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The Gearheads n’ Gasoline Podcast brings you engaging, lighthearted yet informative conversations with market-leading Shop Owners from automotive aftermarket Restoration, Performance, Racing, and restyling Industries. Join us as hosts Barry Alt from Motorhead Digital and our co-hosts delve into the journey of our guests, uncovering their achievements, challenges, and the driving forces behind their success and even failures. Periodic Co-Hosts: Jason Chandler - AMD Eddy Cebreco - AMD Katie Abraham - IRONMAN 4X4 Jesse Henke - JH Restorations Sean Sawyer - Revved Automotive Consulting By offering a unique - often explosive - behind-the-scenes look into the world of shop ownership, 'Gearheads n’ Gasoline' provides stimulating insights and stories that inspire and entertain. Whether you're a shop owner, aspiring shop owner, racer, professional, or hardcore enthusiast, this podcast is your pit stop for captivating discussions with influential figures from the automotive industry. Our goal is to entertain and educate listeners with real-life stories, lessons learned, and practical advice that can be used by everyone. Gearheads n’ Gasoline - “Fueling Your Success.”
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Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: https://www.redlineoil.com/ ➡️ AMD: https://www.autometaldirect.com/ Mark Bowler was building transmissions at 13, teaching his high school automotive class how to assemble them by 17, and eventually transformed his family’s small-town transmission shop into one of the most respected names in the performance automotive industry. In this episode of Gearheads n’ Gasoline, Barry Alt and co-host Eddy Cebreco of Auto Metal Direct sit down with Mark, CEO and Founder of Bowler Performance Transmissions , to talk about the relationships, risks, hard lessons, and relentless commitment to quality that helped shape the company. Mark shares how an early opportunity with Troy Trepanier of Rad Rides by Troy helped open doors in the hot rod world, why Bowler went all-in on performance during the 2008 downturn, and why showing up at automotive events continues to be one of the company’s most important marketing strategies. The conversation also gets into Bowler’s approach to custom-built and dyno-tested transmissions, the development of its Carbon Edition manual transmissions, and why Mark would rather find a failure on the dyno than have a customer discover it on the road or track. Beyond the business, Mark discusses the Accelerate Foundation, his effort to introduce young people to careers in automotive and the skilled trades, plus the moment his father finally acknowledged that maybe Mark’s crazy idea had worked after all. It’s an episode about transmissions, but even more about trust, relationships, craftsmanship, taking risks, and doing what you say you’re going to do. -- Subscribe for conversations with the best shop owners, builders, manufacturers, and aftermarket pros in the restoration, performance & racing industry. -- Key Takeaways: Mark built his first transmission at just 13 years old. Bowler evolved from a small family transmission shop into a performance-focused brand. An early relationship with Troy Trepanier helped open doors in the hot rod industry. Bowler went all-in on performance during the 2008 economic downturn. Trade shows and face-to-face relationships remain a major part of Bowler’s marketing strategy. Social media has helped show a more personal, authentic side of the company. Every Bowler transmission is built and tested with real-world performance in mind. The Carbon Edition was developed to meet the demands of high-performance and Pro-Touring builds. Mark founded the Accelerate Foundation to support skilled trades and future automotive talent. Mark’s guiding philosophy: do what you say, be honest, and treat people right. Guest Bio: Mark Bowler is CEO and Founder of Bowler Performance Transmissions in Lawrenceville, Illinois. He began building transmissions at 13 and transformed his family’s local transmission shop into a nationally recognized performance brand serving hot rods, Pro-Touring builds, race cars, and custom vehicles. Mark is active with SEMA’s HRIA and founded the Accelerate Foundation to support skilled trades and the next generation of automotive talent. Guest: Mark Bowler, CEO and Founder, Bowler Performance Transmissions https://www.bowlertransmissions.com 🔧 Learn more about Bowler Performance Transmissions: bowlertransmissions.com facebook.com/Bowlerperformance instagram.com/bowlertransmissions/ linkedin.com/in/mark-bowler44572913/ youtube.com/@BowlerPerformanceTra nsmissions tiktok.com/@bowlerperformance Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com motorheaddigital.com facebook.com/Motorhead.Digital instagram.com/motorhead.digital linkedin.com/company/motorhead-digital Guest Co-Host: Eddy Cebreco, Auto Metal Direct eddy@autometaldirect.com autometaldirect.com facebook.com/AutoMetalDirect instagram.com/autometaldirect linkedin.com/company/autometaldirect youtube.com/@UC3g-EQlf_d_lD1tpI4vaTiw Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com What does 50 years in the automotive aftermarket teach you about building a company, building cars, and keeping the next generation engaged? In this episode of Gearheads n’ Gasoline, Barry Alt and Jesse Henke sit down with Rick Love, president of Vintage Air , to talk about his path from a young hot rodder in upstate New York to a decades-long career with one of the most recognized names in the aftermarket. Rick shares how he first connected with Vintage Air founder Jack, the family moment that changed the direction of his career, and why simply showing up, asking questions, and building relationships can open doors in this industry. The conversation digs into the future of hot rodding and restoration, including the challenge of engaging younger enthusiasts, the growing importance of relatable platforms like JDM cars, Fox bodies, OBS trucks, Jeeps, G-bodies, and S-10s, and how Vintage Air decides which vehicles are worth developing new systems for. Rick also walks through the 60-to-90-day development process behind a new SureFit application and explains how market feedback, other manufacturers, shows, and customer demand help guide product decisions. They also talk about marketing, creators, Cars & Coffee, Vintage Air’s 50th anniversary, road tours, the value of face-to-face connection, and why the best part of owning an old car is still getting out and driving it. Rick closes with two pieces of advice that apply well beyond the garage: make better decisions, and choose your battles. -- Subscribe for conversations with the best shop owners, builders, manufacturers, and aftermarket pros in the restoration, performance & racing industry. -- Takeaways: Relationships create careers. Rick’s path to Vintage Air grew from showing up, helping with R&D, attending events, and building genuine connections. Family can clarify your path. A question from Rick’s young son pushed him to rethink a travel-heavy career and ultimately join Vintage Air. The aftermarket still runs on mentorship. Experienced builders and manufacturers can have a lasting impact simply by sharing knowledge and helping others learn. Youth engagement has to be relatable. Fox bodies, JDM cars, OBS trucks, S-10s, Jeeps, and other familiar platforms can help draw younger enthusiasts in. Nostalgia changes with each generation. Tomorrow’s collector cars are often the vehicles people remember from childhood or their early driving years. Product development goes far beyond installation. Vintage Air can spend 60–90 days scanning, designing, testing, documenting, and developing a new