Grow with Evergreen | Growth Marketing Podcast

Alternative Flooring has spent over 20 years turning carpets, rugs and runners into a design statement rather than a commodity. The business turns over around £9 million, works with between 600 and 700 independent retailers across the UK and Ireland. Kirsty Barton, Marketing Manager at Alternative Flooring, joins Aaron and Darren to talk about what it actually took to build that brand. Kirsty joined the business 23 years ago as a sample assistant and has since worked across purchasing, sales and customer service before taking on marketing, giving her a properly rounded view of how the company has changed. This one turns into a proper conversation about the risk of walking away from big shed retailers, why a two-person in-house team still runs everything from SEO and PPC to photoshoots and exhibitions, and how AI fits in when you don't fully trust it yet. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

St Eval has been making candles in Cornwall for 30 years. It now turns over more than £10 million, employs around 70 people, and still finishes almost every candle by hand. Fox joins Aaron and Darren to talk about what it actually takes to grow a brand like that without hollowing it out. Neil spent 11 years as Creative and Marketing Director at Pukka Herbs, where he helped take the business to £100 million and built ecommerce from nothing to a fifth of global turnover. He is now fractional CMO at St Eval and CEO of Artichoke. This one turns into a proper conversation about AI in creative work, why the most polished asset in the feed is now the one people scroll past, and why the brands with real stories are the ones that will still be standing in five years. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

Adam Black has built one of the UK's most respected mattress brands by doing the one thing the industry says you can't: never having a sale. In this episode of Grow with Evergreen, Aaron and Darren sit down with the founder of Button & Sprung to unpack how a no-discount, no-gimmick brand grew into a multi-million pound business in a market hooked on Black Friday and sales. Adam has done this before. He spent a decade building Feather and Black, a brand he admits was "on sale 500 days a year," before selling up and starting again with one goal: take all the lies out of the brand. What followed is a lesson in patience, positioning and building something that actually lasts. If you are building a brand that competes on more than price, this one is for you. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

What does speaking to 10 guests with a combined revenue of £180 million teach you about the current world of home and garden sector brands? Instead of our usual guest interview, Darren and Aaron are diving deep into the biggest marketing insights we’ve learned from our last 10 guests. Combined, these incredible home, garden, and lifestyle brands generate over £180 million in annual revenue. We are breaking down exactly what they are doing to scale, what they are avoiding, and how you can apply these lessons to your own brand. If you are a business already doing serious revenue and looking to make smarter marketing decisions, this practical, experience-led discussion is for you *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us on YouTube: https://www.youtube.com/@theevergreenagency LinkedIn: https://www.linkedin.com/company/theevergreenagency/ Instagram: https://www.instagram.com/theevergreenagency/ TikTok https://www.tiktok.com/@theevergreenagency Helping home and garden brands grow, season after season.

How to Sell High-Ticket Lifestyle Products Online (When Conversions Happen In-Person) How do you sell high-ticket lifestyle products online when the real conversion happens face-to-face in a showroom? In this episode of Grow with Evergreen , we dive deep into the world of outdoor living, hot tubs, and swim spas to uncover exactly how to bridge the gap between digital marketing and physical sales. We are joined by Christina Mantoura Gough, the high-energy owner of The Hot Tub and Swim Spa Company, a multi-award-winning, multi-million-pound powerhouse in the wellness space. Christina shares her honest experiences navigating the post-COVID market, balancing localised paid media, and maintaining a rock-solid focus on customer experience. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us on YouTube: https://www.youtube.com/@theevergreenagency LinkedIn: https://www.linkedin.com/company/theevergreenagency/ Instagram: https://www.instagram.com/theevergreenagency/ TikTok https://www.tiktok.com/@theevergreenagency Helping home and garden brands grow, season after season.

How do you market a product that looks like a plain brown root today, requires a six-month waiting period before the customer sees the final result, and relies almost entirely on physical B2B retail channels? In this episode of Grow with Evergreen , Aaron and Darren catch up with Ian and Charlotte from Taylors Bulbs, a remarkable fourth-generation, £19 million UK agricultural and horticultural legacy brand. While they run a small direct-to-consumer ecommerce operation, their bread and butter is supplying the nation's premier garden centres, high-street retailers, and supermarkets. Ian and Charlotte share an exclusive look at how a traditional wholesale titan manages to bridge the gap between B2B distribution and consumer desire. We dive into the psychology of the delayed purchase payoff, the art of simplifying chaotic point-of-sale marketing, and how showing the authentic, unpolished reality of farm life can capture millions of views online. ***Evergreen is a growth marketing partner working exclusively with home, garden, and lifestyle brands.We support businesses at different stages of growth, from growing brands looking to build momentum through focused, well-scoped execution, to established brands that need a strategic partner to help manage complexity and scale sustainably.Rather than offering one-size-fits-all services, we tailor how we work to match a brand’s stage of growth, ambition, and requirements. This includes strategic Growth Partnerships, execution-led Growth Retainers, and our single-channel Growth Services for businesses that require standalone specialist support.Our role is to bring structure, clarity, and momentum to marketing, helping brands move forward with confidence and make better growth decisions over time.Home & garden storiesOur case studies share the full story - the thinking, the work, and the results, told alongside the brands we partner with.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubInsights, ideas, and real-world perspectives on growing home and garden brands - shared through our podcast, sessions, and behind-the-scenes content.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagency

How a £20M Legacy Brand Scales Using AI, TV & Omni-Channel Marketing with Sarah Page, MD of Plumbs. How do you scale a traditional £20M home service business when your core channel is shifting, your target market is aging, and new customers don’t buy the same way? In this episode of Grow with Evergreen, Aaron and Darren sit down with Sarah, the Managing Director of Plumbs, a spectacular 75-year-old UK home interiors brand specialising in made-to-measure sofa covers, curtains, and reupholstery. Sarah shares a behind-the-scenes look at how their legacy family business rode the waves from massive mail-order operations to modern digital dominance. We dive deep into data-led marketing, navigating an offer-led industry, and how they are leveraging cutting-edge AI visualisation tools to convert the under-55 demographic without losing their premium appeal. If you are an established home, garden, or lifestyle brand looking to make smarter marketing decisions as you scale, this practical, experience-led discussion is for you. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

In this episode of Grow with Evergreen, we sit down with Dan Sinnott, Head of Marketing at Bunches , a heritage floristry brand that has blossomed from a 1989 Mansfield market stall into a £20 million turnover powerhouse. Dan shares how Bunches is navigating the “death of traditional search” and skyrocketing acquisition costs by shifting their focus from cold automation to human-centric brand building. We dive deep into their strategy to reach £20 million in turnover, including their move toward AEO (Answer Engine Optimisation) and the importance of “customer cuddles”. In this episode, you’ll learn about the evolution of a legacy brand, how Bunches transitioned from post office orders to a digital-first e-commerce leader. AEO vs. SEO, why the “zero-click crisis” is changing how brands must format content to be cited by AI like Gemini and ChatGPT and How Bunches balances People, Personality, and Product to avoid competing on price alone. Darren and Aaron also talk about our newest marketing report, the Outdoor Living Report, featuring the latest buyer behaviour shifts and trends for 2026 and 2027. Visit bunches.co.uk to see their “planet friendly and proud” approach to gifting. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

In this episode of Grow With Evergreen, we sit down with Claire Harris, the founder and co-CEO of https://www.talkingtables.co.uk/ , to discuss how she built a £23 million homeware and lifestyle empire. With over 25 years of organic growth, Claire shares the journey of taking a "kitchen table" idea and scaling it into a global brand found in major supermarkets and independent boutiques alike.Talking Tables is a UK-based lifestyle brand focused on party wear, gifting, and bringing people together. They operate across traditional and digital channels, ensuring a presence that balances old-school marketing with modern performance metrics.Claire's top recommendation for any brand looking to grow is simple: Get out of the office. Visit your retailers and customers in person to understand what they need, as they are the true "oracles" of your business. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

The digital transformation of Hayloft Plants, a heritage mail-order business with a 30-year history and a £7 million turnover.In this episode of the Grow with Evergreen podcast, Aaron and Darren sit down with Megan, Hayloft Plant‘s Brand Content and Creative Manager to discuss how an established brand balances a traditional audience with a digital first future.Hayloft has successfully flipped its business model. Once 75% print-based (catalogs and newspapers), it is now 75% digital. Megan emphasises that while the digital shift is vital for growth, they continue to produce hundreds of thousands of catalogs to avoid alienating their loyal, older core audience.We discuss social media strategies, humanising brands and insightful tips for gardeners. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

Scaling a £900k Interiors Brand, From Organic PR to Video-First Growth How do you turn a spare-room passion project into a £900,000 turnover powerhouse? In this episode of Grow With Evergreen, we sit down with Jamie, co-founder of the maximalist design studio Divine Savages . We dive deep into the reality of running a “bold and brave” lifestyle brand in an increasingly saturated market. Jamie shares how they built their initial success on high-end PR and organic Instagram growth, and why they are now pivoting to a video-first strategy to stay ahead of the competition. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

