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Published by Michael Blevins
Heavy Meta is a podcast about training as a lifelong practice, not a program you finish. Hosted by Michael Blevins — coach, writer, and founder of We Are Heavy Meta — it treats fitness as a laboratory for agency, self-assessment, and survival rather than another optimization game or trend slop of common fitness culture. Each episode interrogates the assumptions the fitness industry sells as gospel: that intensity equals progress, that aesthetics are the point, that strength is something you can measure and be done with. Expect ruthless self-assessment, philosophy applied to the body, and a refusal to flatter the listener. If you've ever suspected the standard advice was built for someone else's goals, this is the conversation you've been missing. For the practitioner who wants to think as hard as they train.
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Just after first light they heard the terrorists praying for the first time all night. Christian Craighead told the Kenyans to get ready, then started singing the Hail Mary. On "amen," four grenades came down the stairs. Part 3 of 3 — the finale. The seventh-floor standoff through the night: the iPhone charger, the fire alarm that ran for fifteen hours, the minibars. Then Iraq, 2003 — three men walking into an armoured division with no air support, the whisper behind the berm, a black dog on a knoll at dusk, and the night he took communion from the brigade Padre in a factory near the Garden of Eden. Then back to the hotel for the final assault, the kitchen with every stove left on, the basement in ankle-deep hot water and total darkness, and the last two. It ends with a speech to the Kenyan officers, a list of missing names, and a cup of tea. CHAPTERS 0:00 Cold open — the black dog 0:39 Part 3 1:41 How did they have that many grenades? 3:36 "Are you American?" — the US mentors ordered out 4:44 "What's your plan?" "Wait for them to come down and kill them." 6:06 Four terrorists, two injured, no hostages — no longer a rescue 7:17 Grenades "for the love of the game" 7:36 1:30 a.m. — the iPhone charger 9:07 Fifteen hours of fire alarm 10:15 The minibars: "Isn't that theft?" 11:49 Two terrorists in the basement 12:20 First light — the low point 12:36 Iraq, 2003 — the Pathfinders and the mission nobody wanted 14:32 Three men into an armoured division, no air 18:39 Cleaning the guns because you're going to use them 19:18 Blacked-out faces, no body armour, no helmets 20:19 The decision: take the track 21:42 Whispering behind the berm 23:24 The rifle jams. Grenade. Pistol. Five. 25:36 "This is why we do the two-mile test" 26:43 Nobody followed. "We wanted more." 27:19 The black dog on the knoll — "I think we're gonna kill people tonight" 28:34 "The best day of my life" — communion with the Padre 32:56 Back to Nairobi: they start praying 34:13 Answering with a Hail Mary — "at the hour of our death, amen" 34:34 Four grenades. The final battle. 35:35 Terrorist one, terrorist two — "Cease fire" 36:21 "You don't f*** with Kenya" — dancing in the kill zone 37:19 Photographs of the dead 38:04 102 rooms to clear; room 316 39:30 "We need six guys." Four step up. 40:40 The kitchen: every stove left on for fifteen hours 42:07 The basement — hot water, steam, pitch black 43:51 A terrorist steps around the corner 44:57 The glass doors and the middle finger 45:50 The glass goes 46:22 The grenade that landed a few feet away 47:16 "They're dead." "Make sure." 47:38 "I'm trying to take photographs here" 48:14 The speech — "Remember what we all did for Kenya today" 48:41 The missing list; walking the hotel alone 49:18 "I went home and had a nice cup of tea" 49:23 "This almost didn't get printed" — Christian Craighead served 28 years in the British Army, including the Parachute Regiment, the Pathfinder Platoon, and the SAS. On January 15, 2019, while serving as a liaison officer in Kenya, he responded alone to the Al-Shabaab attack on the DusitD2 complex. He was awarded the Conspicuous Gallantry Cross. Send Me is hosted by Michael Blevins. Instagram: @weareheavymeta #ChristianCraighead #SAS #OneManIn #Nairobi #DusitD2
He's inside 14 Riverside Drive alone. His own side is planning his court-martial. Nobody sends him maps, mug shots, or orders — and 150 people are hiding in a hair salon. Part 2 of 3. Christian Craighead — former SAS — walks through the DusitD2 assault door by door: the kitchen full of wounded, the hair salon, the 12-story car park, the police commissioner who asked "Can you lead my men?", and the phone call that put him on the line with the President of Kenya. It ends on the sixth floor of the hotel with grenades coming down the stairs and the terrorists starting to pray. The first 40 minutes are the conversation that explains the rest: why military training "isn't good enough," why cardiovascular is king, why the monsters fail selection, and the 10-round shooting standard he refuses to publish. If you want the assault only, jump to 40:20. CHAPTERS 0:00 Cold open — "Security forces outside. I'm armed and I'm coming in." 0:29 Part 2 2:52 Why military training isn't good enough 6:37 "Why does it matter?" — where standards actually come from 8:44 The magazine change nobody trains 10:40 Training scars and what actually transfers 12:00 Be good at everything — champions of a choreographed zone 13:44 Moving with the gun: freeing up bandwidth 16:43 "Cardiovascular is king" 18:02 Kenya was a physical day — "not once did I wish I'd done more deadlifts" 19:03 Consistency at your worst: 22 hours in, no food, no sleep, no water 20:06 The drag test — after a mile and a half and a 400m sprint 22:01 Air, endurance, and the long meditative effort 24:55 The big Russians who vanished when it went cardiovascular 26:26 "You're lifting weights. You're not getting stronger." 