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The PPC Cave

Published by Gene Villanoz and Ryan Fenton

  • Business
  • Marketing

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce. We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you. The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients. Tune in and subscribe to The PPC Cave today! 🔔👍❤️

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  1. Number 171MarketingNorway

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Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. How Do I Get My First Google Ads Clients? | EP 129 from The PPC Cave, opens in a new tab

    Sep 14, 202618 min

    In Episode 129 Gene answers a listener question on how to go about getting your first Google Ads client.Timestamps02:25 Being Good at Google Ads vs. Getting Someone to Pay You04:26 How Do You Prove You're Good Without Using Your Agency's Clients?06:58 Where I'd Actually Look for the First Client 10:42 Content vs. Paid Ads — I'd Keep Posting and Skip Meta for Now12:07 The 90-Day Game Plan 16:09 ClosingGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  2. Is Google Ads Giving Us More Control? | EP 128 Highlights from The PPC Cave, opens in a new tab

    Sep 7, 202627 min

    In our Episode 128 recap we highlight some of Gene & Ryan's most memorable points from Episode 128, covering Google's decision for Pmax to add channel prioritization controls.Timestamps00:14 What’s New02:04 Why This Matters03:41 PPC Cave DiscussionGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  3. PMax Adds Channel Prioritization Controls | EP 128 from The PPC Cave, opens in a new tab

    Aug 31, 202643 min

    In Episode 128 Gene and Ryan debate whether more control will help advertisers or disrupt the automation that makes PMax effective.Timestamps03:54 What’s New 06:21 Why This Matters 08:24 PPC Cave Discussion 39:22 Takeaway Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  4. The Real Role of Search Campaigns in eCom | EP 127 from The PPC Cave, opens in a new tab

    Aug 24, 202620 min

    In Episode 127 Gene breaks down the real job of search campaigns inside an eCommerce strategy and explains why the smartest PPC managers use search and Performance Max together.Timestamps02:06 Main Idea 02:32 Don't Expect the Same ROAS 03:14 Search + PMax, Not Search vs. PMax 06:04 Brand Can Distort the Numbers 07:16 Find an Anchor Keyword 09:48 Manual CPC Still Has a Place 10:53 Search Is Market Research 11:44 Build Around Proven Intent 12:54 Incrementality over Campaign ROAS 13:53 Control the Investment, Don't Automatically Kill Search 17:49 Closing TakeawayGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  5. Automated Bidding vs. Manual CPC: When to Make the Switch | EP 126 from The PPC Cave, opens in a new tab

    Aug 17, 202617 min

    In Episode 126 Google's new smart bidding update is now live as Gene discusses the right time to make the switch. Timestamps 00:21 Intro — The August 17 Google Ads Update 03:10 So When Should We Actually Use Manual CPC? 04:10 Automated Bidding Needs Good Data 05:25 When Automated Bidding Usually Makes Sense 06:07 When I'd Consider Manual CPC 10:00 Manual CPC Can Be a Reset — Not the Destination 11:08 Don't Switch Because You Had Three Bad Days 11:56 Manual CPC Doesn't Fix a Bad Campaign 15:09 PPC Cave Checklist 15:55 Closing Takeaway Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  6. How to Decide if a Search Term Should Be Negative | EP 125 from The PPC Cave, opens in a new tab

    Aug 10, 202621 min

    In Episode 125, Gene discusses understanding search intent in Google Ads...Timestamps05:08 Segment 1: Google's Job vs. Your Job 05:57 Segment 2: The Four Types of Search Intent 12:39 Segment 3: Walk Through the Real Search Terms 16:02 Segment 4: The Framework I Use 17:35 Segment 5: This Isn't Just Pest Control 18:55 Biggest Mistakes 19:49 Final TakeawayGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  7. How To Get More Google Ads Clients | EP 124 from The PPC Cave, opens in a new tab

    Aug 3, 202618 min

    In Episode 124, Gene dives into tips on how to increase your Google Ads clients...Timestamps02:19 Show Expertise06:19 Retention 12:11 Give FreelyGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  8. Display Ads Are Changing Forever & Local Services Gets a New Home | EP 123 from The PPC Cave, opens in a new tab

    Jul 27, 202632 min

    In Episode 123, Gene & Ryan reunite to discuss 2 quiet updates from Google Ads that'll impact every Google Ads advertiser in the next year...Timestamps08:24 Local Services Ads Are Moving Into Google Ads 17:47 Google Display Ads Become Demand Gen 27:42 Our ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  9. Reddit Question: $800 in 3 Weeks, 0 Sales. What Would You Do? | EP 122 from The PPC Cave, opens in a new tab

    Jul 19, 202619 min

    In Episode 122, Gene elaborates on a question asked in the Google Ads subreddit.Timestamps03:44 Max Conversions vs. Manual CPC 07:44 Using Add to Cart data to diagnose performance 09:28 Auditing Search Terms, not just keywords 11:02 When Smart Bidding has enough data to learn 12:21 Is the problem Google Ads or your website? 14:39 Google Ads Campaign Structure 16:49 Optimizing your abandoned cart email sequenceGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  10. What If Your Client Won't Stop Changing Budgets? | EP 121 from The PPC Cave, opens in a new tab

    Jul 13, 202620 min

    In Episode 121, Gene gives you advice on how to handle Client's that can't make up their mind on their Google Ads campaign budget.Timestamps05:06 Control the Variables You Can Control 06:28 Make Smaller Budget Adjustments 08:24 Know Which Campaign Actually Deserves More Budget 10:19 Build Strong Campaign Structure 12:28 Focus on Search Terms 13:22 Lean Into Ad Strength 15:49 Be Honest With Clients 17:07 Final ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  11. 3 Red Flags of a Poor Agency / Google Ads Manager | EP 120 from The PPC Cave, opens in a new tab

    Jul 6, 202623 min

    In Episode 120, Ryan dives into the 3 red flags to keep top of mind when it comes to working with an agency or Google Ads manager. Timestamps06:03 No Clear Structure / Strategy 10:49 Auto Apply Recommendations 14:53 Conversion Tracking A MessGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  12. Google's New Smart Bidding Rules Effective August 17 | EP 119 from The PPC Cave, opens in a new tab

    Jun 29, 202615 min

    In Episode 119 dives into Google's announcement of one of the most important Smart Bidding changes we've seen in years.Timestamps06:53 Why This Matters For Target CPA Campaigns07:40 Why Target ROAS Advertisers Should Be Concerned Too08:48 The Campaigns Most At Risk10:31 Google's New Bid Target Adjustment Tool11:08 The Audit Every PPC Manager Should Run12:34 Key TakeawaysGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  13. Why I Rarely Start New Campaigns With Broad Match | EP 118 from The PPC Cave, opens in a new tab

    Jun 22, 202620 min

    In Episode 118, Gene dives into the right and wrong times to be using broad match for your Google Ads campaign, and his experience with it recently.Timestamps02:44 Why Broad Match Has Become So Popular 03:34 The Mistake I See Most Often 05:14 Why I Prefer Starting With Phrase Match 09:14 Broad Match Is an Amplifier 12:04 When I WOULD Use Broad Match 13:33 My ApproachGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  14. 10 Reasons Why Your Lead Gen Search Campaign Is Failing | EP 117 from The PPC Cave, opens in a new tab

    Jun 15, 202628 min

    In Episode 117, Gene dives into 10 reasons on why your lead gen search campaign could be failing.Timestamps04:02 You're Targeting the Wrong Keywords 05:44 Your Search Terms Don't Match Your Service 07:36 Your Budget Is Too Small 13:02 Your Landing Page Is Weak 16:23 Your Offer Isn't Competitive 17:43 Your Conversion Tracking Is Broken 18:54 You're Making Changes Too Frequently 21:00 Your Ads Aren't Differentiated 22:13 Your Sales Process Is the Real Problem 24:02 You're Looking at the Wrong Metrics 26:11 Closing ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  15. The Secret To Google Ads Lead Gen Success | EP 116 from The PPC Cave, opens in a new tab

    Jun 8, 202621 min

    In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen!Timestamps03:25 We want to hear from you! 04:37 The Secret To Lead Gen Success 07:16 Google Ads Is The Hammer / Landing Pages Are The Wall / HouseGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  16. 5 Questions Before Hiring A PPC Manager | EP 115 from The PPC Cave, opens in a new tab

    Jun 1, 202619 min

    In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager.Timestamps01:44 How do you measure success 04:57 Account structure 07:44 Conversion tracking 10:30 Campaign that failed 11:54 First 30 days 15:27 Bonus red flagsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  17. Google Marketing Live 2026 Recap | EP 114 from The PPC Cave, opens in a new tab

    May 25, 202620 min

    In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event.Timestamps03:34 Search Is Becoming Conversational 05:16 Google Wants To Own Commerce 06:31 First-Party Data Became Mandatory 08:46 Demand Gen Is Google’s Meta/TikTok Competitor 11:20 Creative Is Becoming AI-Generated 12:36 Measurement Is Becoming Predictive 15:03 Ask Advisor = Google’s AI Marketing Assistant 16:38 Biggest Overall Message 18:31 Questions to Think AboutGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  18. How To Do Negative Keywording Like A Pro | EP 113 from The PPC Cave, opens in a new tab

    May 18, 202625 min

    In Episode 112, Ryan shows his negative keywording process for Google Ads!Timestamps00:13 Intro00:39 Opteo 28 Days 01:45 Episode 113 04:30 Search Terms 15:23 Keyword PlannerGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

  19. OpenAI Launches Self-Serve Ads Manager for ChatGPT Ads | EP 112 from The PPC Cave, opens in a new tab

    May 11, 202637 min

    In Episode 112, Gene and Ryan give their thought on Open AI finally launching ChatGPT ads. Timestamps 04:22 OpenAI Launches ChatGPT Ads Manager 09:05 Why This Matters 09:34 ChatGPT Ads vs Google Ads 14:15 Early Features 14:42 Key Questions for Marketers 29:15 My Take Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies. We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands. For Google Ads questions or business inquiries: ThePPCCave@gmail.com Reddit: reddit.com/r/ThePPCCave YouTube: youtube.com/@theppccave TikTok: tiktok.com/@ThePPCCave Instagram: instagram.com/ThePPCCave Ryan: caseflowppc.com Gene: fiverr.com/gene_villanoz tempus59.com www.instagram.com/tempus__59 Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights. Opteo Free 28 day trial! https://www.Opteo.com/ThePPCcave

  20. How AI Can MAKE or BREAK Your Google Ads Campaign (Recap) | EP 111 from The PPC Cave, opens in a new tab

    May 4, 202624 min

    In Episode 111, we recap Gene and Shaquira's conversations about AI workflows and how it can make or break your Google Ads campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:08 Setting the Scene: AI in PPC Today01:48 How Opteo is Using AI05:48 Demo Segment20:1 Where It’s All GoingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

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