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How To Be A Handmade Boss

Published by Steph Cole-Lewis

  • Business
  • Marketing
  • Entrepreneurship

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond. We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss! I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses. However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016. Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

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  1. Number 47MarketingUnited Kingdom

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Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. #132 Etsy Stats for Beginners: Which Numbers Actually Matter?

    Sep 16, 202613 min

    About It: www.handmadebosses.com/whynosales Etsy Stats can give you a lot of numbers without necessarily telling you what to do with them. In this episode, you'll learn: The difference between Etsy visits and views Which Stats I'd look at first as a beginner What conversion rate can and cannot tell you How to use listing Stats to spot useful patterns Why you shouldn't panic over one quiet day Use your Etsy Stats as clues, not a daily business report card. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  2. #131 How Many Listings Should You Have on Etsy?

    Sep 9, 202613 min

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales How many listings do you actually need on Etsy before you can expect traffic or sales? In this episode: Is there a “right” number of Etsy listings? When adding more products can genuinely help When more listings are just creating more work How to tell whether you should expand or improve What to check before aiming for 50 or 100 listings More listings can help. But only when more is actually the right job. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  3. #130 - Should You Use Etsy Ads As A New Seller?

    Sep 2, 20268 min

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Should you use Etsy Ads as a new seller, or are you about to spend money before your listings are ready? In this episode, we’ll look at when Etsy Ads can help, when they might waste your money, and what to check before turning them on. You’ll learn: What Etsy Ads can and cannot do Why ads do not fix unclear listings How to know if your listing is ready for more traffic When to wait before using ads What to check before spending money Use ads as a tool, not a panic button. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  4. #129 - Why Is My Etsy Shop Getting Views But No Sales?

    Aug 26, 20268 min

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Getting Etsy views but no sales can feel wildly frustrating, especially when people are clearly clicking but nobody is buying. In this episode, we’ll look at what Etsy views actually tell you, what they do not tell you, and what to check before changing your whole shop in a panic. You’ll learn: Why views do not automatically mean sales What buyers may be hesitating over Why more traffic is not always the answer What to check first on a listing with views How to spot the biggest buyer brake in your Etsy listing Use your views as clues, not proof that everything is broken. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  5. #128 - How To Price Your Etsy Products: A Walkthrough

    Aug 19, 202613 min

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Not sure how to price your handmade items on Etsy? You are absolutely not the only one. In this episode, we’ll look at why guessing your price or copying competitors can cause problems, and what you need to include before deciding what to charge. You’ll learn: Why materials are only one part of your price Why copying other Etsy sellers can be risky What costs beginners often forget How pricing affects profit and buyer trust What to check first before changing your whole shop Start with one product. Check the real numbers. No panic-pricing required. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  6. #127 - Should You Shorten Your Etsy Titles?

    Aug 12, 202611 min

    Grab the free guide : Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Should you shorten your Etsy titles, or is that just another thing sellers are panicking about this week? In this episode, we’ll break down what Etsy’s newer title guidance actually means for handmade sellers and what to change first. You’ll learn: Why overly long Etsy titles can confuse buyers What “clearer titles” actually means Why keywords still matter, but your title does not do everything alone How to tidy one Etsy title without panic-editing your whole shop What to check next if your listings still are not selling Start with clarity. Not chaos. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  7. #126 - Etsy’s New Payment Account Explained: What Sellers Need to Know

    Aug 5, 20268 min

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Etsy has redesigned its Payment account, and the new Current, Pending and Total balances may look confusing when they first appear. In this episode, you’ll learn: ✅ what Current, Pending and Total mean ✅ where Payment account reserve money now appears ✅ why your Current balance might look negative ✅ how to check whether a payout is delayed or genuinely blocked ✅ which further Payment account changes Etsy says are coming soon Check the labels before assuming Etsy has pinched your money. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  8. #125 - Why Your Social Media Isn’t Leading To Sales Yet

