PR Made Simple

August has felt a bit meh. And PR strategist Pippa Goulden is willing to bet she is not the only one. In this episode Pippa gets honest about what happens when high achieving women slow down, why the antsy feeling is not a sign something is wrong and what she has actually been building in the background while the content hamster wheel has felt heavier than ever. This one is for the founder who is exhausted from performing for the algorithm and ready to do the work that actually lights her up. In this episode: - Why the meh feeling in August is actually really important information and what it is trying to tell you - The moment that reminded Pippa exactly why she does what she does - Why busy is not the same as strategic and loud is not the same as effective - What Pippa has actually been building this summer while her Instagram content has been quieter, including a private podcast that just hit number 22 in the podcast charts - Why the gap between where you are now and where you want to be is smaller than you think - And what it actually looks like to build momentum somewhere the algorithm cannot see If you have been feeling flat, a bit lost or like everyone else is powering ahead while you are standing still, this episode is for you. 🚀 And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

This week PR expert Pippa Goulden is joined by Lauren Mucklow, co-founder of What She Said, a growth ecosystem supporting female service-based business owners from solo founder right through to scale-up. Lauren joined Get Known (Pippa's six-week signature PR sprint) and has since become a member of her DIY PR membership, so this episode is a proper look at what it's actually like to do your own PR when you run a growing business, plus what Lauren sees over and over again when she works with founders on scaling. In this episode:: Why Lauren invested in her own PR, and how thinking about her own buying behaviour (know, like, trust) shaped that decision The mindset shift that comes with seeing yourself as an equal in the room, and why so many founders apologise for taking up space instead of pitching for it What's actually moved the dial for What She Said since doing their own PR: new audiences, more credibility, and content that gives her a point of view instead of shouting into the void Why positioning has to come before content, not the other way round, and how founders often start with "what do I post today" instead of "what do I want to be known for" Building a female founder community both online and in person in the North West, and why she's now taking events to more UK cities including Edinburgh and Leeds We also talk about Get Known In A Day coming to the North West in January 2026 -watch this space! Connect with Lauren on LinkedIn Instagram and her website And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Forget brat summer. This year it is the summer of the sheep. Small biz PR expert Pippa Goulden has been watching something happen across social media that has been making her genuinely twitchy. The Yap challenge. Butter yellow content. Social media templates taking over everyone's feeds. And a growing sense that everyone is starting to look, sound and say exactly the same thing. In this episode Pippa names the flock effect, why it is happening and why it matters far more than just aesthetics for your business growth strategy. In this episode: - The trends filling Pippa's feed this summer and why they are making her question whether founders are focusing on the right things - Why The Flock Effect happens and the specific factors making it worse right now - Why visibility and authority are not the same thing and which one actually grows your business - What AI search means for founders who are still putting all their eggs in the Instagram basket - What the founders who will look back on 2026 feeling proud are doing differently right now Plus Pippa's honest confession about the post she knew was not going to land even as she was posting it. Stop following the flock. Send the f*cking email. And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Mills Gray is a business strategist, NLP practitioner, speaker and author of The Rebellious Leader. She helps successful women build businesses that create more capacity, more predictable income and less dependence on them as the operating system. In this episode Pippa and Mills talk about her brand new book (out this week!) the PR behind it and why doing things the way you think you should rarely works. In this episode: - What made Mills write The Rebellious Leader and why it is not like any business book you have read before - Why every time you do something because you think you should, you lose a little bit of yourself - The difference between being scared of something and it simply not being aligned with you - How Mills has approached the PR for her book launch and what she has learned - Why your book is not your PR hook and what actually is - The passive visibility trap in action and why being specific changes everything Buy The Rebellious Leader here Find out more about Mills here Follow her on Insta here And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

