Marketing Made Easy for HR Consultants

In today’s episode, I’m talking about why so many brilliant HR consultants still feel like invisible experts. You know you’re good at what you do. You’re posting on LinkedIn, attending networking events and trying to stay visible. But those activities aren’t reliably turning into conversations, enquiries or clients. You’re doing plenty of marketing … but everything still feels unpredictable. The problem probably isn’t your expertise. And it might not even be a lack of visibility. The problem is that your marketing activities aren’t connected to a clear route that somebody can follow. In this episode, I explain why LinkedIn posts, networking events and referrals aren’t a pipeline by themselves — and introduce the three things you need to turn disconnected activity into a simple client acquisition system. We talk about: Why more visibility doesn’t automatically create more clients How disconnected marketing keeps returning you to zero Why LinkedIn and networking should start the journey — not become your entire strategy The danger of relying on the right person noticing you at exactly the right time How to Connect with a clearly defined group of people Why you need to Capture the interest of prospects who aren’t ready to buy yet Why people buy Offers, not lists of HR services How Connect, Capture and Convert work together to create a proper pipeline If you’ve ever thought “I’m doing all the things, so why isn’t anything happening?” or “Why does finding my next client still feel like luck?” , this episode will help you see what’s missing. You don’t need thousands of followers. You don’t need to spend every evening networking. And you don’t need to become pushy or salesy. You need a clear route that takes somebody from discovering you to understanding why they need you — and what they can buy. 👉 Listen now and discover how to stop feeling like an invisible expert. And if you’re listening before Monday 24 August, join me at Pipeline Playbook Live , my free online event for independent HR consultants who want a clearer, more predictable route to clients. Check the link below to register — or, if the event has already taken place, look for details of my next free live event. https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR. An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on. When Paul first came to me, he was doing what most HR consultants quietly end up doing: • Posting on LinkedIn when he remembered • Taking the odd referral • Trying to be consistent without any real structure • Wondering why everything still felt unpredictable He wasn’t doing anything “wrong”… he just didn’t have a system that actually worked. In this conversation, Paul shares the exact moment everything clicked — the moment he stopped winging it, narrowed his niche, plugged in a simple, controlled funnel, and finally started feeling confident about where his next clients were coming from. We talk about: • The mistakes almost every HR consultant makes at the start • How Paul realised he was building his business backwards • Why “generic HR content” was killing his engagement • The mindset shift that changed how he sold his services • The sales call that closed in 7 minutes • How niching into charities transformed his clarity and results • Why a predictable pipeline gave him the confidence to think bigger If you’ve ever thought “I should be further ahead by now” or “I’m doing all the things but nothing feels predictable,” this episode will feel like looking in a mirror. Paul’s story is proof that when you add structure, clarity and a simple system — everything changes. 👉 Listen now and see what’s possible for your own consultancy. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point. In this conversation, Lucia shares how she went from “no idea where my next client is coming from” to building a predictable, confidence-boosting pipeline that works quietly in the background while she gets on with client work. Here’s what you’ll take away: Why relying on referrals and hope keeps so many HR Consultants stuck — and why Lucia felt that panic of “nothing on the horizon” before working with me. The simple shifts she made that turned overwhelm into clarity and gave her a clear, repeatable plan for finding clients. How building her first funnel (and later, her own ads) changed the way she thought about marketing forever. Why predictability isn’t about doing more — it’s about doing the right things in the right order. How having structure, support, and accountability helped her finally stop winging it and start growing with intention. The surprising confidence that comes from knowing you can turn leads on and off whenever you need to. If you’re done with guessing, done with waiting, and done with feeling like you’re “one dry month away” from panic… Lucia’s story will show you what becomes possible once you finally have a system you can trust. Tune in — this might be the moment everything clicks. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you. I sat down with Tom Vivace — People expert, L&D specialist, and Founder of Viva People — to unpack why colour profiling is one of the simplest commercial advantages any HR consultant can add to their business . In this conversation, you’ll hear: Why colour profiling cuts through drama and turns complex behaviour into a simple, shared language. How it helps you diagnose problems before they become grievances. Why it’s easier to sell than you think — and why clients usually refer you after doing it. How you can use it to coach leaders, build better teams, and add real value to every proposal. The truth about natural vs. adapted behaviour, and why understanding both changes the way you work. So if you want a simple, affordable, high-impact service that helps you stand out from every other HR consultant… tune in. This might be the missing piece you’ve been looking for. Here's the link to get in touch with Tom: https://vivapeople.co.uk/ Timestamps: 00:00 – Introduction: Why HR Consultants Need Strategic Tools Beyond Policies 01:00 – What Is Colour Profiling? Simple Definition for HR Consultants 02:30 – How Psychometrics Improve Communication, Teamwork, and Culture 04:10 – The Real Reason Businesses Love Colour Profiling (Easy to Understand Results) 05:20 – Why Colour Profiling Works at Every Level: Junior to C-Suite 06:40 – Using Colour Profiling to Fix Poor Email Communication and Misunderstandings 08:00 – Why HR Teams Use Psychometrics: Conflict Reduction and Psychological Safety 10:10 – Colour Profiling for Change Management and Team Restructures 12:00 – How HR Consultants Can Use Colour Profiling in Recruitment and Onboarding 14:10 – The Commercial Impact: Reducing Grievances, Drama, and HR Headaches 16:00 – How Colour Profiling Builds Stronger Teams and Faster Rapport 18:00 – Real Example: Opposites Working Together (Yellow vs Blue Energy) 21:00 – Natural vs Adapted Behaviour: What HR Consultants Must Understand 24:20 – Why Your Colour Profile Changes Over Time (And What That Means for Clients) 27:00 – How to Sell Colour Profiling as a High-Value HR Service 29:00 – ROI: Engagement, Retention, Communication and Leadership Development 32:00 – How HR Consultants Can Add Colour Profiling to Their Offers Immediately 34:00 – Where to Start: Getting Trained, Qualified, or Partnering with Tom 35:30 – Final Advice for HR Consultants: Why Colour Profiling Is a Commercial Advantage 36:03 – Outro: Why This Tool Helps You Stand Out in a Crowded HR Market Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth: You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth only happens when you’re willing to evolve. We dig into everything from maintaining your health and relationships to the mindset shift needed to go from £100K to £200K — because you can’t network your way to the next level. At some point, you need a new approach. You’ll hear a simple analogy about a new-build house losing its shine, and how it perfectly mirrors what happens when we stop improving ourselves. So tune in, reflect, and ask yourself: What needs to change if you want things to change? Because how we change… is how we grow. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up… This episode is going to be a breath of fresh air. In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does. Here’s what you’ll discover: Why the tasks you’re relying on (like LinkedIn and networking) can only take you so far — and what they can’t ever do for you. How small changes in structure make a bigger difference than posting every day or chasing random “visibility hacks.” What the most successful HR Consultants focus on instead of likes, comments, or networking events. Where your best clients really come from — and why your current approach may be pointing you in the wrong direction. When everything starts to click (and why it feels easier once you understand the hidden missing piece). If you’re tired of guessing, tired of hustling, and tired of wondering why “doing more” isn’t giving you more clients… This episode could change the way you see your consultancy overnight. Tune in — you might just discover the shift you’ve been looking for. And if you want to go deeper on this topic then make sure to join me on 2 December for my free event: One Funnel, Endless Leads , where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day. Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ TIMESTAMPS 00:00 — Why HR Consultants Struggle With Consistent Clients 00:37 — How LinkedIn Misleads HR Consultants About Client Attraction 01:12 — Why Posting on LinkedIn Doesn’t Build a Predictable Pipeline 02:09 — The Risk of Generic HR Content on LinkedIn 03:03 — Why Engagement Drops on LinkedIn 03:22 — What LinkedIn Can’t Do for HR Consultancy Lead Generation 04:10 — The Truth About LinkedIn Challenges and Templates 04:31 — Client Story: When Your Ideal Audience Isn’t on LinkedIn 05:55 — Why Some HR Audiences Don’t Use LinkedIn at All 06:13 — Why Networking Often Fails to Convert into Paid Work 07:09 — Why Networking Conversations Don’t Become Clients 07:29 — The CRM Issue: Why Follow-Up Systems Break Down 08:19 — Why HR Newsletters Don’t Generate Leads 09:03 — The Only Marketing Channel HR Consultants Fully Control 10:37 — Why Tools Alone Can’t Build a Client Pathway 11:49 — The Missing Structure Behind Predictable HR Consultancy Sales 12:26 — How to Build a Better Way to Get Clients Consistently 13:06 — Final Message: Why Structure Beats Random Activity Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

