Utterly Indispensable Podcast for Estate Agents

When Ric Dawson, CEO of Alto , last joined me on the podcast, Alto Intelligence had only just launched. Five months later, AI has moved forward at a staggering pace, and so has Alto. But perhaps the most significant change isn’t simply what AI can do. It’s how we will interact with our CRM in the future. CRM providers have spent years building powerful tools that many estate agents barely use. Not because the tools aren’t valuable, but because the systems are complicated, people work in different ways and, let’s be honest, most agents would rather get on with selling houses than learn another workflow. AI could change that completely. In this episode, Ric explains how Alto Intelligence 2.0 could replace endless screens, menus and clicks with a simple natural-language interface. Instead of learning how the CRM works, agents will be able to tell it what outcome they want, by typing or speaking, and let the system work out the most effective process. We explore Alto’s new AI “skills”, intelligent property matching, automated sales progression and property management, and the ability for agents to build their own workflows simply by describing what they want to achieve. We also discuss what this means for customer experience, data security, the broker model and the future role of people within estate agency. The CRM has always had the tools. AI might finally enable agents to use them properly.

Robert May has spent much of his career spotting problems in the property industry before everyone else catches up. He has influenced material information requirements, challenged unreliable property data, helped shape the technology that became Alto and built rummage4, which was later acquired by CoreLogic. Today, his attention is firmly on the next major shift: how AI will change property search and what estate agents must do to remain visible, relevant and valuable. In this episode, Robert and I discuss why portal valuations can be dangerously misleading, how good agents distinguish between overvaluing and genuinely understanding a changing market, and why winning instructions means very little if those properties never complete. We also explore contract-ready listings, material information, the absurdity of sales taking 19 weeks in an age of instant communication and how better preparation helped one agency increase its share of local completions from 19% to 37%. Most importantly, Robert explains why he is no longer writing solely for humans. He is building the structured information that allows ChatGPT and other AI platforms to understand individual estate agents, their properties and the local expertise that makes them different. Robert has also been incredibly generous with his time outside the podcast. When I need an honest view on property technology or data, he is my go-to person. He occasionally makes my brain hurt, but it is usually worth it.

Stephen Moss believes independent estate agencies are undervalued. So much so that Sourced Group expects to invest close to £10 million acquiring them by the end of the year. But this isn’t simply about buying lettings books and bolting them onto a larger operation. Through Sourced Living, Stephen is combining acquisitions with a franchise model that can fund 100% of the purchase for its franchisees. It’s an ambitious approach that has helped the network grow to more than 50 estate agency and lettings franchisees in just 18 months. In this episode, Stephen shares his journey from taking a £10,000 pay cut to become a junior negotiator, to building a six-office agency with his dad, experiencing the consequences of the 2008 crash and ultimately creating Sourced Group, which now has more than 250 franchisees across property investment, finance, lettings and estate agency. We discuss: Why Stephen believes estate agencies are currently undervalued Why buying an existing agency can make more sense than opening another branch How Sourced funds acquisitions for its franchisees Why people without agency experience must learn the business before taking one over What is motivating owners to sell, including retirement, compliance and the pace of technological change How AI is influencing some owners’ decisions about their future Why estate agency is entering a period of rapid consolidation Stephen’s ambition to grow Sourced to between 500 and 750 franchisees This is a conversation about building, buying and eventually selling businesses, and what the next wave of estate agency ownership could look like. Connect with Stephen Moss on LinkedIn .

Buying another agency can rapidly accelerate growth. But agreeing the deal is only the beginning. What you do after completion can determine whether the acquisition delivers its potential or becomes an expensive mistake. In this episode, I’m joined by Lucy Noonan, founder of Atomic Consultancy and an award-winning business broker specialising in the sale and acquisition of lettings and estate agency businesses. Lucy brings extensive experience from across the acquisition process. She has worked as a corporate buyer, managed integrations and, through Atomic, helped complete more than 150 agency transactions. I approach the subject from a different angle: as an independent agency owner who acquired and integrated several businesses, grew a substantial lettings portfolio and eventually sold the company. Between us, we’ve seen acquisitions from very different perspectives, and we don’t agree on everything. Lucy believes buyers should resist changing too much too quickly after completion. My own experience suggests there are times when decisive action is necessary, particularly while deferred consideration and attrition arrangements still provide some protection. We also explore: Why integration can be more difficult than agreeing the deal How to protect landlords, staff and recurring income The different ways an acquisition can be structured and funded How owners can prepare their agency for a future sale Whether an owner must extract themselves from the business before selling Why lettings businesses attract higher valuations Whether sales agencies are the acquisition bargain everyone is overlooking Why consolidation doesn’t necessarily mean the end of the independent agent This isn’t a conversation where every opinion neatly agrees, and it is more useful because of that. If you’re considering buying, growing or eventually selling an agency, you’ll hear two experienced but sometimes differing perspectives on what makes an acquisition work.

