Mato
ShowsHow it worksAI talentsFree toolsPricing
Book a demo
ShowsHow it worksAI talentsFree toolsPricingSign in
Mato
Mato

The first generation of AI talents. Live AI media for brands, networks and creators.

ElevenLabs GrantsAWS ActivateGoogle for StartupsNVIDIA Inception Program

Product

  • How it works
  • AI talents
  • Documentation
  • The studio
  • Pricing
  • Embed player
  • Mato MCP
  • Mato Voice
  • Voice Studio
  • Changelog

Company

  • About
  • Vision
  • Partners
  • Affiliates
  • Blog
  • CustomersComing soon
  • CareersComing soon
  • Press kit
  • Contact

Resources

  • Investor overview
  • Free podcast tools
  • Free podcast transcription
  • Podcast ROI calculator
  • API docsComing soon
  • SecurityComing soon
  • StatusComing soon

© 2026 Mato. All rights reserved.

English · Multiple languages available

PrivacyTerms

Live Interview

And why does that matter?

This is how a Mato agent talks. Take the other seat: answer a few and feel it follow the thread.

Try it yourself

Podcast charts

The Hill Unscripted

Published by The Hill Unscripted

  • Golf
  • Sports

Welcome to The Hill Unscripted — the official podcast of Maple Hill Golf, where no topic in the golf world is off-limits. Hosted by Maple Hill Golf owner Bob Kitchen, this unfiltered series sets the record straight on everything you need to know as a valued customer and passionate golfer. From deep dives into industry trends to behind-the-scenes stories from the shop, Bob brings you honest insights and expert takes you won’t hear anywhere else. Along the way, you'll hear from a lineup of special guests — including employees, family members, golf insiders, and more — offering their unique pers

Listen on Apple Podcasts, opens in a new tabMake something like it

On the charts

1 chart placement

Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.

  1. Number 136GolfAustralia

From the feed

Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. Scotland Golf Trip Guide: Courses, Packing Tips, Caddies & More from The Hill Unscripted, opens in a new tab

    Sep 18, 202651 min

    Season 2, Episode 16 – Join Bob Kitchen , owner of Maple Hill Golf , as he sits down with Doug Imrie from Scratch Golf Tours to relive an unforgettable Scotland golf adventure. From the world-famous links of St. Andrews, Kingsbarns, Muirfield, North Berwick, Gullane, and Dunbar — to the incredible Scottish people, the food, the caddies, and the stories — this episode covers it all. Doug shares how Scratch Golf Tours started, their philosophy of fully customized golf trips, and why 30–40% of their clients keep coming back. Bob breaks down every detail of the trip: where they stayed (Old Course Hotel & Archerfield), the courses they played, the weather, what to pack (and what NOT to pack), tipping culture differences, and the legendary Dunvegan pub where Steph Curry once visited. Plus, Doug announces an exclusive opportunity to play Royal County Down — the #1 ranked course in the world — and a special offer: every group that books through Scratch Golf Tours receives a $100 Maple Hill voucher per person! If you've ever dreamed of golfing in Scotland, this is your roadmap. 🏌️‍♂️⛳ 🔔 New episodes of The Hill Unscripted drop every other week — subscribe so you never miss one! Connect with Scratch Golf Tours: Website & contact info: https://www.scratchgolftours.com/ bookings@scratchgolftours.com What-to-bring video on their website: https://www.scratchgolftours.com/what-to-pack 🎟️ Special Offer: Play the Home of Golf - Scotland, Ireland & England Await Maple Hill Golf has partnered with Scratch Golf Tours to help you experience the best golf that Scotland, Ireland, and England have to offer. From windswept Scottish links to Ireland's dramatic coastlines and England's historic clubs, Scratch Golf Tours builds custom golf trips to the courses every golfer dreams of playing. We handle the tee times, lodging, and logistics so you can focus on your game. Limited tee times are also available at Royal County Down in Newcastle, Northern Ireland - the No. 1 ranked golf course in the world. Availability is extremely limited, so reach out early if it's on your list. Plus: A $100 Maple Hill Golf Gift Card Book any golf trip through Scratch Golf Tours by December 31. 2026 and each golfer will receive a $100 Maple Hill Golf Gift Card once the trip deposit has been received. Wherever your next golf adventure takes you across Scotland, Ireland, or England, book with Scratch Golf Tours and get rewarded by Maple Hill Golf.