28:34 The thing "right about here" 28:55 7 September 1992 — eight boys at the train station, one graduate 29:32 Why the monsters fail selection 33:03 Standards are always for one event 34:55 "The Standard" — the 10-round drill he won't publish 36:42 Standards as identity vs. the bare minimum 39:02 Range break 39:06 The James Bond myth — special ops is a team, stack the odds 40:20 Back inside: "I didn't know what the terrorists looked like" 44:17 Door one vs. door fifty — rewriting CQB on the job 45:15 "I'm going to have to write a report about this" 46:26 The storeroom. The kitchen. The first wounded. 47:39 Banging on the door — "Security forces outside" 48:08 Decision point: search-and-destroy becomes hostage rescue 49:49 "Come and help me." Nobody does. 50:05 The free radicals 51:42 The one he didn't trust 52:47 The ops room calls: "He's on the telly" 53:52 The High Commission: "Who gave him permission?" 54:46 "He's gone rogue" — the court-martial, 30 minutes in 55:35 Heavy fire from an elevated position 56:05 "Everyone wants to be a gangster…" 56:54 "Give me four guys." "We're waiting for orders." 57:42 The footage that disappeared 59:27 "You just sold the SAS to a generation" 59:49 Betty — his grandma 1:04:06 Morpeth, Stobhill, and where the hypervigilance started 1:06:25 "I'm not this angelic kid" — the violent path 1:07:58 "When did you know you were different?" — "Maybe 2019." 1:09:12 Sheepdogs, wolves, and geezers 1:10:14 The hair salon: a flashbang and 150 people hiding 1:11:50 Taking charge of the free radicals 1:13:36 The two Kenyan police officers who stayed 1:14:53 The office — sliding under the desk. "Jambo, habari." 1:17:06 Clearing the 12-story car park 1:18:04 Daniel, the Slovenian in the ballistic vest 1:19:10 Complacency — the last cupboard on the last floor 1:21:31 Second people vs. millisecond people 1:23:27 Why "everyone is a threat" is wrong 1:27:19 "I'm just adding value" 1:28:31 Photographs, evidence, being an asset at every level 1:30:59 Shots from the helicopter — the red-tape miracle 1:33:02 The Police Commissioner: "Can you lead my men?" 1:34:35 What would have happened otherwise 1:35:57 The plan — a company of GSU officers behind him 1:36:35 The photograph with the piece of paper 1:38:32 No maps, no mug shots — "No one is to communicate with Christian" 1:39:51 Recce Squadron: "Can you prove it?" 1:41:16 Two and a half hours, soaked through — "I might be in trouble" 1:42:05 The message to the Director of Intelligence 1:43:16 "Report directly to me and the President" — legal again 1:44:26 The command post in the hotel bar 1:45:47 "I'm not adding value" — up the service stairs 1:46:48 Two grenades down the stairs 1:48:34 "Do you think they saw the Mzungu turn up?" 1:49:16 They start praying. "Get ready." — Christian Craighead served 28 years in the British Army, including the Parachute Regiment and the SAS. On January 15, 2019, while serving as a liaison officer in Kenya, he responded alone to the Al-Shabaab attack on the DusitD2 complex. He was awarded the Conspicuous Gallantry Cross. hosted by Michael Blevins. Instagram: @Weareheavymeta #ChristianCraighead #SAS #OneManIn #Nairobi #DusitD2
In January 2019, an SAS operator walked alone into a terrorist attack on the DusitD2 hotel complex in Nairobi. More than 700 people got out alive. Then his name started disappearing from the coverage. This is the first time Christian Craighead has told his story. His book, One Man In, was blocked in the UK. He fought it through the courts, lost, was denied appeal, and is publishing in America anyway. Part 1 of 3. This episode covers the morning of January 15th, the phone call, the drive, and the moment he crossed the threshold into 14 Riverside Drive — and the life that built the man who did it: a beating at eight years old, a calling from a Betamax tape, a 28-year career in Britain's most elite unit, and a stranger on a dirt road who told him, "May God bless you many times this day." ???? One Man In by Christian Craighead —https://www.amazon.com/dp/B08LDTWYB3?lv CHAPTERS 0:00 Cold open — "Right, I'm going in." 0:57 Why Christian asked me to tell this story 4:07 Part 1 begins 4:15 The story that disappeared from the news 5:26 Kenya, Al-Shabaab, and the liaison job 6:43 January 15, 2019 — a normal Tuesday 7:44 3:17 PM — the attack on 14 Riverside Drive begins 9:21 The phone call: "There's a complex attack going on" 11:15 September 1984 — the beating that built him 13:07 "I'm glad it was me" 13:54 Crucibles, suffering, and the boy named Moses 16:18 Is your gear packed? (readiness nobody trained for) 17:13 Movie moments — the mirror, the crucifix, the gardener 18:15 The drive: 28 minutes through a city shutting down 20:14 Calling the ops room — the message that never got passed 22:25 Vivaldi at full volume 23:51 "I'm here on orders of the President" 24:26 Arriving — the fear of missing out 25:31 The calling: The Wild Geese, Who Dares Wins, the Paras 28:35 Crabs in a bucket — why people don't want you to do too well 30:03 Not changing who you are — becoming who you're supposed to be 33:57 Burning cars — the demarcation line 34:21 Gearing up, balaclava on, sleeves down 35:30 How it was supposed to go vs. how it went 37:14 The gatehouse: "No one's gone in there" 38:42 The scream. "Right, I'm going in." 39:21 "You know that's not normal, right?" 39:57 A warrior in a garden — why he never stopped training 41:30 Imposter syndrome and the approval that never comes 44:52 If you're not capable of living the daydream, stop daydreaming 46:53 Where does courage come from? 48:24 Simon — the man in the suit on the main 51:19 The kris — a blade against demons 54:19 "Chris, may God bless you many times this day" 56:37 From that second, the clock was ticking 57:16 Crossing the threshold — "a heavyweight champion against amateurs" — Christian Craighead served 28 years in the British Army, including the Parachute Regiment and the SAS. On January 15, 2019, while serving as a liaison officer in Kenya, he responded alone to the Al-Shabaab attack on the DusitD2 complex. He was awarded the Conspicuous Gallantry Cross. Send Me is hosted by Michael Blevins. Instagram: @weareheavymeta #ChristianCraighead #SAS #OneManIn #Nairobi #DusitD2