application. The market helps decide what comes next. Vintage Air watches demand, affordability, show trends, and aftermarket support before developing a new application. Marketing is now multi-channel. Print, social media, YouTube, creators, email, events, and distributors all play a role in reaching customers. In-person interaction still matters. Events give customers a chance to see products, ask questions, meet the people behind the brand, and build relationships. The cars matter, but the memories matter more. Rick’s ’39 Ford is special because of the friends, experiences, and decades of memories tied to it. Guest Bio: Rick Love is president of Vintage Air and a lifelong hot-rod enthusiast with more than four decades in the automotive aftermarket. He began working with Vintage Air through installations, shows, and R&D before joining the company full-time in 1998. A longtime SEMA and HRIA volunteer, Rick was inducted into the SEMA Hall of Fame in 2021 and continues to champion mentorship, product innovation, and driving the cars we build. Guest: Rick Love, President, Vintage Air, LLC https://vintageair.com/ https://www.facebook.com/vintageairinc https://www.instagram.com/vintageair_ https://www.youtube.com/user/va197653 Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com https://motorheaddigital.com https://facebook.com/Motorhead.Digital https://instagram.com/motorhead.digital https://linkedin.com/company/motorhead-digital Guest Co-Host: Jesse Henke, JH Restorations https://jhrestorations.ca https://www.facebook.com/jhrestorations https://www.instagram.com/jh_restorations https://www.youtube.com/@jhrestorationsltd Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com Kendra Sommer of CWK Media and Cruising with Kendra joins Barry Alt and Sean Sawyer of Revved Automotive Consulting at Gearheads n' Gasoline to share how she left the entertainment industry, bet on herself, and built a career in automotive media. From growing up in a family of International Scout enthusiasts to quitting her job and heading to SEMA, Kendra explains how networking, consistent branding, and genuine relationships opened the door to new opportunities. She also breaks down why authentic storytelling often connects better than perfectly polished content, how LinkedIn became a powerful business-development tool, and why confident cold outreach still works. The conversation also covers international travel and perceptions of America, building trust with automotive brands, managing rejection, protecting your reputation, and the challenges women can face behind the camera. Kendra closes with advice for young professionals entering the industry and shares her goal of expanding automotive storytelling into television and film. -- Subscribe for conversations with the best shop owners, builders, manufacturers, and aftermarket pros in the restoration, performance & racing industry. -- Key Takeaways: Quit her local news job on the spot to chase the SEMA Show, with no backup plan. Third-generation International Scout enthusiast; her family has a home Scout museum in NC. Went from dangerous, solo local news assignments to building her own media company. Built her client network by cold-calling every business card she collected at SEMA. Used LinkedIn to warm up relationships before making the call that landed Brunswick/Mercury Racing. Has worked with NASCAR, Fox Sports, Discovery, History Channel, Scout Motors, and Walmart. Hit 175 mph on the Miami coast riding along with Brunswick's CEO. Covered the Saudi Crown Princess Car Show in Riyadh. Shares her mindset trick for handling rejection in a brutal industry. Talks about what SEMA could do to help young people break into the business. Guest Bio: Kendra Sommer is an automotive reporter, producer, and businesswoman known for her brand "Cruisin' With Kendra" and her ad creative agency, CWK Media. She is a distinguished businesswoman, automotive reporter, and producer who has contributed reports to the marine and automotive industries, delivering content ranging from technical reports to lifestyle features. Her coverage has spanned the globe, including the Saudi Crown Prince Car Show in Riyadh, and she has written for Motor Trend publications like Hot Rod, Car Craft, and Mustang Monthly. She has also appeared as a correspondent on automotive TV programs on History Channel, Discovery, MAVTV, and Fox Sports. As a third-generation International Harvester enthusiast, Kendra continues a family legacy; her grandfather worked as an engineer for the company for over 40 years. Before entering automotive media, she built her skills as a news journalist covering stories throughout the Heartland; then, in 2017, she left news reporting to attend the SEMA Show, the world's largest automotive trade show, launching her career in the industry. Guest: Kendra Sommer, Owner, CWK Media https://www.cwkmedia.net/ https://www.facebook.com/kendra.sommer https://www.instagram.com/kendrasommer https://www.linkedin.com/in/kendra-sommer-a40240138/ https://www.youtube.com/@KendraSommer https://www.tiktok.com/ @cruisinwithkendra902 Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com https://motorheaddigital.com https://facebook.com/Motorhead.Digital https://instagram.com/motorhead.digital https://linkedin.com/company/motorhead-digital Co-Host: Sean Sawyer, Revved Automotive Consulting https://www.revvedac.com https://www.facebook.com/revvedautomotive https://www.instagram.com/ocdcarbuilder Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com What does it take to build a successful career spanning more than 40 years in the automotive aftermarket? In this episode of Gearheads n’ Gasoline, Barry Alt and Jason Chandler sit down with Al “Big Al” Liebmann, marketing director and partner at Turnkey Collector Car Insurance . Big Al shares how he went from attending drag races at Englishtown in the early 1970s to working with funny car teams, automotive publications, RacingJunk, major automotive events, and collector car insurance customers throughout the country. The conversation covers the evolution of automotive marketing, the power of face-to-face networking, the importance of listening to customers, and why businesses need to be selective about the events they attend. Al also explains what builders, shops, and vehicle owners should understand about insuring collector cars during the build process. As parts, labor, and vehicle value increase, the original coverage may no longer be enough to protect the investment. The group also discusses how the automotive aftermarket can reach younger generations, promote trade careers, and show students that there are opportunities far beyond dealership and collision work. Whether you are a shop owner, builder, racer, marketer, collector, or young professional looking for a place in the industry, Big Al’s story is a reminder that showing up, building relationships, and following your passion can take you a long way. - - Subscribe for conversations with the best shop owners, builders, manufacturers, and aftermarket pros in the restoration, performance & racing industry. -- Key Takeaways: From an Englishtown drag strip to a 40+ year career in the automotive world Full-time job at NEC, 18-19 races a year, how Big Al made it work Why the best events feel like an experience, not a vendor booth The case for skipping shows and picking your spots instead Forget the booth, why walking the floor wins more business What's actually changed in automotive marketing (and what hasn't) The hidden cost creep in a collector car build — and how to stay covered The coverage gap most shop and car owners don't know they have Big Al's simple rule for building trust that lasts decades The one thing every newcomer to the