We all want a great life — more clients, more income, more freedom, more joy. But here’s the uncomfortable truth: you don’t get any of it without taking massive action. Most people underestimate the sheer volume of effort required to build a business, create opportunities, and change their circumstances. They take small steps… then wonder why nothing big happens. In this Sunday Session, I’m sharing why massive action is the real separator — the difference between staying stuck and creating the life you dream about. You’ll hear how consistent, relentless action helped me run a 10K in under 45 minutes, and how that same principle applies directly to your HR consultancy. So tune in, get inspired, and start taking the kind of action that leads to more clients, more momentum, and a better life. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable. You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and-famine, and the mindset change that helped me finally take control of my pipeline. We’ll talk about: The hidden cost of “doing a bit of everything” Why posts, networking, and referrals aren’t enough What consistent consultants do differently The 3 facts that actually drive growth How to move from chasing clients to choosing them If you’re tired of guessing, overthinking, and refreshing LinkedIn hoping for enquiries… this one’s for you. And if you want to go deeper, join me on 2 December for my free event: One Funnel, Endless Leads , where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day. Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ Timestamps: 00:00 — Why HR consultants struggle to get clients consistently 00:20 — The real reason LinkedIn + networking aren’t enough for HR consultants 00:47 — Common HR marketing mistakes causing feast-and-famine pipeline 01:12 — Why HR consultants feel stuck despite working hard 01:45 — My story: relying on LinkedIn, networking, and referrals failed 02:27 — The “Random Tactics = Random Results” problem in HR consulting 02:57 — The turning point: shifting from hope + hustle to a repeatable system 03:19 — Why every HR consultant needs a simple client acquisition system 03:39 — Examples of ineffective HR marketing tactics (policies, generic LinkedIn tips) 04:50 — Why your HR sales pipeline keeps resetting every 30 days 05:11 — What successful HR consultants do differently to win clients 05:53 — The 4 factors that grow an HR consultancy 06:38 — Stop chasing likes — focus on what drives HR sales + profit 07:10 — How to choose the right clients instead of chasing them 07:43 — The simple system behind predictable HR leads + sales Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people think the answer to their problems is to work harder — post more, say yes more, push through. But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them better than last-minute effort. In this Sunday Session, I’m sharing a quick story on why “walking upstream” beats firefighting, how it shows up at work and at home, and a simple way to install one quiet system in each. So tune in, reflect, and ask yourself: where are you repeatedly firefighting — and what’s one upstream fix you can put in your diary this week? Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you. Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode. Because the truth is: Sales Navigator can be great — but only under the right conditions. And if you want consistent, predictable lead flow, there’s something even more important you need in place first. Here are five things you’ll discover in this episode: Why Sales Navigator works for some HR Consultants — but not for most How missing something vital can actually turn Sales Navigator into an expensive time-waster When manual outreach is perfectly fine… and when it becomes your biggest bottleneck Why you should avoid Sales Navigator if you want to avoid feast and famine - and what you should do instead How to think about lead generation so clients come in even when you’re not online So if you’ve ever felt unsure about whether Sales Navigator is worth the money… or you’re tired of guessing how to get consistent clients… this episode will give you clarity. Timestamps: 00:00 — Should HR consultants use LinkedIn Sales Navigator? 00:37 — What Sales Navigator actually does 01:03 — Advanced lead filters explained 01:43 — Saving leads & accounts 02:18 — Sales Nav vs standard LinkedIn 02:40 — When Sales Navigator works best 03:07 — Why Sales Nav multiplies current results 03:47 — Sales Nav won’t convert leads for you 04:25 — Manual outreach = feast or famine 05:12 — My experience using Sales Navigator 05:54 — What you need before Sales Nav pays off 07:10 — Build a predictable leads system 07:47 — One Funnel. Endless Leads. Workshop 08:34 — Should YOU buy Sales Navigator? Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen. The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does. In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life. You’ll hear how a classic Yale study proved that people who make concrete plans are nine times more likely to follow through, and how you can use that same principle to build momentum every week. So tune in, grab your calendar, and start turning good intentions into real results. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you. I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline , and how to build one that brings clients, sales, and profit when you decide—not when luck shows up. You’ll see how to replace hit-and-hope with a simple, repeatable system that helps you stand out from the crowd of other HR Consultants and scale your business with confidence. In this conversation, you’ll... Discover the “toe-dip first” approach that turns strangers into prospects so you don't waste your precious ad spend. Uncover the tiny page change that encourages sign-ups WITHOUT rebuilding your whole website. See the easiest way to keep in touch with all your leads, clients and prospects so they remember you in under half an hour a week. Learn the few numbers that put you in charge of your funnel outcomes without any guesswork or overwhelm. Grasp how to turn traffic into booked calls without endless manual outreach. Want a step-by-step process you can plug-in to your business? Then join my mailing list to catch my upcoming webinar where I go deeper into building a funnel that works. Or, if you’ve heard enough already and want this in your business ASAP, DM me on LinkedIn and we’ll check if you're a fit for the Success Squad or the Fastlane Formula . Either way, enjoy the show! Timestamps: 00:00 – Why Every HR Consultant Needs a Lead Generation Funnel 00:30 – The Problem with Networking and Posting for Clients 01:10 – What a Funnel Actually Is and How It Works 01:50 – The Step-by-Step Funnel Journey: From Stranger to Client 02:35 – The Toe-Dip vs Jump-In Analogy Explained 03:15 – Why Most Facebook and Google Ads Don’t Convert for HR Consultants 04:00 – How to Build Trust Online Before Selling Your HR Services 04:40 – The Number One Funnel Mistake: Selling Too Soon 05:15 – The Simple Funnel Fix: Lead Magnet + Email Nurture 06:00 – How Funnels Give You Control, Predictability, and Consistent Clients 06:45 – The Key Metrics Every HR Consultant Should Track in Their Funnel 08:10 – The 7-Day Funnel Setup Plan for HR Consultants 08:55 – How Funnels Deliver Clients, Sales, and Profits on Demand 09:40 – What to Change When Your Funnel Isn’t Working 10:25 – Why Funnels Are Networking at Scale (But Easier and Faster) 11:10 – The Confidence and Control Funnels Bring to Your Business 11:55 – Next Steps: How to Build Your Own High-Converting Funnel Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Nobody likes failing. But what if failure wasn’t the end of the story? The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and Mel Robbins. So tune in, reflect, and give yourself permission to treat every failure as a step forward, not a setback. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

I was recently asked if I only help HR consultants with LinkedIn and email marketing. And honestly — it shook me. Because I thought it was obvious what I’m about, what I believe, and what I actually do. Turns out… maybe it isn’t. So I’ve recorded this episode to set the record straight. To share my philosophy for building a successful HR consultancy . So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the episode to listen to. And if this episode has resonated with you and you want to explore your options to work with me to get to £70K and beyond, then click below. Timestamps: 00:00 — What My Business Philosophy Is Really About Why I recorded this episode to explain what I actually do and believe as a marketing coach for HR consultants. 01:10 — The Mantra Behind Every £70K HR Consultancy How focusing only on actions that lead to leads, clients, and profit changes everything. 02:15 — The 80/20 Rule for HR Consultants Explained How the Pareto Principle helps you prioritise marketing tasks that get real business results. 03:30 — Why Niching Is the Secret to Fast Growth for HR Consultants How choosing a clear audience unlocks easier lead generation and simpler marketing. 04:50 — How to Find Your Ideal HR Consultancy Niche Practical examples of how narrowing your focus makes marketing ten times more effective. 06:20 — Marketing Strategy for HR Consultants Who Hate Networking Why relying on networking alone keeps your consultancy stuck — and what to do instead. 07:45 — Branding and Messaging Tips for HR Consultants How to position your HR services so clients instantly see the value you provide. 09:00 — Why Most HR Consultants Struggle With Lead Generation The real reason consultants find it hard to get clients consistently — and how to fix it. 10:30 — Email Marketing for HR Consultants Made Simple How to use email to build trust, nurture relationships, and convert leads automatically. 12:00 — The Right Way to Measure Your Marketing Results What metrics to track so you know exactly what’s working and where to focus next. 13:30 — How Paid Ads Can Fast-Track Your HR Consultancy Growth Why Facebook and Google ads can be a predictable, scalable way to win new clients. 15:00 — The Difference Between Hope and Strategy in Business How most HR consultants rely on luck — and how intentional marketing changes that. 16:30 — Sales Tips for HR Consultants Who Hate Selling Why selling is simply about helping — and how to close clients confidently without pressure. 18:00 — Building a Predictable £70K+ HR Consultancy Step by Step The intentional approach to creating consistent leads, clients, and income. 19:30 — Final Thoughts: Why Intent Is Everything My closing message on why clarity, focus, and purpose separate successful HR consultants from everyone else. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people think comparison is harmless — just a quick glance at how others are doing. But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence. In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth. So tune in, reflect, and ask yourself: where are you comparing right now — and how can you turn that energy into progress? Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working? In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales. Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck. Here’s what you’ll discover: The simple tracking system every consultant needs to spot what’s working (and what’s not) How one HR consultant used her numbers to catch a drop in conversions before it hurt her income The “Black Friday” mindset that shows why every serious business measures success How to turn your marketing from a mystery into a measurable plan The exact LAPS targets to hit if you want a predictable £70K+ consultancy By the end, you’ll know exactly what to measure, why it matters, and how to use your data to make confident business decisions — not emotional guesses. And if you’d like to cement what you learn today, go and read the chapter about it in The Complete Guide to Building a £70K HR Consultancy: https://theinfluentialconsultant.co.uk/the-complete-guide-to-building-a-70k-hr-consultancy/ And if you'd like to see a basic LAPS spreadsheet then click here: https://docs.google.com/spreadsheets/d/1ry98TG2714o8sKF3E1pXHKtgyFELdppYoxEs09mW3YM/edit?usp=sharing Timestamps: 00:00 – What HR Consultants Must Measure to Grow a £70K Consultancy 00:29 – Why Guessing at Your Marketing Results Keeps You Stuck 01:00 – The LAPS System Explained: Leads, Appointments, Presentations, Sales 01:45 – How to Identify Exactly Where Your HR Consultancy Funnel Breaks Down 02:35 – The Hidden Cost of Not Tracking Leads and Conversions 03:15 – Why Most Self-Employed HR Consultants Don’t Track Their Numbers 03:55 – Business Growth Analogy: Flying a Plane Without Instruments 04:30 – Story: How One HR Consultant Used LAPS to Spot a Sales Decline 05:25 – When the Market Moves On and Your Old Marketing Stops Working 05:55 – What the Black Friday Story Teaches About Tracking Business Performance 06:20 – Setting Financial Goals: How to Reverse-Engineer £70K a Year 06:55 – Example LAPS Targets: 32 Leads → 8 Appointments → 4 Presentations → 2 Sales 07:30 – Quick Exercise: Review Your Own Leads, Appointments, and Sales Numbers 08:10 – The Four Biggest Mistakes HR Consultants Make with LAPS Tracking 09:00 – Vanity Metrics vs Real Sales Data: Why Likes Don’t Pay the Bills 09:40 – How to Use LAPS to Improve Pricing, Conversions, and Predictable Income 10:10 – Why Tracking LAPS Gives You Control, Clarity, and Confidence Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Everyone says they’re busier than ever. But are we really? The truth is, most of what we call “busy” is just distraction dressed up as productivity. In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward. So tune in, reflect, and give yourself permission to stop being busy and start being focused. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock. But is yours quietly pushing people away without you even realising it? In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset. Here’s what you’ll discover: The 3-second test every homepage must pass (or you lose the lead) Why too many menu options paralyse your visitors — and what to do instead The copywriting mistake that makes even good websites unreadable The trust signals that matter more than fancy design The single call-to-action every consultant site needs to stop confusing people By the end, you’ll know exactly what’s holding your website back — and how to fix it so it finally starts working for you, not against you. And if you’d like the fast-track version — a best-practice HR consultant website built for you — DM me “COMMAND CENTRE” on LinkedIn and I’ll share the details. PS - Here's a link to the website checklist review if you want to see how your own website measures up against the competition: https://theinfluentialconsultant.co.uk/freebies/websitechecklist/ Timestamps: 00:00 – HR consultant website review: turning sites into lead generators 01:08 – Consultant Command Centre: done-for-you HR consultant website solution 02:34 – Free HR website checklist for self-employed consultants 03:15 – The 3-second homepage test every HR consultant must pass 04:53 – Best call-to-action for HR consultancy websites 06:14 – Common HR consultant branding mistakes on websites 08:57 – Simplifying menus for higher website conversions 10:48 – “Work With Me” vs “Services”: copy that books HR clients 12:17 – How to present HR services online (DFY, DWY, DIY explained) 14:13 – Writing website copy HR clients actually read 16:55 – Building trust online with testimonials, logos, and awards 19:27 – Email list building vs blogging for HR lead generation 22:20 – Writing an About page that attracts HR consultancy clients 24:56 – Avoiding overwhelm: one clear contact option for website visitors 27:22 – HR consultancy sector pages: focusing on client pain points 30:48 – Construction HR support page example: what works and what doesn’t 36:55 – Selling HR toolkits, templates, and subscriptions on your website 44:42 – Final tips: making HR consultant websites convert leads into clients Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people secretly hope someone will come along and fix things for them. But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off. In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-followed psychologist. So tune in, reflect, and ask yourself the question: what’s stopping you? Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/