Endurance is not a pace. It's not a zone. It's not a finish line. Endurance is how long you can keep going, and almost nothing we call endurance training is training that. Three of us rode 575 miles in 24 hours on an assault bike. I was back on the bike within days. One of us took months. One of us never rode again. Same event, same night, same wattage. The outcome had nothing to do with how fast we went. In this episode: Endurance is defined by duration, not intensity. The word comes from the Latin durus, hard, the same root as durable and duration. Most "endurance events" are speed tests over a fixed distance, which means the training gets built backward from speed and the last-place finisher is usually the most enduring person in the field. Endurance works like strength: there's a boundary, you expand it by getting close to it repeatedly, and you don't cross it. Crossing is how endurance athletes end their careers and call it burnout. Why I would not have made myself hate bike racing. 27 hours a week, 70 races a season, 305 watts for three hours. I could go fast. I couldn't keep going. The Space Race. How three people with five weeks of prep and no base rode 575 miles on the advice of Race Across America record holders: pulls as short as possible, 60 seconds on, two minutes off, for 14 hours. Why the tortoise and the hare is the wrong moral. Neither slow-and-steady nor fast-and-talented answers the question, because in real endurance there is no finish line. Why I'm close to pulling MAF from the Heavy Meta Endurance program. Not because Maffetone is wrong, but because any method that designates a pace gives you a number to chase, and the session becomes about the number instead of the time. The Double-It Test. At the halfway point, ask if you could double the distance without changing pace. If yes, you're not touching the boundary. Go further. If no, ask if you picked too hard a pace. That's the whole program. Optimal is whatever keeps you going. Not this session. Over your life. The day you quit enduring is the day you die. This is the difference between finite-game fitness, training to a line, and infinite-game fitness, training to keep going. The Heavy Meta Endurance program is built on the second one. Twelve weeks, long low-end work, short top-end work, no pace prescriptions. I just finished it myself. No numbers. I go longer and I still want to. CHAPTERS 0:00 Endurance is not a pace 0:47 The question I didn't want to answer 1:36 Endure, durable, duration 2:58 The boundary you approach and don't cross 4:05 The Space Race 6:23 450 watts against my entire life 7:52 My answer to Derek 9:46 575 miles and only one of us came back 10:57 The tortoise and the hare are both wrong 11:40 Why MAF designates a speed 12:57 The Double-It Test 13:52 Optimal is whatever keeps you going 14:51 Twelve weeks, zero numbers Read the article: https://www.weareheavymeta.com/articles/if-you-are-not-going-longer-you-are-not-training-endurance Heavy Meta membership: weareheavymeta.com Heavy Meta is an online training membership built on the Constraint Method: strength, speed, power, endurance, and mobility trained together, for life, not for an event. #endurance #zone2 #polarizedtraining #assaultbike #heavymeta #constraintmethod
A peptide is legal or illegal depending on a court calendar, not a toxicology report. In September 2024 Eli Lilly sued the FDA over whether retatrutide contains 40 amino acids or 41 — a dispute worth seven extra years of market exclusivity, four extra years of protection from Medicare price negotiation, and the exclusive right to a molecule succeeding a $36.5 billion franchise. Nobody in that case argues the molecule is more dangerous one way or the other. Eight days before I recorded this, Lilly filed six federal lawsuits against peptide sellers and disclosed it had referred more than 200 individuals and entities to regulators and licensing boards. This episode is about how to think about that — and about what's actually in the vial, which is a separate problem with worse numbers. Covered: — The retatrutide classification fight and what a biologic designation actually buys — Lilly's August 2026 lawsuits and enforcement referrals — Why psychedelics started moving the month they became ownable — What the FDA's 503A changes in April and July did and didn't do — Independent testing on gray-market peptides: 41.6–71.1% failure rates, 15% endotoxin — Why a certificate of analysis tells you almost nothing — Where peptide knowledge actually came from (Duchaine 1981, Bhasin 1996) — BPC-157 versus the loading protocol people skip to afford it — PRP: your own blood, and it still doesn't beat saline — Immunogenicity, mast cells, and why the reaction shows up on dose eight — Why we test before anything: attribution, not accuracy — The four gates we require before prescribing DISCLOSURE: I have a financial interest in Alqemis, a functional diagnostics practice that can prescribe peptides. My wife Erin runs the diagnostics side. Nothing in this video is medical advice. I'm not a physician, I'm not diagnosing or treating anyone, and I'm not telling you to start or stop anything. Those decisions belong with a licensed prescriber who knows your history. Full written version: https://www.weareheavymeta.com/articles/the-peptide-fence Work with Erin: https://calendar.app.google/DgkVXyF4HPs9dWhZ7 CHAPTERS 0:00 The same fact, two verdicts 2:11 Where I stand 2:56 The fence: one molecule that isn't an amino acid 4:39 What a biologic designation actually buys 6:27 The August lawsuits 7:53 The black market is a real problem 8:55 July said one thing, August said another 10:11 The fifty-year version of this 11:15 Schedule One was a social finding 12:13 What we did to them, and what might fix it 12:49 Lilly buys the toad 14:02 Legality tracks ownership 14:15 What actually changed in 2026 15:30 What independent testing found 16:37 Why a certificate of analysis tells you nothing 18:06 The supply chain