Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?" I told him, "Dad, if I don't tell people I'm doing this, I'll never actually go take the test!" If you've ever felt weird about posting before you technically "deserve" to, this episode is my love letter to you. I get DMs constantly from agents who are brand new, and this is exactly what I'd tell them. In this episode, I'm walking through exactly what I'd post if I were starting completely over today and why focusing on your personal brand now (not just "the real estate brand") is the advantage nobody talks about. The girls discuss: ♡ Why sharing your journey before you're licensed builds trust and momentum ♡ How to post like a working agent before you have any clients ♡ Building your content library when your inbox is at zero ♡ Creating home content that feels "you" without an aesthetic house — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Alashia Wartelle's reel This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

We fully believe fall is the Super Bowl of content, and we’re not just talking about football! Between the candles, the Sunday games, the Gilmore Girls reruns, and the pumpkin everything popping up on every corner, this season hands you content on a silver platter. All you have to do is start capturing it. In this episode, we're walking through how to turn your experience of fall into real leads. We're talking mood boards, B-roll ideas, the s'more method for mixing real estate with personality and local flavor, and the one thing you need to be doing in your stories every single week if you want your warm followers to turn into real conversations. The girls discuss: ♡ Why fall is the best season of the year for content and how to capture it ♡ The "fall inspo mood board" exercise for figuring out your content style ♡ Turning everyday fall moments into scroll-stopping B-roll ♡ The s'more method: mixing real estate, local flavor, and personality into one post ♡ How to simplify your fall guide so it sounds like you ♡ The one weekly story CTA that turns warm followers into real leads — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Cheese Gal ♡ Chelsea Harold ♡ revealstudio.co ♡ Launch Your Brand Live (Modern Agent Social Club member training, Wed Sept 2) This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

No matter how polished your headshots are, or how gorgeous that listing photo looks, if that's all you're sharing, your content isn't making anyone feel anything. And you're too good for that! Yes, we're real estate agents, not full-time photographers or content creators. But if we want to connect with our communities and turn scrollers into clients, our visuals have to pull their weight. It's just me, Kayla, in the studio today, and I'm sharing my guide to taking better Instagram photos as a real estate agent. We're talking phone settings, simple styling tricks, how to turn one photo opportunity into five, and a few accounts I've been loving for inspiration. Wipe down that lens (this is tip #1!) and let's dive in. Kayla discusses: ♡ How to instantly upgrade your photos with two simple phone settings ♡ Why a splash of color and a signature prop make your content unmistakably you ♡ How to turn one photo into five by changing your angle, zoom, and framing ♡ The power of white space, candid moments, and paying attention to light ♡ A few accounts I'm loving right now for pose and content inspiration — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Tezza app ♡ @jennspumoni ♡ @shopettaandeast ♡ @jas.olivia This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

We sat down to record this episode with zero notes. All we had was our Instagram saved folders and a lot of opinions lol We’re showing you exactly how we think in this episode, pulling up real posts and hooks that stopped our scroll and breaking down in real time why it worked and how you could make it your own. We're walking through single-image graphics, screenshot quote posts, and face-to-cam hooks. If you've ever wondered what's going on in our brains when we plan content, this is about as close as it gets! The girls discuss: ♡ Why having a clear point of view matters more than your follower count or years of experience ♡ Two simple exercises to figure out what your "thing" actually is ♡ Using screenshots, quotes, and idiomatic phrases to show personality without extra effort ♡ Why a repeatable series beats a one-time intro post ♡ Small visual and lighting tweaks that make your content more aesthetic — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ @juliabroome ♡ @xanthe.appleyard ♡ @__balancedwithbritt ♡ @melissa.atsea ♡ @twincitiesmama ♡ @pagesandpours_ ♡ @gratitude_project ♡ @bakeryteeco (inventor of the butter yellow trend!) This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