    Jul 29, 202620 min

    🎁 Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Getting views and likes on social media but still not seeing sales? This episode breaks down why being seen is not the same as being understood. You’ll learn: Why likes do not automatically mean sales What buyers need before they click, DM or buy The difference between visible content and clear content The Seen → Clear → Action → Repeat system Simple fixes for posts that are being ignored What your stats may be telling you Perfect for handmade sellers who are posting but wondering why it’s not turning into actual sales. ☕ If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  9. #124 - Social Media for Beginners: What To Post When You Have No Idea Where To Start

    Jul 22, 202616 min

    🎁 Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Stuck on what to post for your handmade business? This episode breaks social media down for Etsy beginners who feel completely lost before they even start. You’ll learn: What actually counts as content The 4 simple post types beginners need Why you don’t need to post every day How to stop overthinking the first line Easy post examples for handmade sellers How social media connects back to Etsy sales Simple, practical help for handmade sellers who want to stop faffing and start posting. ☕ If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  10. #123 - Etsy for Beginners: The Simple Shop Check I’d Do Before Chasing More Views

    Jul 15, 20269 min

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It 👉 www.handmadebosses.com/whynosales Before you chase more Etsy views, ads, Pinterest traffic, Instagram posts, or yet another algorithm rumour, check whether your shop is actually ready for buyers. In this episode, you’ll learn: 👉 Why more traffic won’t fix a confusing Etsy shop 👉 The simple “stranger test” to audit your listings 👉 What to check in your photos, titles, descriptions, pricing, and delivery 👉 How to spot buyer hesitation inside your Etsy shop 👉 What Etsy stats may be telling you about views, clicks, and sales 👉 What to fix before posting everywhere Perfect for Etsy beginners, new handmade sellers, and quiet shops that need clearer foundations before chasing more traffic. 🧵✨ If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  11. #122 - Etsy for Beginners: Why Buyers Don’t Trust New Etsy Shops Yet

    Jul 8, 202614 min

    Grab the free guide Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It here: www.handmadebosses.com/whynosales 🧡 New to Etsy and getting views but no sales? Your products might not be the problem. Buyers may be finding your shop, looking around, and leaving because they don’t trust it enough yet. In this episode, we’re looking at the trust signals every Etsy beginner needs, including: ✨ How to make your shop look finished ✨ What your listing photos need to prove ✨ Why vague descriptions lose buyers ✨ How delivery info affects trust ✨ How to build confidence without lots of reviews ✨ What to check in your Etsy stats Perfect for handmade sellers who are new to Etsy and want to make their shop feel clearer, safer, and easier to buy from. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  12. #121 - Etsy for Beginners: Build Your First Product Range Without Making 47 Random Things

    Jul 1, 20269 min

    👉 Free resource mentioned: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It - www.handmadebosses.com/whynosales This will help you spot where your listings might be confusing buyers, missing key information, or stopping people from clicking and buying. 💡 Are you new to Etsy and wondering how many products you should start with? In this episode, we’re talking about how to build your first Etsy product range without making 47 random things and confusing every poor buyer who lands in your shop. ☕ Because yes, you might be able to make loads of different handmade products. But that doesn’t mean they all belong in your first Etsy shop range. You’ll learn: ✨ Why random products confuse Etsy buyers ✨ What a beginner product range actually is ✨ How to choose one clear buyer, occasion, theme, use, or product type ✨ How to build variations instead of reinventing everything ✨ Why 5 to 10 focused listings can be stronger than 40 chaotic ones ✨ How to use Etsy stats to decide what to make next ✨ How to make your shop easier for buyers to understand This is perfect for Etsy beginners, handmade sellers, and hobbyists who want to turn their products into a proper business without getting stuck in niche panic. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  13. #120 - Etsy for Beginners: How to Know If Your Handmade Product Is Ready to Sell

