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On Theme: Design Systems in Depth

Published by Elyse Holladay

  • Arts
  • Technology
  • Design

Exploring how successful design systems get built, maintained, and deliver impact. Design systems is having a major reinvention moment, and I want to share what's working from design system practitioners out there forging the way. Expect aha moments, actionable insights, thoughtful discussions, and spicy takes from accomplished design system practitioners. Hosted by Elyse Holladay.

Listen on Apple Podcasts, opens in a new tabMake something like it

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  1. Number 134DesignNorway

From the feed

Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. Brand imagery & color swatches: lessons from building for e-comm, with Maya Hampton from On Theme: Design Systems in Depth, opens in a new tab

    Apr 6, 202654 min

    Maya draws on her experience as a design systems PM at both REI and lululemon to explore what makes ecommerce design systems distinct. From the component library decisions to supporting editorial flexibility and brand storytelling, this episode digs in...

  2. What to do with AI on your design system right now (and make a better way of working) from On Theme: Design Systems in Depth, opens in a new tab

    Mar 30, 202623 min

    There’s so much happening in the world of design systems: so much noise, so many new tools, and so much pressure. Where to start? Building on what I wrote on the Zeroheight blog, in this minisode I’m offering tactical suggestions for cutting through th...

  3. What comes after the infinite canvas? with Robin Cannon from On Theme: Design Systems in Depth, opens in a new tab

    Mar 16, 202655 min

    Y’all know I am fully bought in on design-with-code tools, so I loved this episode with Robin Cannon, VP of Product at Knapsack and former IBM Carbon and J.P. Morgan Salt design system exec, on why he thinks the infinite canvas is obsolete, and what we...

  4. Five 2026 Predictions for Design Systems with Noelle Lansford from On Theme: Design Systems in Depth, opens in a new tab

    Mar 2, 202654 min

    Noelle joins me again for some 2026 predictions trend encapsulations, and we try to unpack the absolute madness of the first two months of 2026. 1️⃣ Designing with code is in, making pictures of UIs is out. 2️⃣ The new critical deliverables for systems...

  5. 2025 Predictions Recap with Noelle Lansford from On Theme: Design Systems in Depth, opens in a new tab

    Feb 9, 202641 min

    My very first minisode of the entire podcast was some 2025 predictions, and a lot has changed. (Honestly, what was I thinking trying to make predictions in the era of AI? fml) Noelle Lansford joined me for Season Two's official first episode to recap m...

  6. On Theme S1 Minisode 4: Converge conference 2025 Recap from On Theme: Design Systems in Depth, opens in a new tab

    Nov 10, 202530 min

    I'm back from Zeroheight's Converge conference in Bristol, UK, with my recap and thoughts. In this minisode, find out my three major themes from the event: reducing complexity, shifting towards code to design, and the narratives "framing our future". R...

  7. On Theme S1 Minisode 3: This summer's AI vibe shift and conference news! from On Theme: Design Systems in Depth, opens in a new tab

    Sep 21, 202519 min

    Surprise minisode! In this quick episode, hear a few ways AI tools are useful for design systems now, my new favorite design-eng handoff tool, and three can't-miss industry events this fall. 📲 Send me a text! Support the show

  8. Creativity and design system leadership in the age of AI, with Natalya Shelburne — #17 from On Theme: Design Systems in Depth, opens in a new tab

    May 12, 202558 min

    Chat, this is the last episode of season one! Thank you for listening and supporting the show! There's no better way to wrap up, IMO, than an optimistic and curious exploration of what it means to be a creative human in an increasingly technological wo...

  9. But "design systems as infrastructure" is boring, with Sam Anderson — #16 from On Theme: Design Systems in Depth, opens in a new tab

    May 5, 202547 min

    Y’all, I’ll be honest. Some days, I’m scared and nervous and uncomfortable with AI’s emergence, and implications, too. But I am also curiously optimistic, and more importantly — I don’t want to use any platform I have to spread even more fear and disco...

  10. Naming is hard, but have you tried working with people? with Guy Segal — #15 from On Theme: Design Systems in Depth, opens in a new tab

    Apr 28, 20251 hr 5 min

    Guy Segal joins Elyse to unpack the messy, complicated world of… people. Guy shares practical strategies from his experience at Thomson Reuters, including the powerful "pre-mortem" exercise he used to rebuild trust and alignment for the design system. ...