I recently realized that six of my last eight Instagram posts had one thing in common: eye masks. I didn't plan it or decide "eye masks are my brand now." I just kept documenting my mornings, and somewhere along the way, it became a pattern. This represents the point of this episode: the best content isn't created, it's noticed. Instead of sitting down and forcing an idea to appear, pay attention to what you're already doing and bring it into your marketing. So today (just Chelsea here!), I'm opening up my Notes app and walking you through the four things I come back to again and again when I need to get out of a content funk. I discuss: ♡ Why the best marketing is brought to life, not created from scratch ♡ How to notice what makes you consistent and lean into it ♡ Building momentum before motivation ♡ Capturing ideas in the moment (notes app, voice memos, camera roll, and more) — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basically our whole marketing philosophy, and it's the reason we've been saying "be the neon pink" for two years now. So today we're talking about what that looks like on Instagram, in practice, with real accounts of agents who are doing this well and standing out because of it. We're walking through the five things we see, over and over, in the content of agents becoming the go-to in their market. This is pulled from our Modern Agent Social Club members and the research we do every single day, watching what's actually working. Pick one, do it before 5 pm today, and you'll already be ahead of most of the agents in your market. The girls discuss: ♡ Getting dialed in on who we're actually talking to and why vague messaging repels more than it attracts ♡ Being local means noticing and documenting the life we're already living ♡ The power of our own photos and B-roll (and why faceless accounts don’t work) ♡ Documenting behind-the-scenes of our business to build professional trust ♡ Infusing our personality into our content, and why "boring makes billions" — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: Homes by Kiara ♡ Instagram: Emma Niess ♡ Past Episode: The Content Formula That Changes Everything This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

If we had a dime for every person who's told us they don't have time for social media...well, we wouldn't even need to work anymore! And we get it, because between showings and closings and everything else on your plate, social media can feel like just one more thing. If that's you, we're not here to guilt you into posting more. We're here to help you see why the thing that feels so hard right now could actually feel easy, once a few things are in place. The girls discuss: ♡ "I don't have time" is almost always a clarity problem in disguise ♡ How having a defined brand direction erases decision fatigue ♡ Why your camera roll is a better source of content ideas than scrolling Instagram ♡ The difference between documenting your life and creating content ♡ How to turn local outings into content that builds trust ♡ A realistic two-hours-a-week breakdown for photos, stories, face-to-camera content, and posting — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Unreasonable Hospitality by Will Guidara ♡ Book: The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Blending in is the exact opposite of what actually grows a business. In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism. The girls discuss: ♡ The difference between being unprofessional and just being human online ♡ Why copying someone else's brand doesn't work ♡ Three questions to help you find what makes you memorable ♡ The "COAST filter" (could other agents share this?) — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Hotel Nantucket by Elin Hilderbrand ♡ Unreasonable Hospitality by Will Guidara ♡ Jessi Jean (@jessijeanhome) — creator of the viral "yap challenge" ♡ The Home Edit This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to be, but you're not who you're becoming yet is uncomfortable. But it's also where the real transformation happens. In this episode, we're taking you behind the scenes of Chelsea's $75K VIP day and mastermind investment: what led up to it, what it looked like, and the huge mindset shifts that came out of it. We're talking leadership, vision, and why the people who are willing to do the uncomfortable work are always the ones who come out ahead. The girls discuss: ♡ Why Chelsea's biggest investment this year wasn't about the price tag ♡ What the "river of misery" feels like and why it means you're on your way somewhere ♡ Building your business on a foundation instead of decoration ♡ Why leading with the payoff (not the process) is what gets people to say yes ♡ How investing in yourself changes what you're willing to tolerate — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Traction: Get a Grip on Your Business by Gino Wickman ♡ Unreasonable Hospitality by Will Guidara This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

What if ease was never supposed to be the answer? We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of blew my mind. If you've ever bought the template, joined the membership, downloaded the freebie... and it still didn't "work" for you, you have to listen to this episode! Kayla discusses: ♡ Why our brains are wired to crave "easy" ♡ The neuroscience of attention ♡ Why "working with me is easy" should be the message, not "buying a house is easy" ♡ The real reason templates and systems alone won't make your content memorable ♡ The tough questions you need to sit with to build a personal brand that stands out — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here 95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started. In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent member since 2021, mom of four, and Indiana-based agent whose business is proof that showing up as yourself actually works. We get into all of it, how Kristin built her brand from the beginning, why she doesn't believe in balance, and the small, consistent things that have kept her top of mind without burning out. We love talking about the power of personal branding on Modern Agent Marketing Girls, but this episode is a real-life example of just how it pays off. The girls discuss: ♡ Why Kristin left corporate behind after her "COVID baby" and got her real estate license (and why Modern Agent was one of the first things she invested in) ♡ What it looked like to build a personal brand when literally no one