    Jun 24, 202611 min

    👉 Free resource: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It - www.handmadebosses.com/whynosales This will help you spot what might be stopping buyers from clicking, trusting, and buying from your listings. 💡Thinking about starting an Etsy shop, but not sure if your handmade product is actually ready to sell? In this episode, we’re talking about one of the biggest mistakes Etsy beginners make: opening a shop before checking whether their product is clear, sellable, repeatable, profitable, and easy for buyers to understand. Because a product can be beautiful and still not be ready for Etsy yet. Slightly rude, but very useful to know. ☕ You’ll learn: ✨ How to tell if a stranger would understand your product quickly ✨ Why “I like making this” is not the same as “buyers want this” ✨ How to check if your product has a clear buyer, occasion, or purpose ✨ Why repeatability matters for handmade sellers ✨ How to think about pricing and profit before you list ✨ What to look for on Etsy to check buyer demand ✨ How to explain why your product is the right choice This is perfect if you’re brand new to Etsy, turning your hobby into a handmade business, or feeling overwhelmed by what to sell first. Mentioned in this episode: 🎧 #116 - Etsy For Beginners: Why Your Listings Aren’t Selling Yet If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  14. #119 - How To Get Your First Etsy Sales Without Posting Everywhere

    Jun 17, 202611 min

    👉 Grab the free guide here: https://www.handmadebosses.com/whynosales ❓ Trying to get your first Etsy sales can feel like you need to be everywhere at once. Instagram. TikTok. Pinterest. Facebook. Email. Carrier pigeon. Absolutely not. This Etsy for beginners video shows you what to focus on first when you’re new to Etsy and want actual sales, not just endless content faff. What you’ll learn: ✅ Why your Etsy shop needs fixing before you drive traffic ✅ How to get your first Etsy sales without posting everywhere ✅ What simple traffic actually looks like for handmade sellers ✅ Why one platform is enough to start ✅ How to turn views into buyers, not just nosy browsers If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  15. #118 - Etsy SEO For Beginners: Stop Using Random Keywords

    Jun 10, 202610 min

    Etsy SEO sounds fancy, but honestly? It’s mostly about using the words your buyers are already typing into Etsy. This Etsy for beginners video is for handmade sellers who are new to Etsy and feel like keywords are some sort of secret code guarded by a very smug algorithm. They’re not. Promise. What you’ll learn: What Etsy SEO actually means Why vague keywords hurt your listings How to find buyer-friendly Etsy keywords Where to use keywords in your listing How to start your Etsy shop with clearer, searchable listings And if your Etsy listings still aren’t selling yet, grab the free guide here: https://www.handmadebosses.com/whynosales If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  16. #117 - How To Start Your Etsy Shop Without Overthinking Everything

    Jun 3, 20269 min

    Starting your Etsy shop does not need to become a full-blown personality crisis. If you’re new to Etsy and trying to get everything perfect before you list anything, this Etsy for beginners video will help you focus on what actually matters first. The free guide, Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It , will help you avoid the listing mistakes that stop new shops getting sales. What you’ll learn: What you actually need before you start your Etsy shop What to stop wasting time on Why your first listings matter more than your branding How to get your Etsy shop live without overthinking What to focus on if you want your first Etsy sales Start your Etsy shop simply. Fix the basics. Then improve as you go, like a normal human, not a frazzled craft goblin with 19 tabs open. Grab the free guide here: https://www.handmadebosses.com/whynosales If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  17. #116 - Etsy For Beginners: Why Your Listings Aren’t Selling Yet

    May 27, 202610 min

    If your Etsy listings aren’t selling yet, don’t panic and don’t start dramatically deleting your entire shop at midnight. Start here. This free guide, Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It, will help you spot what’s actually stopping shoppers from buying, without the faff. This Etsy for beginners video is for handmade sellers who are new to Etsy, have listed their products, and are now wondering why the sales are not exactly rolling in like a craft fair stampede. What you’ll learn: Why “no sales” does not automatically mean your product is bad The listing mistakes that put buyers off Why your title, photos and description need to work together What to fix before you panic about Etsy SEO How to start selling on Etsy with a clearer, calmer plan New to Etsy? Start your Etsy shop with the basics done properly. No fluff. No dramatic spiralling. Just fix the bit that’s actually broken. Grab the free guide here: https://www.handmadebosses.com/whynosales If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  18. #115 - Etsy for Beginners: How Hannah Turned Her Hobby Into a Real Handmade Business