nobody mentions 18:43 Who pays for the news 19:33 Where this knowledge came from 20:48 The gyms were right by forty years 22:58 If you're the study, be the instrument 23:21 BPC-157 24:00 What the tendon research actually says 25:14 You can't inject a change into the cause 26:06 PRP: your own blood, and still no better than saline 27:24 Whoever picks the comparator picks the answer 28:16 What you're injecting into 29:13 Mast cells, histamine, DAO 30:04 Why it happens on dose eight 30:40 You're an experiment either way 31:49 The cost of knowing yourself 32:25 What happens when the evidence arrives 33:50 The evidence got better, the practice got worse 34:03 Four gates 35:18 Close 36:58 Everything I've tried SOURCES Eli Lilly & Co. v. FDA, No. 1:24-cv-01503 (S.D. Ind.); Seventh Circuit appeal Lilly enforcement actions, August 12 2026 (six federal complaints) FDA interim 503A bulk drug substances list, April 2026; PCAC meeting July 23–24 2026 Evaluation of research-grade peptides marketed direct-to-consumer (6,441 samples, 14 compounds) Venhuis et al., JMIR 2024 — online semaglutide vendor purity analysis FDA API facility registration data; USP API supply-chain analysis Duchaine, The Underground Steroid Handbook (1981) Bhasin et al., NEJM 335(1), 1996 Living systematic review & network meta-analysis, lower-limb tendinopathies, Sports Medicine – Open 2023 RESTORE trial, JAMA — PRP vs saline, knee osteoarthritis TRAVERSE trial — testosterone cardiovascular safety Nature Medicine 2024 — ibogaine in US Special Operations veterans Lilly/AtaiBeckley acquisition announcement, July 2026
Style is identity made visible. Most men dress in a way that communicates nothing, because they'd rather be invisible than be a liar with their appearance. Tanner Guzy is an appearance strategist — not a stylist — and the author of The Appearance of Power. In this conversation we take the same tools he uses on corporate boardroom uniforms and point them at gym culture, martial arts, aging, the culture war, and the gap between the man you are and the man you're becoming. We cover extegrity, the four jobs your clothing has to do, Bourdieu's habitus, why buying back fitness costs ten times as much, the aesthetic Overton window, and the three archetypes — Rugged, Refined, and Rakish — that Tanner uses to get men dressing like themselves instead of like a mannequin. If you've ever put on a shirt that was objectively correct and taken it off ninety seconds later, this one is for you. — CHAPTERS 00:00 Gym bros, tech vests, and dressing your tribe 02:14 Cycling's hard man code and faking the receipts 04:55 Extegrity: integrity you can see 07:34 Fashion means "to make" — and someone else is making you 12:32 Habitus and the gap between who you are and who you're becoming 15:16 The four jobs your clothing has to do 17:04 The autumn of a man: settling in vs. settling down 21:34 You whisper in a library and scream at a stadium 23:47 George Washington, costume, and the aesthetic Overton window 26:28 "I don't care about clothes" is antipathy, not indifference 31:54 Tanner's fitness background and trusting your own receipts 35:02 Buying back fitness costs ten times as much 38:42 The commute: why style makes you do the thing more often 43:39 Style as a tool of immersion 46:49 "You literally never stopped being a ninja" 50:54 Style turns Tanner is glad he took 54:26 Appearance strategist, not stylist 56:14 Two questions that cut straight to the heart 59:54 Masculinity, the culture war, and the tactical virtues 1:04:55 Vitality is beauty: the case for masculine aesthetics 1:10:22 Monster trucks at the White House 1:14:27 Restraint is not repression 1:18:31 If you want a value to spread, make it stylish 1:24:29 Art Deco and where America lost its style 1:27:10 The three archetypes: Rugged, Refined, Rakish 1:30:15 Blending archetypes and the denim shirt test 1:32:59 What do you wear to do the thing you want to be known for? — FIND TANNER Instagram: https://www.instagram.com/tannerguzy/ YouTube: https://www.youtube.com/@MasculineStyle X: https://x.com/tannerguzy Substack: https://substack.com/@tannerguzy Site: https://masculine-style.com Book — The Appearance of Power: https://appearanceofpower.com — MENTIONED IN THIS EPISODE Pierre Bourdieu — habitus Jack Donovan — The Way of Men (courage, strength, mastery, honor) Ayn Rand — The Fountainhead Thomas Jefferson — "In matters of principle, stand like a rock; in matters of taste, swim with the current" Akira Kurosawa The Overton window — FIND ME Training: https://weareheavymeta.com Instagram: https://www.instagram.com/gritandteeth/ #style #masculinity #identity #menstyle #fitness
Hybrid training is specialization pointed in two directions at once, not general physical preparation. A big deadlift next to a fast mile is impressive. It is not evidence of general capability. Two above-average expressions don't sum into a generalist, because there was never a general trait sitting underneath them to sum into. Adaptation is specific, and specificity arrives with its deficits attached — you aren't just failing to gain in what you stopped training, you're actively training the loss. This is the long version of the article. Where the article stays on the mechanism, this covers the part I get asked about most: what you aim at instead of performance, how the deficiency gets found without a test, and why the answer to "how do I know I'm improving" has to come from you. Read the article: https://www.weareheavymeta.com/articles/hybrid-training-is-not-generalist-training Pick a constraint, get three sessions free: https://www.weareheavymeta.com/constraint Train with us: https://www.weareheavymeta.com/the-space
