Mato
ShowsHow it worksAI talentsFree toolsPricing
Book a demo
ShowsHow it worksAI talentsFree toolsPricingSign in
Mato
Mato

The first generation of AI talents. Live AI media for brands, networks and creators.

ElevenLabs GrantsAWS ActivateGoogle for StartupsNVIDIA Inception Program

Product

  • How it works
  • AI talents
  • Documentation
  • The studio
  • Pricing
  • Embed player
  • Mato MCP
  • Mato Voice
  • Voice Studio
  • Changelog

Company

  • About
  • Vision
  • Partners
  • Affiliates
  • Blog
  • CustomersComing soon
  • CareersComing soon
  • Press kit
  • Contact

Resources

  • Investor overview
  • Free podcast tools
  • Free podcast transcription
  • Podcast ROI calculator
  • API docsComing soon
  • SecurityComing soon
  • StatusComing soon

© 2026 Mato. All rights reserved.

English · Multiple languages available

PrivacyTerms

Live Interview

And why does that matter?

This is how a Mato agent talks. Take the other seat: answer a few and feel it follow the thread.

Try it yourself

Podcast charts

Sew What's New? In the biscuit tin

Published by samandjess

  • Leisure
  • Hobbies

A sewing and life chat podcast from Sam (sequingirlie) and Jess (So what if I sew) who are going to bring you chat about sewing topics, guests, dilemmas and sewing fails. Join us as we get to know each other and explore topics from losing your sewing mojo to over committing. We have epsiodes with special guests and biscuit chat too.

Listen on Apple Podcasts, opens in a new tabMake something like it

On the charts

2 chart placements

Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.

  1. Number 35HobbiesAustralia
  2. Number 79HobbiesNorway

From the feed

Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. Embracing Sustainable Sewing and Creative Wardrobe Strategies with Leena Norms from Sew What's New? In the biscuit tin, opens in a new tab

    Apr 17, 202655 min

    Join us in this episode as we chat with Leena Norms about her journey into sustainable fashion, her sewing projects, and managing a creative wardrobe. If you're passionate about eco-friendly practices, body positivity, and embracing your craft, this conversation is packed with practical insights and inspiring stories. Leena Norms’ background and evolution from marketing to full-time content creator The role of sewing in environmental sustainability and mindful consumption Strategies for flexible patterns and adaptable garments for changing bodies Navigating fabric and pattern choices to reflect personal style and body flux Managing fabric and clothing stashes mindfully and avoiding overconsumption Ideas for creative reuse: turning worn-out clothes into bags, quilts, or other keepsakes The psychology and dopamine cycle behind fabric shopping and sewing projects Incorporating vintage and secondhand shopping as sustainable and meaningful habits 00:00 - Introduction to Leena Norms and her journey into sewing and sustainability 02:49 - Leena discusses her background in marketing and transition to sewing full-time 09:17 - The importance of sewing for climate consciousness and ethical fashion choices 10:52 - How body changes influence sewing patterns and garment adjustments 12:36 - The value of vintage shopping and secondhand clothing in sustainable wardrobe planning 15:23 - Patterns recommended for adaptable fit and growing bodies—Suvi Kaftan and Henrietta Skirt 20:21 - Handling fabric stash growth responsibly and the psychology behind fabric buying 25:00 - How to repurpose beloved but ill-fitting garments into bags or decor 30:00 - Patterns and projects for the busy sewist or those needing quick projects 35:34 - The importance of sewing for joy and mental well-being, not just productivity 42:33 - Tools and apps to organize your wardrobe and fabric collection effectively 50:54 - The concept of deadstock fabric and its implications in sustainable fashion 58:37 - Ethical shopping: supporting local, small businesses, and conscious consumption 61:41 - Final thoughts on balancing creative passion with environmental responsibility Leena Norms on YouTube – Sustainable fashion, sewing tutorials, and style tips Indyx– Wardrobe organization and outfit planning tool Henrietta Skirt Pattern by Spaghetti Western – Versatile pattern for various fabrics and sizes Suvi Kaftan and Dress Pattern – Adjustable, inclusive fits for evolving bodies Big Four Pattern Brands – Recognized for their extensive range but know their limitations Vintage and Secondhand Fashion Platforms – Secondhand shopping, vintage finds, and sustainable fashion https://www.youtube.com/@leenanorms The role of pattern adaptability in body flux management Creative ways to signify sentimental clothing, like transforming into bags How sewing can serve as a mindfulness practice, reducing overconsumption and fostering joy Main Topics:Timeline Highlights:Resources & Recommendations:Connect with Leena Norms:Additional Insights: Thank you for listening! For questions, comments, or topic suggestions, reach out via Instagram https://www.instagram.com/sewwhatsnewpod/ or email us at sewnewbiscuit@gmail.com. Don’t forget to subscribe for more inspiring conversations on sustainable creativity and mindful living.