    May 20, 202629 min

    Are you new to Etsy? Or maybe you’ve started selling your handmade products but still feel like you’re winging it with a cup of tea in one hand and mild panic in the other? In this episode of How to Be a Handmade Boss, I’m chatting with Hannah Kinchin, a ceramicist and potter based in Cornwall, about how she went from making pottery as a hobby to building a real handmade business. This is a brilliant watch if you’re looking for Etsy for beginners advice, handmade business inspiration, or a proper peek behind the scenes of what it actually takes to turn your creativity into something that makes money. In this video, you’ll learn: • How Hannah started selling on Etsy • Why getting your foundations right matters so much • How branding, product photography and Etsy listings helped her grow • Why knowing your target market makes selling easier • How she moved from hobby maker to business owner • What changed when she started treating her handmade business seriously • Why creative people absolutely can make money from what they love • Hannah’s advice for anyone just starting out on Etsy By the end of this episode, you’ll see what’s possible when you stop faffing, start properly, and build your handmade business with intention. Because yes, you can be financially comfortable doing what you love. Even if right now your business plan is mostly vibes, clay dust and “I’ll sort that later.” ✨ Connect with Hannah: Instagram: @hannahkinchin Website: hannahkinchinceramics.com If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  19. #114 - Starting an Etsy Shop on a Budget: What to Spend, What to Skip, and What Actually Matters

    May 13, 202615 min

    Want to start an Etsy shop without spending a fortune? In this episode, I’m breaking down how to start your Etsy shop on a budget without wasting money on the wrong things 💸✨ We’re covering what beginner Etsy sellers should actually spend on first, what to skip for now, how to make your shop feel trustworthy on a tight budget, and how to avoid the classic mistake of throwing money at fluff before you’ve proven the product. Inside this episode: 🛍️ what to prioritise when your startup budget is small 📸 how to improve your listing photos without expensive gear 📦 budget-friendly packaging that still feels professional 🔎 what your Etsy stats are really telling you 🚫 what not to waste money on when you’re just starting 🧠 how to stay focused so your budget doesn’t vanish into chaos This is especially for beginner handmade sellers on Etsy, but it’ll help if you sell handmade products on any platform. I also mention my freebie, Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It, which will help you figure out what might be putting buyers off and what to fix first. 🔗 https://www.handmadebosses.com/whynosales If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  20. #113 - Etsy Shop Not Getting Sales? The Real Reasons Your Shop Feels Quiet

    May 6, 202615 min

    🙊 If your Etsy shop feels weirdly quiet, this episode is for you. 👻 We’re digging into the real reasons your shop can feel like a ghost town, even when you’re trying hard, tweaking things constantly, and doing “all the right stuff.” We cover the difference between a traffic problem and a conversion problem, how robotic SEO can quietly kill clicks, why cluttered product photos put buyers off, and what a confusing storefront does to trust. Inside this episode, you’ll learn: 💡 how to tell whether your Etsy problem is visibility or conversion 💡 why keyword-stuffed titles can make buyers scroll straight past 💡 what your first listing photo actually needs to do 💡 how muddled branding creates hesitation 💡 what buyers are thinking when they land on your product pages 💡 what to check in your Etsy stats before you start changing everything 💡 how to make your shop feel clearer, stronger, and easier to buy from This is a proper Etsy shop audit-style episode for beginner handmade sellers who want more than generic advice. 🛍️ If your listings are getting views but not sales, grab the freebie Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It. It’ll help you spot what’s putting buyers off and what to fix first without the overwhelm. 🔗 https://www.handmadebosses.com/whynosales The bigger Handmade Bosses growth system behind this kind of diagnosis is rooted in getting clear on what’s keeping sellers stuck and building a business with clarity, confidence, and direction, rather than chasing random tactics. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

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