Hotel training is filler training. Its job is to keep the practice intact when the conditions won't support progressive overload — not to break records, not to test anything, and not to run the program you'd run at home. Last week in Punta Mita the resort had a genuinely good gym — squat racks, barbells, a cable machine, dumbbells into the hundreds. On the second day they closed it and moved a few pieces of kit into a carpeted, windowless boardroom. This is the framework I've used across fifteen years of training while traveling, and then the five sessions I actually ran that week, including a beach ladder with no equipment at all. THE FIVE RULES 1. Don't plan anything until you're standing in the room. The warm-up is reconnaissance — the inventory takes ninety seconds. 2. Never plan on going hard. Plan on showing up, then let the room and the body vote. 3. Three days max in a typical hotel gym. Then find a local gym or get outside. 4. Keep a short list of structures in your head so the only thing you invent on the spot is the movement and the time domain. 5. Constraint is a creative tool, not a restriction. Fewer options force better workarounds. THE STRUCTURES Ladders · Intervals · EMOM · AMRAPs · Complexes · Chippers · Rounds for time with a cardio anchor THE SESSIONS 1. Landing session — 10-20-30-40-50: row cals, run cals, lunges, air squats. ~32 min. 2. Pull day — heavy lat pulldown to a max set of 10, 10-8-6-4-2, single-arm cable row, ENG off an incline bench, landmine press. 3. 60-minute alternating EMOM — rower, step-ups, run, lunges, KB swings, burpees. 4. Beach ladder — 3 to 30 by threes: lunges, squats, push-ups, with 400/300/200/100m runs in sand. ~100°F. 5. IWT — 3 rounds of 10 DB snatches @ 24kg into a 2-min run; 3 rounds of 10 DB deadlifts @ 2x90lb into a 2-min row. Finished on death by burpee broad jump. Five sessions out of six days. Two in a real gym, one in a room that used to be a gym, one on a beach. The numbers were down. That's the correct outcome. COMPANION ARTICLE [Hotel Training — the full written framework] → https://www.weareheavymeta.com/articles/hotel-training THE SPACE PROGRAM 2,500+ sessions, eight programs, and a searchable archive. Become your own coach. → www.weareheavymeta.com
After a year and a half building OLLIN, I'm renaming everything. This is why. The short version: OLLIN was a placeholder born out of a dissolution I couldn't talk about, the pronunciation never worked, and the business had grown into something the name couldn't hold — a gym that isn't a gym, a building people don't want to leave, an online practice, a philosophy. One name finally fit all of it: Heavy Meta. In this video I walk through the decision — the name I almost used instead (and the Greek porch it came from), the conversation that killed my last excuse, why I'd rather own my platform than rent my followers, and where my focus goes from here: the website and a weekly newsletter built to a single standard — if I don't want to read it twice, I don't send it. Sign up for the newsletter: New home https://www.weareheavymeta.com CHAPTERS 0:00 Brand suicide 0:20 OLLIN was a placeholder 1:21 The pronunciation problem I couldn't unsee 1:41 The building nobody wants to leave 3:44 What people actually want access to 4:25 Stoa — the name that almost was 6:07 The name that wouldn't let me sleep 7:51 "It's a lot of work" is not a reason 8:32 Just change the name 9:33 11 years of the same thread 11:57 Why Heavy Meta fits 13:20 An invitation to build it with me 13:41 Why I hate social media 15:25 The platform I already own 16:48 The email standard 18:10 What people get wrong about marketing 20:34 The newsletter 21:36 weareheavymeta.com
Nobody knows what they're doing. Not you, not your heroes, not the guy selling you the answer. This is a conversation, not an interview. No agenda, no promotion, no guest hitting the same talking points they hit on the last five podcasts. Michael Blevins sits down with Josh Tyler and follows the thread wherever it goes: why every business is selling the feeling of certainty, why you crave a Porsche you don't actually want, why relationships are transactional whether you do the math or not, and what a snow leopard in a dream has to do with any of it. It ends with a fox, a baby deer, and the hardest thing most people never do: cry out for help. What this conversation covers: The difference between childhood and adulthood is one illusion Business as the commodification of certainty The striver trap — chasing symbols of safety instead of safety Why you can't pay someone to care Transactional relationships and the myth of unconditional love Reincarnation, non-duality, and whether this is already hell The OLLIN origin story — told for the first time A snow leopard dream, interpreted live The mushroom trip that went wrong on a mountain Social media: an unpaid reality show The baby deer, the fox, and asking for help CHAPTERS 0:00 — Pretend business owners: nobody knows what they're doing 1:48 — The only difference between childhood and adulthood 2:26 — The forbidden fruit: knowledge isn't bad, it's heavy 3:30 — Every business sells the feeling of certainty (the Tesla problem) 6:13 — The fighter pilot who didn't want the dream job 7:29 — The striver trap 9:39 — Watches, the Porsche GT3 RS, and symbols of having made it 11:30 — Symbols vs. the genuine article: the process is the thing 14:00 — Everyone lives in a fantasy world. The question is whether others can join 18:00 — "Less than one in a thousand people I actually like" 20:41 — Relationships are transactional. We just don't want to do the math 22:32 — Bandwidth, unconditional love, and Cersei Lannister 28:11 — The biggest metaphysical shift in ten years 31:54 — The wave and the ocean 33:10 — Reincarnation cycles: is this already hell? 39:04 — Rolling with a 350-pound black belt (a metaphor for right now) 40:06 — The rebrand confession 41:29 — The OLLIN origin story: movement, transformation, and the collective voice 53:39 — Digging out a hole you already dug 55:30 — The snow leopard dream 58:34 — Interpreting the dream live 1:03:53 — "I guess I have to get a snow leopard tattoo on my throat" 1:05:45 — Lost on a mountain: the mushroom trip that went black 1:09:28 — Social media is an unpaid reality show 1:10:34 — Content about making content: the Ponzi scheme 1:12:45 — The baby deer and the fox 1:18:14 — Ayahuasca and the moment everything changed: asking for help 1:21:04 — "I'm nature, bitch" — answering the critics 1:25:07 — Next time: the AI conversation Links Train with OLLIN: www.weareollin.com Instagram: @gritandteeth Josh Tyler: www.cinderandsinew.com