Sales progression is taking up an extraordinary amount of estate agents’ time. But is all that chasing actually moving transactions forward? In this episode, I’m joined by Natasha Candeias, founder of Property Progressors, who has grown her outsourced sales progression business from a one-woman operation into a team of 26 experienced progressors in just four years. Natasha explains why effective sales progression is about far more than repeatedly asking solicitors for updates. It requires empathy, tenacity, strong processes and, most importantly, the ability to solve problems before they derail a transaction. We discuss: Why sellers should be legally prepared before a buyer is found How poor preparation can waste the first four weeks of a transaction The difference between chasing activity and genuine progress Why estate agency CRMs still treat sales progression as an afterthought How outsourcing can give agents more time to win new business Why AI may be making negotiations between buyers and sellers even harder How Natasha built a team of 26 and is now turning Property Progressors into a franchise If you or your team are spending more time managing existing sales than creating the next ones, this episode will give you plenty to think about.

Why does it now take around 20 weeks to exchange contracts when it used to take six to eight? Estate agents blame conveyancers. Conveyancers blame agents. Everyone chases everyone else, the client is left wondering what on earth is happening, and when the sale collapses, nobody gets paid. In this episode, I’m joined by Silas Lees, CEO of WiggyWam and founder of The Maverick Movement, for a frank conversation about why Britain’s home-moving process has become so painfully slow. Silas argues that estate agents must accept their share of the responsibility. Too many properties reach the market without the material information needed to complete the transaction, while referral fees have helped turn conveyancing into an unprofitable, high-volume race to the bottom. We discuss why agents may be sacrificing a £3,500 sales fee for a £300 referral payment, how better upfront information could dramatically reduce fall-throughs and transaction times, and why sales progression should not require endless phone calls simply to discover whether anything has happened. We also explore whether AI will genuinely improve the home-moving experience or merely allow overstretched professionals to handle even more cases while delivering even less value. Silas certainly doesn’t pull his punches. But if estate agents want faster transactions, fewer fall-throughs and better fees, perhaps it is time to stop pointing fingers and start changing the part of the process they can control. Find out more about WiggyWam and The Maverick Movement . This episode is sponsored by Alto, the all-in-one CRM helping estate agents manage their business, properties and customers more effectively. Find out more at altosoftware.co.uk .

After 35 years in estate agency, Angi Cooney has built a successful business, survived some of the toughest markets the industry has seen, sold both its lettings and sales divisions and supposedly retired. So, naturally, she started another lettings business and launched a podcast. In this episode, Angi shares how personal loss changed the direction of her life, why she started C Residential with little more than a name, a logo and an unshakeable belief that it would succeed, and how she built a business known for exceptional service and strong fees. We also discuss the realities of running an estate agency, the value of lettings, knowing when it is time to sell and the disappointment that people can sometimes bring when you own a business. Angi also gives her characteristically forthright view on self-employed estate agency, the importance of proper training and support, and why networking transformed her career in her fifties. Today, through her “Now What?” podcast, Angi is creating space for honest conversations about the moments when life changes and we are forced to ask what comes next. This is a wonderfully candid conversation about business, reinvention, failure and refusing to sit back later in life wondering what might have happened if you had simply given it a go.

For years we've obsessed over using AI to save time. But what if that's the wrong question? In this episode I'm joined by Jaimie Beers , founder of Schutle.com and a former London estate agency owner who successfully built, scaled and sold his own business before moving into . Jaimie believes the biggest impact AI will have on estate agency isn't writing property descriptions or automating admin. It's changing how sellers and landlords choose an agent in the first place. We discuss: Why Google search is already starting to lose its grip. How AI is changing consumer behaviour. Why websites are becoming more important, not less. The difference between SEO and becoming visible to AI. Why most estate agents are solving the wrong AI problem. Building a business through the credit crunch, selling at the right time and knowing when to move on. We also dive into business ownership, the realities of building a successful agency, why office location still matters, and the lessons Jaimie learned from fifteen years growing his own company before selling it. If you think AI is simply about becoming more efficient, this conversation may completely change the way you think about the future of estate agency. Sponsored by Alto Discover how Alto helps estate agents streamline their business with one powerful CRM platform: https://www.altosoftware.co.uk/ 🎧 Enjoying the podcast? 📚 Download my free book: https://www.keycoaching.co.uk/free-book 💪 Join the Key Coaching Business Gym: https://www.keycoaching.co.uk/key-coaching-s-business-gym-1 📅 Book a free strategy call: https://calendly.com/robgraves/strategy-call