  2. Grace, Forgiveness, and Context: Bob Kitchen's Take on the Good Good & Callaway Controversy from The Hill Unscripted, opens in a new tab

    Sep 2, 202624 min

    Season 2, Episode 15 – In this episode of The Hill Unscripted , Bob Kitchen , one of the owners of Maple Hill Golf , shares his honest, from-the-heart perspective on the Good Good and Callaway Golf controversy — the ad that shook the golf world in August 2026. Bob isn't here to condone violence of any kind. But he is here to ask a bigger question: does one mistake — one poorly landed movie parody — get to define an entire company forever? Drawing on personal stories, faith, and 47 years of life experience, Bob makes the case for grace, forgiveness, and looking at the whole picture instead of just one rotten slice of the pie. This episode covers the full timeline of what happened, the fallout with retailers and partners, the apologies that followed, and why Bob believes we as a country need to take a collective breath. ⚠️ Note from Bob: This podcast needs to be listened to in its entirety. Any part of it taken out of context could sound really, really bad — and that's not what this is about. Listen to the whole thing before reacting. 💬 Join the Conversation Not everyone is going to agree with Bob on this one — and he knows it. If you have something to say (positive or negative), he'd genuinely love to hear from you. Email us with "Attention: Bob Kitchen" and he'll be happy to chat about grace, forgiveness, or anything else on your mind. 🎧 Never Miss an Episode New episodes of The Hill Unscripted drop every other week — real talk from inside the golf world, straight from the team at Maple Hill Golf. Subscribe wherever you listen to your podcasts, and hit the bell so you don't miss what's next. ❤️ Bob's Closing Message "Be nice to one another, whether they deserve it or not. Just be kind. Everyone's going through something."

  3. 92% of Golfers Use the WRONG Golf Ball from The Hill Unscripted, opens in a new tab

    Aug 14, 202634 min

    Season 2, Episode 14 – Welcome back to The Hill Unscripted — the official podcast of Maple Hill Golf! Every two weeks, host Bob Kitchen brings you real talk from inside the golf world. In Episode 14, Bob sits down with his brother Andy Kitchen to talk golf trips, equipment myths, the golf ball debate, mini drivers, and so much more — completely unscripted. This episode is packed with hot takes, brotherly banter, and insider knowledge from decades in the golf retail business. From debating who's the better golfer growing up, to revealing the one golf rule they'd scrap immediately, this conversation is a must-listen for any golfer who wants to actually understand their equipment. In this episode: 🏌️ Andy's golf trip recap — A-Ga-Ming Golf Resort (Sundance, Torch & Charlevoix CC) 🤔 What people get WRONG about golf balls (92% of you shouldn't be playing a tour ball!) ⛳ The club most likely wrong for you in your bag right now 🚗 Bad golf cart drivers — Andy's surprising pet peeve 📏 Mini drivers: legit club or gimmick? 🤯 The dumbest thing the Kitchen brothers did growing up (lawn chairs over the garage!) 🎤 Walk-up songs, dream foursomes, and a lightning round you don't want to miss New episodes drop every other week. Subscribe wherever you listen to your podcasts! 🔔 Don't forget: After this episode, stick around for "What's in the Bag" with Andy Kitchen !

