Property Developers Playbook

In this episode, Jonathan and Kieron detail the property handover process, focusing on the creation and management of Operations and Maintenance (O&M) manuals. They outline the critical documentation developers must provide to buyers to ensure long-term building health, compliance, and ease of maintenance. KEY TAKEAWAYS The Purpose of O&M Manuals: Main contractors are contractually obligated to provide developers with an O&M manual that explains exactly how a building was constructed. Required Documentation: A complete manual must contain building control plans, fire procedures, mechanical and electrical (M&E) layouts, and Energy Performance Certificates (EPCs). Material and Maintenance Data: Developers need to include data sheets detailing how to clean and maintain specific products, alongside records of the exact paint colors and flooring materials used. BEST MOMENTS "As a developer typically... you've got a main contractor who's doing all the work, they would give you the O&M manual of how they've built the building." "Every product you put or purchase should have a data sheet... and within the data sheet it should tell you how to maintain it." "If you're doing a conversion... an O&M folder is brilliant because you know exactly how that building was made up, where they've cut windows in, where there's steels." "Don't leave it till the last minute, I think that's one of our key messages." YOUTUBE CHANNEL ⁠⁠⁠https://www.youtube.com/@propertydevelopersiq⁠⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS ⁠⁠https://www.facebook.com/jonathan.stobbs.1979/⁠⁠ ⁠⁠https://www.linkedin.com/in/jonathanstobbs/⁠⁠ ⁠⁠https://www.instagram.com/jonathan.stobbs/⁠⁠ ⁠⁠https://www.facebook.com/kieron.shepherd.73⁠⁠ ⁠⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠⁠ ⁠⁠https://www.instagram.com/kieron__shepherd/⁠⁠ ⁠⁠https://www.propertydevelopersplaybook.co.uk/⁠⁠ Book your seat now on our 3-day live event, Property Developers Bootcamp ⁠⁠https://www.propertydevelopersiq.co.uk/pdblive⁠⁠

Jonathan and Kieron dissect the Prime Minister's pledge to combat "cowboy builders" and the proposed government-run escrow portal designed to protect £10 billion in lost industry funds. Instead of relying on slow bureaucratic systems, they outline practical ways to use JCT contracts and independent surveyors to securely manage project capital and protect both contractors and clients. KEY TAKEAWAYS Redefining the Problem: The industry term "cowboy builder" often masks the reality of deliberate fraud. The property sector suffers equally from deceptive contractors and rogue clients intentionally withholding payments. Government Overreach: While a central portal holding project funds in escrow sounds ideal, placing this massive administrative burden on the government risks severe payment bottlenecks and bureaucratic mismanagement. Utilize Existing Protections: Developers do not need a new government system to stay safe. Standard JCT contracts combined with independent contract administrators or quantity surveyors (QS) already provide robust, milestone-based payment security. Mutual Due Diligence: Trust goes both ways. Clients must verify a contractor's past work and licenses, while builders should request proof of funds before breaking ground on any major project. BEST MOMENTS "I don't like the saying 'cowboy builder'... these are con people, con men. This is a fraudster." "The government do not need to see the transaction of money in jobs. I just don't think they do." "If you're asking me to do the work, fine, show me the money. Show me that you can afford to do it." "We all got to take responsibility for our actions effectively... Don't let yourself be duped." YOUTUBE CHANNEL ⁠⁠https://www.youtube.com/@propertydevelopersiq⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS ⁠https://www.facebook.com/jonathan.stobbs.1979/⁠ ⁠https://www.linkedin.com/in/jonathanstobbs/⁠ ⁠https://www.instagram.com/jonathan.stobbs/⁠ ⁠https://www.facebook.com/kieron.shepherd.73⁠ ⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠ ⁠https://www.instagram.com/kieron__shepherd/⁠ ⁠https://www.propertydevelopersplaybook.co.uk/⁠ Book your seat now on our 3-day live event, Property Developers Bootcamp ⁠https://www.propertydevelopersiq.co.uk/pdblive⁠