industry should know before day one All the aftermarket careers you never think about — from CAD to 3D printing Big Al's advice for a career that doesn't feel like work Guest Bio: I've been involved in the automotive industry for more than 40 years. My background includes drag racing, event promotion, automotive marketing, sales, and collector car insurance. Throughout my career, I've had the opportunity to work with car enthusiasts, dealerships, manufacturers, and industry leaders across the country. Today, I serve as Marketing Director and Partner of TurnKey Collector Car Insurance, where I help collectors protect their classic, muscle, exotic, and specialty vehicles. I'm also a Senior Sales Executive with Internet Brands Automotive Group, representing RacingJunk.com and HotRodHotLine.com, where I help automotive businesses grow their reach and connect with customers. I'm passionate about the collector car hobby and enjoy building relationships within the industry. Whether I'm attending car shows, promoting events, working with clients, or supporting automotive organizations, my focus has always been helping people and contributing to the growth of the hobby I've loved my entire life. Guest: Al Liebmann, Turnkey Collector Car Insurance https://www.tki.llc/ https://www.instagram.com/turnkey_insurance https://www.facebook.com/TKI.LLC Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com https://motorheaddigital.com https://facebook.com/Motorhead.Digital https://instagram.com/motorhead.digital https://linkedin.com/company/motorhead-digital Guest Co-Host: Jason Chandler, Auto Metal Direct jason@autometaldirect.com https://autometaldirect.com https://facebook.com/AutoMetalDirect https://instagram.com/autometaldirect https://linkedin.com/company/autometaldirect https://www.youtube.com/@autometaldirect Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com In this episode of Gearheads n’ Gasoline, Barry Alt and Jason Chandler sit down with Amy Fitzgerald, co-owner of Cool Hand Customs , to talk about the realities of running a small but mighty custom automotive shop. Amy shares how she and her husband, EJ, made the leap from home construction to the automotive customization world during the Great Recession, starting with airbrushed motorcycles in a 400-square-foot garage before growing into the shop they run today. The conversation covers what it takes to build show-quality drivers, why restoration and hot rodding often overlap, and how SEMA has played a major role in Amy’s business, relationships, and industry involvement. Amy also talks about word-of-mouth marketing, customer trust, youth engagement, women in the automotive aftermarket, and the organized chaos that comes with building vehicles for SEMA year after year. -- Subscribe for conversations with the best shop owners, builders, manufacturers, and aftermarket pros in the restoration, performance & racing industry. -- Key Takeaways: Building a SEMA truck in their first year confirmed they were in the right industry. They create “show-quality drivers” that look great and are built to be enjoyed. Restoration and hot rodding often overlap, since custom builds begin with a solid foundation. Word-of-mouth and car shows remain powerful marketing tools. SEMA has helped Amy build valuable industry relationships. The automotive industry offers opportunities beyond building, including marketing, media, logistics, and technology. Amy encourages women to find strong mentors and ignore outdated attitudes. Guest Bio: Amy Fitzgerald is one half of the husband and wife team behind Cool Hand Customs in Middleton, where classic cars and modern performance come together. With nearly 20 years in the automotive industry, Amy brings passion, creativity, and attention to detail to every custom build and restomod that rolls through the shop. When she’s not helping create one-of-a-kind rides, Amy stays active in the automotive community through her involvement with SEMA, volunteering, and youth engagement programs that help inspire future builders and enthusiasts. Guest: Amy Fitzgerald, Co-Owner, Cool Hand Customs https://coolhandcustoms.com https://www.facebook.com/cool.customs https://www.instagram.com/customscoolhand https://www.youtube.com/@CHCustoms Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com https://motorheaddigital.com https://facebook.com/Motorhead.Digital https://instagram.com/motorhead.digital https://linkedin.com/company/motorhead-digital Guest Co-Host: Jason Chandler, Auto Metal Direct Email: jason@autometaldirect.com https://autometaldirect.com https://facebook.com/AutoMetalDirect https://instagram.com/autometaldirect https://linkedin.com/company/autometaldirect https://www.youtube.com/@autometaldirect Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com In this episode, Barry Alt and Katie Abraham welcome Cora Jokinen, owner of Torque Master Industries , to share her unconventional journey from studying architecture to becoming a leader in the automotive aftermarket. Cora discusses her passion for off-roading, her transition into business ownership, and the role community, mentorship, and networking have played in her career. She also shares lessons from navigating the Rebelle Rally, offers her perspective on women in the automotive industry, and explains how strong customer experiences can help brands build lasting connections. The conversation also introduces Cora’s new product line, Oris Adventure Cooking, and explores how sensory experiences can make customer engagement more memorable. Along the way, the group talks about entrepreneurship, resilience, and finding balance through activities outside of work, including pickleball. Key Takeaways: Cora’s transition from architecture to automotive was fueled by her passion for off-roading. Joining a local 4x4 club was a major turning point in her journey. Her first Nissan Xterra sparked her interest in vehicle modifications. Learning to weld gave Cora the ability to create custom parts for her own builds. Her husband played a key role in supporting and shaping her automotive path. Buying Torq-Masters Industries came from real-world experience in the off-road and rock crawling community. Cora faced a steep learning curve after acquiring the company, especially in business management and operations. Mentorship, networking, and SBN involvement have been crucial to her growth in the industry. Customer relationships are built through word-of-mouth, reputation, approachability, and helpful video content. Cora’s story highlights resilience, community, innovation, and the power of staying open to unexpected opportunities. Guest Bio: I’m an original Rebelle Rally participant, finishing 5th in the first year and earning the Team Spirit Award. In 2021, my team won the crossover class in a Ford Bronco Sport. I’ve also raced King of the Hammers twice in a stock-class Jeep and have a deep love for welding, inspired by my grandfather’s advice to “have a career and a trade.” My career was architecture, and my trade is welding. I’m also a longtime SEMA Businesswomen’s Network member and have served on the SBN Select Committee for the past six years. SBN has been a major part of my life, constantly inspiring and challenging me through its leadership, education, and networking opportunities. My husband and I live in upstate New York, where we run Torq-Masters, a 100% USA-made manufacturing business we acquired in 2014. We travel across the country for shows and events, and I’m excited for the conversation ahead. Guest: Cora Jokinen, Torque Master Industries https://torqmasters.com https://skottle.com https://www.facebook.com/TorqMasters https://www.instagram.com/torqmasters https://www.youtube.com/@TorqMastersIndustries Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com