Beyond the Needle: The Aesthetics Business Podcast

In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into self‑awareness, communication styles and how Discovery Insights Profiling helps clinic owners build stronger teams, reduce conflict and improve patient consultations. Marcus explains how Insights Profiling uses a four‑colour energy model to reveal communication preferences, strengths, blind spots and stress behaviours. Unlike simple personality quizzes, Insights provides a 20+ page personalised report that helps leaders understand how they show up, how others experience them, and how to adapt their communication for better outcomes. This episode is packed with practical examples, including how adapting communication style helped a sales professional win a major client, and how clinic owners can use profiling to improve leadership, reduce friction, and create a more supportive team culture. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Marcus: Website- https://transformationalleadershipconsulting.co.uk/ Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped revenue streams in aesthetics clinics- skincare consultations and retail. Cigdem explains why most practitioners unintentionally leave 20-40% of potential monthly revenue on the table, how ingredient based education transforms practitioner confidence and the exact consultation shifts that turn skincare from an afterthought into a high value, predictable revenue stream. If you’ve ever felt awkward recommending skincare, struggled to convert consultations into product sales, or wondered how top clinics achieve 500K+ annual skincare revenue, this episode is a masterclass in itself. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Cigdem: Instagram- @skinmasterclass Website- skinmasterclass.com Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into aesthetics should look like. From choosing the right training provider to building confidence, avoiding common mistakes and navigating the business side of becoming an injector. Dr. Harriet has spent over a decade across general practice and aesthetic medicine, and she’s trained thousands of practitioners nationwide. Her perspective is honest, practical and rooted in real‑world experience making this episode essential listening for anyone considering a career in aesthetics or newly qualified and unsure of their next steps. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Dr. Harriet and visit Derma Medical: Instagram- @dr.harriet & @derma_medical Website- drharrietclinics.co.uk , dermamedical.co.uk & dermahub.com Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily sits down with transformational leadership consultant Marcus Haycock, who brings over 25 years of experience in the aesthetics and pharmaceutical industries. This is the first instalment of a three‑part leadership series designed specifically for clinic owners, injectors, and managers who have found themselves in leadership roles accidentally. Marcus introduces the concept of the “accidental leader”, explains why imposter syndrome is so prevalent in aesthetics, and breaks down the four foundational pillars of effective leadership. Together, Emily and Marcus explore how internal dialogue, communication style, and self‑awareness directly impact team performance, clinic culture, and long‑term business growth. If you’re a clinic owner who feels overwhelmed, underprepared, or unsure how to lead a team confidently, this episode will give you clarity, direction, and practical steps to start improving your leadership immediately. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Marcus: Website- https://transformationalleadershipconsulting.co.uk/ Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily sits down with AI trainer and business strategist Emma Michael to demystify AI for clinic owners and practitioners. If you’ve ever opened ChatGPT, typed a basic prompt and wondered why the output felt generic, robotic, or unusable this episode will change everything. Emma breaks down what AI actually is, why most people are using it incorrectly, and how to get results that genuinely save time, reduce mental load and support your business. She explains the difference between generative AI and human judgment, why prompts matter more than people realise, and how to avoid the “AI slop” that’s flooding social media. Together, Emily and Emma explore practical, ethical and strategic ways to use AI inside an aesthetics business from content creation to competitor research, SOPs, team training and even voice‑to‑text tools that help you capture ideas on the go. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Emma: Instagram- @emmamichael.ai Connect with Emily: Website- bloomandbeyondstudio.com Instagram- @bloomandbeyondstudio

In this episode of Beyond the Needle , Emily dives into one of the most misunderstood topics in aesthetics and that is confidence. Not the polished, effortless confidence you see online but the real psychology behind fear, visibility, comparison and the courage required to grow an aesthetics business. This episode builds directly on the limiting beliefs conversation from Episode 2. Emily breaks down why confidence is not the absence of fear, why waiting to “feel ready” keeps practitioners stuck and why the people who appear confident today were once exactly where you are they simply acted before they felt ready. She also shares the exact mindset tools she uses herself, including the five‑year rule, the “tiny speck on a rock” perspective and the decision before the day technique that helps you act even when fear is screaming at you not to. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Emily: Website- bloomandbeyondstudio.com Instagram- @bloomandbeyondstudio