In this episode of the Property Developers Playbook, Kieron and Jonathan dive into a Q&A format, addressing key questions from their listeners about property development. They discuss the importance of contingencies in development finance, emphasising the need for a reserve fund to cover unforeseen costs. KEY TAKEAWAYS Contingency Planning: Developers should factor in a contingency of 10% for build costs to cover unforeseen expenses. This reserve acts as a safety net for unexpected costs or changes during the development process. Importance of Neighbour Relations: Building good relationships with neighbours is crucial in property development. Early communication, such as introducing oneself and providing contact information, can help mitigate complaints and foster a cooperative environment. Retention in Contracts: Developers typically hold back a percentage (usually around 3-5%) of payments to contractors as retention. This serves as a safeguard to ensure that any issues or incomplete work can be addressed after practical completion. BEST MOMENTS "Typically 5-10% of whatever your build costs are, more on the 10% side. I think the 5% days are long gone." "You should always start from day one building that relationship with your neighbours. It's all about relationships." "If contingencies aren't enough that you've allowed for and things are still going over, you've got to value engineer it always anyway." YOUTUBE CHANNEL ⁠⁠https://www.youtube.com/@propertydevelopersiq⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS ⁠https://www.facebook.com/jonathan.stobbs.1979/⁠  ⁠https://www.linkedin.com/in/jonathanstobbs/⁠  ⁠https://www.instagram.com/jonathan.stobbs/⁠  ⁠https://www.facebook.com/kieron.shepherd.73⁠  ⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠  ⁠https://www.instagram.com/kieron__shepherd/⁠  ⁠https://www.propertydevelopersplaybook.co.uk/⁠  Book your seat now on our 3-day live event, Property Developers Bootcamp  ⁠https://www.propertydevelopersiq.co.uk/pdblive⁠

In this episode, Kieron and Jonathan give an update on their latest development projects before diving deep into the art of presentation in property development. They discuss how you present yourself, your offer proposals, and your deal opportunities can make or break a deal with vendors, estate agents, and investors. KEY TAKEAWAYS Avoid Flippant Email Offers: Simply emailing a single cash figure without context or backing comes across as throwaway and lacks substance.  Offer Multiple Options and Total Transparency: Including several purchase options along with clear conditions helps validate your price and manage risk. Keep Investor Packs Focused: Investors want to know their money is secure, how risks are mitigated, and what returns to expect.  You Are the Main Selling Point: Authenticity and personal integrity are crucial. Trying to pitch a persona you aren't won't hold up under scrutiny, so align your personal behavior and social media presence with the professional image you project. Build Relationships Over Multiple Touchpoints: Deals are rarely closed on a document alone. Scheduling coffee meetings, site walkthroughs, and lunches builds the essential "know, like, and trust" factor required for long-term success. BEST MOMENTS "People buy into people. Especially the more AI comes into it, I think relationships—the way we communicate with each other—it's a huge thing."  "Don't just send an email saying 'here's our offer' of £450k with no context... that has no substance, and that's how it's going to be received."  "If you're honest with yourself... if you try to pitch a lie or try to be someone you're not too much, that's going to show. People can read that straight away."  "You're not going to get a confirmed decision from the investor pack. All it is is an opportunity to have a sit down and chat about it."  "Keep calm, trust your numbers, trust your process, and don't put too much pressure on yourself."  YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

In this episode, Jonathan and Kieron sit down with residential interior designer Tanith McKenzie to unpack the vital role interior design plays in profitable property development. Tanith clears up the misconception between basic interior styling and structural interior architecture, highlighting why developers need design input during the blueprint phase rather than after first fix.  KEY TAKEAWAYS Involve Designers at the Blueprint Stage: Bringing an interior designer on board during architectural planning prevents costly site re-works, such as poorly placed radiators, awkward light switch configurations, or blocked window treatments. Interior Design vs. Interior Styling: True interior design goes beyond choosing cushions and paint colours; it covers spatial flow, reflected ceiling plans (RCPs), electrical and plumbing layouts, and functional daily living needs. Streamline Delivery with Consolidation Centers: Storing procured furnishings at a consolidation center ensures items are pre-inspected for damage (e.g., smashed mirrors), insured, and delivered in a single white-glove installation pass with zero site packaging waste left behind. Invest in Daily High-Touch Points: Perceived luxury doesn't require a blowout budget. Spending on tactile features such as solid-weight doors, quality ironmongery, premium tapware, and dimmable, layered lighting instantly elevates a home's appeal. Say Goodbye to All-Grey and All-White Spaces: Market trends are shifting away from cold, clinical grey or plain white interiors toward warmer, timeless neutral tones and natural textures that make a home feel inviting and lived-in. BEST MOMENTS "I put a plaster on my daughter, it doesn't make me a doctor... so leave my profession alone!" "I like to be involved right from the get-go... I'm trying to get inside your head essentially and ask, 'How are you going to live in this house?'" "You shouldn't have any first-world problems when you're renovating or building a home and spending all this money." "Anything that has got high traffic and that ultimately you are touching on a day-to-day basis, you need to be spending money on." "I think lighting and layering is such a missed opportunity to bring a real area of luxury." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. FOR REFERENCE Website: https://www.tanithmckenzie.com/⁠ Instagram: ⁠https://www.instagram.com/tanith_mckenzie/⁠ OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive 