https://motorheaddigital.com https://facebook.com/Motorhead.Digital https://instagram.com/motorhead.digital https://linkedin.com/company/motorhead-digital Co-Host : Katie Abraham, Falcon Dynamic https://www.facebook.com/abeskatie https://www.instagram.com/wildkatieabes https://www.linkedin.com/in/katherine-abraham-b4506580 Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com In this episode of Gearheads n’ Gasoline, Barry Alt and co-host Katie Abraham welcome Natalie Waters from Natalie Waters Racing , a young racer with big goals, a strong social media presence, and a mission that goes far beyond the track. Natalie shares how she got started in racing, what keeps her motivated, and where she hopes to go next in motorsports. The conversation covers the support found inside the racing community, the role marketing plays in securing sponsorships, and why building real value for sponsors is so important for young racers today. She also talks about her anti-bullying foundation, her growing success on social media, and how staying authentic has helped her connect with fans, brands, and her local community. This episode is a great listen for racers, parents of young drivers, motorsports marketers, sponsors, and anyone interested in the business side of racing. Key Takeaways: Racing started early for Natalie. The racing community is built on support. Sponsorships are about more than logos. Marketing matters in motorsports. Authenticity wins online. Local sponsorships can be powerful. Social media should serve a purpose. Her anti-bullying foundation adds meaning to her platform. Balancing racing, work, and life takes discipline. Advice from experienced racers can shape a young driver’s mindset. Guest Bio: I started racing Quarter Midgets at 6 years old here in Grantsville, UT, and graduated into Focus Midgets at 13 years old. Here, I won two championships and broke two track records before moving up to Modifieds, where I was Rookie of the Year for the NASCAR Whelen All-American Series in Idaho. At 19 years old, I moved up into 410 Winged Sprint Cars. I race everything on asphalt. I am graduating with my\ bachelor's degree in marketing and plan to use it to help other drivers promote themselves to sponsors to chase their dreams. Outside of racing, I run my Race to End Bullying foundation, where I travel around with my race car and host school assemblies to teach kids about the importance of being kind. Guest: Natalie Waters, Natalie Waters Racing nataliewater2004@gmail.com racetoendbullying.com facebook.com/NatalieWatersGKRacing instagram.com/natattack_racing_1 linkedin.com/in/nataliewaters Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com motorheaddigital.com facebook.com/Motorhead.Digital instagram.com/motorhead.digital linkedin.com/company/motorhead-digital Co-Host: Katie Abraham - Falcon Dynamic facebook.com/abeskatie instagram.com/wildkatieabes linkedin.com/in/katherine-abraham-b4506580 Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com In this episode of Gearheads n’ Gasoline, Barry Alt and Co-Host Jason Chandler from Auto Metal Direct welcome Scott Spencer , a DIY car builder and social media content creator, for a real conversation about car building, content creation, and the community behind the automotive world. Scott shares his journey into DIY car builds, what it is like documenting projects on social media, and why authenticity matters when bringing people along for the ride. From learning through mistakes to reaching out to manufacturers, brands, and other builders, this episode digs into the real side of home-built cars and restoration projects. The guys also talk about building relationships in the industry, balancing personal projects with content creation, and why community support is such a big part of car culture. Whether you are building in your home garage, creating automotive content, running a shop, or just love hearing the stories behind the build, this episode is packed with honest insight and gearhead perspective. Key Takeaways: Scott Spencer’s journey into DIY car building Documenting builds on social media Building relationships with brands and manufacturers Learning from mistakes during restoration projects The role of community in automotive culture Balancing content creation with the actual build Advice for aspiring DIY builders Guest Bio: Scott Spencer is a content creator from Alabama. (@scottsrides) His day job as an airline pilot fuels his passion for building high-end hot rods in his home shop. Scott does all the work himself and documents it on social media. He also enjoys doing some aviation and lifestyle content. Scott is currently on his 5th custom build, which is a 1967 Chevelle restomod. Previous builds include a Factor Five Cobra, 1979 Porsche 911, 1967 Camaro, and 1965 Mustang. He enjoys the build process as much as the driving and still enjoys owning all his builds and using them regularly. Scott grew up in Atlanta, Ga, the son of an airline pilot who inspired him to follow in his footsteps. He then attended Auburn University and completed the Professional flight program while concurrently serving in the USAF Air National Guard to help fund his education. While in college, he met his future wife, Kimmy, and they will celebrate their 30th wedding anniversary this summer. Scott and Kimmy now reside in Auburn, Al. Guest: Scott Spencer, Scott's Rides instagram.com/scottsrides tiktok.com/@scottsrides Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com motorheaddigital.com facebook.com/Motorhead.Digital instagram.com/motorhead.digital linkedin.com/company/motorhead-digital Guest Co-Host: J ason Chandler, Auto Metal Direct autometaldirect.com facebook.com/AutoMetalDirect instagram.com/autometaldirect linkedin.com/company/autometaldirect www.youtube.com/@autometaldirect Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com In this episode of Gearheads n’ Gasoline, Barry Alt and Jesse Henke from JH Restorations sit down with Karl Schulman, General Manager of Garret’s Rod Shop , for a conversation about cars, craftsmanship, career pivots, and the way life has a funny way of circling back around. Karl shares how his love for cars and machining started early, thanks to the influence of his stepdad, Garret. What began as building homemade street rod parts on a mill and lathe eventually grew into a lifelong connection to the automotive world. From learning the trade at night school, to landing his first machining job at Creative Tool and Die, to later teaching the very class that helped launch his own career, Karl’s story is rooted in hands-on skill, persistence, and a willingness to follow the next open door. The conversation also dives into Karl’s 18-year career teaching high school students machine trades, helping young people find real career paths in skilled labor, engineering, and the automotive industry. After stepping away from formal education in 2022, Karl joined Garret’s Rod Shop full-time, where he has worked to earn his place, support major build projects, and help guide the shop into its next chapter. This episode is a thoughtful look at the intersection of family, trade education, hot rod culture, and the future of custom automotive craftsmanship. It’s a reminder that the skills, people, and experiences we pick up along the way often come back around when we need them most. Key Takeaways: Every experience can come full circle Garret played a major role in Karl’s automotive foundation Machining became more than a skill Getting a start in the trades takes persistence Good relationships matter in business Teaching became an unexpected but meaningful chapter Trade education remains critical Joining the family business came with