In this episode Aaron talks to Sonia and Jacob from GrowTropicals, an online store with an incredible selection of rare houseplantsGrowTropicals starting in 2019 during Covid due to a surge in people getting into indoor gardening and a realisation that it was unsustainable to source these rare houseplants with the increased demand.They're committed to building a great community that love their products and discuss how this has been a huge driving factor in their growth.It's a great episode that shows the value of community, organic content and how to make an impact in your niche. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

We sit down with Hannah, co-founder of The Home County Co , a candle and home fragrance brand inspired by the scents of UK counties. From humble beginnings at a kitchen table in 2018, the business has grown to around £600,000 in annual revenue, built through organic social, trade shows, wholesale, DTC and even expansion into the US. Along the way, they’ve rebranded, opened and closed retail shops, navigated COVID growth, and recently made strategic shifts back towards simplifying the business and focusing on what works. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

Inside the growth of The English Soap CompanyWe were joined by Susannah, Managing Director of The English Soap Company, and Kelsey, their Brand and Marketing Manager.This is a family-run manufacturing business turning over £9 million, employing more than 100 people, and growing fast. They operate two brands, manufacture everything on-site in East Sussex, and have expanded from one barn to eight over 25 years.We get into how they’ve scaled, what’s fuelling their growth, and the real challenges they’ve faced along the way. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

Swift is one of those brands that looks like it's doing everything right, and after listening to Keiran Hewkin (Founder & CEO), it's easy to see why. They're doing over £30m a year, growing fast, and they've just opened their first store in Angel. This episode isn't just a success story. It's a practical look at what happens when you build a brand around a clear customer problem, then keep marketing tied to the business, not the other way around. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

Home and garden brands that scale successfully rarely do it by accident. They combine strong product, clear positioning, and smart decision making over time. Plank Hardware is a textbook example of that approach done well. In this episode of Grow with Evergreen, we sit down with Annie and Tom, the husband and wife team behind Plank Hardware. From humble beginnings to a business now turning over more than £5m, they share how they’ve built a globally recognised hardware brand rooted in design, community, and commercial discipline. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube: / @theevergreenagency LinkedIn: / theevergreenagency Instagram: / theevergreenagency TikTok / theevergreenagency Helping home and garden brands grow, season after season.

David Austin Roses is one of the most iconic names in horticulture, built on heritage breeding, craftsmanship, and a community that genuinely cares about the garden. This episode of Grow with Evergreen explores how established brands can balance performance with authenticity, improve clarity across a multi-channel mix, and build marketing that earns attention rather than demanding it. --- Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid search Paid social Video & motion Graphics & print Email marketing We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube: / @theevergreenagency LinkedIn: / theevergreenagency Instagram: / theevergreenagency TikTok / theevergreenagency Helping home and garden brands grow, season after season.

Melanie launched What a Host during COVID with a clear vision: to design and manufacture beautiful, functional home accessories that elevate everyday dining and decor. With over 250 products, from gold cutlery sets to handmade candle holders, the brand has strong creative roots and a growing loyal audience. But despite great products and quality design, growth had plateaued. Melanie was investing in SEO, PR, affiliate marketing, and paid media - but with no clear direction, the business lacked focus. This episode of Grow with Evergreen dives into how narrowing in on a few bestselling products, and building the brand around them, can unlock real performance. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid search Paid social Video & motion Graphics & print Email marketing We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube: / @theevergreenagency LinkedIn: / theevergreenagency Instagram: / theevergreenagency TikTok / theevergreenagency Helping home and garden brands grow, season after season.

Sam from Consilium Hortus is building a business that’s designed to last - both creatively and commercially. Based in Essex, the company focuses on luxury garden design, transforming spaces into lifestyle-driven outdoor areas. With five years under his belt, Sam now wants to scale up - fewer but bigger projects, a stronger in-house team, and a brand that can one day be passed down to his children. The challenge? Generating better-quality leads and converting them efficiently, while keeping the brand’s personal touch intact. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid search Paid social Video & motion Graphics & print Email marketing We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube: / @theevergreenagency LinkedIn: / theevergreenagency Instagram: / theevergreenagency TikTok / theevergreenagency Helping home and garden brands grow, season after season.

In this episode of Grow with Evergreen, we’re joined by Steve, the new Managing Director of Grass Gains - a fast-growing UK lawn feed business with a big ambition. Grass Gains is already in garden centres and retail stores, has started selling on Amazon, and now wants to turn their own website into a major sales channel. The conversation covers content strategy, brand building, YouTube marketing, and why education and organic social matter just as much as paid ads when scaling a home and garden brand. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid search Paid social Video & motion Graphics & print Email marketing We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube: / @theevergreenagency LinkedIn: / theevergreenagency Instagram: / theevergreenagency TikTok / theevergreenagency Helping home and garden brands grow, season after season.