  2. Live Episode at the Stitch Festival - Keeping it real from Sew What's New? In the biscuit tin, opens in a new tab

    Apr 3, 202646 min

    Hey everyone Today's episode was record on 20th March 2026 on the Stitch stage at the business design centre in London. Thank you to all the wonderful people who attended. Thank you to Kate of Ripper Seams for being our guest. We hope you enjoy this episode where we keep it real. We share sewing dilemmas and confessions.

  3. Fabric Stashing is Not a Personality from Sew What's New? In the biscuit tin, opens in a new tab

    Mar 20, 202657 min

    In this episode, hosts Samantha and Jess explore the concept of fabric stashing, its cultural implications, and how it relates to identity and consumer habits in the sewing community. They share personal stories, industry insights, and practical tips for supporting independent businesses while managing fabric collections. Sew What's New Podcast - https://sewwhatsnewpodcast.com Support Endometriosis UK - https://www.endometriosis-uk.org Liberty Fabrics - https://www.libertylondon.com Wilder Fabrics - https://wilderfabrics.com Sew me Sunshine Fabric Shop - https://sewmesunshine.com Jay Cots Fabrics - https://jaysfabrics.co.uk William G Fabrics - https://williamg.co.uk guest links Instagram - https://instagram.com/sewwhatsnew YouTube - https://youtube.com/sewwhatsnew Email - sewnewbiscuit@gmail.com keywords sewing, fabric stash, sewing community, independent shops, fabric buying habits, sewing tips, mental health and sewing, sustainable sewing, sewing hobbies, fabric shopping key topics The evolution of the term 'stash' in sewing culture The psychological and social reasons for fabric collecting Impact of COVID-19 on fabric shopping and sewing community Supporting independent fabric shops and online resources Strategies for managing fabric stash and supporting sustainable sewing sound bites "Fabric stashing is not a personality." "Anton Dubèche is coming to a VIP event for fundraisers." "Nothing will beat the prep I did for the sleeve episode." Chapters 00:00 Introduction and Overview of the Episode 03:06 Exciting Events and Community Engagement 05:52 Sewing and Running: A Unique Community 08:54 Personal Highlights and Upcoming Events 11:57 Fabric Choices and Creative Processes 14:58 Seam Allowances: A Deep Dive 23:56 Main Topic: Fabric Stashing is Not a Personality 25:36 The Evolution of Fabric Stashing 28:03 The Impact of COVID on Fabric Buying 30:00 Navigating the Online Fabric Shopping Experience 34:01 The Dilemma of Excess Fabric 38:00 Conscious Making and Wardrobe Planning 43:01 Supporting Independent Fabric Shops 45:59 The Psychology of Fabric Buying 49:55 Creating a Creative Breathing Space resources

  4. From Biscuits to Patterns: A Journey of Discovery from Sew What's New? In the biscuit tin, opens in a new tab

    Mar 6, 20261 hr 16 min

    In this episode, Jess and Sam welcome Ruana, the Yorkshire Sew Girl, to discuss a variety of topics ranging from biscuits to sewing. They explore the significance of the biscuit question as an icebreaker, share personal stories about their sewing journeys, and delve into the challenges and joys of sewing during lockdown. The conversation also touches on the divisive topic of zero waste patterns, the guilt associated with fabric scraps, and the importance of intentional fabric buying. Throughout the episode, the hosts emphasize the supportive nature of the sewing community and the personal connections that enhance the craft. In this engaging conversation, the speakers explore the journey of sewing, emphasizing the importance of community, the learning process, and the joy of creating. They discuss the challenges faced by beginners, the significance of embracing mistakes, and the value of choosing the right patterns. The dialogue highlights the social aspects of sewing, the need for patience, and the excitement of personal style development. The speakers also touch on the concept of 'adventurous beginner' and the importance of celebrating progress in one's sewing journey. Chapters 00:00 Welcome and Introductions 06:02 Biscuit Preferences and Personalities 12:05 Learning to Sew: The Early Days 18:00 Starting a YouTube Channel and Community Engagement 24:51 The Debate on Wearability and Style 33:37 The Social Side of Sewing 41:46 Connecting with the Sewing Community 48:05 Navigating the Beginner's Journey in Sewing 55:57 The Importance of Skill Development 01:10:54 Celebrating Progress and Community in Sewing