  4. Inside Bridgestone Golf: Engineering, Tour Secrets & The RX Revolution from The Hill Unscripted, opens in a new tab

    Jul 27, 20261 hr 3 min

    Welcome to Season 2, Episode 13 of The Hill Unscripted! 🎙️ Join Bob Kitchen from Maple Hill Golf as he sits down with Adam Rehberg , Senior Marketing Manager at Bridgestone Golf , for an in-depth conversation about the golf ball industry, product development, and the story behind Bridgestone's game-changing RX series. In this episode, you'll discover: ✅ Adam's unique journey from civil engineering student to assistant golf pro to 15 years at Bridgestone ✅ How Bridgestone's massive rubber and polymer expertise gives them an edge in golf ball technology ✅ The 24-36 month golf ball development process from prototype to launch ✅ The creation of the RX and RXS golf balls for golfers with under 105 mph swing speeds ✅ Behind-the-scenes collaboration with tour players like Tiger Woods, Bryson DeChambeau, and Fred Couples ✅ Why being a small, tight-knit team at Bridgestone is actually an advantage Whether you're a golf equipment nerd, a Bridgestone player, or just curious about what goes into making the perfect golf ball, this episode delivers real insights from someone who lives and breathes golf ball development every day. Guest: Adam Rehberg - Senior Marketing Manager, Bridgestone Golf - 15 years with Bridgestone - Former R&D engineer - Former assistant golf professional - Engineering background from Florida State University About The Hill Unscripted: Every two weeks, Bob Kitchen brings you real talk from inside the golf world—insights, stories, and conversations that matter to you as a golfer and valued part of the Maple Hill family.

  5. Father's Day Special: Life Lessons, Golf, and Growing Up Kitchen from The Hill Unscripted, opens in a new tab

    Jun 19, 202644 min

    Season 2, Episode 12 – In this special Father's Day episode of The Hill Unscripted, Bob Kitchen sits down with his oldest son, James Kitchen , for an honest conversation about golf, family, growing up in the golf business, and preparing for the next chapter of life. James recently graduated from Byron Center High School and will be heading to Michigan State University this fall to study engineering. Together, Bob and James reflect on favorite golf memories, life lessons learned through the family business, college plans, and what it was like growing up as the son of one of Maple Hill Golf's owners. Topics include: ⛳ Growing up at Maple Hill Golf ⛳ Favorite father-son golf memories ⛳ Golf courses in Michigan and California ⛳ Lessons learned from working in the family business ⛳ The reality of being the owner's son ⛳ Michigan State University and engineering plans ⛳ Junior golf, golf equipment, and favorite clubs ⛳ Whatnot live auctions and the future of Maple Hill ⛳ Family traditions and Father's Day reflections It's a fun, heartfelt, and often hilarious conversation between a father and son as one chapter closes and another begins. New episodes of The Hill Unscripted drop every other week. Subscribe, like, and share to support the show and the Maple Hill Golf family.

  6. The Formula That Built One of America's Best Junior Golf Programs from The Hill Unscripted, opens in a new tab

    Jun 11, 202638 min

    Season 2, Episode 11 – In this special episode of The Hill Unscripted, Bob Kitchen sits down with his father, Rich Kitchen —known to thousands simply as “The Pro.” With 51 years of experience at Maple Hill Golf and back-to-back NGCOA Player Development Awards, Rich shares the philosophy that has helped introduce thousands of children and adults to the game. Topics include: - How Maple Hill's junior golf programs work - Why kids learn differently than adults - The secret to making golf fun instead of frustrating - Pee-Wee, Junior Development, and Academy programs explained - The famous "Bucket A Day" program that gives juniors free range balls all year - Why Rich filled in every bunker when Maple Hill opened - Adult beginner clinics and common mistakes new golfers make - Why golf can be enjoyed at any age - The lessons Rich has learned after more than five decades teaching the game Whether you're a parent looking to get your child started, an adult thinking about learning golf, or simply love hearing stories from one of the most respected golf professionals in the country, this episode is packed with insights, laughs, and timeless golf wisdom. New episodes of The Hill Unscripted every other week.

  7. The Golf Industry Makes NO Sense Right Now from The Hill Unscripted, opens in a new tab

    May 23, 202630 min

    Season 2, Episode 10 – In this episode of The Hill Unscripted, Bob Kitchen breaks down everything happening in the golf world right now—from LIV Golf drama and mini driver hype to zero torque putters, golf ball fitting, and the future of equipment. BK gives his honest take on: - Aaron Rai ’s surprising PGA Championship win - Why mini drivers are exploding in popularity - The confusing future of LIV Golf - Whether zero torque putters are already fading - Why most golfers play the wrong golf ball - New Revelation Zero Torque putters from Maple Hill - Upcoming Cobra, Callaway, Mizuno & Wilson fitting events Bob also shares personal stories about his son graduating, pickleball league disasters, and the growth of Maple Hill’s live selling shows on Whatnot and eBay Live. If you love golf equipment, golf business talk, and honest opinions about where the game is headed, this episode is for you. New episodes every other week from Maple Hill Golf.

