Esthetician Podcast; Business tips for Estheticians

Send us Fan Mail What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make money, and grow without trying to remember everything yourself. You’ll learn how to diagnose your current client journey, build your AI system step by step, test it manually, and eventually automate the parts that work. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail If you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you. You’ll learn what to hand off first, how to stop believing clients will only come to you, and how better systems can give you more time to focus on getting clients, making money, and actually leading your business. Download the free Esthetician Weekly Numbers Tracker at karijopatterson.com/start to find the number you should focus on first instead of trying to fix everything at once. JuvPen Microneedling Professional microneedling with lower cartridge cost + training to help you get started & profitable Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail This episode is sponsored by JuvPen Microneedling. New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast , Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a solo esthetician by getting really good at solving one specific client problem. She also shares why education and experience can matter more than marketing when you’re building a profitable esthetician business—and how to use ChatGPT to shorten your learning curve. JuvPen Microneedling Professional microneedling with lower cartridge cost + training to help you get started & profitable Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail If you’re an esthetician offering microneedling—or thinking about adding it to your esthetician business—how do you know what needle depth to use, what products are safe during treatment, and whether you’re being too aggressive? In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with Bree from JuvPen to break down microneedling for estheticians, including needle depth, overtreating, contraindications, treatment products, healing, device quality, consumable costs, and what to look for when choosing a professional microneedling pen. You’ll learn how to create better client results while protecting your margins and making smarter decisions about the services you offer. Thinking about adding or upgrading your microneedling device? Check the links below to learn more about JuvPen and the special 20% listener offer. https://whispermed.com/pages/the-esthetician-podcast If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Is your esthetician website actually helping you get clients—or is it just sitting there? In this episode of The Esthetician Podcast , Kari Jo talks with Makena, founder of Makena Creative, about how to build an esthetician website that establishes credibility, attracts the right clients, and helps your esthetician business make money. You’ll learn what pages your website needs, common website mistakes that can turn potential clients away, which website platforms to consider, how your branding affects what clients are willing to pay, and the basics of making your website more SEO-friendly. Want another set of eyes on your brand and website? Book a free Smart Start Session with Makena to uncover what makes your business unique and how you can use it in your marketing: www.chatwithmakena.com If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Your clients love you and keep rebooking—so why aren’t they referring their friends? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build a simple esthetician referral system that helps you get clients without automatically discounting your services. You’ll learn how to capture referrals, review them during your CEO time, thank clients in a way that fits your brand, and use your numbers to decide what you can actually afford to give away. If you want to make money, grow your esthetician business, and turn happy clients into a consistent source of new clients, start here. Want to make sure your prices can actually support discounts, referral rewards, and profit? Get the Profit-Driven Pricing mini course HERE for 50% off with code Podcast at checkout. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Are you booked but still wondering where all your money goes? In this episode of The Esthetician Podcast , Kari Jo Patterson explains why most estheticians don't actually have a marketing problem—they have a diagnosis problem. Learn how to identify profit leaks, improve client retention, make smarter business decisions, and build a more profitable esthetician business without working more hours. Today's Sponsor This episode is sponsored by Zolie AI Receptionist . Your next client could be calling while you're in the treatment room—but that doesn't mean you have to miss the opportunity. Zolie answers calls 24/7 in your voice, responds to texts, books appointments, follows up with leads, and helps convert missed calls into paying clients, giving your practice the responsiveness of a full-time receptionist without the overhead. Get 20% off: https://getzolie.com/r/KARIJO Zolie AI Receptionist AI receptionist for solo estheticians. Answer calls, book clients, and never miss an opportunity. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail What happens if you get sick, burn out, or simply don't want to work behind the treatment room anymore? For most estheticians, the income stops. That's because we've built businesses that depend entirely on our time. The moment we stop working, the money stops too. In this episode of The Esthetician Podcast , Kari Jo Patterson sits down with CPA, wealth strategist, and USA Today bestselling author Mel Abraham to discuss how estheticians can begin building true financial freedom—without working more hours or seeing more clients. Mel shares why so many entrepreneurs believe they have a money problem when, in reality, they have a constraint problem. Together, Kari and Mel explore practical ways beauty professionals can create wealth beyond the treatment room, think differently about investing, and build a business that supports the life they actually want. In this episode, you'll learn: Why relying solely on service income keeps most estheticians financially stuck The five types of income that create long-term wealth How to begin investing—even if you're starting from scratch Common