In this episode, Emily sits down with Yogeeta Bawa co‑founder of Time Clinic, multi award winning clinic owner and founder of The Invisible Business Partner to talk about the side of aesthetics most practitioners never get trained for and that is running the business. From hiring to systems, finances, boundaries, overwhelm and operational structure, Yogeeta brings a rare perspective- a corporate management background combined with hands‑on experience building and scaling a two‑site clinic alongside her husband, Dr. Bawa. If you’re a clinic owner who feels constantly busy but not actually moving forward, this episode will feel like a lifeline. Yogeeta breaks down the patterns she sees in overwhelmed practitioners, the operational mistakes that keep clinics stuck and the exact frameworks she uses to help owners regain control, clarity and momentum. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Yogeeta: Instagram- @yogeetabawa Website- tibp.co.uk Connect with Emily: Website- bloomandbeyondstudio.com Instagram- @bloomandbeyondstudio

In this episode, Emily explores one of the most under invested yet most powerful growth levers in aesthetics: patient experience. Not just the treatment itself, but everything that happens before, during and after the appointment. The clinics with long waitlists, consistent referrals and years long loyalty aren’t just producing great results they’re delivering an experience that makes patients feel seen, valued, and genuinely cared for. Emily breaks down the entire patient journey, from the moment someone discovers your clinic online to the way they feel weeks after their appointment. She shares the small, sensory, and emotional details that elevate your brand, build trust, and dramatically increase retention. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Emily: Website- bloomandbeyondstudio.com Instagram- @bloomandbeyondstudio

In this episode, Emily sits down with Dr. Kamran Amjed- medical doctor, multi clinic owner, CQC registered manager and founder of Consultation Catalyst, the UK’s first CPD approved consultation training program for aesthetic practitioners. If you’ve ever wondered why your marketing is strong but your revenue doesn’t reflect it, this episode will give you the answer. Dr. Kamran explains why conversion rates drop the moment a clinic owner steps back, why inconsistency between clinicians costs clinics thousands and how to build a consultation framework that any team member can follow confidently and ethically. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Dr. Kamran Amjed: Website- consultation catalyst.co.uk Instagram- @consultation.catalyst Connect with Emily: Website- bloomandbeyondstudio.com Instagram- @bloomandbeyondstudio

In this episode, Emily explores one of the most overlooked yet most powerful drivers of business success in aesthetics- your mindset. While strategy, marketing and pricing matter, the beliefs you hold about yourself, your skills and your business often determine your ceiling long before external factors ever do. This episode dives deep into the limiting beliefs that show up repeatedly in the aesthetics industry. Emily breaks down the five most common limiting beliefs she sees in practitioners, explains why they exist and gives you practical tools to dismantle them so you can show up more confidently and effectively in your business. If you’ve ever struggled with visibility, pricing, confidence or feeling “not ready yet,” this episode will feel like a turning point. Connect with Emily: Instagram- @bloomandbeyond Website- bloomandbeyond.com

In this episode, Emily dives into one of the most predictable challenges aesthetic practitioners face every year and that is keeping their clinic busy and their revenue strong during the summer months. Whether you’re already experiencing quieter weeks or you want to proactively protect your diary, this episode gives you a complete summer strategy covering treatment positioning, retention, new patient acquisition, retail revenue and how to use downtime to strengthen your business long‑term. Emily breaks down why summer slows down, what your patients actually want right now and how to adapt your marketing, offers and operations so you come out of July and August stronger and not stressed. Connect with Emily: Instagram: @bloomandbeyondstudio Website: bloomandbeyondstudio.com