In this episode, Jonathan and Kieron dive deep into the hidden hazards lurking beneath property development sites. From soil contamination and historical land usage to invasive plant species like Japanese knotweed, they break down why a clean-looking plot can often be deceiving.  KEY TAKEAWAYS Looks Can Be Deceiving: A site may appear flat, clean, and ready for construction, but historical uses can leave behind hidden contaminants like heavy metals and oil. 150% Land Remediation Tax Relief: Developers cleaning up qualifying contaminated land can claim 150% tax relief on remediation costs to offset future tax liabilities. Invasive Species Threaten Mortgages: Invasive plants like Japanese knotweed feature aggressive root systems that can threaten building integrity, cause severe lender/mortgage issues, and require certified long-term remediation. Ecological Constraints Impact Timelines: Seasonality and protected wildlife can halt development work for months, making early ecological reports vital. Use Site Constraints in Offer Negotiations: Uncovering ground issues during the evaluation phase enables developers to factor remediation costs into their financial appraisals and negotiate a lower purchase price. BEST MOMENTS "Looks can be deceiving... when it comes to development, it's exactly the same: don't believe everything you see when you see a piece of land or a building." "You can use these things as actually a good buying tool... if you're prepared to sort of wait and play the game a little bit, there is actually something you can do."  "These are things that can't be bodged... You've got to deal with this properly. It has to be the paperwork trail—it's understanding where these contaminants and waste go, where they're treated."  "Budget for the unknown. You will have a contingency, but if you can identify these constraints... while you're doing your evaluation phase of the project, it'll help with the negotiations."  "Don't let it put you off at all. You will learn over time what to spot, how to deal with it, and costs associated with it... just make sure one of the key people in your team has that knowledge already." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

In this episode, Kieron flies solo while co-host Jonathan takes a break to deliver an honest, candid look at the uncomfortable reality of property development: failed deals, lost capital, and unexpected setbacks. Kieron shares behind-the-scenes stories from his own portfolio, including a promising five-house development that unraveled due to planning restrictions and a high-margin site he had to walk away from when investors capped their funding.  KEY TAKEAWAYS Setbacks Are Tuition, Not Failure: Losing time, energy, or money on a deal isn't a personal failure; it's an essential part of the learning curve that shapes a sharper developer. Stick Strictly to Your Numbers: Never inflate Gross Development Value (GDV) or squeeze contingency buffers just to make an unprofitable deal look viable on paper. Avoid Emotional Attachment: Falling in love with a site design or layout clouds objective decision-making; development must remain a disciplined, factual process. Verify Planning Constraints Early: Always conduct independent due diligence on planning permissions and redline boundaries rather than relying solely on third-party assumptions. Know When to Walk Away: Whether due to tight timelines, investor limits, or changing market conditions, having the discipline to say "no" saves you from catastrophic losses down the line. BEST MOMENTS "Don't see this as a failure... it's all learning." "The deal you lose makes room for the one you were actually supposed to do." "Property development isn't about winning every deal; it's about surviving long enough to win the right ones." "If it doesn't work, it doesn't work... don't try to make the deal work." "You've got to brush yourself off, get back on the horse, and just go again." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

In this episode, Jonathan Stobbs and Kieron Shepherd dive discuss the essential skill of evaluating and filtering property development leads. For new and scaling developers alike, it is easy to fall into the trap of "shiny penny syndrome," treating every incoming lead like a goldmine. KEY TAKEAWAYS Filter Fast to Protect Your Time: New developers often jump at every opportunity, but early disqualification is key. Running leads through personal criteria early prevents wasting weeks on non-viable sites. Profit is Made at the Buy: Always calculate your Gross Development Value (GDV) and subtract your profit margin and build costs first to establish the maximum purchase price. Never work backward from an agent's or vendor's asking price. Build a Diverse Sourcing Network: High-value leads come from establishing long-term relationships with land agents, commercial brokers, architects, local builders, and direct-to-vendor outreach. Identify Vendor Motivations: Whether a seller needs a fast exit to repay lending or is open to a Joint Venture (JV), understanding their pain points enables creative, win-win deal structuring. Align Leads with Strategy: Spreading risk across multi-unit developments or commercial conversions offers economies of scale, better tax rates, and greater control over the surrounding site environment compared to single residential flips. BEST MOMENTS "Not every deal is a deal." "The more you progress in your career as a property developer, you will hone your filters." "You make your money when you buy." "It's a marathon, not a sprint. It's not a get-rich-quick scheme... it's a get-rich-slow scheme." "Your success as a developer isn't measured by how many leads you receive; it's by what you buy and what makes profit in the long run." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