responsibility Garret’s Rod Shop is entering a new chapter The future of custom automotive work depends on skill transfer Guest Bio: Karl Schluman is the General Manager and face of Garret’s Rod Shop, where his lifelong passion for cars, machining, and craftsmanship comes full circle. Introduced to the trade by his stepdad, Garret, Karl built a career spanning machining, auto parts, and 18 years teaching high school machine trades before joining the family shop in 2022. Today, he helps guide Garret’s Rod Shop into its next chapter. Guest: Karl Schulman, Garret's Rod Shop garretsrodshop.com facebook.com/garretsrodshop instagram.com/garretsrodshop Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com motorheaddigital.com facebook.com/Motorhead.Digital instagram.com/motorhead.digital linkedin.com/company/motorhead-digital Co-Host: Jesse Henke, JH Restorations jhrestojesse@gmail.com Website: jhrestorations.ca Facebook: facebook.com/jhrestorations Instagram: instagram.com/jh_restorations Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com In this episode of the Gearheads n' Gasoline podcast, join Barry and Katie Abraham, guest co-host from Ironman 4X4, as Christina Lardie, from Christina’s Garage: Gearhead in Training , and learn about Christina's automotive journey and influencer Insights. Christina Lardie, a self-proclaimed gearhead in training, shares her inspiring story of learning to work on cars from scratch, building her personal brand, and navigating the automotive industry as a newcomer. This episode dives deep into how passion, perseverance, and authentic relationship-building drive success in this competitive space. Listen to the podcast to hear Christina give advice to women and beginners entering the automotive aftermarket industry, emphasizing confidence, authenticity, and relationship-building. Takeaways: Christina’s background and how her family’s love for cars influenced her journey The inception of her YouTube channel, Christina’s Garage, and her fresh perspective as a newbie How she connected with industry events like SEMA and PRI without prior industry experience Overcoming imposter syndrome and managing mental health while learning new skills The importance of authenticity, patience, and showing up consistently Guest Bio: As a lifestyle and automotive content creator, Christina Lardie is learning how to embrace life head-on. Instead of wishing there were more real people to relate to online, Christina chose to embody the change she wanted to see. Whether it’s learning how to build a 1969 Camaro, lifting weights, discussing mental health, or becoming an active member of the community, everything is grounded in authenticity, vulnerability, and integrity. Guest: Christina Lardie, Christina’s Garage: Gearhead in Training facebook.com/61558031831375 instagram.com/christinalardie youtube.com/@christinasgarage x.com/christinalardie Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com motorheaddigital.com facebook.com/Motorhead.Digital instagram.com/motorhead.digital linkedin.com/company/motorhead-digital Guest Co-Host: Katie Abraham, Ironman 4X4 facebook.com/abeskatie instagram.com/wildkatieabes linkedin.com/in/katherine-abraham-b4506580 Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com In this episode of the Gearheads n’ Gasoline Podcast, Barry and Eddy Cebrco from AMD sit down with Jay Pruitt of Trucks USA to talk about his journey from growing up in a hot rod family to building a thriving truck bed manufacturing business. Jay shares how he transitioned from wrenching in a small shop to scaling a business that now focuses on manufacturing, dealer networks, and direct-to-consumer sales. Along the way, the conversation dives into the realities of hiring in today’s market, adapting to social media, and why showing up at events matters more than ever. They also get into the shift happening in the automotive aftermarket, from wholesale dominance to brand-building, content creation, and customer connection, and how stepping outside your comfort zone can unlock serious growth. If you're a shop owner, manufacturer, or anyone in the automotive aftermarket trying to grow, this episode is packed with real-world insight, a few laughs, and some hard-earned lessons. Takeaways: Jay's family has always been involved in automotive culture. You can’t scale working only with your hands Growth comes from products, not just labor Direct-to-consumer is reshaping the aftermarket industry Events build relationships, not just immediate sales Social media is learned, not a natural talent Authentic content outperforms polished, perfect production Don’t build around one loud customer request Shops must invest in training younger talent Customers want complete solutions, not scattered parts Being yourself is your strongest business advantage Guest Bio: Jay is 51 and married, a Gearhead for life, a jack of all trades and master of a few. GM truck guy. Guest: Jay Pruitt, Truck USA trucksusa.net facebook.com/profile.php?id=100070262241538 instagram.com/classictruckbedparts Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com motorheaddigital.com facebook.com/Motorhead.Digital instagram.com/motorhead.digital linkedin.com/company/motorhead-digital Guest Co-Host: Eddy Cebreco, Auto Metal Direct eddy@autometaldirect.com autometaldirect.com facebook.com/AutoMetalDirect instagram.com/autometaldirect linkedin.com/company/autometaldirect youtube.com/@UC3g-EQlf_d_lD1tpI4vaTiw Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Powered by: ➡️ Red Line Synthetic Oil: redlineoil.com ➡️ AMD: autometaldirect.com In this episode of Gearheads n’ Gasoline, host Barry Alt and guest co-host Jason Chandler from AMD sit down with Aaron Valencia, the visionary behind the Lost Angels Career Center, to discuss his incredible journey from the garage to the forefront of vocational advocacy. Aaron isn’t just teaching 18 to 24 year old's how to turn wrenches; he’s building a revolutionary model for workforce development that takes high-barrier, low-income young adults and turns them into elite technicians for companies like Northrop Grumman and Lockheed Martin. How do you go from running a high-end hot rod shop to building a pipeline for the automotive and aerospace industry? Aaron shares the pivotal moment at a local soup kitchen that changed his perspective on community service, leading him to transform his own shop into a learning hub. We dive into the "nuts and bolts" of his program, from the importance of paid training and "wraparound" support services to how he’s incorporating CAD, 3D printing, and digital tech to keep the trade relevant in a modern world. Whether you’re a shop owner looking for talent, an industry leader wanting to give back, or a gearhead who believes in the power of the trades, Aaron’s story is a masterclass in passion, perseverance, and purpose. Key Takeaways: The Pivot: How Aaron transitioned from a successful hot rod builder to a community advocate Modern Trades: Why the "grease monkey" stereotype is dead and how digital tech (CAD/3D printing) is the new frontier The "Work Ethic" Gap: Strategies for teaching punctuality, professionalism, and the "soft skills" industry partners crave The Business of Giving: How to engage major sponsors and create win-win partnerships between education and industry Scaling Success: Aaron’s plans for replicating this micro-training model across the country Diversity in the Shop: Breaking barriers for women and single mothers in the automotive and aerospace sectors Guest Bio: Aaron Valencia is a custom hot rod builder turned changemaker and the founder of Lost Angels Career Center. What started as an informal after-school hangout in his shop grew into a vocational program helping young adults gain