financial mistakes estheticians make and how to avoid them Why building wealth isn't about working harder—it's about building smarter systems How to create financial security that lasts beyond your career behind the chair Today's Sponsor This episode is sponsored by Zolie AI Receptionist . Your next client could be calling while you're in the treatment room—but that doesn't mean you have to miss the opportunity. Zolie answers calls 24/7 in your voice, responds to texts, books appointments, follows up with leads, and helps convert missed calls into paying clients, giving your practice the responsiveness of a full-time receptionist without the overhead. Get 20% off: https://getzolie.com/r/KARIJO About Mel Abraham Mel Abraham is a CPA, Certified Speaking Professional, USA Today bestselling author of Building Your Money Machine , and creator of the Fully Expressed™ framework and Constraint Score™ diagnostic. After losing one-third of his net worth to a Ponzi scheme, raising his son as a single full-time father, and surviving cancer twice, Mel built a financial system designed to create lasting wealth through life's biggest challenges. Today he helps entrepreneurs remove the invisible constraints limiting their wealth, performance, and freedom while building businesses and lives with long-term impact. Connect with Mel: • Website: www.melabraham.com • Podcast: The Building Your Money Machine Show • YouTube: @MelAbraham • Instagram: @MelAbraham9 • LinkedIn: linkedin.com/in/melhabraham If you enjoyed this episode, please subscribe, leave a review, and share it with another esthetician who's ready to build a business—and a future—that doesn't rely solely on trading time for money. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Are you feeling overwhelmed and wondering if it’s finally time to hire another esthetician? In this episode of The Esthetician Podcast , Kari Jo explains why most estheticians don’t actually have a hiring problem—they have an operations problem. Learn the simple order every esthetician business should follow before adding payroll: automate with technology, buy back your time with part-time help, and hire employees only when they’re ready to truly own part of the business. You’ll discover how better systems create more freedom, reduce overwhelm, and help you build a profitable esthetician business that doesn’t depend on you for everything. 🎯 Download the FREE Esthetician Weekly Numbers Tracker: https://karijopatterson.com/start This episode features Zolie, the AI receptionist built for estheticians, spas, and salons. Zolie answers your phone 24/7 in a voice that sounds like you, books clients directly into your booking platform — Square, Wix, Boulevard, GlossGenius, and more — filters spam calls, and sends automated rebooking texts, so you never lose a booking to voicemail while you're in the treatment room.Get 20% off: https://getzolie.com/r/KAR Zolie AI Receptionist AI receptionist for solo estheticians. Answer calls, book clients, and never miss an opportunity. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail This episode is sponsored by GlossGenius. The more successful your business becomes, the more time it can take to run it. GlossGenius helps beauty professionals simplify booking, payments, client communication, marketing, and more—all in one place—so you can spend less time managing your business and more time serving clients. ✨ Use code KARIJO to get 50% off your first two months of a Premium GlossGenius plan: http://glossgenius.com/ Why are you not getting esthetician clients even though you’re posting on Instagram, running specials, and doing everything you’re supposed to do? In this episode of The Esthetician Podcast , Kari Jo Patterson explains why the problem probably isn’t your marketing—it’s your message. If your social media talks about facials, waxing, acne, lashes, brows, anti-aging, retail, memberships, and everything else, potential clients may not know what to remember about you. You’ll learn why becoming known for one thing helps you attract more clients, how to choose what you want your esthetician business to be known for, and why clarity is often more important than posting more content. If you’ve ever thought, “I’m doing everything and I’m still not getting clients,” this episode is for you. GlossGenius All-in-one scheduling, payments, forms & client management for estheticians. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail If you’ve ever wondered how to create a membership that actually works, this episode is for you. Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring revenue, build stronger client loyalty, and reduce the pressure of relying only on appointments. In this episode, Kari Jo Patterson sits down with membership expert Paige to discuss how to build a thriving membership community, improve member retention, create an onboarding experience that keeps people engaged, and avoid the biggest mistakes business owners make when launching memberships. Whether you’re considering a treatment membership or looking to build an educational community, these principles can help you create predictable monthly income and grow beyond the treatment room. In this episode you’ll learn: Why community matters more than content How to launch a membership before it’s finished The biggest onboarding mistakes that cause cancellations How to improve member retention Whether you should offer monthly or annual memberships How recurring revenue creates a more stable esthetician business Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients. Use code KARIJO for 50% off your first two months of a Premium Plan. 🔗 glossgenius.com/estheticianpodcast Connect with Paige Vandy 🌐 Website: paigevandy.com 📸 Instagram: @themembershipmuse ▶️ YouTube: @themembershipmuse 💻 Million Dollar Memberships Club: paigevandy.com/million-dollar-memberships-club GlossGenius All-in-one scheduling, payments, forms & client management for estheticians. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and using business data to make money instead of guessing what to fix. If you’ve ever said, “I don’t know my business numbers,” this episode is for you. Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients. Use code KARIJO for 50% off your first two months of a Premium Plan. 🔗 glossgenius.com/estheticianpodcast GlossGenius All-in-one scheduling, payments, forms & client management for estheticians. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Most estheticians think they need to offer more services to grow. But in reality? The bigger your treatment menu gets, the more confused your clients become. In this episode, Kari Jo breaks down why clients don’t actually think in treatments — they think in problems. You’ll learn how to simplify your treatment menu, organize your services into phases, and create systems that make clients feel more confident saying yes. This episode is for estheticians who: - feel overwhelmed by their menu - struggle with clients questioning pricing - constantly overexplain treatments - want clients to trust their recommendations more - want a simpler system that creates more confidence In this episode: - Why clients question treatments and pricing - The biggest mistake estheticians make with treatment menus - How to organize services into client “phases” - The difference between required services vs add-ons - Why systems create confidence for both you and your clients - How to stop making your business harder than it needs to be If today’s episode hit home for you, download Kari Jo’s free Esthetician Weekly Numbers Tracker at: karijopatterson.com/start The Esthetician Podcast helps estheticians stop guessing, understand what’s actually happening in their business, and learn what to fix first. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment clients, and how email marketing can help increase bookings and client retention. If you’re an esthetician who feels stuck constantly posting on social media, this episode will help you learn how to nurture clients, automate communication, and build a more stable esthetician business through email marketing. Dawn also shares resources through Flowdesk, including her free masterclass for business owners wanting to better understand email marketing and automation Watch Dawn’s free email marketing masterclass here. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Most estheticians think they need more clients. But what if the real problem is that the clients you already have aren't coming back? In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her business and is trying to grow her facial clientele. Like many estheticians, she thought she needed more marketing and more new clients. Instead, we uncovered something bigger. We talk about why tracking your rebooking percentage matters, how to create a client journey that keeps clients coming back, the first 100 days of the client experience, and why client retention should be fixed before spending more time trying to get new clients. If you've ever felt like you're constantly chasing clients, this episode will help you figure out what to focus on first. In this episode: • Why rebooking is more important than getting new clients • The number every esthetician should track weekly • How to create a client journey that increases retention • The first 100 days that determine whether a client stays or leaves • Simple ways to improve the client experience before and after the appointment • How referrals and local partnerships can help grow your business If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail In this episode of The Esthetician Podcast , Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, add-ons, and numbers tracking to create a repeatable esthetician business system that helps you make money, stay booked, and stop guessing what to fix. If you’re an esthetician trying to get clients, increase revenue, and prepare for slow season before it happens, this episode is for you. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail In this episode of The Esthetician Podcast , Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break down price-per-minute, undercharging, discounts, add-ons, Groupon, deposits, and how to build a profitable esthetician business without losing clients. If you’ve ever felt booked but not profitable, this esthetician podcast episode will help you understand your numbers, make more money, and stop guessing what to charge. You can find Nina Tulio here: https://www.instagram.com/ninatulio?igsh=MThhNmNmYzdpanc4aQ== If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail In this episode of The Esthetician Podcast , Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down why gift card clients disappear, how mailed newsletters can help estheticians stay booked, and why tracking numbers is essential for growing an esthetician business and making more money consistently. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician Podcast, Kari Jo Patterson breaks down the difference between hospitality and luxury and teaches estheticians how to create a high-end esthetician business that clients trust, return to, and willingly pay more for. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on social media, so we brought on Meta ads expert Jana Bishop to break down how Facebook ads and Instagram ads can create real breathing room, not just more noise. We get practical fast: why boosting posts is tempting but usually overpriced, what the Meta Pixel (now often shown as a dataset ID) actually does, and how to start “testing” in Meta Ads Manager with only $1 to $2 per day so you can learn the back end without feeling like you’re lighting money on fire. Jana also explains how to stop attracting discount hunters by tightening your audience targeting and writing ad creative that speaks to buyers with the right habits and expectations. Then we zoom out to the system. We talk lookalike audiences built from your existing client list, retargeting people who engaged with your Instagram, and a simple funnel that sends traffic to your profile so your content can nurture the relationship. We also dig into what happens after the click: making your bio clear, pinning a “start here” reel, showcasing your best before and afters, and thinking about lifetime value through products or follow up services. Along the way, we get real about visibility wounds, trolls, and why being yourself is often the most profitable move. If you’re an esthetician or service provider who wants more bookings with less pressure, hit play and take notes. Subscribe, share this with a friend who’s burned out, and leave a review so more business owners can find these strategies. If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7