In this special solo episode of the Property Developers Playbook, Jonathan Stobbs takes the mic to share some candid, actionable advice for developers and business owners at every stage of their journey. While Kieron's away, Jonathan breaks down three critical mindset shifts required to thrive in the demanding world of property.  KEY TAKEAWAYS Delegate to Elevate: You cannot and should not try to do everything yourself. Building a reliable "power team" of architects, planning consultants, brokers, and mentors is essential to maximising your 24 hours. Avoid the Comparison Trap: Comparing your starting point to someone else's highlight reel is a quick way to become demoralised. Stay focused on your unique journey and timeline. Social Media is an Illusion: The flashy cars and completed projects posted online rarely show the reality of property development journey. You aren't seeing the sleepless nights, planning refusals, construction delays, and cash flow pressures that precede the success. Beat Overwhelm with the "Next Step": When a project feels too massive to handle, stop looking at the entire mountain. Break the problem down, delegate what you can, and focus solely on the very next action required. Consistent Action Creates Momentum: Small, consistent wins like attending a single networking event, calling a commercial agent, or analysing one site compounded over time builds the foundation of a successful development business. BEST MOMENTS "People comparing themselves to others is basically comparing your chapter one to someone else's chapter 20. You have no idea where they are in their journey..." "Every master was once a disaster, and it just takes that consistent action to be able to get there." "What we don’t see [on social media] is all the struggles, all the planning refusals, delays, construction delays, sleepless nights, cash flow pressures, mistakes they’ve made." "Our mind is the biggest soap opera writer ever, and we just need to focus on the facts rather than worrying about all the different what-if scenarios." "Focus on the next step, not the next hundred." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

In this episode, Jonathan and Kieron dive deep into the often misunderstood world of interior design in property development. After sharing an exciting update on their latest acquisition, a massive office-to-residential conversion in Cornwall, the duo address one of the biggest pitfalls developers face: injecting personal taste into target-market designs.  KEY TAKEAWAYS Design for the Market, Not Yourself: The ultimate goal of interior design in property development is to appeal to your specific target demographic, not to showcase your personal aesthetic preferences. Bring Designers in Early: Don't wait until the walls are up. Engaging an interior designer during the initial layout and space-planning phase helps optimise room flow, privacy, and functionality before structural mistakes are made. Prioritise Low-Maintenance Materials: For entry-level or buy-to-let markets, substituting traditional tiles with robust alternatives like aqua panels or opting for Karndean (LVT) flooring can dramatically reduce long-term maintenance costs and quicken installation times. The "Grey Dynasty" is Fading: Shifting design trends indicate that the cold, monochromatic blue-grays of the past decade are on their way out, making way for warmer earth tones and cozy, pastel accent points that feel like a home. Honest Architecture Creates a USP: Following the model of leading developers like Capital & Centric, allowing the raw fabric of a building to speak for itself can create a unique brand identity that commands premium interest. BEST MOMENTS "Zero maintenance doesn't exist. But low maintenance does, and on these types of builds... that's what you want to aim for." "We used to have the Magnolia Revolution pre-90s... then we moved into this gray dynasty where everybody has gone gray... I think we're a little bit tired of that now as a country." "Interior design is very subjective... developers are busy finding sites, appraising sites, putting everything together, and interior designers are keeping up to date with the local trends." "When you are talking to interior designers... have a look at their previous projects, speak to their previous clients, see what they've done before... they should be able to give you referrals to support their work." "A good interior designer... will be able to value engineer that and give you some examples of what that would be... So if it's not your strength, lean on the professionals." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