You don't think your way into a new self. You move your way there — and then you turn around and the person who started walking isn't the person who arrived. ???? Read the full article: https://www.weareollin.com/articles/you-are-not-who-you-think-youre-how-you-stand A client stands in front of me and says, "I'm just not an athletic person." He says it like he's reporting the weather. For years I heard a belief and reached for an argument — and lost every time. Because that sentence was never a belief. It was a body describing itself. This episode is about what happens when two roads meet: a theory I built over years on the gym floor — that movement changes how you feel, and feeling changes how you think — and the work of French sociologist Pierre Bourdieu, who arrived at the same truth from the opposite end of the earth, studying social class. He called it habitus: history turned into nature. Your past, settled into your body, then mistaken for who you just are. We get into: – Why the "think → feel → do" model fails almost everyone – The real difference between exercise and training (most people have it backwards) – Why exercise is accumulation and training is leverage — and why you can't skip the order – Bourdieu's habitus and bodily hexis, explained without the academic fog – Why information almost never changes anyone – How optimization and image sell you a body arranged to be seen instead of trusted – How people actually change: the field, hysteresis, and the cleft habitus – Five corrections you can apply immediately If you've ever done everything right and changed nothing, this is why. — CHAPTERS 00:00 "I'm not an athletic person" 01:47 The theory I built before I had the word for it 03:37 Exercise vs. training — the two directions 05:55 Exercise accumulates, training leverages 08:41 Bourdieu and habitus: history turned into nature 10:44 Bodily hexis — the body as the way in 11:52 Why information never changes anyone 13:42 Optimization, image, and the wrong game 17:38 How people actually change: change the field 19:35 Hysteresis and the cleft habitus 22:35 Five corrections 24:29 Isn't this just determinism? 25:22 The man, again — More from OLLIN: ???? Website & articles: https://www.weareollin.com ???? Read this episode as an essay: https://www.weareollin.com/articles/you-are-not-who-you-think-youre-how-you-stand New here? OLLIN is training as a lifetime practice — not sport optimization, not aesthetics, not the endless pursuit of a body arranged to be seen. Subscribe if that's the direction you're headed. #habitus #Bourdieu #trainingvsexercise #fitnessphilosophy #OLLIN #selfdevelopment #strengthtraining #GPP
The best companies in the world aren't the ones that pay the most. They're the ones that refuse to set their most valuable asset on fire. In 2024 I ran a project with a desk of elite commodities traders where the only metric that mattered was money. If they made more, we succeeded. If they didn't, we failed. We spent zero dollars on gadgets — no recovery beds, no biohacking toys — and their sick days dropped by half. The savings from that alone paid for the entire engagement before a single trader made an additional dollar. This episode breaks down what we actually changed, why almost every company spends more on health every year and gets a sicker, less productive workforce in return, and the difference between buying health and what most companies actually buy: the late-stage bill for the health they ignored. We get into the real cost of burnout, why your sick-day count is the cheapest thing an unhealthy employee does to you, why most wellness programs fail, and the research linking purpose and being cared for to lower mortality and longer retention. Read the full written breakdown — the testing, the biology, and the leverage that drove it: https://www.weareollin.com/articles/training-for-profit Train with intent. 00:00 The claim: care beats pay 00:21 The trader project and the $0 result 00:48 Why pay stops holding people 01:16 The data nobody wants to hear 01:56 Purpose is a clinical variable 02:50 What being invested in actually moves 03:10 Who these traders really are 04:18 The results 05:04 What companies spend on health 05:32 A disease budget, not a health budget 06:20 The cost you can't see: presenteeism 07:26 Why wellness programs fail 10:31 Why money isn't enough 11:06 The real asset was never the salary 11:53 Where to get the full breakdown
Before launching the new OLLIN endurance program, I opened a Q&A to the membership and answered what came back. This is that conversation. The through-line: most endurance programs make you good at one thing — one movement, one event, one finish line. That's a finite game. This program is built to develop aerobic ability generally, the capacity to provide oxygen and blood flow across anything you ask your body to do. Running and cycling are in there because they're the easiest ways to extend effort, but so are carries, sleds, rows, lunges, burpees. You build the base; you make it your own. What we get into: how to find your real deficiency (nine times out of ten it's base, not intensity); what the German team that broke the four-minute team-pursuit barrier actually did in training, and why it was mostly low intensity; whether nasal breathing and conversational pace are good zone-two cues (they get you in the neighborhood, no further); why chasing a precise zone two is close to useless if you're not racing; the minimum dose to maintain endurance once you have it; stable versus volatile traits and why most people defend the wrong ones; wear, tear, and longevity with running; and the hybrid problem — trying to hold strength, power, and endurance at once is how you end up with none of them. There's a story in here about accidentally hitting my best competition shape ever while training out of a backpack in London — all zone one and zone five, no gray middle — and a friend named Jamie whose aerobic base makes him, in his own words, light-years ahead on the mat. Endurance is compound interest. It's the trait that amplifies every other trait you have. The endurance program is a 12-week build, live now and included in the OLLIN membership: https://weareollin.com Got a question I didn't cover? Send it in and I'll do another one of these. 00:00 Endurance is compound interest 00:21 What this Q&A is, and what the program is 05:06 Finding your deficiency: base vs. intensity 06:13 What the German pursuit team actually did 09:53 The London backpack story 12:03 Is conversational pace / nasal breathing good for zone two? 18:10 Why precise zone two is useless if you're not racing 19:15 Building vs. maintaining: the minimum dose 21:18 Recovery and how endurance fits the week 24:40 Stable vs. volatile traits 25:23 Wear, tear, and longevity with running 30:50 Concurrent strength, power, and endurance 31:32 The cookie jar: interference 33:26 The hybrid / SOF problem 35:02 Why "that day" never arrives 38:24 What most endurance programs get wrong 39:44 What this program is (and isn't) 40:36 Fueling and recovery alongside strength 49:33 How many days a week of each 46:54 Jamie Lavelle: endurance on the mat 50:37 Why endurance amplifies everything
How do you describe a feeling to someone who's never felt it? There's no single word for what the 12th hour of a maximal effort does to a person — the pain, the haunting that arrives when it's just you, your effort, and the dark. I can't give you the word, but I've spent more than 20 years in the country it belongs to: triathlons, a decade of road racing, 100-mile gravel, a 24-hour assault bike world record. Next to the athletes I've coached, my own résumé looks amateur. That's the humbling part — the further in you go, the less of it you realize you've touched. This episode is about endurance, and the argument runs against almost everything the fitness industry sells. We have the origin story backwards. Bramble and Lieberman (Nature, 2004) found 26 traits in the human body that make little sense for walking and perfect sense for running long — springs in the leg, a foot built to push off, shoulders free of the head, and the ability to sweat. A chimp is stronger than any of us; nearly everything on the savannah is faster. We won because nothing could outlast us. The persistence hunt is the whole philosophy in one act: the antelope chose intensity, the human chose duration, and duration won. From there: why intensity is the inverse of duration and you can't buy one with the other; why endurance isn't a thing you possess but a process you move with; the empires that ran their most urgent messages on legs, not horses; the monks who built a religion around the thing you feel at hour 12. Then the practical map — the three training traps, the 80/20 split (Seiler), Maffetone's 180-minus-age, and the "can you double it" gut check. And finally the part it took 20 years to say clearly: endurance is a relationship with yourself, and the word for what you're building is trust. Show me yourself after 12 hours of continuous effort, and I won't need to tell you who you are. The full endurance program is live and included in the OLLIN membership: https://weareollin.com 00:00 No word for the witching hour 01:00 20 years in endurance — and still an amateur 02:00 We have the origin story backwards 02:28 Bramble & Lieberman: born to run (Nature, 2004) 03:22 The persistence hunt: duration beats intensity 04:28 Intensity is the inverse of duration 05:03 Endurance isn't a thing you possess — it's a process 06:51 Aerobic system as infrastructure, not accessory 07:13 The Aztec couriers and "ollin" 07:46 The Inca road and the Chaski relay 08:36 Pheidippides: the myth we chose to keep 09:13 The Tarahumara — running as prayer 09:51 The Tendai monks and the kaihōgyō 11:10 Songlines and the walkabout 12:00 How we got seduced: the intensity deficiency 13:07 The three traps and the gray zone 13:32 The 80/20 split (Seiler) 14:02 Finding "easy" without a lab: Maffetone and the double test 15:01 Endurance is a relationship — and the word is trust 16:43 "Just go" is the highest expression of trust 16:59 The revolt: when the math says you can't 17:15 24 hours on the assault bike, one minute at a time 18:36 What's on the other side: dissolution 19:23 Underneath it all: love 19:59 Back to "ollin" — the movement that holds up the world
There's a word hiding inside the thing you do every day, and almost nobody who does it knows what it means. Trahere — Latin, to drag, to draw a living thing out of its current state and into a new one. It's the root of "training," and for most of its life it had nothing to do with barbells. You trained a vine. This episode draws the line between training and exercise and refuses to let them be synonyms. Training uses your psychological and sensational capability to alter your physiological state — it runs inside-out, intention dragging the body toward a capacity it doesn't have yet. Exercise runs outside-in: you move, and the movement changes how you feel. Both are worth doing. They cannot happen in the same session at the same intensity, and most people attempt both at once and get neither. The neuroscience has caught up with the etymology. The anterior mid-cingulate cortex — the brain's cost-benefit engine — physically grows when you do things you don't want to do, and ignores comfort entirely (Touroutoglou et al., Cortex, 2020). BDNF, the fertilizer for your nervous system, doesn't respond to movement; it responds to intensity above your ventilatory threshold. The body doesn't adapt to activity. It adapts to a signal strong enough to convince it that what it can do right now isn't enough. Inside: why the "I train hard every day" crowd is building fatigue resistance instead of adaptation, the