industry-recognized skills in automotive restoration and advanced aerospace manufacturing. Through hands-on training and mentorship, Aaron is helping the next generation build careers and brighter futures. Guest: Aaron Valencia, Lost Angels Career Center lostangelscp.org facebook.com/lostangelscp instagram.com/lostangelscareercenter www.youtube.com/@LostAngelsCareerCenter Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com motorheaddigital.com Guest Co-Host: Jason Chandler, Auto Metal Direct autometaldirect.com Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Supported by: ➡️ Red Line Synthetic Oil: https://www.redlineoil.com/ ➡️ AMD: https://www.autometaldirect.com/ What does it take to create unforgettable luxury automotive experiences for brands like Ferrari? In this episode of Gearheads n’ Gasoline, host Barry Alt and guest co-host Sean Sawyer from Revved Automotive Consulting sit down with Julia Newman, Owner of Haus of Stella, to talk about her incredible journey from entertainment and hospitality into the world of high-end automotive events. Julia shares how she broke into the luxury automotive scene by producing VIP hospitality experiences for Ferrari and other major brands, and how those events blend precision, creativity, and a serious attention to detail. From Pebble Beach to high-profile motorsports experiences, she explains what it takes behind the scenes to deliver world-class brand moments that clients never forget. The conversation dives into experiential marketing, the art of building authentic client relationships, and how creating emotional connections often matters more than the product itself. Julia also discusses growing support for women in motorsports and expanding opportunities for women across the automotive industry. Key Takeaways: Why client experience is everything in the luxury automotive world The behind-the-scenes challenges of producing high-end automotive events How experiential marketing creates lasting emotional connections The growing role and support of women in motorsports and automotive careers Why attention to detail separates good events from unforgettable ones Guest Bio: Julia Newman is an accomplished, award-winning event marketing executive with extensive experience producing large-scale live, hybrid, and experiential events. Known for her tenacity, agility, and attention to detail, she has become a trusted partner to some of the world’s most recognizable brands. Her expertise spans experiential marketing, program management, and cross-functional team leadership. Julia has a proven track record of delivering high-impact global events while managing complex logistics, building strong stakeholder relationships, and aligning event strategy with business objectives. She is especially recognized for her ability to remain calm under pressure while executing seamless, memorable experiences. Throughout her career, Julia has led and produced high-profile programs and brand activations. Here are a couple of the notable events she's been involved in: Patrón Tequila – Formula 1 Mexico City Grand Prix Airport Pop-Up Store Ferrari North America Casa Ferrari – Pebble Beach Today, Julia continues to create exceptional brand experiences through her work with Haus of Stella, where she focuses on curating unique luxury automotive and experiential marketing programs. Guest: Julia Newman, Haus of Stella https://www.linkedin.com/in/Julia-Thomson-Newman Host: Barry Alt, Motorhead Digital maximizesales@motorheaddigital.com https://motorheaddigital.com/ https://facebook.com/Motorhead.Digital https://instagram.com/motorhead.digital Guest Co-Host: Sean Sawyer, Revved Automotive Consulting https://www.revvedac.com/ https://www.facebook.com/revvedautomotive https://www.instagram.com/ocdcarbuilder Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Supported by: ➡️ Red Line Synthetic Oil: https://www.redlineoil.com/ ➡️ AMD: https://www.autometaldirect.com/ 🔥 Season 3 Starts Now — And We’re Leveling Up. Welcome to Season 3 of Gearheads n’ Gasoline — and this year, we’re doing things differently. This episode introduces our new lineup of powerhouse guest co-hosts and a refreshed format designed to bring you deeper conversations, sharper insights, and real-world experience from across the automotive aftermarket. We’re not just talking about cars. We’re talking about the future of the industry. In this kickoff episode, you’ll hear conversations around: - Why the next generation is more engaged than we think - Why talent isn’t the real problem — business systems are - How shops can leverage social media without sacrificing productivity - And why collaboration across the industry matters more than ever This season is about learning from each other. It’s about shop owners, manufacturers, consultants, and industry leaders sharing what’s working — and what’s not. Because the automotive restoration and performance world isn’t slowing down. It’s evolving. And the goal of Season 3 is simple: To inspire you to think bigger, work smarter, and stay connected to the community that fuels this industry forward. 🎙️ Featuring: - Katie Abraham (Ironman 4x4) - Eddy Cebreco (Auto Metal Direct / Eddie Bear Foundation) - Jason Chandler (Auto Metal Direct) - Jesse Henke (JH Restorations) - Sean Sawyer (Revved Automotive Consulting) If you're a shop owner, industry professional, or someone passionate about where this aftermarket world is headed, this season is for you. 🚗 Key Takeaways From This Episode - The future of restoration is being shaped by technology and the next generation. - Youth engagement isn’t dead — it just needs mentorship and opportunity. - Social media is now a specialized skill, not a side task. - Talent builds cars — systems build sustainable businesses. - The industry grows stronger when leaders collaborate instead of competing. - Hit subscribe. Join the conversation. Let’s build what’s next. Host: Barry Alt, Motorhead Digital https://motorheaddigital.com https://facebook.com/Motorhead.Digital https://instagram.com/motorhead.digital Guest Co-Hosts: Katie Abraham https://www.facebook.com/abeskatie https://www.instagram.com/wildkatieabes https://www.linkedin.com/in/katherine-abraham-b4506580 Eddy Cebreco, Auto Metal Direct https://www.autometaldirect.com https://www.facebook.com/eddy.cebreco https://www.instagram.com/ecebreco Jason Chandler, Suto Metal Direct https://autometaldirect.com https://facebook.com/AutoMetalDirect https://instagram.com/autometaldirect https://youtube.com/@autometaldirect Jesse Henke, JH Restorations https://jhrestorations.ca https://www.facebook.com/jhrestorations https://www.instagram.com/jh_restorations Sean Sawyer, Revved Automotive Consulting https://www.revvedac.com https://www.facebook.com/revvedautomotive https://www.instagram.com/ocdcarbuilder #automotivemarketing #automotiverestoration #automotivecustomization #raceshops #AutomotiveLife #Entrepreneur Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Supported by: ➡️ Red Line Synthetic Oil: https://www.redlineoil.com/ ➡️ AMD: https://www.autometaldirect.com/ ➡️ POWERtube TV: https://watchpowertubetv.com/ In this episode of Gearheads n’ Gasoline, hosts Barry Alt and Annette Bauer welcome Eddy Cebreco of AMD for an engaging conversation featuring industry insights, personal stories, and humor. Eddy shares his unconventional journey into the automotive world, including how his background in radio influenced his career, along with reflections on aging, health, and the quirks that come with experience. The conversation highlights the importance of automotive education, mentoring the next generation, and the value of networking and showing up at industry events. Eddy and the hosts also dive into the evolving role of digital marketing