  8. Meet the Mother Behind Maple Hill Golf from The Hill Unscripted, opens in a new tab

    May 8, 202624 min

    Season 2, Episode 9 – In this special Mother’s Day episode of The Hill Unscripted, Bob Kitchen sits down with his mother, Nancy Kitchen , for a heartfelt conversation about family, golf, memories, and the journey behind Maple Hill Golf. Nancy shares stories about raising Bob and Andy, how the family business started, their favorite golf memories together, and what it’s been like watching the next generation take over the company. The episode also dives into: - Nancy’s current golf bag setup - Her 6 hole-in-ones 😳 - The best golfer in the Kitchen family - Family traditions and Belgian heritage - The evolution of Maple Hill Golf - Lessons about kindness, faith, and family This is one of the most personal episodes yet, and a special tribute to moms everywhere. Happy Mother’s Day from Maple Hill Golf.

  9. The Golf Industry Is Lying to You… (My Honest Rant) from The Hill Unscripted, opens in a new tab

    Apr 24, 202643 min

    Season 2, Episode 8 – In this solo episode of The Hill Unscripted, Bob Kitchen (BK) goes OFF on the golf industry. With over 30 years in golf retail, BK breaks down the biggest myths, bad advice, and marketing lies that are costing golfers money—and hurting their game. From zero torque putters to overpriced shafts, golf ball selection, and club fitting… this is the honest truth most companies won’t tell you. Topics covered: - Why golf is already hard—and you're making it harder - The truth about zero torque putters (and why they won’t fix your putting) - Why expensive shafts don’t change your swing - The biggest mistake golfers make when choosing a golf ball - When club fitting matters… and when it doesn’t - Why you should ignore what the pros play - The problem with “your buddy the expert” - How marketing is misleading golfers today If you want to save money, lower your scores, and stop falling for hype—this episode is for you. New episodes drop every other week from Maple Hill Golf.

  10. The Masters Experience You Don’t See on TV from The Hill Unscripted, opens in a new tab

    Apr 17, 202647 min

    Season 2, Episode 7 – Bob Kitchen is joined by his brother Andy Kitchen and Maple Hill GM Steve Strock to break down their unforgettable trips to the Masters at Augusta National—just as Rory McIlroy made history. From exclusive access at Berckmans Place to walking the course on Championship Sunday, they share what it’s really like inside Augusta—from the insane green speeds and elevation changes to the no-phone policy, merch experience, and surprisingly cheap food. They also cover: - What TV doesn’t show about Augusta National - The hardest holes and craziest greens - Insider tips if you ever go to the Masters - Rory’s historic win and tournament takeaways - The wild tech behind the merch shop If you’ve ever dreamed of going to the Masters, this is the closest you’ll get without a badge.

  11. Wilson’s Comeback? The Truth About Performance, Price & Playing What Actually Works from The Hill Unscripted, opens in a new tab

    Mar 27, 202656 min

    Season 2, Episode 6 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Harry Nodwell , Wilson Golf’s Global Product Line Manager, for an honest, behind-the-scenes look at one of golf’s most overlooked — and fastest rising — brands. From his journey at MyGolfSpy testing millions of golf balls to now leading global product development for Wilson, Harry breaks down what really matters in golf equipment — and why more golfers are starting to rethink what’s in their bag. This episode dives into: - Why Wilson is targeting serious ball strikers and competitive golfers - The new Staff Model XB irons — built to look like blades but perform like game improvement - The Dynapower Forge and the rise of the “player’s performance” category - Wilson’s most forgiving driver ever — the Max Plus - Why graphite iron shafts might be the next big shift in golf - The truth about brand bias — and why most golfers never try better options - How unbiased testing (like MyGolfSpy) is reshaping equipment decisions Bob and Harry also get into fitting philosophy, common mistakes golfers make (including shaft and lie angle misconceptions), and why performance should always beat ego when choosing equipment. Plus, insights on Wilson’s award-winning wedges and putters, what’s coming next in 2027, and why this legacy brand might be quietly building something big.

