SaaS That App - Building Tech-Enabled Businesses

In this episode, host Aaron Marchbanks sits down with Serial Saas Founder, Joseph Lee, to explore what building a $4M+ seafood startup taught him about selling software, adapting to changing markets, and building for the next era of B2B sales. Joseph shares how the collapse of the restaurant industry during COVID forced his company to pivot and pushed him into a much more hands-on sales role, where he experienced firsthand how frustrating traditional product demos could be. That experience eventually became the inspiration for Supademo and its approach to making software demos more interactive, accessible, and scalable. The conversation also looks at why Joseph believes the traditional “book a demo” model is becoming outdated, how autonomous AI agents could change the pre-sale experience, and why AI should support sales teams rather than replace the human relationships that ultimately drive deals. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

A file-upload vulnerability in Rails Active Storage just scored a 9.5 out of 10 on the severity scale, high enough that, as Justin Edwards puts it: "Everybody stop what you're working on and get this patched." In this episode of SaaS That App, Aaron Marchbanks and Justin break down what made this one so dangerous (anonymous, unprivileged file uploads were enough to compromise a server), why it took two separate patches to actually close the hole, and how they decided which client projects needed a full credential rotation and which didn't. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

AI-powered SOC 2 compliance for SaaS startups is transforming how early-stage founders tackle audit readiness, and Varun Jain is leading the charge. The co-founder and CEO of ComplyJet joins hosts Aaron Marchbanks and Justin Edwards in this episode of SaaS That App to break down why compliance doesn’t have to be the terrifying, expensive nightmare most early-stage founders assume it is. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

AI app development with Claude is making micro-SaaS, no-code software, and niche startup ideas faster and cheaper to build than ever before. Justin Edwards had a hyper-specific problem: he wanted a better way to drill German grammar, but the tool he wanted didn’t exist. So he described it to Claude and, roughly eight hours later, had a working app. In this episode of SaaS That App, Aaron Marchbanks and Justin use Schleifer as a real-world experiment in what happens when AI makes small, niche software ideas cheap and fast enough to build yourself. They get into why this could put pressure on micro-SaaS products, why trust and expertise may become the new moat, where vibe coding stops being safe, and why the same technology could turn thousands of people who never considered themselves founders into software entrepreneurs. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

340,000 users. No paid ads. And a direct competitor in ChatGPT. That combination shouldn't exist, but Ajelix made it a reality. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards talk with Agnese Jaunošāne, Co-founder and COO of Ajelix, about how she and her co-founder built a spreadsheet-to-insights platform out of Latvia to that scale on organic growth alone. They get into why the company stayed self-funded for years, how a European Commission-backed grant fits into that story now, why Ajelix is pulling back from the US market to focus on Europe instead, and the freemium pricing mistake that cost them more than they expected. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

When a trusted vendor triples your bill overnight? Staying is no longer an option. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards share what happened when Harvest, their tool of choice for nearly ten years, got acquired by Bending Spoons and hit them with confusing usage fees, a UI overhaul, and a 300% price hike buried in a credit card statement. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at: https://www.speakpipe.com/SaasThatApp

Teams don't know their customer, and that gap, not a lack of features, is what quietly stalls SaaS growth. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards sit down with Gia Laudi, a customer-led growth expert who's advised Postman, Bitly, Sprout Social, EverCommerce, and dbt Labs, to unpack why product-led companies keep investing in features, funnels, and AI while growth flatlines anyway. Gia breaks down why traditional ICPs miss the mark, why psychographics beat demographics for predicting who actually buys and stays, and why a handful of well-run customer interviews still outperforms most research stacks. She also shares concrete ways founders can start doing real customer research without a dedicated team or enterprise budget, plus where AI genuinely helps in this process, where it doesn't, and why leaning on synthetic customer data can leave you building for customers who don't exist. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

Most companies don't have a sales problem. They have a playbook problem. And it's costing them every deal that should've closed. In this episode of SaaS That App: Building Tech-Enabled Businesses, Tom Stearns and Peter Cleary, co-authors of Graphic Sales, join Aaron Marchbanks and Justin Edwards to break down what actually separates scalable sales orgs from founders who are still doing everything from memory. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at: https://www.speakpipe.com/SaasThatApp

Delta Systems co-owner Steve Powell built a production-grade SaaS app in under 200 hours…. without actually knowing the stack. Not a prototype. Not a demo. A real, deployed application: myeaglecoach.com, used by Scout leaders to manage documents, e-signatures, collaboration, and project workflows, built with Claude, React, and Laravel by someone who had never touched those tools before. In this episode of SaaS That App, Steve joins hosts Aaron Marchbanks and Justin Edwards to break down exactly how he did it: not just the highlight reel, but the actual workflow. Where AI accelerated development, where it hallucinated or stalled, and where human judgment was still the deciding factor between shipping and spiraling. For engineers and technical founders, this one cuts close. The conversation isn't about whether AI can write code. It's about what happens when the 200-hour timeline for building production software becomes real, and what that means for how teams hire, scope, and ship. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