It's July. Which means in PR land, Christmas has already started. Pippa has been doing Christmas PR for over two decades and this will be her sixth Xmas inside The PR Set. In this episode she is not giving you the standard checklist. She is telling you what actually makes the difference between the founders who look back on Q4 feeling proud and the ones who wish they had started earlier. In this episode: - Why Christmas PR creates opportunities you could never have planned for, including the member who went from the Daily Telegraph to BBC Morning Live - Why 2026 is different and why starting now is your competitive advantage - The number one rule of Christmas PR at The PR Set and why you shouldn't put all your eggs in the Christmas Gift Guide Basket - What Pippa would actually do if she were starting her Christmas PR today - The five step practical plan to get you from now to a brilliant Q4 Your Q4 self is going to be very grateful you listened to this in July. And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call. In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on. In this episode: Why summer is actually one of the best times to be doing your PR and why most founders get this wrong The three things keeping you stuck right now and how to move past them Your five step six month PR plan to finish 2026 having genuinely moved the dial Why PR is no longer a nice to have and what AI search means for your business right now. And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically. In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners. In this episode: Real results from inside the PR Set membership and the one to one Accelerator Why AI search is making earned media more important than ever The common thread across every founder getting results right now Why visibility and authority are not the same thing and which one actually moves the dial Next week: Part Two, what to focus on in the next six months to Get Known for what you do. And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month. Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves. In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building. In this episode: - Why so much "visibility work" is actually performance rather than progress - The real difference between visibility activity and authority building activity - A four question audit to check if you're stuck in the passive visibility trap - The four steps to move from passive to proactive - Why specificity is the thing that makes a pitch actually land And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond. She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have. In this episode we discuss: - How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market - Why being discerning about what she says yes to has made her PR work harder - What happened the time she shared a personal story on a controversial topic and how she handled the comments - Why niching down, then evolving that niche, has made her business stronger not smaller - What it actually feels like when journalists start coming to you Find Carly at https://www.clcfitness.co.uk/ https://www.instagram.com/carlycorrigall And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in. Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around. In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible. In this episode: Why confidence is a muscle not a feeling Why clarity is the biggest confidence accelerator Pippa has seen The founders who are building confidence fastest and what they are doing differently Why the nos matter just as much as the yeses And the real reason you need to send the f*cking email And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile. In this episode we cover: - The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns - Why PR is actually more measurable than you think and how to track it in your own business -Why AI search is changing everything and why your PR activity today is feeding it for years to come - Why PR builds momentum in a way paid ads never can - All the results you cannot put in a spreadsheet but that change everything anyway And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her. Pippa shares exactly how it happened, what it took to get there, and what it means for you. In this episode: Why strategic PR builds momentum even when you can't see it happening What journalists actually care about (it's not your follower count) The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now. p.s. sorry for the swears! And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building. In this episode: Why storytelling doesn't mean oversharing or being dramatic The real reason PR doesn't work, and how storytelling is usually at the heart of it How to work out what stories to tell (and where to find them) Why your boundaries always come first and why no PR is better than bad PR And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for. In this episode: Why this isn't just a beginner problem, even six and seven figure founders struggle with this What unclear positioning is actually costing you The mindset that stops founders putting a stake in the ground (and why the fear is wrong) How to work out what you want to Get Known for Why positioning and authority building go hand in hand And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Most founders think more PR equals better results. It doesn't. In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transform your entire approach. In this episode: Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason your PR isn't moving the needle What strategic PR actually looks like in practice And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026. In this episode: What's not working anymore, and why doubling down on it isn't the answer Why playing the long game is the strategy that's actually paying off right now The authority ecosystem in action, and why being seen in multiple places changes everything Why owned authority moves are working when everything else feels harder What the founders getting the best results all have in common And how to take these learnings into the rest of 2026 And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Think you don't do PR? Think again. In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them. In this episode: What PR actually is (and why it's nothing like what most people think) The PR activities you're probably already doing without realising Why amplification is the piece most founders forget and where the real opportunity is Why this work matters more now than ever: the trust recession, AI search and the authority gap What to do right now to start making what you've already built work harder for you And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

The last few episodes we've talked about what's holding you back. Today we're flipping it. Because PR and authority building IS working - and I've got the evidence to prove it. In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact- that goes far beyond a bit of press coverage. In this episode: Why buying has slowed but the tactics that are working with clients What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right now The real business impact of doing this work - from discovery calls that become a formality to content that finally cuts through Why social media is your shop window, not your whole strategy How to get started without overwhelming yourself Use the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March https://www.theprset.com/offers/SkzdLWcQ/checkout Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same) Most people think PR is one and done. You get press coverage, you post about it, you move on. But the founders getting the best results from their PR? They're doing something completely different. In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now. I'm also walking you through the exact process: How to get clear on what you want to get known for before you pitch anything How to identify the right opportunities for your business (not just any opportunities) How to pitch with an angle that lands - and then send the f*cking email How to amplify what you get so it keeps working long after the moment has passed Because this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier. Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026 And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...

Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You) Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal. In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now. If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it. We cover: Why visibility and authority aren't the same thing (and why this matters more than ever) The real research process premium clients go through before they book Why you're actually way more qualified than you think - at every revenue level What journalists and PR gatekeepers are genuinely looking for How to build the authority infrastructure your clients need to find you And once you've had a listen you can explore the different ways of working with me: - Join the waitlist for October's Get Known Sprint here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) -Sign up for my Private Podcast Series Get Known here Follow me on instagram @pippa_the.pr.set or LinkedIn ( @Pippa Goulden ) for more tips and insight into the world of PR Find out...