Thinking about becoming self-employed? Or already made the leap? Then this is an episode you shouldn't miss. Chris Buckler, Chief Commercial Officer at TAUK and founder of The Estate Agency, shares the lessons he's learned from more than a decade building self-employed estate agency businesses. From his early days as a management consultant at Deloitte, to renovating properties, building successful agencies and helping hundreds of agents become business owners, Chris offers an honest look at what really makes the difference. We discuss why lead generation should always come before everything else, why values matter more than most people realise, what Chris learned from Keller Williams, and why so many agents fail—not because they lack ability, but because they stop doing the activities that built the business in the first place. We also dive into the future of brokerage models, acquisitions within the self-employed sector, supporting agents through cashflow challenges, and why building a profitable business is far more important than simply chasing turnover. Whether you're employed, self-employed or running your own agency, this conversation is packed with practical ideas and plenty of thought-provoking moments. In this episode you'll discover: Why lead generation is every agent's number one job. The biggest mistake self-employed agents make after a few months. Lessons from Keller Williams and Gary Keller. Why company values—and personal values—shape successful businesses. The future of self-employed estate agency in the UK. Why profitable businesses beat impressive turnover every time. What separates successful brokerages from those unlikely to survive. This episode is proudly sponsored by Alto – the all-in-one CRM helping estate agents streamline their business, manage every stage of the customer journey and work more efficiently. Learn more at https://www.altosoftware.co.uk/ If you've enjoyed this episode, I'd love it if you subscribed, left a review and shared it with another agent who'd find it valuable.

What happens after you've achieved what most estate agents dream of? Dan built a successful multi-branch estate agency, sold the business to Foxtons, took some time out... and then discovered that retirement wasn't all it was cracked up to be. In this honest conversation, Dan shares the lessons from building and selling his business, why growing bigger doesn't always mean growing more profitable, and why he's chosen to start again in today's self-employed estate agency world. We also discuss acquisitions, lettings, building recurring income, preparing for self-employment, and why so many agents underestimate what it really takes to build a successful business. Whether you're thinking about starting your own agency, growing one, or wondering what life looks like after an exit, this episode is packed with practical lessons from someone who's experienced every stage of the journey. In this episode we discuss: Building a five-branch estate agency from scratch The realities of selling to Foxtons Why bigger isn't always more profitable The mistakes business owners make as they grow Why lettings create long-term business value Starting again in the self-employed model The importance of collaboration and continuous learning Why building the business is often more rewarding than the exit itself 🎙 Sponsored by Alto CRM The CRM built specifically for estate and letting agents. Want to build a business that's more profitable—and doesn't rely on you for everything? 💼 Join the Key Coaching Business Gym https://www.keycoaching.co.uk/key-coaching-s-business-gym-1 📅 Book a free Strategy Call https://calendly.com/robgraves/strategy-call 🏡 Thinking about joining eXp? Let's have a chat. https://calendly.com/robgraves/30min

Most successful estate agency stories get rewritten after the event. Not this one. In this episode, Andrew and Kenny Goad from The Stow Brothers share the real story behind building one of East London's best-known estate agencies. They openly admit they started without a business plan, expanded faster than they could comfortably afford, and made plenty of mistakes along the way. We talk about why being a great estate agent isn't enough to build a great business, how marketing became their biggest competitive advantage, why culture and values matter more than flashy branding, and the lessons they've learned from opening multiple branches, acquiring businesses and leading a growing team. If you're an estate agent, broker or business owner who wants an honest conversation about growth, leadership and what really happens behind the scenes, you'll get plenty from this one. In this episode we discuss: Why they launched without a business plan The difference between being a great estate agent and a great business owner Opening new branches and the risks nobody talks about Marketing as the modern estate agent's biggest advantage Raising fees by raising standards Hiring mistakes, leadership lessons and building the right culture Why growth alone doesn't guarantee profit Their ambitious plans to double the business over the next five years 🎙 Sponsored by Alto CRM The CRM built specifically for estate and letting agents. Find out more at https://www.altosoftware.co.uk Want to build a more profitable estate agency? 📅 Book a free 1:1 Strategy Call https://calendly.com/robgraves/strategy-call