in the restoration and aftermarket space, discussing why platforms like Instagram and TikTok matter, why a dedicated website is still critical, and how authenticity and consistency drive real engagement. They explore the challenges of content creation, balancing marketing with daily operations, and adapting while traveling. Eddy also shares the story behind the Eddy Bear Foundation and his passion for giving back to the community. The episode wraps with a fun speed round, nostalgia, and reflections on staying unapologetically authentic in an ever-evolving automotive industry. Takeaways: Authenticity is essential in branding, content creation, and building trust with audiences. Social media platforms like Instagram and TikTok are critical for reaching younger demographics. A dedicated website remains vital for business credibility and customer engagement. Consistent, engaging content helps businesses stay relevant in a digital-first industry. Investing in specialized marketing and social media expertise drives long-term growth. Supporting automotive education and youth engagement strengthens the industry’s future. Networking and relationship-building create unexpected opportunities and lasting success. Giving back through charity and community involvement creates a powerful ripple effect. Preparation, flexibility, and creativity help overcome challenges on the road and online. The automotive industry thrives on humor, nostalgia, and a strong sense of community. Guest Bio: Eddy Cebreco has been in the auto industry since the 90's, moved to Atlanta 4 years ago to work for Auto Metal Direct. I have my own charity, the Eddy Bear Foundation, eddybear.org . I am a huge Star Wars fan. Guest: eddy@autometaldirect.com https://www.autometaldirect.com/ https://www.facebook.com/eddy.cebreco https://www.instagram.com/ecebreco/ https://www.linkedin.com/company/autometaldirect/ https://www.youtube.com/@autometaldirect Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Supported by: ➡️ Red Line Synthetic Oil: https://www.redlineoil.com/ ➡️ AMD: https://www.autometaldirect.com/ ➡️ POWERtube TV: https://watchpowertubetv.com/ In this episode of the Gearheads n’ Gasoline podcast, hosts Barry Alt and Annette Bauer welcome Katie Abraham, Director of Marketing for Ironman 4x4 North America . The conversation explores Katie's journey into the automotive industry, her experiences in the Rebell Rally, and the importance of networking and volunteering in building a successful career. The discussion highlights the importance of being intentional in career choices and of showing up in the industry to create opportunities. In this engaging conversation, Katie Abraham shares her experiences navigating the challenges of the Rebel Rally, her transition into a marketing leadership role, and the dynamics of agency life. She emphasizes the importance of education and instruction in the four-wheel drive community, balancing personal aspirations with family life, and the significance of kindness in business interactions. The discussion highlights her passion for off-roading, the need for setting standards in instruction, and the personal growth that comes from helping others. Takeaways: Volunteering and networking are crucial for career development. Showing up at events can lead to unexpected opportunities Katie emphasizes the importance of being present and engaged in the community Katie's background in restaurant management helped shape her work ethic The Rebell Rally offers a unique experience for participants to challenge themselves The automotive community is supportive and encourages collaboration Marketing is complex and not always straightforward. The automotive industry fosters genuine connections among its members Agency life can be mentally taxing and requires strong relationships Experience can outweigh formal education in career advancement Investing in education can empower others and foster community Setting standards in instruction can enhance safety and effectiveness Kindness in business can lead to better relationships and outcomes Personal growth often comes from helping others succeed Guest Bio: With over a decade in the off-road world, Katherine Abraham is the Director of Marketing for Ironman 4x4 North America, a seasoned 4WD trainer, and a three-time Rebelle Rally competitor preparing for her fourth. Her expertise spans technical driving, adventure instruction, and brand leadership. Katherine is also a keynote speaker who blends off-road methodology with business leadership and personal growth. Known for her authenticity, precision, and grit, she’s built a reputation as a trusted voice helping people perform at their highest level—behind the wheel and beyond it. Guest: https://www.facebook.com/abeskatie https://www.instagram.com/wildkatieabes https://www.linkedin.com/in/katherine-abraham-b4506580 Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Supported by: ➡️ Red Line Synthetic Oil: https://www.redlineoil.com ➡️ AMD: https://www.autometaldirect.com ➡️ POWERtube TV: https://watchpowertubetv.com In this episode of the Gearheads and Gasoline Podcast, hosts Barry Alt and Annette Bauer welcome Melanie Hellwig White, CEO of Hellwig Products and Chair of the SEMA Board of Directors , to share her journey in the automotive industry, the importance of balancing legacy with innovation, and the challenges of being a female leader in a male-dominated field. She discusses the role of SEMA in shaping the industry's future, the significance of influencers and social media in marketing, and the value of family connections in maintaining balance in life. Melanie emphasizes the need for the automotive community to advocate for itself and represent the industry positively. Key Takeaways: Balancing legacy and innovation is crucial for Hellwig's future The automotive industry must adapt to changing market trends Being a female CEO comes with unique challenges and opportunities SEMA plays a vital role in advocating for the automotive industry Influencers can significantly impact marketing strategies The importance of government advocacy for the automotive sector Authenticity in marketing is key to connecting with consumers Guest Bio: Melanie White is known throughout the aftermarket as a proven leader for both her own business accomplishments and her dedication to the industry. Hailing from a founding SEMA-member company that has exhibited since the very first SEMA Show in 1967 at Dodger Stadium in Los Angeles, she represents the fourth generation to join the family business established by her great-grandfather in 1946. White started in Hellwig’s sales department cold calling 18 years ago, working her way up to vice president before ultimately becoming the company’s first female CEO. And earned her woman owned certification status in 2023. In fact, White’s involvement with the association has included membership in six SEMA councils and networks. In addition to earning several service awards from her council groups, she was among SEMA News’ first roster of “35 Under 35” young and rising talents in 2012. She was named SEMA Person of the Year in 2018, and awarded SEMA’s Businesswoman of the Year award in 2017. White also served as chair of the Truck and Off-Road Alliance (TORA) and has been an outspoken industry advocate, participating in Washington, D.C., Rallies and joining other SEMA members on international business-development trips. She currently serves as the Chair of the SEMA Board of Directors. Guest: mwhite@hellwigproducts.com https://www.hellwigproducts.com https://www.facebook.com/hellwigproducts https://www.instagram.com/hellwig_products https://www.linkedin.com/in/melaniehellwigwhite https://www.youtube.com/@HellwigProducts Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Supported