  12. Why Mizuno Is Built Different: Forging, Feel & the Truth About Quality from The Hill Unscripted, opens in a new tab

    Mar 20, 202645 min

    Season 2, Episode 5 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Tim Heffelfinger , Mizuno Golf sales rep, to break down what truly separates Mizuno from the rest of the golf industry. From replacing a 30+ year legend to covering one of the largest territories in the Midwest, Tim shares his journey into the Mizuno brand — and why it’s gaining serious momentum as a complete golf company, not just an iron brand. But the real story? How Mizuno builds their clubs. Bob dives deep into Mizuno’s legendary grain flow forging process, where craftsmen spend 20–25 years mastering metalwork before ever touching a golf club. It’s a level of discipline and quality control that few — if any — companies can match. The episode also covers: - The new JPX ONE driver line and its unique nano alloy technology - Why Mizuno is finally competing in drivers, woods, and full bag setups - The breakout MX Speed Metal irons at a price point golfers didn’t expect - The evolution of the Mizuno Pro M13 & M15 irons - Why Mizuno’s shaft optimizer might be the best fitting tool in golf - How tour player feedback directly shapes Mizuno design - The rise of Mizuno wedges and putters — and why they’re gaining traction fast Bob and Tim also talk about the state of the golf industry, the future of equipment innovation, and why proper fitting matters more than ever. If you’ve ever heard “Nothing feels like Mizuno,” this episode explains exactly why — and why more golfers are starting to pay attention.

  13. Zero Torque, Global Growth & the Future of Bettinardi from The Hill Unscripted, opens in a new tab

    Feb 27, 202656 min

    Season 2, Episode 4 – In this episode of The Hill Unscripted, Bob Kitchen welcomes Sam Bettinardi , President of Bettinardi Golf, for a deep dive into one of golf’s most respected family-run brands, and where it’s headed next. Following last season’s conversation with founder Bob Bettinardi, this episode shifts to the next generation. Sam shares how he went from growing up around the shop to leading a company that has expanded from 15 employees to 95, now operating in 45 countries with over 100,000 square feet of space. The conversation covers: - The rise of the Antidote Zero Torque putter, now Bettinardi’s top-selling line - What makes their zero torque design different from competitors - How tour players like Matt Kuchar, Matt Fitzpatrick, and Fred Couples influence product design - Why Sam spends an hour every morning inspecting quality himself - The real reason putter fitting matters more than most golfers realize - The story behind the Queen Bee line and its global impact - Bettinardi’s expansion into wedges, irons, and AI-driven innovation Sam also shares personal stories — including winning the Butler National Club Championship four times — and explains why even he chooses performance over preference when it comes to what’s in the bag. From craftsmanship to culture, from tour feedback to global expansion, this episode pulls back the curtain on how Bettinardi plans to become not just a premium putter company, but a household name in golf.

  14. Quantum Leap: Callaway’s Bold New Tech & a 50-Year Golf Friendship from The Hill Unscripted, opens in a new tab

    Feb 13, 202645 min

    Season 2, Episode 3 – In this episode of The Hill Unscripted, Bob Kitchen sits down with longtime family friend and Callaway sales rep Mike Dykema for a conversation that blends cutting-edge golf technology with a 50-year relationship built on trust, loyalty, and love for the game. Bob and Mike reflect on the deep history between the Kitchen and Dykema families, dating back to their fathers’ legendary careers in golf equipment. From Power Built to Adams Golf to Callaway, the partnership has spanned decades — and now continues with the next generation. The conversation then shifts to what’s next in golf equipment. Mike breaks down Callaway’s brand-new Quantum line, featuring revolutionary Tri-force face technology — the first three-piece titanium driver face designed to stretch 14% more and respond 17% faster for increased ball speed and forgiveness. With five driver models and a full iron lineup built for every skill level, Quantum aims to fit everyone from beginners to Tour pros. Bob shares his personal testing experience in California, where the Triple Diamond Max helped him hit 26 of 28 fairways after months away from competitive golf. They also discuss: - Callaway’s $12 million Ai investment and how it’s reshaping club design - The future of golf fitting and a new technology launching soon - Why service separates Callaway from competitors - The importance of long-term business relationships in golf - Upcoming Maple Hill fitting events and how to get dialed in This episode is equal parts innovation, loyalty, and inside-the-industry perspective — a must-listen for golfers who care about where the game is heading.