Jonathan Stobbs and Kieron Shepherd pull back the curtain on one of their live developments, Saltash — an office-to-residential conversion — in a "developer diary" style update. They walk through how the site was sourced, the funding structure, the technical curveballs thrown up during construction, and the lessons learned so far. KEY TAKEAWAYS Sourcing the Deal: The Saltash site (officially St James Court) was found on Rightmove via a commercial agent. Its "ugly duckling" appearance — a tired render finish and awkward mansard roof — likely put off other buyers, but the internal layout and space worked in the hosts' favour, and it qualified for Class MA permitted development rights, simplifying planning. Funding Flexibility: The purchase was structured using vendor finance in combination with bridging finance, later refinanced onto development finance — a combination that gave the team breathing room to secure planning and progress construction. Existing Buildings Bring Surprises: Conversions mean working with what's already there. The team discovered the building was actually two structures joined together, with a hidden concrete ring beam and an unexpected steel structure creating a large void between floors — all requiring on-the-spot design decisions. Gas vs Electric — A Costly Pivot: A quote of £28,000 to bring gas to the site led the team to switch to an all-electric specification, using solutions like Quantum Dimplex heaters to maintain strong EPC ratings without blowing the budget. Insulate Externally, Not Internally: Choosing external wall insulation (EWI) over internal insulation cost more upfront but preserved valuable internal square footage in the apartments and gave the whole building a refreshed, brand-new appearance. Challenge the Spec: The team swapped out architect-specified products (insulation brands, floor build-ups) for alternatives that hit the same performance values at lower cost or faster install time — provided the u-values and building regs requirements were still met. Utilities: Start Early: Both hosts agreed the biggest lesson from the project was getting utility companies involved sooner, particularly given the knock-on effect on timing and design decisions. Plan for Logistics: Access for tradespeople, delivery vehicles and skips is easy to overlook on tight or hidden sites — something the hosts recommend mapping out clearly for suppliers and contractors in advance. BEST MOMENTS "It's a solid building — actually two buildings that have joined together." "We're not doing gas anymore." "You've got to be able to react, respond positively, and do what you can do." "Would you buy another office conversion? Absolutely — I think we are tomorrow." YOUTUBE CHANNEL https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he's involved in every stage — from design to delivery — offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/https://www.linkedin.com/in/jonathanstobbs/https://www.instagram.com/jonathan.stobbs/https://www.facebook.com/kieron.shepherd.73https://www.linkedin.com/in/kieron-shepherd-83b979aa/https://www.instagram.com/kieron__shepherd/https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamphttps://www.propertydevelopersiq.co.uk/pdblive

In this episode of the Property Developers Playbook, hosts Jonathan Stobbs and Kieron Shepherd delve into the importance of stepping out of your comfort zone, particularly in the realm of property development and business. They discuss how fear often holds us back from taking necessary steps and share personal anecdotes about overcoming anxiety in various situations, from networking events to client meetings. KEY TAKEAWAYS Embrace Discomfort for Growth : Stepping out of your comfort zone is essential for personal and professional growth. Engaging in new experiences, even if they feel uncomfortable, can lead to valuable opportunities and relationships. Fear is Often Illusory : Fear can be defined as "false evidence appearing real." It's important to recognize that the scenarios we create in our minds often do not reflect reality, and overcoming this fear is crucial for taking the first step. Learn from Experience : Just like learning to drive, gaining experience in property development or any new venture becomes easier over time. The first attempt may be daunting, but with practice, it becomes second nature. BEST MOMENTS "Growth happens outside the comfort zone. Once you expand your comfort zone, that becomes a lot easier." "You have to take the first step and you'll grow from that. Don't overthink things." "It's comfortable to sit on the sofa and do nothing, right? The normal is easy, it's comfortable." YOUTUBE CHANNEL ⁠⁠https://www.youtube.com/@propertydevelopersiq⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stag —from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/⁠ ⁠https://www.instagram.com/jonathan.stobbs/⁠ ⁠https://www.facebook.com/kieron.shepherd.73⁠ ⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠ ⁠https://www.instagram.com/kieron__shepherd/⁠ ⁠https://www.propertydevelopersplaybook.co.uk/⁠ Book your seat now on our 3-day live event, Property Developers Bootcamp ⁠https://www.propertydevelopersiq.co.uk/pdblive⁠

In this episode, Jonathan Stobbs and Kieron Shepherd dive into the lifeblood of property development: networking. They explore why your network truly dictates your net worth and detail exactly how to build essential relationships with vendors, agents, planners, and builders. KEY TAKEAWAYS Property is a Relationship Business: While it may look like an industry built strictly on land and bricks, property development fundamentally relies on the strength of your professional relationships. Build Your Power Team: Success requires cultivating strong, ongoing connections with a wide variety of professionals, including commercial agents, planning consultants, builders, and subcontractors. Master the One-Minute Pitch: Prepare a concise, clear introduction before attending events. Knowing exactly how to articulate who you are and who you help will give you confidence and make you memorable. Lead with Value, Not a Sales Pitch: Go to events with the intention of building genuine relationships and finding ways to assist others, rather than just collecting a stack of business cards. The Fortune is in the Follow-Up: The real networking happens after the event. Always connect with new contacts on platforms like LinkedIn or Instagram, and schedule follow-up coffee chats to solidify the relationship. BEST MOMENTS "Your network is your net worth. Build your network as big as possible, and your net worth could follow that." "Property, people think, is a land and buildings business, but actually it's a relationship business. Because everything in property development is all about the relations." "Out of all people's fears, death was third. The first one was public speaking." "Don't go in there just trying to be a buyer or a seller. You're trying to network and try and build relationships and connections, and genuinely just try and be interested and open-minded into what other people are there for." "It's not just about collecting how many business cards you can collect. Go there with the intention of building relationships and basically seeing how you can help other people." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive

In this episode, Jonathan Stobbs and Kieron Shepherd tackle one of the most overlooked yet crucial skills in business: the follow-up. They discuss the staggering statistics behind why most people fail by giving up too soon and reframe the word "no" as simply a defensive buffer, meaning not right now. KEY TAKEAWAYS Redefine Rejection: A "no" is often an automatic, protective buffer meaning "not right now," which leaves the door open for future opportunities. Systems are Essential: Utilise CRMs, spreadsheets, or calendar reminders to track touchpoints and ensure no lead falls through the cracks. Value-Driven Persistence: Provide value during follow-ups, such as offering a coffee, bringing lunch, or giving away branded promotional items, rather than just asking for a deal. Avoid Desperation: Maintain professionalism and avoid coming across as desperate, which can quickly deter potential clients, vendors, and investors. Leverage Referrals: Even if a prospect isn't ready to do business, always ask if they know someone else in their network who might be a good fit. QUOTES "80% of sales requires five or more touchpoints, yet 44% of salespeople give up after the first try." "I always hear 'no' as 'not right now' every time." "There is a fine line between persistence and being annoying." "Don't go shopping when you're hungry... If you're desperate, that's not the time to be having meetings." "You're almost presenting, aren't you? It's a bit of a show and tell, and then if they ask questions, then you know they're interested." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive

Construction Management is not for the faint hearted or the amateur developer. Most developers should use a main contractor for their developments — but there is an alternative route for those who want greater control over costs. Jonathan Stobbs and Kieron Shepherd are joined by Andrew Doidge of We Are Ease, one of the Southwest's leading construction management consultancies, to break down how this procurement model actually works. The conversation covers the contractual differences from traditional builds, the value of early contractor and supply chain involvement, and how rapid mobilisation can rescue stalled or bank-repossessed sites. You'll learn why pre-construction cost gateways matter, how to avoid being "dazzled" by a design you can't afford, when construction management makes financial sense, and the real-world value engineering decisions that protect your margins. Andrew also shares hard-won lessons from 15 years of high-end residential and hospitality projects. If you're serious about maximising value on your next development, this one's essential listening. KEY TAKEAWAYS Get cost advice at RIBA Stage 3, not Stage 4. Confirm your design is affordable before committing to expensive technical design packs — too many developers discover they're a million over budget only after the detailed drawings are done. Bring contractors and supply chain in early ("early contractor involvement") to test buildability, not just whether a design works on paper. Planning drawings don't guarantee something can actually be built. Understand the contractual difference: under construction management, the client enters into direct contracts with each trade package, with the consultancy acting as principal contractor — meaning specification savings benefit you, not the main contractor. Skip the protracted tender process to save 6–12 months and avoid material inflation eating your viability. Negotiate by setting a QS-costed budget and asking contractors to build to it, rather than comparing seven competing prices. QUOTES "Design is everything. Design is everything. Design is everything. And I mean that sincerely." "Nothing worse than going for the cheapest price, and it all goes tits up — everybody's out of pocket, and then they blame the builder." "It's not always about whether design works. It's about: can you build it?" "We very often get that Friday afternoon phone call to say, 'Can you start Monday?'" "People who don't know, don't know — and this is where, if you've got people with experience, you can at least get answers from people who've done it before." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. FOR REFERENCE Website: https://www.weareease.com LinkedIn: https://www.linkedin.com/company/we-are-ease-ltd/ Instagram: https://www.instagram.com/weareease/ OUR SOCIALS https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive

Property development shouldn’t feel like a closed shop reserved for the elite, but the reality is that most people who want to jump in never actually take that first step. This conversation strips back the jargon to look at what it really takes to move from being a tradesperson or professional into delivering multi-unit projects. It’s not just about having a massive pot of cash; it’s about the mindset to treat development as a serious business rather than a side hustle. The discussion dives into the massive shift in the UK market, where small developers have seen their share of new builds plummet, and why that’s exactly why new, agile developers are needed today. From spotting hidden drainage risks to managing the voices of well-meaning family members who want to keep you in your comfort zone, this is a practical roadmap for anyone ready to stop watching from the sidelines and start building a track record. 5 Key Takeaways Treat property development as a full-time business rather than a hobby or side hustle to ensure you manage risk and finance properly. Aim for a "sweet spot" of 3 to 10 units for your first project to benefit from economies of scale without becoming overwhelmed by complexity. Leverage your existing background—whether in trades, accounting, or sales—to fill specific roles within your development team. Don't let analysis paralysis or the fear of being an "imposter" stop you from making offers, as the offer is simply the start of the negotiation. Education and mentorship are vital to avoid costly "hidden" mistakes like miscalculating drainage distances or planning constraints. 5 Key Quotes "If you treat it as a side hustle or hobby, it'll always stay as a hobby." "The number of people interested in property development who never start is actually between 70 to 80%." "Fake it to yourself before you make it for yourself... giving yourself confidence." "The biggest I'm not going to say naysayers but the people who will talk you out of this... they're going to be the closest people to you." "Every master was a once disaster at one stage... the difference is they took the first step." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive

Stop letting over-engineered building specs swallow your hard-earned profit margins. Navigating the balance between what an architect dreams up and what actually makes financial sense on the ground is a constant battle for property developers. Managing a development budget isn't just about finding the absolute cheapest materials; it is about strategic value engineering. Cost engineering simply manages expenses, but value engineering finds the sweet spot between time, financial outlay, and quality without compromising the final product. Dive into the practical realities of managing construction budgets, from pushing back on high-end insulation requirements to rethinking exterior details that do not add to the end valuation. Learn how to have those tough, early conversations with structural engineers and main contractors to protect the bottom line. It is entirely possible to deliver a top-tier finish while aggressively defending the project's profitability, provided the right questions are asked before the first brick is laid. Key Takeaways Never blindly accept initial building specifications without questioning if alternative, more cost-effective materials can achieve the exact same standard. Cost engineering focuses purely on managing expenses, whereas value engineering optimises the balance of time, financial outlay, and overall build quality. Have robust conversations with structural engineers and design consultants before full construction drawings are issued to avoid expensive mid-project revisions. Always evaluate if high-end finishes or complex architectural details will genuinely increase the final valuation of the property. Establish open communication with the main contractor early on to identify practical supply chain alternatives that protect the profit margin. Quotes "The key is not to cut corners. Cost engineering is talking about the actual cost of things and managing the costs, buying right." "Value engineering is when we're not just talking about cost, we're talking about time. If it saves us time, it's going to save us a lot of money down the line." "You can't just go around swapping things out. It has to be documented. Building control needs to know about it and warranty providers need it as well." "Don't give the architects a blank canvas to go off and do whatever they want. It has just blown build budgets completely." "As a developer, being the client, you might look at working to control those costs, so you know exactly what the contractor's plus is." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive

Negotiation isn't just about the number on the page; it’s about making sure the deal actually stacks before you even pick up the phone. Too many developers are flushing hundreds of thousands down the drain by overpaying at the front end because they haven't done the legwork. We’re stripping back the "Art of Negotiation" to show you how professional due diligence becomes your ultimate leverage when talking to vendors. From identifying bat emergence windows to navigating the minefield of CIL and Section 106, we explain why your offer needs to solve the seller's problems, not just meet their price. Whether you are hounding an agent for a year or presenting a professional pitch deck to a hotel owner, everything in this industry is up for grabs if you know how to structure it. It’s time to stop winging it and start building a credible, systematic approach to every offer you make. KEY TAKEAWAYS Due diligence is the foundation of any negotiation, providing the "ammunition" needed to justify your offer price based on site constraints and risks. Everything in property is negotiable, including professional fees, build contracts, completion timelines, and even rental terms. A professional offer pack or "pitch deck" builds massive credibility with agents and vendors, proving you are a serious developer who can actually deliver. The goal is to negotiate against the deal’s risks rather than the person selling it, finding a sweet spot that works for both parties’ bottom lines. Emotional detachment is vital; you must be willing to walk away from a deal if the margins don't work, trusting your gut when a project feels off. QUOTES "There's a right way of doing it... our way of doing it. We find it successful and it works." "Everything is negotiable. Everything." "You're not negotiating against the seller. All you're doing is negotiating against the risk." "A good deal is a bad deal for both... you'll never have a deal that is perfect for you." "If it doesn't feel right, it's not right. You've got to trust your gut." YOUTUBE CHANNEL ⁠⁠https://www.youtube.com/@propertydevelopersiq⁠⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.1979 ⁠⁠⁠https://www.linkedin.com/in/jonathanstobbs/⁠⁠⁠ ⁠⁠⁠https://www.instagram.com/jonathan.stobbs/⁠⁠⁠ ⁠⁠⁠https://www.facebook.com/kieron.shepherd.73⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠⁠⁠ ⁠⁠⁠https://www.instagram.com/kieron__shepherd/⁠⁠⁠ ⁠⁠⁠https://www.propertydevelopersplaybook.co.uk/⁠⁠⁠ Book your seat now on our 3-day live event, Property Developers Bootcamp ⁠⁠⁠https://www.propertydevelopersiq.co.uk/pdblive⁠⁠⁠