in real estate was doing it yet ♡ Why her business is 95% referral-based ♡ Not wanting to be a top producer ♡ How Kristin actually manages her days during summer with four kids at home ♡ Her "home of the day" story strategy that takes one second and gets conversations every single time ♡ How she built her email list from scratch — Connect with Kristin: ♡ Follow Kristin on Instagram ♡ Subscribe to her newsletter ♡ Check out her freebies and important links — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here We've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals. If this is you, you might be missing the formula that makes content actually stick. It's just Chelsea today, and in this solo episode, I’m walking you through the Content S'more, our signature framework for creating content that builds real brand recognition. The kind that has people thinking of you first when it's time to buy, sell, or pass along a name. Chelsea discusses: ♡ Why most real estate content gets scrolled right past ♡ The difference between the hamster wheel and the flywheel (and which one your marketing is on) ♡ The three-ingredient Content S'more formula that makes your brand memorable ♡ Why "local" is the secret weapon most agents are leaving out of their content ♡ Real examples of how to apply the formula to posts you're already creating — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 21: Raise Your Standards and Grow Your Business This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and it instantly became one of our all-time favorite spots. Pickles became our favorite restaurant before we ever became customers. That's exactly how familiarity works. And in this solo episode, I’m making the case that consistency on its own is not the goal. Familiarity is. The kind of presence that makes you the only agent someone can possibly think of when the moment arrives... whether they're ready to buy, refer, or just ready to finally reach out. Chelsea discusses: ♡ Why consistency alone won't get you clients ♡ The science of familiarity and why your brain is wired to trust what it recognizes ♡ How to develop a point of view that makes you impossible to forget ♡ Why showing up locally is one of the most powerful things you can do for your brand ♡ How to use brand cues to create visual recognition before someone even remembers your name — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 28: Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode ♡ Episode 37: Mini Personal Brand Quiz That Makes Staying Top of Mind Easy ♡ Episode 59: Luxury Real Estate Branding that Feels Personal with BryAnn Buhl ♡ Instagram: @stephanie.schutt (host of the Pretty Vocal podcast) ♡ Book: The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here The top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face somewhere, they did it. And it worked… for the life they were willing to live. But the game has completely changed. And we think most of those agents, if they heard what's possible now (attracting clients from the comfort of your own home, using just your phone), would wish they had had that option! In this episode, we're redefining what it means to be a top producer in the modern age, so you can build a brand that works for you and doesn’t take over your life. The girls discuss: ♡ Why the old definition of "top producer" doesn't have to be yours ♡ How to reverse engineer your dream business from the destination back ♡ Why the best marketer wins (not necessarily the hardest worker) ♡ What bees can teach us about building a sustainable, high-producing business ♡ How to start showing up as a modern agent — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Never take advice from someone whose life you wouldn't want. Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who are stressed and crabby and haven't had a free weekend since 2009, it's easy to wonder if that's just what success costs. And we are here to tell you: it is not. There is another way, where the people who already know you are sending you referrals, where you're not convincing strangers to trust you, where your summer actually feels like summer, and your pipeline is still full come fall. That way is a personal brand (surprise, surprise). And this episode is basically our love letter to what that can look like, starting right now, this summer! The girls discuss: ♡ Summer is the best season to let your personal brand do the heavy lifting ♡ The conversion triangle and what actually gets someone to hire (and refer) you ♡ How to use the COAST method to create content no other agent can copy ♡ What to do when you're too busy for reels ♡ A simple weekly game plan: email, photo-a-day, and one local thing on repeat — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram account: @itsmesaramartinez ♡ Past episode: 24. Turn Instagram Into a Referral Magnet This Summer This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Whenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about! It's just me, Kayla, today, and I'm taking you inside our May Club meeting, where I walked members through some of the most scroll-stopping content I've been finding in the wild and how to make it work for their own marketing. I like to call this skill “marketing girl eyes,” that instinct for spotting a good idea and asking yourself how you can put your own twist on it. Kayla discusses: ♡ How to look at any piece of content and ask, "how can I make this work for me?" ♡ Your camera roll is already full of personal brand gold ♡ What a lifestyle blogger, a rom-com author, and a running account can teach you about real estate marketing ♡ The "hold something