Most people think luxury estate agency is about selling expensive homes. Melanie Attwater believes it's about something completely different. As founder of eXp Luxury UK, Melanie has built her reputation by delivering a premium experience from the very first conversation through to completion. Better marketing. Better communication. Better negotiation. The result? Clients who are happy to pay premium fees because they genuinely see the value. In this episode we discuss why so many estate agents still compete on price, why property marketing has become far too beige, how video and storytelling can completely transform a listing, and why AI should be used to create better customer experiences rather than simply making agents more efficient. We also explore the growth of the self-employed brokerage model, the launch of eXp Luxury UK, and why the future of estate agency belongs to those who are prepared to stand out rather than blend in. Whether you sell £250,000 homes or £5 million country estates, this episode is packed with practical ideas that will help you raise your fees, improve your marketing and create an estate agency people genuinely want to recommend. This episode is sponsored by Alto. Alto is the CRM built specifically for estate agents, helping you streamline your business while creating more time to focus on your clients. As a listener of the podcast you can also claim an exclusive discount using code ROB10 . 👉 https://www.altosoftware.co.uk/who-we-help/referral/?utm_source=Rob%20Graves&utm_medium=Email&utm_campaign=Alto%20Affiliate&utm_content=ROB10%20discount%20code If this episode has got you thinking about building a stronger estate agency business rather than simply becoming a busier estate agent, here are a few ways I can help: Join the Business Gym https://www.keycoaching.co.uk/key-coaching-s-business-gym-1 Book a free 1:1 Strategy Call https://calendly.com/robgraves/strategy-call Thinking about joining eXp? If you'd like an honest conversation about whether the self-employed brokerage model is right for you, book a chat here: https://calendly.com/robgraves/30min

Most estate agents think property photography is about taking pictures of houses. Balazs Kovacs thinks differently. In this episode, founder of Prime Perspectives, Balazs shares why great property marketing isn't about showing every room. It's about creating a trailer for the film. The film being what it's actually like to live in the property. We explore how professional photography, floorplans, video and lifestyle content influence buyer behaviour, why some properties stop people scrolling while others get ignored, and the small details that can make a huge difference to enquiry levels and sale prices. Balazs also shares his remarkable personal journey. Arriving in the UK from Hungary with very limited English, working in restaurants, teaching himself photography and eventually building one of the most respected property marketing businesses in the industry. Along the way we discuss: Why the first image on Rightmove matters more than ever • The psychology behind great property photography • Hero shots, twilight photography and virtual staging • Why experience beats expensive equipment • The future of AI in property marketing • Why human connection will become more valuable as technology advances • How estate agents can use video to build trust and win more instructions A quick thank you to this episode's sponsor, Alto. Trusted by thousands of estate and letting agents across the UK, Alto helps agencies streamline operations, improve efficiency and deliver a better customer experience. To find out more and claim your exclusive discount, visit: https://www.altosoftware.co.uk/who-we-help/referral/?utm_source=Rob%20Graves&utm_medium=Email&utm_campaign=Alto%20Affiliate&utm_content=ROB10%20discount%20code Whether you're a self-employed broker, independent estate agent or agency owner, this episode will make you think differently about how you present property and how buyers make decisions. Because sometimes the difference between an average listing and a great one isn't the property. It's the story you tell. Connect with Balazs and Prime Perspectives: Balazs Kovacs | LinkedIn Want to build a better estate agency business? : Key Coaching

This week's episode is a little different. It's the 100th episode of The Utterly Indispensable Podcast for Estate Agents and instead of me interviewing someone else, one of my clients, Peter Kennedy, turns the tables and interviews me. We talk about the journey from getting fired from my first estate agency job, moving to London at 18, working my way through the corporate world, building a business from my kitchen table, growing it to 30 staff and £3 million turnover, and eventually selling it. Along the way we discuss: Why I wish I'd started my own business sooner • The mistakes that nearly broke me • What I learned from building and selling a company • Why most estate agents don't need to become better agents, they need to become better business owners • The future of estate agency, AI and brokerage models • The lessons I've taken from 100 podcast conversations It's a more personal episode than usual, and probably the most honest conversation I've had on the podcast so far. And if you've ever wondered who the bloke asking all the questions actually is, this one's for you. Book A Call - https://calendly.com/robgraves/strategy-call This episode is proudly sponsored by Alto. Alto is one of the UK's leading estate agency CRM platforms and is helping agents save time, improve efficiency and deliver a better customer experience through Alto Intelligence, its growing suite of AI-powered tools. To find out more, visit: Alto Software Use discount code ROB10 for 10% off.