  15. Inside the Fitting Room: Dub Ogden on LIV, New Gear & Golf Truths from The Hill Unscripted, opens in a new tab

    Jan 23, 202643 min

    Season 2, Episode 2 – The Hill Unscripted , Bob Kitchen sits down with Maple Hill Golf’s head fitter and longtime friend, William “Dub” Ogden , for a wide-ranging, unfiltered conversation covering golf gear, industry drama, and life behind the scenes at one of the busiest fitting centers in the Midwest. Dub shares how he went from selling doors and windows to leading Maple Hill’s fitting department, how being a three-sport athlete (and the last guy to beat UFC’s Tony Ferguson in high school wrestling) shaped his approach to coaching, and why finding the right club for the right player matters more than chasing high-end “unicorn” upgrades. This episode dives into: - The future (or downfall) of LIV Golf - First thoughts on 2026 gear – Callaway Quantum, Cobra Optum, Mizuno’s new driver tech - Why Evnroll putters might be golf’s best-kept secret - Honest takes on low-spin driver myths, chippers, and 60-degree wedges - Upcoming Maple Hill events, live auctions, Midwest golf shows, and more You’ll also hear stories of hole-in-one drama, golf cart injuries, Dub’s dream foursome (Tiger, Daly, and Payne Stewart), and a behind-the-scenes look at Maple Hill’s evolving gear strategy going into 2026 and beyond.

  16. The Mind Behind the Roll: Guerin Rife on Innovation, Impact & the Future of Putting from The Hill Unscripted, opens in a new tab

    Jan 13, 20261 hr 1 min

    Season 2, Episode 1 – The Hill Unscripted returns for Season 2 with a heavy hitter: Guerin Rife , the legendary designer behind Rife Putters and Evenroll Golf . In this in-depth conversation with Bob Kitchen , Guerin walks through his journey from metal shop entrepreneur to industry innovator — revealing how he changed the putting game forever through groove technology , Sweet Face , and the iconic Two Bar Putter that took the Champions Tour by storm. You’ll hear stories and insights on: The origins of Sweet Face 2.0 and why it's helping golfers hit putts faster, softer, and straighter Why even Tour pros miss the sweet spot — and how Guerin's grooves solve for it The rise, sale, and rebirth of his brand through Evenroll Golf Competing with the biggest names in golf while still building over 100 Tour wins worldwide The evolution of zero torque design , hosel-free construction , and what’s coming next Plus: Why Guerinn’s favorite putter ever is still the Two Bar How the Swedish Bikini Team inspired a hilarious dream foursome moment His favorite U.S. course (spoiler: it’s not Pebble) What amateurs misunderstand most about MOI, sweet spots, and forgiveness Whether you’re a gear junkie, a student of putting mechanics, or just love hearing from true inventors who shape the game — this episode kicks off Season 2 with engineering precision and storytelling style.

  17. Inside Bettinardi Golf: Innovation, Legends, and One Hell of a Turkey Dinner from The Hill Unscripted, opens in a new tab

    Dec 19, 20251 hr 3 min

    Episode 17 – In this special episode of The Hill Unscripted, host Bob Kitchen sits down with one of the most respected names in golf — Bob Bettinardi, founder of Bettinardi Golf — for a wide-ranging and personal conversation that covers everything from CNC precision to celebrity putters, major wins, and the future of the flatstick. Bettinardi opens up about: - How he went from engineer to golf industry disruptor, pioneering the one-piece milled putter - His early days working with Scotty Cameron, including building the putter Bernhard Langer used to win the 1993 Masters - The moment he went all-in and launched Bettinardi Golf in 1999 The two Bobs also talk about: - Tour success stories with Jesper Parnevik, Jim Furyk, and Vijay Singh - The rise of Bettinardi’s son Sam, who now runs day-to-day operations - How The Hive, Queen Bee, and Antidote lines became icons - Why Bettinardi believes zero torque tech is here to stay, and what’s coming next - Making custom putters for Mark Wahlberg, DJ Khaled, and Michael Jordan - A hilarious story involving Butler National, no menu, and a surprise Thanksgiving dinner in July You’ll also hear his thoughts on: - Golf innovation vs tradition - Building a golf brand that lasts - Why Cypress Point edges out Pebble Beach (barely) - Playing with President Trump and Gary Player (and getting nervously roasted on the tee) This episode is a must-listen for any golf fan, gear nerd, or entrepreneur — filled with history, humor, and a rare look behind the scenes at one of the game’s most beloved brands.