In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued. You’re posting consistently, you’re putting in the effort, yet the same small group of people see your content every time. No new eyes. No new followers. No new patients. This episode explains why that happens and more importantly, how to fix it in a way that works for busy clinic owners who don’t have hours to spend creating content. Emily introduces the concept of the lived experience hook, a powerful content strategy that helps you reach people who have never heard of you before but are already living with the exact concerns you treat. She also dives deep into local reach, Instagram SEO, hashtags, geotags, local engagement, and boosting posts strategically to reach the right people in the right radius. If you want your content to reach more ideal patients, not just more people, this episode is essential listening. Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode of Beyond the Needle , Emily sits down with Sarah Louise- founder of SLA Medical, SLA Academy and The Business Injection. Sarah’s journey is remarkable: from training in Australia and working alongside leading plastic surgeons, to moving to the UK with no network, building a clinic from her back garden, navigating single parenthood and eventually creating a business that runs without her while she lives in Dubai. Sarah breaks down the difference between having a personal following and building a real brand, why so many practitioners accidentally create jobs instead of assets and what buyers actually look for when valuing an aesthetics business. This is essential listening for any practitioner who wants more freedom, more structure and a business that lasts. Connect with Sarah: Instagram-@nurse.sarahlouise Website- thebusinessinjection.com Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling. Not the fluffy, overly personal kind but the practical, strategic storytelling that helps patients see themselves in your content and builds trust long before they ever book. With AI now able to produce competent content at scale, Emily explains why competent is no longer enough and why the practitioners who stand out will be the ones who can communicate human insight, real observations and genuine perspective. This episode gives you a clear, actionable framework for turning everyday clinic moments into compelling stories that attract the right patients, deepen trust and make your content impossible to ignore. Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers and leaders communicate with clarity, confidence, and authority. If you’ve ever felt confident speaking to patients in clinic but freeze the moment a camera turns on this episode will change the way you think about your voice forever. Emma breaks down the psychology behind why so many aesthetic practitioners struggle to show up online, why your voice gets smaller when you’re being watched and how conditioning, overthinking, and perfectionism silently shape the way women communicate. You’ll learn practical, actionable strategies to improve your speaking skills whether you’re recording Instagram videos, presenting at conferences or building your personal brand. Connect with Emma: Instagram- @emmajgaskin Website- thespeakinghub.co.uk Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics business. Whether you're an aesthetics practitioner just starting out or a clinic owner stuck in the messy middle, this episode will help you understand why things feel hard, what to do about it, and how to build a business that feels aligned, intentional, and sustainable. Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic practitioners than they realise: confidence. While many clinic owners believe they need better marketing, clearer strategy, or more qualifications to grow, Fiona explains how the real barrier often sits much deeper in how practitioners see themselves and their role as business owners. Fiona shares how self-doubt, imposter syndrome, and a reluctance to fully step into the identity of a clinic owner can quietly limit growth. From underpricing treatments and avoiding visibility to hesitating around sales and decision-making, these patterns are rarely about a lack of ability and more about a lack of self-belief. The conversation highlights how practitioners often stay in the comfort zone of being a “safe practitioner” rather than embracing the confidence required to lead and grow a business. Connect with Fiona: Instagram- @ydyaestheticsbusinesscoaching

In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners: creating consistent, high-quality content without it taking over your time. This episode explores a more structured and realistic approach to content creation, showing how you can plan and create a full month of content in under five hours without sacrificing quality, clarity, or connection with your audience. Rather than focusing on doing more, Emily explains how building a simple content system can reduce the mental load and make the process far more manageable. If you’re an aesthetic practitioner or clinic owner who feels overwhelmed by content, struggles to stay consistent, or finds yourself constantly starting from scratch, this episode will give you a clear, practical framework to simplify your strategy and create content that actually supports your business growth. Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily is joined by Courtney Le Borgne, founder of Hosted Aesthetics and the Hosted Leadership Summit, to explore what it really takes to grow a successful and profitable aesthetics business. Emily and Courtney break down why so many practitioners struggle to scale their clinics, despite having strong clinical skills and a loyal client base. From overcomplicating strategy to focusing on the wrong areas of the business, they explain how easily growth can stall when decisions aren’t grounded in data, customer understanding, and clear commercial thinking. If you’re an aesthetic practitioner or clinic owner who feels busy but not seeing the results you want, this episode will help you step back, reassess your strategy, and start making more intentional decisions that support real business growth. Connect with Courtney: Instagram- @ hostedaesthetics Website- click here Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com

In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners- procrastination. Emily breaks down why procrastination happens so often in business and how it can quietly stall progress for even the most talented practitioners. From delaying marketing tasks to putting off big decisions about growth, pricing, content, or visibility, procrastination can keep clinics stuck in the same cycle year after year. The conversation also focuses on the importance of mindset when building an aesthetics business. Whether you're launching a clinic, growing your patient base, or trying to establish yourself as an authority in the industry, taking consistent action is what ultimately drives results. If you’ve ever felt stuck, overwhelmed, or unsure where to start when it comes to growing your aesthetics business, this episode offers the mindset shifts and practical steps needed to start moving forward with confidence. Connect with Emily: Website- bloomandbeyondstudio.com Instagram- @bloomandbeyondstudio