  11. The Four Quadrants of Design System Impact, with Ben Callahan — #14 from On Theme: Design Systems in Depth, opens in a new tab

    Apr 21, 20251 hr 13 min

    Ben Callahan joins Elyse for a fun conversation on creating impact with design systems. Ben shares insights from his consulting experience, discussing common pitfalls like organizations expecting a design system without adequately supporting their team...

  12. Shipping new ways of working to a classic organization with the One UPS system, with Marcela Rodriguez Joos — #13 from On Theme: Design Systems in Depth, opens in a new tab

    Apr 14, 202554 min

    Marcela Rodriguez Joos shares the story behind the One UPS project, a massive effort to modernize and unify UPS’ brand and digital experiences through a new design system. Marcela reveals how a “why does everything look different?” moment from their CE...

  13. The flaws of the “accessibility is built in to the design system” argument, with Daniel Henderson-Ede — #12 from On Theme: Design Systems in Depth, opens in a new tab

    Apr 7, 202538 min

    Ever had a team come to you after an a11y audit like, "but I used the design system, why does my product have accessibility defects??" Daniel Henderson-Ede, one of design systems' leading accessibility voices, joins me on the show today to unpack a spi...

  14. Help, I'm starting a new design system job! with Amy Ogg — #11 from On Theme: Design Systems in Depth, opens in a new tab

    Mar 31, 202559 min

    This one’s a little bit different than some of the projects and topics that we've had on the podcast so far — we’re talking about starting a new role. I think it's one of the hardest things that we do sometimes as design system practitioners, because t...

  15. Hand off the API: a design & build workflow for components, with Jeff Pelletier — #10 from On Theme: Design Systems in Depth, opens in a new tab

    Mar 24, 202550 min

    Design systems aren’t just about components—they’re about how teams work together to build better UI. Jeff Pelletier, a frontend engineer with a design background, joins the show to talk about feature workflows for design systems, how design and engine...

  16. Bye Purple! A redesign powered by local & global design system layers at Spotify, with Smith Schwartz & Tyce Clee — #09 from On Theme: Design Systems in Depth, opens in a new tab

    Mar 17, 202556 min

    Spotify’s ad platform just got a serious glow-up, and Smith and Tyce are here to tell us how they pulled it off. Smith Schwartz, Product Design Manager, and Tyce Clee, Engineering Manager, walk us through the redesign of Spotify Ads Manager—why it was ...

  17. What happens when your system can’t support your flagship product?, with Adriana Morales — #08 from On Theme: Design Systems in Depth, opens in a new tab

    Mar 10, 202557 min

    Adriana Morales from HEB (aka the best grocery store) poses a tricky question for the show: what happens when your design system can't support all your products, or your flagship product? Hashtag enterprise organization problems. Adriana and I explore ...

  18. I’m a design system consumer now: lessons from the other side, with Beau Ulrey — #07 from On Theme: Design Systems in Depth, opens in a new tab

    Mar 3, 202543 min

    I invited Beau to the podcast because of his great Medium articles on design systems... but he's not working on a system team right now! Beau shares his experiences on both sides of the—fence? aisle?—and the lessons he's taken away. We chat about the t...

  19. Building a multi-brand joint venture design system for BetMGM, with ToniAnn Drenckhahn — #06 from On Theme: Design Systems in Depth, opens in a new tab

    Feb 24, 20251 hr 2 min

    ToniAnn joins the show to share her experience building a multi-brand design system for BetMGM and Entain's joint venture. This episode is our first project deep dive and it's full of legacy codebases, lessons learned, and big wins. ToniAnn talks to us...

  20. Stop waiting for permission! and other ways to show design systems value, with Brian Alfaro — #05 from On Theme: Design Systems in Depth, opens in a new tab

    Feb 17, 202542 min

    If the way we're building design systems has a fatal flaw, it's "waiting for enough investment to get it right." In this episode, Brian teaches us to not wait for permission and how your product teams' success is your success. Brian reminds us how impo...

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Observed September 20, 2026.

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