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Published by Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.
In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.
In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.
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Observed September 20, 2026.
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