Most people think Adam Day spotted eXp, jumped straight in and never looked back. The truth is very different. In this episode, Adam reveals how he nearly walked away from eXp before it ever launched in the UK. The Americans wanted one thing. Adam wanted another. At one point the whole deal was on the verge of collapsing. It's a fascinating insight into one of the biggest success stories in modern estate agency and a reminder that even the opportunities that look obvious in hindsight rarely feel obvious at the time. We also dive into Adam's journey from leaving school with four GCSEs, through building one of the UK's first online estate agencies, selling Hatched to Connells, and helping turn eXp UK into the largest estate agency brand in the country. Along the way we discuss: Why school results don't define your future • The lessons learned from building and selling businesses • Why community has been central to eXp's growth • The truth about revenue share and agent attraction • AI, automation and whether estate agency is really safe from disruption • The future of self-employed agency in the UK And somewhere along the way Adam developed a cough so fierce that the podcast came to an abrupt end. By the final few minutes I was genuinely concerned I'd become known as the man who killed Adam Day during a podcast recording. Thankfully he survived. This is a brilliant conversation about entrepreneurship, innovation, risk, opportunity and why some people seem able to spot the future before everyone else. This episode is sponsored by Alto, the CRM trusted by thousands of estate agents across the UK. If you're looking to improve efficiency, streamline your processes and make better use of AI within your agency, visit the link below and use discount code ROB10 for an exclusive 10% discount. Alto: https://www.altosoftware.co.uk/who-we-help/referral/?utm_source=Rob%20Graves&utm_medium=Email&utm_campaign=Alto%20Affiliate&utm_content=ROB10%20discount%20code Thinking about building something bigger than just another job? The Business Gym is my coaching and mentoring community for ambitious estate agents and brokers who want to build a more profitable, more valuable business without working every hour God sends. Find out more here: https://www.keycoaching.co.uk/key-coaching-s-business-gym-1

Jonathan Rolande has bought, sold, flipped and rescued more than 1,000 properties. He’s seen the market at its best, its worst, and at times, completely lose its mind. In this episode, we go deep into what really happens behind the headlines. From nightmare cottages in Norfolk with wells in the kitchen, to problem tenants, structural disasters, property investment, AI, institutional landlords, and why the future of estate agency could look very different to what most agents expect. Jonathan also shares his thoughts on: Why the “impossible” properties are often where the opportunity sits • The reality of landlords leaving the market • Why big corporations buying thousands of homes should make agents pay attention • How AI could massively reduce costs in estate agency • Whether people will eventually choose robots over estate agents • Why property management portfolios are becoming more valuable than ever • The hidden difference between transactional business and genuinely helping people move home There’s plenty of humour in this one, but also some very sharp thinking about where the property market and estate agency industry are heading next. Jonathan has spent decades inside the industry, from running an estate agency through the crashes and booms, to becoming one of the UK’s most recognisable property commentators across TV, newspapers and radio. If you work in property, there’s a lot in this conversation that will make you stop and think. This episode is sponsored by Alto Software Alto is building AI tools specifically for estate agents, including automation that can handle compliance, workflows and admin tasks that used to eat hours every week. You can also get 10% off using the code ROB10