by: ➡️ Red Line Synthetic Oil : ➡️ Auto Metal Direct : ➡️ POWERtube TV : In this episode of the Gearheads n’ Gasoline Podcast, hosts Barry Alt and Annette Bauer welcome Don Abenante, owner of Retro Fabworks . The conversation explores Don's journey from a blue-collar background to becoming a successful fabricator and content creator in the automotive industry. They discuss the importance of community, the impact of sobriety on personal and professional growth, and the evolution of Don's passion for cars. The episode underscores the value of authenticity in content creation, how being true to oneself resonates with audiences, and the importance of a clear vision and purpose in one's career. They discuss the journey of personal growth and learning in the automotive space, highlighting the significance of passion and craftsmanship. The conversation also touches on the challenges posed by social media, the need for community support, and the responsibility to engage and inspire the next generation in automotive culture. Key Takeaways: Building connections in the automotive community is vital The journey of building a car can be therapeutic Authenticity in content creation resonates with audiences Learning from failures is part of the growth process The influence of a father can shape one's passions People appreciate real stories over polished perfection The automotive industry allows for continuous learning and growth. Authenticity is crucial for connecting with audiences Embracing individuality can lead to personal growth The journey of learning is filled with experimentation Passion drives the heart of the craft in automotive work Engaging the next generation is vital for the future of the industry Balancing creativity with technical skills is essential for success Preparation for events like SEMA requires dedication and hard work Building a community around shared interests fosters growth It's important to enjoy the process and not just focus on the end result Guest Bio: Don Abanente, owner of Retro Fabworks, was featured on the Netflix TV show Resurrected Rides. Known for his innovative builds and passion for blending classic style with modern performance, Don is currently working on two exciting projects: a Coyote-powered Chevelle and an all-wheel-drive El Camino powered by a Ford Godzilla engine. Guest: donabenante@gmail.com Website Facebook Instagram YouTube Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Supported by: ➡️ Red Line Synthetic Oil ➡️ AMD ➡️ POWERtube TV In this episode of Gearheads n’ Gasoline, Barry Alt and Annette Bauer sit down with Tony D’Antonio , owner of D’Antonio Automotive . Tony shares his path through the automotive world, from service work to classic car restoration, and the lessons learned along the way. They delve into his experiences at SEMA, clarifying misconceptions about the show and emphasizing the value of networking and community. Tony opens up about balancing family dynamics in business, finding and retaining top talent, and the importance of mentorship between generations. The conversation also explores the impact of TV exposure on business growth, the need for professional marketing to boost visibility, and how experience and adaptability shape hiring decisions. Tony reflects on jealousy, vulnerability on camera, and learning to value his time and creative skills. The episode wraps with a rapid-fire round of personal favorites and insights. Key Takeaways: SEMA is an industry hub for growth and connection Networking and community drive opportunity Passion and determination build success from anywhere Classic restoration takes unique skill and patience Family and mentorship shape strong teams Skilled talent and experience are invaluable Marketing and visibility fuel credibility Stay adaptable, value your time, and own your story Guest Bio: At 19, I started D’Antonio Automotive out of my parents’ driveway, fixing and customizing friends’ cars after long days at a local shop. Before long, I was making more money at home than at my day job, so at 21, I went all in. My parents weren’t thrilled, but I knew success meant total commitment. By 24, I hired my first employee—my dad—which made for some interesting dynamics. Those early years were tough, but each challenge built the foundation for the shop’s future. Over time, we found our niche in classic car restoration and grew steadily. Ten years in, a dream opportunity came my way: starring in Last Chance Garage on MotorTrend TV. The show changed everything—our shop expanded, our team grew, and doors opened across the industry. That visibility led to new roles, including becoming the face of SEMA’s 2024 Election Campaign, advocating against restrictive EV mandates. I was later elected to SEMA’s ARMO Select Committee, helping shape the future of restoration. Guest: Website Facebook Instagram LinkedIn YouTube Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
Send us Fan Mail Supported by: ➡️ Red Line Synthetic Oil ➡️ AMD ➡️ POWERtube TV In this episode of Gearheads n’ Gasoline, hosts Barry Alt and Annette Bauer welcome Kevin Tetz , the owner of Paintucation . The conversation encompasses a range of topics, including the importance of taking action on ideas, embracing failure as a learning tool, the impact of television on public speaking skills, the significance of authenticity in communication, and the value of networking in the automotive industry. Kevin shares his personal journey, insights on entrepreneurship, and the necessity of genuine connections in business. In this conversation, Kevin and our hosts discuss various aspects of the automotive industry, focusing on the importance of attention to detail, the nuances of sponsorships, building relationships, engaging the next generation in skilled trades, and the journey to becoming an ASE accredited trainer. They share the importance of bridging gaps for women in the automotive industry. Takeaways Jump on ideas when they come; momentum is more valuable than hesitation Failure is a learning tool, not a stopping point—it reveals what doesn’t work Your network is your net worth—relationships fuel career advancement Sponsorship is about mutual value; it’s a brand partnership, not just free parts Engaging young people in skilled trades is essential for the industry’s future Programs like ASE accreditation and events like SEMA play a vital role in education and exposure Guest Bio: A career auto body repair technician, Kevin Tetz launched the award-winning PAINTUCATION Instructional Videos in 1999, teaching fundamental repair and refinish techniques to DIY enthusiasts. Kevin is a published freelance journalist writing for magazines including Nashville Arts, Southern & Northern Rodder, Mustang & Fords, Chevy High Performance, Car Craft, Hot Rod, Mustang Monthly, Car Craft, Wheel Hub, and Truck Hub. Kevin has hosted several TV series since 2002, including “CLASSIC RIDES” on DIY Network and co-producing the popular “TRUCKS! TV” series on SPIKE, NBC Sports, and other Networks. Currently, his series “Hands on Cars” airs on Amazon Prime. Kevin’s first book, “Patina, creating and preserving,” is available through Cartech Publishing, and a second title, “Truck Beds,” was released in June of 2022. Kevin & Paintucation have developed and launched online trade school training programs (Paintucation University and Paintucation PRO), recently accredited by ASE. Guest: Website Facebook Instagram YouTube Don’t miss an episode from Gearheads n’ Gasoline! facebook.com/GearheadsNGasoline instagram.com/gearheadsngasoline linkedin.com/company/gearheadsngasoline youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
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