From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Polished personal branding can be the exact thing keeping people from connecting with you, and Heather Sager has spent 1,500 stages learning why. She shares how she traded a corporate voice for the way she talks in real life, why resonance beats getting it right, and how message development works as a trainable skill rather than a personality trait. Check out the full episode page: https://www.reddoorstories.com/why-polished-brand-messaging-falls-flat Meet Heather Sager Heather Sager is a high performance coach for visionary and visible leaders. A former corporate executive turned entrepreneur with more than 1,500 stages behind her, she helps high achievers show up at the level of their brilliance. She hosts the Hint of Hustle podcast from her log cabin in Bend, Oregon. Website: https://heathersager.com Podcast: https://heathersager.com/podcast Free Profitable Speaking Guide: https://heathersager.com/guide Instagram: https://www.instagram.com/theheathersager LinkedIn: https://www.linkedin.com/in/heathermsager YouTube: https://www.youtube.com/c/HeatherSager Facebook: https://www.facebook.com/theheathersager Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Your brand story is the one thing AI has to borrow, and Dr. J.J. Peterson knows why. He holds a PhD in communication and spent two decades inside StoryBrand, and he walks through the three sources of a point of view nobody can copy: the scars behind your best stories, the layers that make your brand story yours, and the research on joy. Check out the full episode page: https://www.reddoorstories.com/business-storytelling-ai-has-to-borrow Meet Dr. J.J. Peterson Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message and grow their business. He holds a PhD in Communication, has spent 20 years practicing and teaching communication theory, and is an adjunct professor in the Master of Marketing program at Vanderbilt University's Owen School of Business. As Head of StoryBrand he traveled the world facilitating workshops and keynotes, and companies like Microsoft and Certified Angus Beef along with thought leaders like Amy Porterfield and Donald Miller have worked with him to clarify their message. Website: https://drjjpeterson.com Instagram: https://instagram.com/drjjpeterson Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

If you want to get more clients, start with the ones you keep turning away. Professional astrologer and business coach Katherine Wehler joins me to explain why the ideal client definition you were handed can quietly stall service business growth, and how to build a better one from the people already showing up for you. Check out the full episode page: https://www.reddoorstories.com/astrology-dream-clients Katherine is offering listeners $100 off a one-to-one session with the code REDDOOR. Visit https://katherinewehler.com to redeem. Meet Katherine Wehler Katherine Wehler is a professional astrologer and new paradigm business coach who has been practicing and studying astrology since she was seven years old. She helps clients merge the mystical and the practical to create wealth, impact, and a legacy that outlasts them. She built a seven-figure business before turning thirty and has been featured in Bustle, The Daily Mail, and Yahoo. Website: https://www.katherinewehler.com Facebook: https://www.facebook.com/katherine.wehler Instagram: https://instagram.com/katherine_wehler Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Your best lead generation strategy might be the network you already have. David Homan, founder of Orchestrated Connecting, explains why the people who advocate for you when you are not in the room do more for your business growth strategy than any pitch, and how to make an ask specific enough for someone to act on. Check out the full episode page: https://www.reddoorstories.com/build-a-community-that-markets-for-you Meet David Homan David Homan is the founder and CEO of Orchestrated Connecting, a global community of connectors, and of SOAR CONNECT, a startup built on the strength of authentic relationships. He hosts a podcast called Orchestrated, is an active classical composer, and is a proud father of two. From middle-class beginnings as the son of a college professor, he has built a network reaching into some of the most private circles in the world while holding to a code of purposeful community building. Website: https://davidhoman.com LinkedIn: http://LinkedIn.com/in/davidrhoman Instagram: https://instagram.com/the_connection_orchestrator Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Dream clients choose one coach over another because of brand messaging most coaches never name. Adam Roach, founder of I Love Coaching Co., explains why so much coach marketing sells the identity from your last career instead of the one that serves people now, and how naming your beliefs turns a crowded market into a clear choice. Meet Adam Roach I’m the founder of I Love Coaching Co., where I help established coaches move from uncertainty to ownership. Most of the coaches I work with have momentum, but growth feels heavier than it should. I guide them to simplify their model, increase leverage, and build to $360K and beyond without adding more hours or complexity. My focus is clarity over hype and ownership over hustle. I create environments where real conversations happen and clear decisions get made.Connect with Adam Roach: learn more about I Love Coaching Co. at ilovecoachingco.com and follow him @adamrroach on Instagram. Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

Personal branding starts with positioning, and it is the work most business owners skip. Charles Lee, founder of Ideation and author of Design Your Good Life, shares the three questions that clarify what you want to be known for, and why a clear value proposition changes everything downstream. Connect with Charles Lee : grab Design Your Good Life at charlestlee.com and follow him @charlestlee on Instagram. Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

Your website marketing is solid, but something is still blocking clients from hiring you. Debbie Heiser spent 20 years in corporate before building The Lit Up Life around one fundamental truth: subconscious beliefs and identity patterns quietly sabotage even the best business growth strategies . In this episode, we dig into the invisible blocks that stall coaches and consultants who are already doing everything right—and how fixing what's running underneath changes how prospects perceive your brand story and value proposition. Meet Debbie Heiser Debbie Heiser is the founder of The Lit Up Life, where she helps purpose-driven women reconnect with their identity, reclaim their brilliance, and build businesses that are both financially abundant and deeply meaningful. With over 25 years of leadership experience and a background spanning corporate leadership, entrepreneurship, neuroscience, and transformational coaching, Debbie brings a whole-person approach to leadership and success. In addition to her private work, Debbie teaches leadership classes at Gonzaga University, where she guides students in values-based leadership, self-awareness, and conscious decision-making. Her work blends aligned strategy with emotional and spiritual intelligence, helping women move out of hustle and burnout and into embodied leadership, clarity, and sustainable joy. Her work isn’t about fixing women, it’s about activating them to lead, attract, and create from who they truly are. FREE Live Embodied CEO Masterclass https://thelituplife.com/attraction Join the Free BuildHER Community https://thelituplife.com/buildher Website https://leadyourlituplife.com Instagram https://www.instagram.com/the_lituplife/ Facebook https://www.facebook.com/debbie.heiser.77 LinkedIn https://www.linkedin.com/in/debraheiser/ YouTube https://www.youtube.com/channel/UCpdSR741TAg4I2Vrd420viw — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple YouTube: https://bit.ly/clickpodcastyoutube

A StoryBrand website is the difference between a coaching site that gets clients and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool. Meet Mindy Shotwell Mindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence. https://www.linkedin.com/in/mindyshotwell/ Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar. Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

Most business owners know they should be creating video—yet something keeps them stuck. In this episode, video strategist Kirsten Graham reveals what's really behind that resistance: it's not confidence, it's messaging. Learn how fixing your story and effective sales messaging makes video inevitable, and what that hesitation is costing your client pipeline. Meet Kirsten Graham Kirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money! YouTube: https://youtube.com/@sixfigurebusinesscoaching Website: https://sixfigurebusinesscoaching.com/ Facebook Page: https://www.facebook.com/SixFigureBusinessCoaching LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/ Instagram: https://www.instagram.com/sfbizcoaching/ — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources If you have a website and you're not getting clients from it, the problem is almost never the design. It's the message. In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website. Here's what this episode covers: Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix. Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards. Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction. This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today. — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Most business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories you choose to tell reveal your priorities, and the right story at the right moment can be worth more than any sales strategy. In this episode, I sit down with Neal Foard, storyteller, persuasion expert, and founder of StoryFire, to talk about what actually makes people trust you, buy from you, and come back. Neal brings real-world examples that are hard to forget, including a car dealer whose unofficial motto was "I'll lose a little money to make a friend" and a $1.86 investment that earned a first-class upgrade at LAX. The throughline in all of it: generosity and trust compound in ways that transactional selling never will. What we cover in this episode: Why the stories you choose to tell matter more than how polished your delivery is How rehearsing a presentation 30+ times actually makes you sound more natural and more credible The real reason kind businesses outperform aggressive ones (and the car dealer who proved it) What a troll doll and a bag of M&Ms can teach you about making people feel seen Why recording yourself on camera is one of the most underused tools for becoming a better communicator If you want clients who trust you before they ever get on a call with you, this conversation is worth your time. Meet Neal Foard Neal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness. https://www.storyfire.net https://www.instagram.com/nealfoard/ https://www.youtube.com/@nealfoard/videos nealfoard.com — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Most business owners don't realize their website is telling the wrong story. Not because the website copy is bad, but because it's about them instead of their client. Why did StoryBrand founder Donald Miller single out this website as exceptional? In this episode, we break down the exact brand story and website copy framework that caught his attention—and show you how to apply these message development principles to convert more dream clients. If your website isn't moving prospects toward a decision, this is for you. My client Susan is a former prosecutor, MSNBC legal analyst, and certified divorce coach. Her credentials are impressive. Her original website led with all of them. And it still wasn't converting. Here's a little of what I cover: Why leading with your credentials, your method name, or a poetic headline is quietly costing you clients The three questions your hero section needs to answer before a visitor will take the next step A simple self-audit you can do today to find out whose story your website is actually telling If you have a website and you're not getting the clients you want from it, this one is for you. — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

Steph Weibring went from $8K/year to $8K/day by rewriting her service business growth strategy. In this episode, discover the message development and dream client strategy that transformed her website copy and closed more high-ticket clients. Learn the narrative marketing framework that works for coaches and consultants building six-figure businesses. Meet Steph Weibring Steph Weibring is a mother of three and creative entrepreneur behind Joy Creative Shop — a premium gifting and stationery brand built on the belief that the details do matter and there is joy in the everyday! Rooted in motherhood and driven by a passion for creating, Steph is most passionate all things paper & stationery, intentional gifting & inspiring others to pursue they have been called to do. https://joycreativeshop.com http://adifferentkindofceo.com — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoorstories.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Most service providers have had a website for years and have never gotten a single client from it. If that's you, you're not alone, and it's not your fault. The real problem isn't your design. It's your story. In this episode, I'm sharing the conversation I had on The Unforget Yourself Show with host Mark, where I break down why most websites read like an online brochure and what it actually takes to turn your site into a tool that brings in clients while you focus on your work. We talk about the single most common mistake service providers make on their websites, which is making themselves the hero of the story when the hero should always be your client. I walk through the StoryBrand framework, the ingredients of a signature story, and why getting this right doesn't require more content or a redesign. It requires a shift in how you communicate. What you'll take away from this episode: Why a beautiful website can still fail to bring in clients The difference between a brochure website and a story-driven, converting website Why you are not the hero of your own story and who is The core ingredients of a signature story that positions you as the guide How getting your story right simplifies every other piece of your marketing If you've ever thought "my website should be doing more work," this episode is the place to start. Connect with Mark & Katie Website: https://home.unforgetyourself.com/ IG: https://instagram.com/unforgetyourself Podcast: https://home.unforgetyourself.com/ — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources If you're getting leads but not clients, the problem probably isn't your offer. It's what happens after someone raises their hand. I sat down with David Asarnow, founder of Business Nitrogen , who has helped his clients generate over $750 million in revenue. David has a sharp eye for where the real conversion bottlenecks are hiding, and in this conversation, he got specific about the systems that move people from "interested" to "I'm in." One of his clients had 30+ people register for a live event, seven commit, and only three show up. Before fixing anything else, David fixed that. The result? A simple AI-powered SMS follow-up that asked one open-ended question and changed everything downstream. Here's what we cover: Why your show-up rate is a bigger problem than your lead quality, and what to fix first How a simple AI text message after opt-in can double event attendance without extra ad spend The way David uses voice AI to book appointments and qualify leads before a human ever gets on the phone Why making it harder to book a call with you actually improves client quality The one thing coaches and consultants should do more of to generate consistent, warm leads If you've been