  18. Callaway’s $1.5B Loss, Par 3 Strategy & Your Holiday Golf Gift Guide from The Hill Unscripted, opens in a new tab

    Nov 22, 202531 min

    Episode 16 – In this episode of The Hill Unscripted, host Bob Kitchen delivers a packed session of golf business insights, product tips, and holiday shopping help — just in time for Thanksgiving. Bob kicks things off with a sincere apology about a brand mention in a previous episode, reinforcing his commitment to keeping the podcast honest, informative, and professional. Then it's onto big stories in the golf world: - Callaway sells Top Golf at a $1.5B loss – What it says about the business of golf entertainment - Good Good finally adds female golfers – And why it matters - FootJoy’s evolution – From old-school to agile brand, and how they’re staying competitive Bob also answers listener questions about: - Teeing up on par threes – Should you? (Yes!) - Offset in golf clubs – What it is and why most golfers need it He then shares his Holiday Golf Gift Guide, with personal recommendations at all price points — including gear from TaylorMade, Cobra, Bridgestone, Puma, Pins & Aces, and more. Expect honest takes on what’s worth the money, what’s moving fast, and which brands Maple Hill has gone deep on (think: 40,000+ shoes, 2,000 iron sets, and hundreds of bags). Finally, Bob runs through Maple Hill’s Black Friday promotions, including: - Bonus gift cards with every gift card purchase - Simulator passes, fitting discounts, and exclusive extras - Prepaid indoor golf packages for winter play Plus, a sneak peek at next episode’s special guest — Bob Bettinardi of Bettinardi Golf — and a quick Thanksgiving sign-off. 0:00 Podcast Introduction and Apology 1:43 Callaway Golf Sells Top Golf 5:45 Good Good Adds Female Golfers 7:57 Meeting with FootJoy Executives 9:40 Should You Tee Up on Par Threes? 11:32 Upcoming Bob Bettinardi Interview 15:31 Holiday Gift Guide 19:12 Why Do Golf Manufacturers Make So Much Offset? 24:12 Maple Hill Black Friday Deals 29:28 Thanksgiving Sign-Off 🎯 Shop THE HILL Official Merch Rep the brand and support the movement with official gear! 🛒 Grab yours now: https://bit.ly/46UAoOh Follow us: https://www.facebook.com/maplehillgolf/ https://www.instagram.com/maplehillgolf/ https://www.tiktok.com/@maplehillgolf.com https://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmA Website: https://maplehillgolf.com/

  19. Internet Golf Booms, LIV Changes, and The Truth About Trade-Ins from The Hill Unscripted, opens in a new tab

    Nov 7, 202538 min

    Episode 15 - Internet Golf Booms, LIV Changes, and The Truth About Trade-Ins In this episode of The Hill Unscripted, Bob Kitchen breaks down some of the biggest shifts in the golf world — from viral tournaments to how retailers handle your trade-ins. Bob starts with the incredible success of the Internet Invitational, which has pulled in 5.1 million viewers, surpassing PGA Tour ratings. He shares his own vision for a new kind of event — one where players buy into the purse themselves for a winner-take-all format that brings real excitement back to golf. Then, Bob dives into the latest LIV Golf changes, explaining why the move from 54 to 72 holes might be more about money than golf — and how YouTube creators are changing the way fans watch and interact with the game. He also gives an inside look at how golf trade-ins really work, revealing the “smoke and mirrors” behind inflated trade-in offers and explaining how Maple Hill focuses on true value and transparency for golfers. Plus, Bob covers: Proper yardage gapping between clubs and how to fix distance overlaps The truth about golf balls in cold weather (hint: your swing matters more than the temperature) How to handle the reality of aging in golf and still love the game Upcoming Maple Hill promotions, including free TrackMan fittings, holiday gift card bonuses, and the annual Turkey Tee Off Open on Black Friday If you want straight talk about golf — the gear, the game, and the business — this episode delivers it all. 0:00 Introduction to The Hill Unscripted Podcast 0:28 The Internet Invitational and Golf Tournament Innovation 5:57 LIV Golf's Evolution and YouTube's Impact 9:13 How Trade-Ins Work in Golf Retail 15:01 Yardage Gapping and Club Selection 22:51 Golf Ball Selection and Temperature Effects 24:42 Mailbag Question About Aging and Golf 29:50 Maple Hill Promotions and Events 36:58 Closing Remarks and Listener Engagement 🎯 Shop THE HILL Official Merch Rep the brand and support the movement with official gear! 🛒 Grab yours now: https://bit.ly/46UAoOh Follow us: https://www.facebook.com/maplehillgolf/ https://www.instagram.com/maplehillgolf/ https://www.tiktok.com/@maplehillgolf.com https://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmA Website: https://maplehillgolf.com/