This week I’m joined by Sam Ashdown, and this is a fascinating conversation about reputation, risk, marketing, and what happens when you finally decide to put your own advice to the test. Long before AshdownJones became one of the most recognisable premium estate agency brands in the Lake District, Sam built HomeTruths . Originally created to help homeowners market “unsellable” properties without simply slashing the price, HomeTruths became known for storytelling, presentation, direct mail and marketing that actually made homes stand out. Over time, estate agents across the UK started paying attention. But there was one problem. Agents kept telling her: “You’ve never actually done the job yourself.” So Sam did something most people would never dare to do. She risked the reputation and credibility she’d spent years building and launched her own estate agency from scratch. The industry response? Some people openly said she’d fail. Others mocked the branding, the fees, the brochures, the marketing and the way AshdownJones positioned itself. Instead, they built something different. In this episode we get into: Why direct mail is still their single biggest lead generator • How storytelling became the foundation of the brand • The dangers of estate agents all looking the same • Turning down instructions that didn’t fit the vision • Why values only matter when they cost you money • The balance between systems, standards and freedom • Coaching, masterminds and outside perspective • Why business should still feel exciting, even in your late 50s This is one of those conversations that goes well beyond estate agency. It’s really about building a business deliberately instead of accidentally. Sam has also created a listener resource page with free downloads and examples mentioned in the episode: AJ Mastermind Resources for Rob’s Listeners - https://ajmastermind.co.uk/rob You can also find out more about AJ Mastermind and the work Sam and Phil do there.

Most people see the success. They don’t see the failed businesses, the pink party bus with a stripper pole, the years of job hopping, or the nearly 12 months without earning a penny. In this episode, I sit down with Scott Gunn for one of the most honest conversations I’ve had on the podcast. We get into: Why he never stayed in a job longer than a year The reality of starting out self-employed Remortgaging his house to launch his business Driving around in a barely functioning VW Golf while trying to win instructions The early days of eXp in the UK, when hardly anyone believed it would work How Footprints grew from a log cabin into one of the biggest teams in eXp UK Why most agents completely misunderstand what self-employed estate agency actually is The difference between building income and building something meaningful There’s also a brilliant discussion around team culture, freedom, growth, and why some agents should scale… and some absolutely shouldn’t. Scott is open, funny, self-aware and refreshingly honest about the highs, lows and chaos that come with building a business. If you’ve ever thought about going self-employed, building a team, or creating a business that works differently to the traditional high street model, this one’s well worth your time. This episode is sponsored by Alto Software Alto is helping estate agents work smarter with AI powered tools built directly into its CRM, including automated compliance, AI insights and workflow automation designed specifically for estate agency. You can also get 10% off Alto using code ROB10 Find out more here: Claim the Alto offer

Most agents don’t leave the industry. They just stay stuck in it. In this episode, I sit down with Samantha Cerrone, Director of Cerrone Estates, 5x ICON Agent at eXp and voted Agents’ Agent 2025. Sam’s journey is anything but typical. From starting at 19 with no idea what estate agency even was, to running branches, stepping into business ownership, getting burned, and then completely changing the game through self-employment. This is the real story, not the polished version. We get into what it actually feels like to start from scratch, the moment the numbers finally click and you realise your worth, and the pressure that comes with success when your phone doesn’t stop ringing and your business starts to outgrow you. We also talk about the stage most agents hit, what eXp call the “brick wall”, where the work is there but the money hasn’t landed yet, and why Sam didn’t hit it… but faced a different kind of challenge instead. This is about building a business that gives you freedom, not just more work. If you’re thinking about going self-employed, or you’re already in it and wondering what comes next, this one will land. ALTO SECTION: Before you go, quick one. On the 15th of May, I’m doing something a bit different with Alto. It’s a live Q&A, completely free, 30 minutes, and I’ll be taking questions directly from estate agents. No script, no hiding. Just whatever you want to ask. Growth, instructions, team, stepping back without everything falling apart… all fair game. I’m actually looking forward to this because being put on the spot is where the good stuff tends to come out. You can register here: https://altosoftware.registration.goldcast.io/webinar/0e8ce5a5-8cc1-4509-b699-439b1074f8d1 And if you’re listening to this after the 15th, there should be a recording available if it’s of interest.

In this episode, I sit down with Rob Brady , and this one goes well beyond the usual agency playbook. We get into what’s really changing in estate agency right now, and why so many agents are busy, but not actually moving forward. Rob shares his journey from corporate banking into estate agency, scaling a business, and then stepping into coaching and tech with Iceberg Digital and Estate Agency X . Along the way, we unpack some uncomfortable truths about how most agencies operate. We talk about: Why most agencies look and sound the same, and end up competing on fee The difference between the data you think you have and the data that actually matters Why “panic posting” isn’t a strategy What brand really is, beyond logos and colours The long game of marketing, and why most give up too early There’s also a more personal side to this conversation. Rob opens up about mental health, loss, and how that’s shaped the way he shows up in business and life. If you want to connect with Rob or explore what he’s doing with Estate Agency X and Iceberg Digital, you can find him here: 👉 linktr.ee