wondering why your funnel looks good on paper but isn't producing clients, this episode is worth a listen. Meet David Asarnow David Asarnow helps businesses bridge the gap between attention and revenue. As CEO of Business Nitrogen, he’s generated over $750 million in client revenue by building systems that convert clicks into clients through clear messaging, smart follow-up, and applied A www.davidasarnow.com www.businessnitrogen.ai Facebook - https://www.facebook.com/RealDavidAsarnow Instagram - https://www.instagram.com/realdavidasarnow Linkedin - https://www.linkedin.com/in/davidasarnow/ — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Most visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer. In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a three-part series, and today we're focusing on the two sections that do the heaviest lifting on your entire site: the hero section and the problem section. Here's what I cover: Why your hero section functions like a freeway billboard and how to write it with that same simplicity and speed The three most common hero section mistakes coaches make (including the one that accidentally kicks your visitor out of the story entirely) Why naming only the external problem isn't enough and how to pair it with the internal problem so your visitor thinks "how does she know exactly what I'm going through?" Real wireframe examples from five actual clients, including the call to action tweak that doubled one client's assessment signups overnight A practical audit you can run on your own website right now to find the gaps If your homepage isn't converting the way you hoped, there's a good chance the answer is in these two sections. — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources What if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar. Why clarity is often the missing piece for a new coach, not talent How to stop using vague language and start naming the real problem you solve What it looks like to build a coaching business with a stronger message, more confidence, and a clearer path forward Subscribe and listen if you’re ready to build a StoryBrand coaching business that actually connects. — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources If your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever. In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake. Your client is the hero. You are the guide. When you position yourself correctly using the StoryBrand framework , everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting. We also talk about: Why one core story can power your entire marketing strategy How to structure your homepage so it converts Whether coaches really need a website in 2026 Why funnels without a story fall flat If you want a website that attracts the right clients and repels the wrong ones, this episode is your starting point. Connect with Rachel Feldman https://rachelafeldman.com/ https://instagram.com/rachelafeldman https://www.youtube.com/@yourhealthcoachbiz — Connect with Kris Book a Money-Making Messaging Call: https://www.reddoordesigns.com/ Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources Strong leadership starts with the same foundation as great brand messaging — understanding what motivates people, not just what they do. In this episode, leadership coach Ali Dunn applies that same StoryBrand clarity to your team: when your people understand their role in the story, your website marketing gets easier, your offers get sharper, and your business finally moves without you carrying everything. Are you leading your team the way they actually want to be led? If you're constantly over-explaining, over-carrying, or over-functioning just to keep things moving, this conversation is going to shift everything. Ali Dunn is a certified IEQ9 Enneagram facilitator who breaks down how understanding motivation — not just behavior — can transform the way you lead. We dig into why teams struggle with alignment, how different personality types respond to feedback, and what founders need to know about burnout, imposter syndrome, and boundaries. In this episode, we cover: - What the Enneagram actually measures and why it matters for leadership - How to motivate different personality types without managing everyone the same way - The hidden connection between burnout, perfectionism, and founder identity Subscribe so you never miss an episode designed to help you lead with clarity and confidence. Meet Ali Dunn: Ali is a leadership coach, speaker, and certified IEQ9 Enneagram facilitator who helps ambitious founders and executives unlock motivation, rewire their work mindset, and lead sustainable businesses. A former Bay Area sales executive, she mixes deep self-awareness with no-fluff tools that drive growth without the grind. https://www.alidunn.com/ https://www.instagram.com/enneagrambyali/ https://www.linkedin.com/in/alidunncoach/ HOW I CAN SUPPORT YOU 🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 📥 Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources 🥰 Connect with Kris: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE: 🧡 Apple: https://bit.ly/clickpodcastapple 💜 Spotify: https://bit.ly/clickpodcastspotify 🎥 YouTube: https://bit.ly/clickpodcastyoutube #StoryBrand #BrandMessaging #WebsiteMarketing #FromClicktoClient #Enneagram #LeadershipCoaching #FounderLife #RedDoorDesigns #KrisJones