up" strategy that stops the scroll ♡ Journey-style content creates a following — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — — Mentioned in this episode: ♡ Book: Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam ♡ Instagram posts mentioned during the call: @elasmarketingservices , @susividal , @the.daily.balance , @dr.rileycluck , @pearlrb , @alanawinchester.photography , @ugcshubhii , @ariannecamila , @amyporterfield ♡ Instagram accounts worth noting: @noavko , @lisahoogendoorn , @cariwilliamson , @authorsarahadams , @miasrunningagain — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Did you know that planes use the most fuel of the entire flight right before takeoff? Before they're even in the air, before they've gone anywhere, that's when they need the most energy. Chelsea, of course, had to link this fact to marketing: Most agents give up before they ever get off the ground because the results in the beginning are invisible. You're burning all this fuel and you can't even see it happening. And that's exactly when most people decide to try something else, pivot, or just "see what happens" with a different approach. In this episode, we're talking about the difference between being committed and being curious, why momentum is way more fragile than it feels, and what it actually looks like to go all in on your brand, even when nothing seems to be working yet. The girls discuss: ♡ The difference between being curious and being committed, and why it matters more than strategy ♡ Momentum is more fragile than you think ♡ Common objections agents have about joining Modern Agent ♡ Why the results of building your brand are invisible at first — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Podcast: School of Sales by The Salesgirls (Macy McNeely’s podcast) This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Kayla recently took an AI course from the top AI education company in the world, and you want to know what the very first thing their founder said was? You need a personal brand. Not kidding. And she has felt that fire in her bones, because it is so validating to know that the stake in the ground Chelsea and Kayla have always planted, personal brand first, everything else second, is exactly right. Today Kayla is talking about AI, the sea of sameness swallowing up social media, why "very good" content is actually killing your growth, and what it actually looks like to build something that lasts. Because you know what gets the likes and the saves and the shares, but marketing girls know that's not what's going to change your life. Your personal brand will, and Kayla wants to show you why! I discuss: ♡ Why AI tools and prompts only work when they're built on a personal brand foundation ♡ What a flower bulb and a too-big pot taught me about room to grow ♡ The difference between "very good" content and remarkable content ♡ Why Chelsea and I will always choose the harder road over the shortcut ♡ What Camp Modern Agent is, who it's for, and why you should bring a friend — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Purple Cow by Seth Godin This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Surprise! We're back with Part 2 of our Mother's Day interviews! Go back and listen to Episode 71 if you haven't yet, then come right here, because this episode is just as good. Four more moms, four more stories, and about a million more reasons to stop comparing yourself to everyone else and just keep going. The girls discuss: ♡ How an agent built a boundary-first real estate business after a decade as a social worker ♡ How one mom runs a relationship-driven business with three kids under four, and the daily non-negotiables that keep her from feeling behind even on the most chaotic days ♡ How an agent navigated sharing her teenage boys online as they started having opinions about it ♡ A mom who is thriving in the almost-empty-nest season, and what she wants younger moms to know about how fast it all goes — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Follow our Modern Agent members featured in this episode: ♡ @caseylevrich.realtor ♡ @howdybrittanyb ♡ @shoopthereitismi ♡ @dayton_oh_realtor This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Happy Mother's Day from the Marketing Girls! We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of the incredible moms inside Modern Agent Social Club. You'll hear from agents at every stage of motherhood and business, from brand new mamas to seasoned agents who've figured out how to build a legacy while raising their kids. We see what's possible inside this community every single day, and we want you to see it too! The girls discuss: ♡ How niching down on a specific town transformed one agent's social media reach, even with a newborn at home ♡ Why themed content days are a game-changer for moms who don't have time to overthink it ♡ How a military spouse and new mom balances showing up for clients and community with a baby in tow ♡ The power of setting boundaries with clients, and why your availability windows are actually better for everyone ♡ Why documenting your real life (messy playrooms and all) beats perfectly curated content every time ♡ How one agent built a referral-based business through golf leagues, local restaurants, and just being a real person online ♡ The systems, CRM habits, and support teams that help agent moms stay present without dropping the ball — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Follow our Modern Agent members featured in this episode: ♡ @kailynnkellett ♡ @caelyn.jpeg ♡ @mrs.melissastory ♡ @a.short.realtor This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday