Mato
ShowsHow it worksAI talentsFree toolsPricing
Book a demo
ShowsHow it worksAI talentsFree toolsPricingSign in
Mato
Mato

The first generation of AI talents. Live AI media for brands, networks and creators.

ElevenLabs GrantsAWS ActivateGoogle for StartupsNVIDIA Inception Program

Product

  • How it works
  • AI talents
  • Documentation
  • The studio
  • Pricing
  • Embed player
  • Mato MCP
  • Mato Voice
  • Voice Studio
  • Changelog

Company

  • About
  • Vision
  • Partners
  • Affiliates
  • Blog
  • CustomersComing soon
  • CareersComing soon
  • Press kit
  • Contact

Resources

  • Investor overview
  • Free podcast tools
  • Free podcast transcription
  • Podcast ROI calculator
  • API docsComing soon
  • SecurityComing soon
  • StatusComing soon

© 2026 Mato. All rights reserved.

English · Multiple languages available

PrivacyTerms

Live Interview

And why does that matter?

This is how a Mato agent talks. Take the other seat: answer a few and feel it follow the thread.

Try it yourself

Podcast charts

The Ultimate Choice

Published by TVO

  • Documentary
  • Society & culture
  • Health & fitness
  • Mental health

The Ultimate Choice, a groundbreaking docuseries from TVO Today, with the Toronto Star and the Investigative Journalism Bureau, follows the journey of Michael and his wife, Ann. Michael, housebound by pain and incurable disease, sees his choice for a medically assisted death (MAID) as a powerful solution to his suffering. The series explores Michael's motivations and how his decision affects his family, friends, and longtime doctor. Hosted by investigative reporter Rob Cribb, the podcast also challenges him to come to terms with his own family history as he dives into this highly charged story. Both a portrait of a family's autonomy and a hard-hitting exposé, The Ultimate Choice reveals the political and ethical stakes behind Canada's debate to expand MAID like never before.

Listen on Apple Podcasts, opens in a new tabMake something like it

On the charts

1 chart placement

Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.

  1. Number 125DocumentaryCanada

From the feed

Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. Bonus: Mic drop from The Ultimate Choice, opens in a new tab

    Mar 14, 202447 min

    In this special episode, we drop the mic and go behind the scenes. Rob Cribb hosts an intimate conversation with Ann Fraser and Dr. Nav Persaud, whose stories are the heartbeat of The Ultimate Choice. Executive producer Susanne Reber gives insights into the making of the series. This episode was recorded in front of a live audience at the Hot Docs Ted Rogers Cinema and features original music by composer Allison Leyton Brown, with a live performance by Toronto Symphony Orchestra cellist Lucia Ticho. See omnystudio.com/listener for privacy information.

  2. Episode 6: The future from The Ultimate Choice, opens in a new tab

    Feb 29, 202431 min

    The Canadian government delays any expansion of medically assisted death for three years. Rob explores the fallout with fierce MAID proponent Senator Pamela Wallin. She and Rob share a similar family story, and their conversation strikes a raw chord. What will the future bring for them? Will they be able to exercise their own choices if and when the time comes? The Ultimate Choice is a co-production of TVO Today, the Toronto Star, the Investigative Journalism Bureau, and Piz Gloria Productions. Donate to TVO: http://tvo.org/give See omnystudio.com/listener for privacy information.

  3. Episode 5: The fiasco from The Ultimate Choice, opens in a new tab

    Feb 22, 202420 min

    Rob meets the people behind the scenes of a political hot potato. Tasked with figuring out the safeguards for Canada's MAID laws, the expert panel meets behind closed doors, and their debates are increasingly divisive. How will Canada cope with the upsurge in demand for access? The Ultimate Choice is a co-production of TVO Today, the Toronto Star, the Investigative Journalism Bureau, and Piz Gloria Productions. Donate to TVO: http://tvo.org/give See omnystudio.com/listener for privacy information.

  4. Episode 4: The quandary from The Ultimate Choice, opens in a new tab

    Feb 8, 202432 min

    In Halifax, Rob explores hidden aspects of his dad's life. His growing questions lead him to Washington for a deep dive on Canada's unique MAID challenges as requests for it soar. He meets Mason, who has spent his life searching for ways to deal with his mental health. Will Canada's medically assisted death laws ever offer him a solution? The Ultimate Choice is a co-production of TVO Today, the Toronto Star, the Investigative Journalism Bureau, and Piz Gloria Productions. Donate to TVO: http://tvo.org/give See omnystudio.com/listener for privacy information.

  5. Episode 3: Let's call it a day from The Ultimate Choice, opens in a new tab

    Feb 1, 202425 min

    Rob and Nav prepare to spend a summer long weekend helping Michael and Ann host family and friends to say goodbye. There's love and joy and a final toast. Rob and Nav are left with a void and some nagging questions. The Ultimate Choice is a co-production of TVO Today, the Toronto Star, the Investigative Journalism Bureau, and Piz Gloria Productions. Donate to TVO: http://tvo.org/give See omnystudio.com/listener for privacy information.

  6. Episode 2: The love of cooking from The Ultimate Choice, opens in a new tab

    Jan 25, 202426 min

    Michael and Ann bring Rob into their lives, sharing with him their hopes and dreams. But then there's the pain that won't go away. Michael asks Nav, his longtime family doctor, for help. Rob receives a party invitation so unique he will never forget it. The Ultimate Choice is a co-production of TVO Today, the Toronto Star, the Investigative Journalism Bureau, and Piz Gloria Productions. Donate to TVO: http://tvo.org/give See omnystudio.com/listener for privacy information.

  7. Episode 1: The request from The Ultimate Choice, opens in a new tab

    Jan 25, 202425 min

    Michael is housebound by pain. His wife Ann is getting ready for work one day when Michael asks her an impossible question. Rob Cribb, host of The Ultimate Choice, starts tracking down how Michael got to the point of wanting to end his life. Who will help him? Rob's own family history emerges. This story is more personal than he ever imagined. The Ultimate Choice is a co-production of TVO Today, the Toronto Star, the Investigative Journalism Bureau, and Piz Gloria Productions. Donate to TVO: http://tvo.org/give See omnystudio.com/listener for privacy information.

  8. Introducing: The Ultimate Choice from The Ultimate Choice, opens in a new tab

    Jan 25, 20242 min

    The Ultimate Choice, a groundbreaking docuseries from TVO Today, with the Toronto Star and the Investigative Journalism Bureau, follows the journey of Michael and his wife, Ann. Michael, housebound by pain and incurable disease, sees his choice for a medically assisted death (MAID) as a powerful solution to his suffering. The series explores Michael's motivations and how his decision affects his family, friends, and longtime doctor. Hosted by investigative reporter Rob Cribb, the podcast also challenges him to come to terms with his own family history as he dives into this highly charged story. Both a portrait of a family's autonomy and a hard-hitting exposé, The Ultimate Choice reveals the political and ethical stakes behind Canada's debate to expand MAID like never before. Donate to TVO: http://tvo.org/give See omnystudio.com/listener for privacy information.

Ranking source

Apple Podcasts rankings via the Mato Topic Intelligence Platform.

Observed September 20, 2026.

Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.

Pairs with

What to do with a chart

01ShowsThe shows Mato publishesEvery public Mato show, its episodes, and the Apple placements it holds.02AI talentPick the voice before the formatThe live roster of hosts, each with samples you can listen to before you commit.03How it worksFrom an idea to a published episodeWhat Mato does between the brief and the feed, step by step.

Steal the structure, not the show

Bring this source into Mato to read its transferable patterns, then turn them into an original show for your own audience.

Hear a Mato showCreate a show inspired by this