Claude Code nearly wiped out a production database while racking up an unexpected AWS bill overnight, and that’s just one of many stories from guest Daniel Cannon. As CIO at Delta Systems and CEO of StriveDB, Daniel joins hosts Aaron Marchbanks and Justin Edwards to share what AI-assisted development actually looks like in 2026: real workflows, real mistakes, and why human review is still non-negotiable. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

AI in drug discovery, data-centric machine learning, precision medicine, and building SaaS for life sciences; this episode of SaaS That App covers it all with a founder who’s lived it for a decade. Aaron Marchbanks and Justin Edwards sit down with Dr. Abhishek Jha, Co-Founder and CEO of Elucidata, who makes a compelling case for why the real bottleneck in healthcare AI is data quality, out-of-distribution observations, and the reality of working with small sample sizes where the stakes couldn’t be higher. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at: https://www.speakpipe.com/SaasThatApp

From governed agents to token cost management and smarter architecture decisions, the fractional CTO shares practical AI strategy for SaaS startups. In this episode of SaaS That App - Building Tech-Enabled Businesses, Garrett Fritz, a Partner and Chief Technology Officer (CTO) at MetaCTO, joins Aaron Marchbanks and Justin Edwards to dive into his two guiding principles of software development: “Nobody Reads” and “The Previous Guy Wasn't an Idiot.” This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

Scaling SaaS isn’t about hiring more salespeople or chasing vanity growth, it’s about brutal honesty, focus, and timing. In this episode of SaaS That App, four-time founder Geoff McQueen joins Aaron Marchbanks and Justin Edwards to to unpack the realities of SaaS scaling, from navigating the founder journey and making the services-to-product transition, to understanding venture capital dynamics, company exits, and what it truly takes to achieve sustainable growth. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at: https://www.speakpipe.com/SaasThatApp

What does day-to-day software development actually look like when AI coding tools like Claude Code, Codex, and LLM-powered agents run the show? In this episode of SaaS That App, Aaron Marchbanks and Justin Edwards are joined by Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, to share how Claude Code and Codex are reshaping their entire workflow, why code quality still matters when AI generates 10x the output, and the critical skills you need to manage AI agents effectively. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp.

SaaS financial strategy, cash flow forecasting, and the fractional CFO role take center stage as Anthony Nitsos, Founder of SaaS Gurus, joins Aaron Marchbanks and Justin Edwards on SaaS That App. Anthony breaks down why most founders are flying blind without proper financial systems and explains his FinCore methodology for transforming finance from a backward-looking reporting function into a forward-looking strategic engine. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

Last-mile delivery software, agentic engineering, and safety-critical systems - Onfleet CTO Kjell Hedstrom builds teams and tech that thrive under real-world pressure. Kjell’s career spans commanding tanks in the Swedish army, setting up air traffic control at Heathrow, and building software for brain surgery. In this episode of SaaS That App, Kjell joins Aaron Marchbanks and Justin Edwards to explain how his background in safety-critical systems shaped his approach to engineering leadership, why he treats AI agents with the same trust-but-verify rigor as human developers, and what it took to overhaul Onfleet’s infrastructure, culture, and release process from the ground up. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

SaaS growth strategy, legacy business transformation, SMB software, AI in SaaS, private equity, business scaling, and digital transformation all come together in this episode of SaaS That App featuring Joe Walsh, Chairman and CEO of Thryv. He joins Aaron Marchbanks and Justin Edwards to share what it really takes to transform a legacy business into a high-growth SaaS company multiple times over. Joe unpacks how he helped grow Yellowbook from a $20M company into a $4B global business through acquisitions, operational discipline, and a repeatable scaling model, then explains how those same principles apply when reinventing companies for new markets. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

Most SaaS companies don’t stall because they stop building. They stall because they keep building the wrong things. Daniel Layfield has seen that pattern up close across product, growth, and monetization, from scaling at Codecademy to leading product teams at Uber and Diligent. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to break down why more features rarely solve growth problems, where pricing and packaging decisions go wrong, and what product leaders need to understand about retention, monetization, and velocity if they want to build software businesses that actually scale.

AI isn't changing software development the way most people think — and Richardson Dackam can prove it. As Founder and AI Builder at N Shipyard, Richardson has been deep in the trenches of building with AI, and the reality on the ground looks very different from the headlines. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to get honest about the wins, the gaps, and the assumptions founders and developers need to rethink, as well as lay out the skills that actually matter when you're building tech-enabled products with AI in the mix.

What does an IP lawyer see when they look under the hood of a SaaS company? Usually, surprises — and not the good kind. In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Gabriel Saade, partner at DarrowEverett LLP, to unpack the legal foundations every tech founder needs to get right early. The conversation explores trademark diligence, structuring software development agreements, protecting against risky vendor overlays, and the emerging complications of AI-generated work product.