lion-tamer and the stool, using exercise as the apprenticeship to training, and the simplest test there is — if you genuinely trained, you won't be able to repeat it tomorrow. Three days a week, you drag yourself somewhere new. The other days, you keep the body from going slack. The effort was never the problem. The direction was. The full OLLIN training library and the philosophy behind it: https://weareollin.com 00:00 Trahere — the word hiding inside "training" 00:54 Exercere — to unpen, with no direction 01:48 The line: inside-out vs. outside-in 02:46 Into the skull: the anterior mid-cingulate cortex 03:41 The aMCC grows when you override yourself 04:59 BDNF responds to intensity, not movement 06:25 Why the "little of everything" week adapts nothing 07:12 Protecting intensity, and why intention breaks for most people 08:00 The lion tamer and the stool 09:27 Exercise as the apprenticeship to training 10:30 Fatigue resistance is not training 11:14 The simplest test: you can't repeat it tomorrow 11:31 Three days new, the rest keep from going slack
The apocalypse is a useful frame. Not because the world is ending — because it strips fitness down to one question: does this body work when it has to? Most lifters, after years of chasing PRs and stacking calories, are no harder to kill than they were on day one. Just bigger, hungrier, and more expensive to keep alive. In this episode I break down why the strongest guy in the room is usually the easiest to outlast, why specialization is a liability when the demand is unknown, and what training for survival readiness actually looks like in practice. Watch the video version: https://youtu.be/ggzBD4DW0bE Read the article: https://www.weareollin.com/articles/training-for-the-apocalypse More at weareollin.com Follow: @gritandteeth
Most people confuse the two. Here is how I make an intentional difference. Training is using the psychological and sensational potential to push the physiological boundaries. Exercise is using physiological process to change the psychological or emotional state. This is part of an excerpt form a longer article that will be posted in a few weeks. The full session can be found on www.weareollin.com Playlist: / osdju0ld2xdvct8t0z
Being out of shape is the single highest-leverage position you will ever occupy in your fitness life — and most people waste it because they're too embarrassed to use it. In this episode I cover why untrained systems respond to everything, why no program is appropriate as written for someone starting or restarting, and why formerly fit people actually have a harder time coming back than total beginners. Your nervous system recovers faster than your connective tissue, and that mismatch is where most people get hurt and quit. Full article: weareollin.com/articles/being-unfit-is-a-superpower-most-people-waste-it
About the episode: In an industry obsessed with 15-second clips and "hack-based" transformations, genuine physical mastery is being lost. In this episode, Stuart Diplock and I attempt to dismantle the transactional mindset of modern fitness. We explore why long-form storytelling is the antidote to superficial trends, how personality traits dictate the sports we choose, and the profound psychological differences between Western (external) and Eastern (internal) coaching styles. We also dive deep into the concept of "Infinite Fitness"—moving away from finite goals to build a practice that sustains mental health and prevents burnout. From the fragility of narcissism in powerlifting to the mental strategies of endurance athletes, this conversation redefines what it means to be strong. Key Topics Discussed: * The Death of Nuance: Why short-form content fails to capture the reality of health and why we are pivoting to long-form writing and Substack. * Psychology of the Athlete: Why lone wolves choose endurance and communal personalities choose CrossFit. * East vs. West: Comparing the external cue-based coaching of the West with the sensation-based mastery of Eastern/Soviet systems. * Strength as Sensitivity: Why true strength is about emotional regulation, and how "power" is actually an expression of free will. * Finite vs. Infinite Games: shifting from "getting fit for a wedding" to fitness as a lifelong vehicle for self-discovery. Timestamps: * 00:00 - Intro & The shift to Long-Form Content * 09:17 - Why Substack? Escaping the "Short-Form" trap * 16:13 - Storytelling in Fitness: Connection over quick hooks * 25:50 - Redefining Strength: Sensitivity vs. Brute Force * 31:12 - Personality Profiling: Which sport matches your psyche? * 34:42 - Power Expression as Human Agency * 40:52 - Western vs. Eastern Coaching Philosophies (External vs. Internal Cues) * 45:00 - Mental Strategies: Gratitude vs. Goggins Approach * 51:06 - The Lost Art of General Physical Preparedness (GPP) * 01:11:54 - Infinite Fitness: Stopping the cycle of burnout https://elvtecoachstuart.substack.com/ https://www.instagram.com/stuartdiplock/ https://elvtesg.rezerv.co/home
Today, we're talking about fitness—a topic that feels rigged from the start. You've probably seen people with perfect genetics, natural talent, or the resources to take shortcuts, and you've told yourself, "The whole system is unfair." And you're right. The fitness world isn’t "perfectly efficient." Some people have an advantage. But what if that unfairness isn't a reason to quit, but an opportunity? We're going to stop looking at fitness as a cause-and-effect equation and start seeing it as an investment strategy. Drawing on the wisdom of the late investor Charlie Munger, we'll apply his "Inversion Theory" to identify and avoid the three most common fallacies that hold people back. This isn't about new diets or magic pills; it's about changing your thinking. Because the difference between the successful and the unsuccessful isn't their genes or their bank account—it's their mental model. Read the article here: https://www.weareollin.com/articles/g...
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