  20. Teaching the Game: Inside the Minds of Michigan’s Top Golf Instructors from The Hill Unscripted, opens in a new tab

    Oct 24, 202559 min

    Episode 14 - In this episode of The Hill Unscripted, host Bob Kitchen sits down with two of Michigan’s top golf instructors — Terry Ernst and Jeff Caminiti — for a deep, insightful conversation about what it really takes to improve your game, enjoy the process, and stay passionate about golf at every level. Terry and Jeff bring decades of teaching experience, from running junior academies to earning recognition among Golf Digest’s best instructors in the state. They discuss: How technology like TrackMan has revolutionized teaching and club fitting Why individualized instruction is more effective than cookie-cutter lesson plans The mental side of golf, and how managing expectations can change your game The rise of women’s and junior golf post-COVID How to make the game more accessible, enjoyable, and confidence-building — especially for beginners Plus, Bob and the crew get real about: Why expensive equipment doesn’t replace purposeful practice How to deal with nerves, frustration, and pressure on the course Tips for golfers of all levels to play better and have more fun Whether you’re a beginner, weekend warrior, or just a fan of the game, this episode is filled with perspective, experience, and practical advice from two pros who love helping people get better. 🛍️ Maple Hill Promos Mentioned: FREE TrackMan fittings through November 27 (get 100% back as a gift card) Tour Edge Driver Challenge – November 7, 3–7 PM (FREE fitting + FREE Tour Edge Hat) Guest Contact Info: Terry Ernst - TerryE@maplehillgolf.com Jeff Caminiti - jcaminitipga@gmail.com / https://www.instagram.com/jeff.caminitigolf/ Caminiti Golf Academy - https://caminitigolf.com/ 0:00 Introduction and Bob's Golf Story 2:53 Introducing Terry Ernst and His Background 7:49 Introducing Jeff Caminiti and His Journey 10:35 Evolution of Golf Technology and Fitting 12:25 Jeff's Current Teaching Facility and Recognitions 16:05 Approach to Golf Lessons and Student Goals ‎ 19:16 Growth of Women's Golf 22:53 Teaching Approach and Communication 33:18 Making Golf Accessible and Enjoyable 40:23 Mental Toughness in Golf 46:01 Amazon Basics Golf Ball and Mailbag Question 55:36 Conclusion and Maple Hill Promotions 🎯 Shop THE HILL Official Merch Rep the brand and support the movement with official gear! 🛒 Grab yours now: https://bit.ly/46UAoOh Follow us: https://www.facebook.com/maplehillgolf/ https://www.instagram.com/maplehillgolf/ https://www.tiktok.com/@maplehillgolf.com https://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmA Website: https://maplehillgolf.com/

Ranking source

Apple Podcasts rankings via the Mato Topic Intelligence Platform.

Observed September 20, 2026.

Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.

Pairs with

What to do with a chart

01ShowsThe shows Mato publishesEvery public Mato show, its episodes, and the Apple placements it holds.02AI talentPick the voice before the formatThe live roster of hosts, each with samples you can listen to before you commit.03How it worksFrom an idea to a published episodeWhat Mato does between the brief and the feed, step by step.

Steal the structure, not the show

Bring this source into Mato to read its transferable patterns, then turn them into an original show for your own audience.

Hear a Mato showCreate a show inspired by this