One of the most common questions from anyone getting into property development — and one of the most misunderstood. Jonathan and Kieron break down the company structures every developer needs to understand before they buy a single brick. From the risks of lumping everything into one trading company, through to SPVs, holding companies and joint venture structures, this episode covers the landscape clearly and without the jargon. There's also a really honest look at tax considerations, pension strategies, and why lenders actually prefer a clean, history-free SPV over a company with a track record. Spoiler: property finance works differently to almost every other industry. A timely reminder that structure isn't just admin — it's how you protect everything you build. Not tax or legal advice — just two developers who've been through it, sharing what they know. 5 KEY TAKEAWAYS Buying all your properties within one trading company is the riskiest approach — if one development runs into trouble, it can bring down everything else sitting alongside it. A Special Purpose Vehicle (SPV) — a separate limited company for each project — keeps developments clean, protected, and far more attractive to lenders and finance institutions. A holding company structure above your SPVs gives you greater control over profit extraction, tax planning, and scalability as your pipeline grows. Lenders don't want history in the development company — they want a clean SPV with no baggage. This is the opposite of how most trading businesses work, and it catches a lot of developers out. Structure should be planned from the very beginning, not retrofitted once you're already in. Getting advice from a tax professional early pays dividends — sometimes literally. QUOTES "Good structure is all about protecting profits and mitigating risk — it's not one size fits all." "If something had to go wrong with your one development, it could affect all the others — that's why we'd never advocate that approach." "They don't want the history in the company — they don't want the baggage. They want it as clean as possible." "It's not about not wanting to pay taxes. It's about not paying too much tax." "Start with the end in mind. Think about your company structure right at the very beginning — even if you're just doing land sourcing." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. ⁠⁠https://www.facebook.com/jonathan.stobbs.7/⁠⁠ ⁠⁠https://www.linkedin.com/in/jonathanstobbs/⁠⁠ ⁠⁠https://www.instagram.com/jonathan.stobbs/⁠⁠ ⁠⁠https://www.facebook.com/kieron.shepherd.73⁠⁠ ⁠⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠⁠ ⁠⁠https://www.instagram.com/kieron__shepherd/⁠⁠ ⁠⁠https://www.propertydevelopersplaybook.co.uk/⁠⁠ Book your seat now on our 3-day live event, Property Developers Bootcamp ⁠⁠https://www.propertydevelopersiq.co.uk/pdblive⁠⁠

We’ve reached a massive milestone—it’s our 50th episode!. To celebrate, we are stepping out of our comfort zone and taking the podcast visual with the launch of our YouTube channel, Property Developers IQ. Looking back at our first 49 episodes, we reflect on the steep learning curve of moving from spreadsheets and construction sites to the podcast mic. In this episode, we dive into the core philosophy that drives our business: People, Place, and Profit. We discuss the necessity of building a "power team," the emotional roller coaster of development, and why we’re committed to showing you the "good, the bad, and the ugly" of the 100-dwelling pipeline we’re currently managing. Whether you're an aspiring developer or a seasoned pro, join us as we evolve from just an audio experience to on-site walkthroughs and deep-dive case studies. KEY TAKEAWAYS Growth Happens Outside the Comfort Zone: Moving from audio to video was a challenge for a numbers-focused accountant and a site-focused contractor, but essential for evolution. The Power Team is Non-Negotiable: You cannot do property development alone; success relies on building a core team of professionals like solicitors and planning consultants. The "Three Ps" Philosophy: Our work is grounded in People (building for others), Place (creating community), and Profit (ensuring a professional, sustainable business). Money is a Tool, Not a Barrier: You don't necessarily need all of your own money, but you do need access to capital through private investors or finance partners. Transparency in Development: We aim to bridge the information gap by sharing real build costs and case studies to help others overcome the fear of their first step. QUOTES "I love my spreadsheets... it was a lot easier no one talked back and as long as the numbers balance i'm a-okay." "As everyone knows you grow when you're outside your comfort zone." "Team is the most important thing... from day one you've got to start building that a team." "People always think that developers are greedy... but actually when you look at what a developer brings to the table... it's very understated." "Every day is a school day." YOUTUBE CHANNEL https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. ⁠https://www.facebook.com/jonathan.stobbs.7/⁠ ⁠https://www.linkedin.com/in/jonathanstobbs/⁠ ⁠https://www.instagram.com/jonathan.stobbs/⁠ ⁠https://www.facebook.com/kieron.shepherd.73⁠ ⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠ ⁠https://www.instagram.com/kieron__shepherd/⁠ ⁠https://www.propertydevelopersplaybook.co.uk/⁠ Book your seat now on our 3-day live event, Property Developers Bootcamp ⁠https://www.propertydevelopersiq.co.uk/pdblive⁠