39 Building Relationships with Growers 19:32 The Advantages of Being a Large Organization 20:32 Navigating Buyer and Seller Accounts 22:06 Timing for Account Setup 22:32 Logistics and Freight Solutions 24:59 Balancing Buyer and Seller Needs 26:12 Empowering Growers to Focus on Production 28:15 Future Innovations at UFG 30:09 Final Advice for Growers 31:35 The Role of UFG in the Flower Industry