Pintastic® Pinterest Podcast

You have a pin that used to bring 40,000 monthly views. Now it brings 400. You didn't break anything. Old pins with years of engagement kept outranking newer, more relevant ones, so Pinterest built a system called Pin Equalizer to fix it. Laura Rike breaks down the 28-day audition every new pin now gets, and why your 2022 winner isn't coming back on its own. Key Takeaways: Your New Pin Gets an Automatic Audition: Pinterest built separate indexes for fresh content and guaranteed fresh candidates enter ranking every time. No fixed percentage of slots is reserved, so making the stage still comes down to ranking. The Model Stopped Reading the Scoreboard: During training, Pinterest randomly hides a pin's engagement history from the model. It has to guess from the image, text, relevance, and intent, so your design and copy carry more weight than they did three years ago. Relevance Gates Your Head Start: Fresh pins get a confidence bonus, and on search it gets multiplied by the relevance score. A clever title multiplies your head start by a small number. Say the thing the person typed. 28 Days Is the Whole Window: A pin graduates when it earns enough positive engagement inside 28 days, and pins that burn through the budget get retired. Nothing in the paper describes a way back in, so repinning an old winner does nothing. The Fix Is a Fresh Pin for That URL: Recreate what worked rather than recycling the pin. Your account's track record seeds Pinterest's guess before the new pin earns a single impression. Mentioned: Ep 67: Why Pinterest Rates Most Pins a 3 Out of 5 Rock Stars (organic Pinterest course): h ttps://laurarike.com/rockstars — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Pinterest's search engineers published a paper with one line worth reading twice: what people click and save doesn't always tell them whether the result was relevant. Laura breaks down the grading system built because of it, why most pins sit at a 3, and four fixes. Then she hands you a red pen. Key Takeaways: Engagement Isn't Relevance: People save a hundred things for a hundred reasons. Pinterest's own paper says that doesn't tell them whether your pin answered the search. Your Board Names Get Read: The boards a pin sits on, yours and other people's, are part of how it's graded. A pin on "Weeknight Dinners" arrives with an answer attached. One on "Later" brings none. First Searches Stick: The searches a pin earns early clicks from follow it forward, so traction from the wrong one sticks. Most Pins Sit at a 3: The scale runs 1 to 5, and the middle means "sort of about it." Every extra thing a pin covers drags it there, so one pin aimed at one search wins. Relevance, Intent, and Outcome: Keywords alone stopped being enough. Ask your image whether it proves your title, the searcher's intent, and the outcome they came for. "Freezer meals for new parents" over a stock kitchen photo is a 3. Over labeled containers in a freezer, a 5. Mentioned: Ep 45: Pin Design 2026: Your Pins Don't Need to Be Beautiful. They Need to Be Clear Ep 59: How to Design Pins Pinterest Can Actually Read Rock Stars organic course DM Laura the word "audit" on Instagram: https://instagram.com/laurarike Rock Stars (organic Pinterest course): https://laurarike.com/rockstars — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out. Laura returns with brand new episodes on September 10. In this episode of The Pintastic® Podcast, Laura Rike breaks down every pin type and when to reach for each one. She covers what happened to idea pins, the scheduler setting working against you, and how one piece of content becomes several pins across several formats. Key Takeaways: Idea Pins Moved to Ads Only: Pinterest pulled idea pins as an organic format. If your scheduler offers a "simplified pin" checkbox, uncheck it. That's the old idea pin format, and Pinterest classifies it differently than a standard pin. Standard Image Pins Carry Your Click-Throughs: Users are conditioned to see a standard pin and tap through. Reach for these when you want traffic heading to leads and sales. Video Pins Win on Visibility: Moving pins, audio waveforms, slideshows, and faceless videos all count. The click-through button moves by device, so pair video with standard pins. Yes, You Can Pin the Same Content More Than Once: One podcast episode becomes a static pin for the blog post, a video pin from a clip, and a moving pin with the audio. Each cycles to multiple relevant boards. Match the Pin Type to the Funnel Stage: Awareness content works with video and standard pins together. Consideration content does better with standard pins that send people straight to the signup. Sizes and Other Formats: Stick with the 2:3 vertical ratio, roughly 1000 x 1500 pixels. Rich pins sync live details from your site like pricing and cook time. Product pins pull from a connected Shopify catalog. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out this week. In this episode of The Pintastic® Podcast, Laura Rike walks through what belongs in your pin title, what belongs on the pin image, and how the two work together. Your title tells Pinterest how to rank you and tells a human whether to stop scrolling, and most people write for only one of them. Here are her five rules for clear, optimized pin titles. Key Takeaways: Include Keywords, and Stop There: One to two keywords, used once in the title and once in the description. Keyword stuffing behaves the same way it does on a blog, and repeating a phrase over and over keeps your content from ranking higher. The First 30 Characters Carry the Weight: Titles run up to 100 characters, with about 40 as a working minimum. Pinterest displays roughly the first 30 in search, so lead with the part that has to land and keep it from getting cut off mid-thought. Give Each Pin Its Own Words: When your image text, title, and description all say the same thing, your content competes with itself. Write something unique for each pin. Pinterest reads the text on your graphic too, so those words count. Skip the Salesy Words: Tailwind has reported that including "click" in a title can limit your reach, though Pinterest hasn't confirmed it directly. Reach for emotion instead. Numbers and lists work well, like "5 things you should never do if..." Write Title Case for Humans, Keywords for Pinterest: Title case makes your pins look structured and draws the eye. Keywords tell Pinterest how to classify you. Both get served in one line of text. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike takes on the sentence she hears from digital product owners every week: "Pinterest doesn't really work for what I sell, it's not visual enough." Then she opens the account and finds a pin that's a picture of a laptop. The core idea: your pin got named after the product while your buyer is out there typing the problem. You'll walk away knowing how to turn one digital product into five doorways into your business. Key Takeaways: A PDF Can Rank as Well as a Sofa: Pinterest is a search engine that happens to have pictures on it. The sofa wins because someone typed "small sectional for an apartment living room" and the sofa was the answer. The real question is whether your product is problem searchable. Your Buyer Types the Problem: People wake up wanting to stop running out of money before payday. That sentence is the search, so put it in the pin title, the description, and the text on the image. Four Places the Words Have to Match: Pin title, pin description, board name, and the text sitting on your graphic. Pinterest reads that last one, so a gorgeous font that says "The Content Vault" spends your best real estate saying nothing. Show the After: The pantry that's finally sorted. The Sunday morning where nothing is on fire. The card with a zero balance. Your product is the vehicle, and the vacation is what people save. One Product, Five Doorways: Write down five real problems your product solves in your buyer's words. Give each one its own destination, a blog post, a podcast episode, a landing page. Five places to rank instead of one. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike opens up a free tool sitting inside your Pinterest account that tells you almost to the week when your customers start thinking about the thing you sell. Most people have never clicked it. The core idea: your customer starts searching weeks before they start spending, and Pinterest hands you that gap on a chart. You'll walk away with a three-minute exercise you can run on any product, launch, or season. Key Takeaways: Two Calendars, Six to Eight Weeks Apart: We market on the calendar of the event. Pinterest runs on the calendar of planning. That's a timing problem, and timing you can fix with a calendar instead of a rebrand. Search Trends vs. Shopping Trends: Search trends show people thinking about your category. Shopping trends show who moved to pricing and buying. Publish on the first line, convert on the second. Moments Shows You the Shape: Pinterest's new Moments feature pulls seasonal and cultural events together and shows how interest builds, peaks, and cools. Don't stop at the peak. The cool-off still converts, especially for ads. The Peak Is the Least Useful Number: What you want is where the line leaves the floor, that first lift when it stops being flat. That's the week your customer started planning, and that's your publish date. Run the Walk Back: Name one revenue event, find where its line leaves the floor, then back up two more weeks for buffer. That's your publish date. For launches, give yourself 8 to 12 weeks of runway minimum. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App ( https://app.pinhacking.com ) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop ( https://shop.laurarike.com ) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat 👉 Lets connect on social:Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura's fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura's list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike opens up an account the way she would if you handed her your login and said "just tell me what's wrong." After looking inside hundreds of accounts, she finds the problem about 90 seconds in, and it's never what the owner thinks. When an account goes flat, it's rarely because someone stopped trying. It's a handful of wiring decisions made at the beginning, still running quietly in the background. Here are the five she finds in nearly every account. 📍 Want a second set of eyes? Grab a free pin audit at laurarike.com/pinaudit and Laura will tell you which of the five she sees in your account. Key Takeaways: Everything Points to the Homepage: Seven or eight out of ten accounts do this. People bounce when they have to hunt, and Pinterest reads your destination page, so 40 pins to one page blurs your whole account. Every Pin Sells Instead of Answers: Nobody types your product name into Pinterest. They type their problem. Answer pins go get people, product pins close. One Keyword Wearing 40 Outfits: When every pin and board orbits the same three phrases, your pins compete against each other while the rest of the search space sits wide open. New Pins, Same Few Destinations: Fresh graphics on the same old URL give Pinterest a picture but nothing new to file. Grow your surface area, not just your designs. You're Not Repeating What Works: Pull your top 10 pins by outbound clicks over six months, find what they share, then make five more of that. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike explains the one thing almost everybody gets backwards about holidays on Pinterest. Right now, someone is already outranking you for Christmas while they're at the lake. On Pinterest, your peak season isn't when you start, it's when your summer work finally cashes in. Laura breaks down the ranking runway, the data on how early buyers plan, why holiday ads need to warm up now, and the one small thing to do this week so you're not white-knuckling Q4. Key Takeaways: Holiday Pins Need a Runway to Climb: A brand-new pin doesn't jump to the top of search. Pinterest indexes it, reads it, tests it, then ranks it. For seasonal content that ramp is 90 to 120 days, so a pin peaking in November needs to exist by late summer. Buyers Plan Way Earlier Than You Think: People start holiday discovery about 10 and a half weeks before their main gift purchase, and recent data shows searches starting as early as April. Wait until October and you've missed the first wave. Keep Holiday Pins Evergreen: Don't stamp the year on the graphic. Put it in the pin title if you want, but the moment you date the image, you turn a perennial back into an annual you have to remake every year. Ads Warm Up, Too: Brands see around five times more conversions when people meet their ads earlier in the season, and campaigns running six months or longer see about 33% higher return. Warming can be small and steady. Organic and Ads Feed Each Other: When your boards and pins are already set up and starting to rank, your ads have something warm to build on. Summer organic work and summer ad work are not two separate lists. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop ( https://shop.laurarike.com ) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat 👉 Lets connect on social:Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura's fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura's list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the tiny piece of your pin doing more heavy lifting than you think: your call to action. If your pins say "Read More" and nobody's clicking, the problem usually isn't the algorithm. A vague call to action asks the searcher to make the whole decision themselves, so they keep scrolling. Laura walks through how to name the outcome, where to place your call to action, and why sometimes the smartest thing to ask for is a save. Key Takeaways: Vague Calls to Action Ask Too Much: "Read More," "Learn More," and "Click here" are polite, vague, and hand the whole decision to the searcher. Read more of what? A good call to action is a clear instruction that names the payoff. Name the Outcome, Not the Format: "Read More" becomes "Get the free packing checklist." "Click here" becomes "Grab this template I use for every launch." Specific wins over loud or pushy every time. Say It Twice, On the Pin and in the Description: People act on the image first, judging it in about a second. Put the outcome on the graphic so they know what tapping gets them, then reinforce it in the description. Match the Promise to the Landing Page: If your pin says "Get the free checklist," the checklist better be the first thing they see. When the page doesn't keep the promise in the first three seconds, people bounce, and Pinterest stops showing that pin around. Sometimes the Smartest Ask Is a Save: Some people are still in planning mode. "Save this for when you're ready" is a soft call to action, and a save is one of the strongest signals you can send Pinterest. It builds the audience that buys later. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura's fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura's list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike explains something that happens behind the scenes: Pinterest can actually see your images. It scans a picture, picks out the objects inside it, and checks whether your image and your words tell the same story. When they agree, Pinterest gets confident, and confidence turns into traffic. When they don't, it hesitates, and hesitation turns into crickets. Key Takeaways: Pinterest Reads Your Picture and Your Words: Pinterest built technology that scans an image and picks out the objects inside it. It can find a handbag in a busy photo or spot a chair in a full living room. Your image is part of the message it reads. The Friend Test: Hold up your pin like you're showing a friend across the room. One clear coffee mug on a clean table, and they answer in half a second. Nine tiny images crammed together, and they squint. Pinterest is that friend. Mismatched Image and Title Kills Confidence: A bowl of soup with "Cozy Fall Soup Recipe" lines up. A stock laptop and Red Bull with that same title sends a mixed signal. Pinterest shows your pin to fewer people or the wrong people, which is why you see impressions with no clicks. Three Ways Good Marketers Confuse Pinterest: Overstuffed collages with 10 to 12 images, text-only graphics with no photo, and the sneaky one, a beautiful image and a good title that are secretly about two different things. Give Your Hero Room to Breathe: One shop owner's candle was 10% of the image, tucked behind props and shadow. Moving it to the center with white space around it was like flipping a switch. Pinterest could finally answer what it was looking at. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike reframes how you think about Pinterest boards. They're not storage folders, they're search signals that tell Pinterest who you are and what you help people with. Laura walks through how to name boards using Pinterest's actual idea categories, why descriptions are free real estate most people leave blank, the group board myth that needs to die, and how to use secret boards without burning your fresh pin signal. Key Takeaways: Boards Are Search Signals, Not Storage: Pinterest reads your board structure like a library reads its shelving system. Clear, specific boards hand Pinterest a clean map. Cutesy or vague names hand it a mess it can't share with searchers. Name Boards Using Pinterest's Idea Categories: Go to pinterest.com/ideas and match your board titles to the actual categories Pinterest uses. Save the long-tail keywords and personality for your pin titles and descriptions. Board Descriptions Are Free Real Estate: Most people leave them blank. Write keyword-rich sentences describing what the board is, who it's for, and what it helps with. A title plus description hands Pinterest a clean label to index against. Group Boards Aren't Required: The algorithm gives them no special priority. Any boost is usually vanity metrics like monthly views, not traffic or sales. If yours still drive clicks in your data, keep them. Otherwise, you're allowed to say no. Use Secret Boards for Personal Stuff, Not Drafting: Keep personal interests on secret boards so they don't muddy your business signal. Never stage business pins there first. The moment you pin it, you burn the fresh pin signal. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down a technical change Pinterest engineers just made (they call it the "feature trimmer") and explains in plain English why it affects your pins more than any trends report this year. When a search engine spends $4 million a year to get pickier about which signals it carries, that's the biggest flashing sign telling you what it actually values. Laura shows you how to feed Pinterest clean, intentional signals so you become the easy yes instead of getting trimmed out. Key Takeaways: Read Engineering Updates Like a Love Letter: When Pinterest spends $4 million getting pickier about which signals it carries, it's telling you out loud what it cares about. Messy, irrelevant signals get thrown out. Clean, relevant ones get carried to the judges. Clean Signals Make You the Easy Meal: Keywords that match what real humans search, fresh pins (not the same 2019 graphics), clear titles and descriptions, and a landing page that matches the pin's promise. That combination is your recipe card. Stop Treating Pinterest Like an Instagram Feed: Pretty pictures with no keywords, recycled links, and nothing fresh going out hands Pinterest a pile of signals to trim. A pickier system has fewer reasons to carry you to searchers. Fresh Pins Are Non-Negotiable: Brand new images, not the same graphic with a new title on repeat. Freshness is one of the signals Pinterest actively wants to carry. Pins With Clean Signals Are Perennials: Set up right, they come back season after season and compound, sending high-intent buyers your way while you focus on other things. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down Pinterest Predicts, the free annual report that shows you what your audience is about to search for months before they type it. She also clears up the leftover hashtag advice that's still floating around (spoiler: Pinterest stopped using them for discovery years ago) and shows you how to turn a trend into pins that actually get found using keywords. Key Takeaways: Pinterest Predicts Is a Free Forecast: Once a year, Pinterest analyzes billions of searches and saves to show you what your audience is headed toward. Find it at createpinterest.com . It's built from real search behavior, not a popularity contest. Hashtags Are Done for Discovery: Pinterest stopped treating hashtags as a discovery signal a long time ago. Putting them at the end of your description is like a for-sale sign facing your own living room. Let them go. Keywords Run the Whole Show: Real, plain-language words in your pin title, description, board names, board descriptions, alt text, and image file name are what connect your pin to searchers. Pinterest Predicts hands you the exact phrases. Plant Early, Before the Trend Peaks: Pinterest surfaces content before a search trend peaks. Four to six months ahead works better than 30-60 days. By the time the wave hits, your pin is already ranking and collecting saves. Make Multiple Angles, Then Let Data Decide: The same trend lands differently for beginners, advanced users, and dreamers. Make a handful of pin versions with the trend's keywords. Give it 60-90 days, then lean into the winner. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike walks through what's actually happening when your impressions fall off a cliff, your outbound clicks go quiet, and your monthly views tank. She debunks the shadowban myth, reveals the five pieces of what's really going on behind the numbers, and gives you a do-it-this-week checklist so you can stop spiraling and start recovering. If you've ever panicked thinking you broke something or got punished by Pinterest, this episode is for you. Key Takeaways: Fluctuation Is the Feature, Not a Glitch: Pinterest is a search engine. Search results move with seasons, trending searches, and platform testing. Performance naturally rises and falls. This is normal, expected behavior. Shadowbanning Doesn't Exist: Pinterest doesn't use a system called shadowbanning. What they have is spam detection and content policy reviews. You're not being secretly punished. You might be walking too close to their guidelines though. Your Website Is Part of Your Pinterest Strategy: Slow page loads, broken links, insecure sites, and intrusive ads cause bounces. Pinterest notices when people leave quickly. These signals pile up over time and affect your ranking. Recovery Is a Cycle, Not a Straight Line: Your metrics rebound at different speeds. Impressions might bounce back while clicks take longer (or vice versa). Two months is a normal recovery timeline. You're not broken during this process. Do This This Week: Audit yourself in incognito mode like a stranger. Click through your pins. Check page speed, links, and security. Read your analytics over 90+ days, not just 7-30 days. Keep publishing helpful, keyword-driven content. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com ⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com ⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠ laurarike.com/academy ⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠ laurarike.com/pinterest-management-services ⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠ laurarike.com/promoted-pin-services ⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. They explore how service providers, agencies, and consultants can use Pinterest as a lead generation source. With strategic keyword research walkthroughs and real account examples, Megan learns how ideal clients are actively searching on Pinterest for business solutions, why Pinterest works differently than other B2B platforms, and how video pins fit into a service provider strategy. Key Takeaways: Validate Your Audience on Pinterest First: Search keywords your ideal clients would use. If pins are ranking for those searches, your audience is there searching for solutions right now. Pinterest Works for Service Providers, Not Just Creators: Decision-makers in their 40s, 50s, and 60s actively search for business solutions on Pinterest. Your ideal clients are likely already there. Boards Are for Pinterest, Titles Are for People: Make boards broad so Pinterest understands your category. Make pin titles specific so your ideal client knows it's for them. One Pin a Day, Consistency Over Volume: Start with one quality pin daily and stay consistent. Most service providers see real leads after 6-9 months, not 90 days. You Don't Have to Socialize on Pinterest: You don't need to save or share other people's content. Focus on your own content and still see leads and sales. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com⁠ ) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com⁠ ) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy ( ⁠laurarike.com/academy⁠ ) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management ( ⁠laurarike.com/pinterest-management-services⁠ ) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management ( ⁠laurarike.com/promoted-pin-services⁠ ) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat⁠ , follow along on Instagram at ⁠instagram.com/laurarike⁠ , and connect on Pinterest at ⁠pinterest.com/laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! The guest on this episode, Megan Dougherty is the co-founder of One Stone Creative, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, and creator of the annual State of Business Podcasting report. Connect with Megan: https://onestonecreative.net

In this solo episode of The Pintastic® Podcast, Laura addresses what she hears at least three times a week: "I set up Pinterest, I got traffic, and nothing happened. Not a single sale, not an email sign-up, just eyeballs with no heartbeat behind them." With strategic clarity and real client examples, Laura reveals why Pinterest traffic converts differently than every other platform and how to fix your funnel to capture discovery-mode traffic. If you've been treating Pinterest like Facebook and wondering why nothing converts, this episode offers both the diagnosis and the fix. Key Takeaways: Pinterest Traffic Is in Discovery Mode: Someone on Pinterest is searching with intent to find solutions, ideas, or inspiration. They're planning, saving, exploring. They didn't wake up planning to buy from you today. They discovered you. You're Skipping the Middle of Your Funnel: Sending cold Pinterest traffic straight to a product page or checkout is like proposing to someone you just met. You need a trust-building layer between discovery and purchase. Pinterest Converts in Three Stages: Discovery (they find your pin and click), Engagement (they spend time, read, watch, understand you), and Conversion (they buy or sign up). Most brands nail stage one and skip stage two entirely. Create a Story Landing Page: Cold Pinterest traffic should hit a simple one-page story about your why (2-3 minutes to read) with two paths: learn more about products, or join the email list. Make the jump frictionless. Capture Emails and Stay Connected: Pinterest traffic doesn't always convert in minutes. It can convert in hours, days, weeks. If you're not capturing emails, you're not staying connected to people who visited but didn't buy. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( ⁠⁠ https://app.pinhacking.com⁠ ⁠⁠ ) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( ⁠⁠ https://shop.laurarike.com⁠ ⁠⁠ ) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy ( ⁠⁠ ⁠laurarike.com/academy⁠ ⁠⁠ ) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management ( ⁠⁠ ⁠laurarike.com/pinterest-management-services⁠ ⁠⁠ ) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management ( ⁠⁠ ⁠laurarike.com/promoted-pin-services⁠ ⁠⁠ ) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠⁠ ⁠laurarike.com/pinchat⁠ ⁠⁠ , follow along on Instagram at ⁠⁠ ⁠instagram.com/laurarike⁠ ⁠⁠ , and connect on Pinterest at ⁠⁠ ⁠pinterest.com/laurarike ⁠⁠

In this solo episode of The Pintastic® Podcast, Laura Rike walks through how to schedule Pinterest content strategically, so it works while you rest. If you've ever felt stuck or attached to your Pinterest account like it's one more thing yelling at you, this episode is for you. With live screen share walkthroughs, Laura reveals why you don't need to post daily or be live constantly, and how to build a system that honors your schedule and your energy. She walks through both Pinterest's native scheduler and Tailwind, shares her five-pin-per-URL strategy, and reveals how to track content in a way that lets you replicate what's working. If you've been treating Pinterest like Instagram 2.0 and feeling overwhelmed, this episode offers both the framework and the freedom. Key Takeaways: Pinterest Works While You Rest: Pinterest is the only platform that works while you rest. Build a system that works while you don't by scheduling strategically, not posting daily like social media. Space Out Pins with Intent: If you're scheduling the same URL, space it out 5-15 days between posts. It's not a strict rule, but consistency and quality matter more than volume. One Piece of Content, Multiple Pins: Create 3-5 different pins per piece of content with different styles, headlines, and layouts to see which gets more saves and outbound clicks. Focus on quality, not churning out content. Pinterest Native Scheduler vs. Tailwind: Pinterest's native tool is free and works well if you're posting a few times a week (up to 100 pins, 30 days in advance). Tailwind gives more control with interval scheduling and board lists for larger batches. Pick One Day a Month to Schedule: You don't need to schedule daily or weekly. Pick one day a month to batch and schedule your pins. Track URLs, keywords, titles, descriptions, and boards in a content planner to replicate what works. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( https://app.pinhacking.com⁠ ) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( https://shop.laurarike.com⁠ ) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy ( ⁠laurarike.com/academy⁠ ) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management ( ⁠laurarike.com/pinterest-management-services⁠ ) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management ( ⁠laurarike.com/promoted-pin-services⁠ ) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat⁠ , follow along on Instagram at ⁠instagram.com/laurarike⁠ , and connect on Pinterest at ⁠pinterest.com/laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide, I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike dives into what the data actually says about Pinterest ROI. With over 450 million monthly active users spending an average of 14 minutes per session (significantly longer than other social networks), Pinterest offers a unique opportunity for businesses that understand how to leverage the analytics and measure what matters. With strategic clarity and a live screen share walkthrough, Laura walks through Pinterest Analytics, audience insights, performance over time tracking, and how to analyze saves, outbound clicks, and engagement rates to make data-driven decisions. She shares how some businesses have seen an average revenue increase of 25% month over month when using Pinterest the right way, and reveals the five-step process for using analytics to replicate what's working and fix what's not. If you've been wondering whether Pinterest is worth the investment for your business, this episode offers both the data and the framework. Key Takeaways: Pinterest Users Come With Intent: Over 450 million monthly active users spend an average of 14 minutes per session searching for inspiration, products, services, and solutions. Intent-driven behavior means they're in the mindset to take action. Conversion Rates Are Strong: Reported conversion rates on Pinterest are 3-4%, compared to 1-3% on other social platforms. Some businesses see 25% revenue increases month over month when using Pinterest strategically. Track Saves, Outbound Clicks, and Engagement Rate: High impressions mean content is being seen. High saves and clicks mean users are interested and the computer understands who to serve it to. Use this data to replicate successful elements. Analyze Performance Over Time: Look at peak days for saves and outbound clicks, then figure out what was published on those days. Duplicate what's working and test what's not converting. Test, Learn, and Let Data Guide Decisions: A/B test different images, descriptions, CTAs, and pin types. Video pins might work for one fashion blogger but static pins for another. You need to gather your own data to see what resonates with your audience. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop ( https://laurarike.com/pinterest-business-workshop ) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy ( laurarike.com/academy ) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management ( laurarike.com/blueprint ) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management ( laurarike.com/pinterest-management-services ) - Fully done-for-you organic Pinterest strategy and execution → Ads Management ( laurarike.com/promoted-pin-services ) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat , follow along on Instagram at instagram.com/laurarike , and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the specific frustration that happens when you've been on Pinterest for months, your monthly views are climbing, impressions are up, maybe you're even seeing saves, and yet the sales just aren't there. She walks through three things product-based businesses do on Pinterest that actively work against them and shows you what to do instead. With strategic clarity and real setup guidance, Laura reveals why only pinning product images limits discoverability, why using keywords as board names confuses Pinterest's categorization system, and why not connecting your Shopify or WooCommerce catalog to Pinterest is leaving sales on the table every single day. If you're a product seller wondering why Pinterest isn't converting, this episode offers both the diagnosis and the fix. Key Takeaways: Pinterest Is a Search Engine, Not Social Media: Someone on Instagram saw your product while killing time. Someone on Pinterest searched for it. They're in solution mode, closer to a purchase decision. Don't Only Pin Product Images: Buyers aren't always searching for your specific product. They're searching for the problem it solves or the lifestyle it belongs to. Pair product pins with lifestyle and how-to content. Don't Use Keywords as Board Names: Pinterest reads categories, not just words. Board names should match categories Pinterest recognizes. Keywords belong in pin titles and descriptions. Connect Your Shopify or WooCommerce Catalog: Not connecting your product catalog and applying for verified merchant status means leaving sales on the table daily. This is infrastructure, not optional. Traffic Without Infrastructure Is an Infrastructure Problem: When boards aren't set up right, content has nowhere to land. When catalog isn't connected, ready buyers hit a wall. Structure problems are fixable. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App ( ⁠ https://app.pinhacking.com⁠ ⁠ ) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop ( ⁠ https://shop.laurarike.com⁠ ⁠ ) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy ( ⁠ ⁠laurarike.com/academy⁠ ⁠ ) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management ( ⁠ ⁠laurarike.com/pinterest-management-services⁠ ⁠ ) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management ( ⁠ ⁠laurarike.com/promoted-pin-services⁠ ⁠ ) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠ ⁠laurarike.com/pinchat⁠ ⁠ , follow along on Instagram at ⁠ ⁠instagram.com/laurarike⁠ ⁠ , and connect on Pinterest at ⁠ ⁠pinterest.com/laurarike ⁠

In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Angela Agranoff, who helps women over 40 travel confidently even when the idea of planning a solo trip feels completely overwhelming. Angela built her audience through her podcast and blog, and she's using Pinterest to grow that reach, drive traffic, and build brand awareness that compounds instead of resets. With strategic clarity and real-time account review, Laura walks through how to use AI effectively for brainstorming pin titles and descriptions (without outdated tactics like hashtags), how visual search actually works and why it matters for discoverability, and why sending Pinterest traffic to what's already converting (like a landing page) is more strategic than sending it to a podcast page that isn't capturing leads yet. If you've been wondering how to write pin descriptions that help you rank and how to align your Pinterest strategy with what's actually moving the needle for your business, this episode offers both the framework and the walkthrough. Key Takeaways: Use AI for Brainstorming, Not Strategy: AI tools can help generate pin titles and descriptions, but they pull from outdated Pinterest practices. Use AI for brainstorming, then remove hashtags, em dashes, and anything that doesn't match how you speak. Pin Descriptions Need Keywords in Conversational Format: Use 1-2 of your target keywords in conversational format. Check Pinterest's auto-suggested terms at the top of search results, those are real searches, not guesses. Visual Search Reveals What Pinterest Sees: Use the "search image" tool on any pin to see what Pinterest visually associates with your design. If it's pulling up flowers instead of travel, the layout or image needs adjusting. Send Traffic to What's Already Converting: If your podcast isn't converting to leads yet, focus Pinterest traffic on your landing page first. Build the lead gen foundation, then layer in visibility with podcast content. Create 4-6 Pins Per URL Minimum: For each piece of content (landing page, blog post, podcast episode), create at least 4-6 different pins with different titles focusing on 2-3 of the same keywords. Resources Mentioned: Laura references Darrell Vesterfelt's CRIT method for effective AI prompting ( darrellvesterfelt.com ) and Amy Hartman's Voix platform for podcast strategy that drives leads and sales ( sotruemedia.com/voix ). — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop ( laurarike.com/pinterest-business-workshop ) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy ( laurarike.com/academy ) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management ( laurarike.com/blueprint ) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management ( laurarike.com/pinterest-management-services ) - Fully done-for-you organic Pinterest strategy and execution → Ads Management ( laurarike.com/promoted-pin-services ) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat , follow along on Instagram at instagram.com/laurarike , and connect on Pinterest at pinterest.com/laurarike The guest on this episode, Angela Agranoff helps women over 40 travel confidently through her podcast and blog. Learn more and get her free solo travel kit at traveltheworldconfidently.com .