  5. I Can't Believe She Said That! from Sew What's New? In the biscuit tin, opens in a new tab

    Feb 20, 20261 hr 16 min

    In this episode of 'So What's New in the Biscuit Tin', hosts Samantha and Jess explore various themes surrounding sewing, fashion, and community engagement. They discuss the concept of sack dresses, listener feedback on their previous episodes, and the importance of hobbies outside of sewing. The conversation also touches on upcoming events, personal milestones, and the intersection of fashion and body politics, emphasizing the need for self-expression and comfort in clothing choices. In this episode, Samantha and Jess explore various themes surrounding fashion, body image, and the sewing community. They discuss the rise of conservative fashion trends, the importance of comfort in clothing choices, and the significance of understanding others' fashion decisions. The conversation also delves into the concept of zero waste patterns, the frustrations of inconsistent seam allowances in patterns, and the implications of red carpet fashion. Finally, they provide insights on building connections within the sewing community, emphasizing the importance of reaching out and forming friendships. Chapters 00:00 Introduction and Season Overview 02:13 Discussion on Sack Dresses 03:34 Listener Feedback and Community Engagement 06:31 Exploring Other Hobbies 10:15 Upcoming Events and Announcements 15:43 Celebrating Milestones and Achievements 21:49 Sewing Projects and Personal Reflections 24:49 Celebrating Creativity in Sewing 25:27 The Great British Sewing Bee and Zero Waste Patterns 26:57 The Backlash Against Zero Waste Fashion 29:45 Fashion, Comfort, and Body Politics 32:53 The Politics of Fashion and Body Image 35:18 Fashion as a Political Statement 37:44 The Role of Zero Waste Patterns in Fashion 39:46 Personal Choices in Fashion and Body Representation 50:05 Rants and Reflections on Pattern Making 51:22 Understanding Seam Allowances in Patterns 56:33 Fashion Trends and Red Carpet Looks 01:03:10 Building Connections in the Sewing Community

  6. When Sewing Stops Being Your Main Thing: Navigating Hobbies and Identity from Sew What's New? In the biscuit tin, opens in a new tab

    Feb 6, 20261 hr 4 min

    Summary In this episode, Jess and Samantha explore the complexities of identity and community in the world of sewing and hobbies. They discuss the natural shifts in interests, the importance of maintaining connections with friends, and the pressures of societal expectations in fashion. The conversation emphasizes the value of creativity, personal expression, and the acceptance of evolving identities. Takeaways It's okay to transition between hobbies and interests. Sewing can be a significant part of one's identity. Community and friendships can evolve beyond shared hobbies. Fashion trends often reflect deeper societal issues. Creativity can manifest in various forms, not just sewing. It's important to recognize the pressures of societal expectations in fashion. High agency hobbies can lead to decision fatigue. Flexibility in identity allows for personal growth. Real friends will support you regardless of your hobbies. Embracing creativity can lead to unexpected joy. Titles When Sewing Isn't Your Main Thing Navigating Hobbies and Identity Sound bites "Your outfit is your outfit." "Sewing is a high agency hobby." "Don't put yourself in a box." Chapters 00:00 Introduction and Catch-Up 18:31 Navigating Shifts in Hobbies 42:56 Identity and Community in Sewing 01:00:12 Fashion Trends and Personal Expression

  7. Brave and Unfiltered: Kicking Off Season 4 from Sew What's New? In the biscuit tin, opens in a new tab

    Jan 23, 202653 min

    Summary In this episode of "So What's New in the Biscuit Tim," hosts Samantha Snoad and Jess kick off Season 4 with an exciting and unfiltered approach. They discuss their shared birthday and the new season's theme of bravery and honesty, emphasizing the importance of having open conversations. The hosts reflect on their experiences from the previous season, highlighting how much listeners appreciated their candid discussions. They also tease an upcoming surprise for their audience, hinting at a collaborative project that listeners can participate in, set to launch at the end of March. Throughout the episode, they share personal anecdotes, including their recent lunch meeting where they planned the season, and delve into their individual goals for the year, focusing on intentionality in their sewing practices and lifestyle choices. Keywords podcast, sewing, unfiltered conversations, creativity, indie patterns, sewing community, personal growth, fabric quality, sewing goals, season four Takeaways We're going to be brave, we're going to be unfiltered. It's about making space for those conversations. You don't have to buy to have a great time. Sound bites "We're going to be brave, we're going to be unfiltered." "You don't have to buy to have a great time." "Living bravely, that's what we're doing." Chapters 00:00 Introduction to Season 4 01:26 The Unfiltered Approach 10:29 Ins and Outs for 2026 21:21 Creating Space for Creativity 27:25 Intentionality in Creativity 30:05 Choosing a Yearly Theme 33:47 Building Community and Adult Friendships 39:55 Feedback and Growth in the Sewing Community 52:02 Celebrating the Joy of Sewing

  8. S3 Episode 8 Coats and a catch up from Sew What's New? In the biscuit tin, opens in a new tab

    Nov 28, 20251 hr 16 min

    Summary In this episode, Samantha and Jess reconnect after a long break, sharing personal updates, including family milestones and creative endeavors. They discuss their experiences at sewing shows, charity initiatives, and the therapeutic nature of quilting. The conversation also touches on their recent experiences with music, film, and reading, as well as the challenges of teaching and the importance of finding joy in creativity. In this engaging conversation, Samantha and Jess explore various themes related to sewing, creativity, and personal challenges. They discuss their recent fabric choices, the joy of sewing, and the emotional complexities of decluttering their wardrobes. The conversation also touches on the calming effects of hand sewing, the rediscovery of musical passions, and the importance of community engagement in shaping future podcast content. Throughout, they share personal anecdotes and practical advice, creating a relatable and inspiring dialogue for listeners. Takeaways Life can be overwhelming, but it's important to reconnect with friends. Becoming an aunt is a significant milestone that brings joy. Sewing shows provide inspiration and community engagement. Charity work can have a direct impact on local initiatives. Experiencing music and film can deepen appreciation for artists. Reading can be a source of comfort and escape. Teaching can be challenging, especially with the rise of AI. Finding joy in creativity is essential for mental well-being. Quilting allows for a relaxing and therapeutic creative outlet. Making small choices can help regain a sense of agency. Sewing can be a joyful and creative outlet. Choosing the right fabric can enhance garment creation. Decluttering your wardrobe can lead to a more enjoyable sewing experience. Hand sewing can be a calming and meditative practice. Rediscovering past hobbies can reignite passion and creativity. Community feedback is valuable for shaping future content. Sewing challenges often stem from space and organization issues. Emotional attachments to handmade garments can complicate decluttering. Exploring new patterns can inspire creativity in sewing. Engaging with listeners can strengthen community ties. Keywords podcast, sewing, creativity, personal updates, charity, music, film, reading, teaching, quilting, sewing, fabric, wardrobe, decluttering, creativity, hand sewing, music, coat patterns, community, podcast

  9. Season 3 Ep 7 We Spill the tea! from Sew What's New? In the biscuit tin, opens in a new tab

    Aug 12, 202554 min

    Hey lovely listeners Here is Episode 7. In this episode, Samantha and Jess discuss the current state of sewing patterns, focusing on the impact of trends, the challenges of beginner patterns, and the importance of creativity in sewing. They explore the frustrations of homogenization in pattern design and the need for more diverse and inspiring options. The conversation also highlights the significance of valuing the creative process over mere production, encouraging listeners to embrace challenges and explore their sewing journeys.

  10. Episode 5 - That took an unexpected turn! from Sew What's New? In the biscuit tin, opens in a new tab

    Jul 22, 202544 min

    Hey lovely listeners. You may have noticed Episode 5 was missing. Here it is and we explain what happened, alongside sewing chat and much more.

  11. Season 3 Ep 6 Finding your style - Vicki from the GBSB from Sew What's New? In the biscuit tin, opens in a new tab

    Jul 1, 20251 hr 1 min

    Hey listeners

  12. Season 3 Ep 4 Sewing Journeys with Tammy Handmade from Sew What's New? In the biscuit tin, opens in a new tab

    Jun 3, 20251 hr 2 min

    Hey listeners

  13. Season 3 Ep3 Wear your wardrobe from Sew What's New? In the biscuit tin, opens in a new tab

    May 20, 202556 min

    Hey lovely listeners

  14. Season 3 Ep 2 Its not that deep with Marcus from the sewing bee from Sew What's New? In the biscuit tin, opens in a new tab

    May 6, 20251 hr 6 min

    Hey lovely listenersWe are back with Season 3. This week on 'So What's New in the Biscuit Tin', Jess and Samantha chat with the uniquely creative Marcus! From biscuits to bespoke sewing projects, they explore unconventional creativity, lessons from 'The Great British Sewing Bee', and the importance of embracing mistakes. Get inspired by discussions on personal style, the joy of the sewing process (mistakes and all!), and finding your own creative path. Full of humour, heart, and a celebration of individuality. If you would like even more biscuit and chat content then why not become a member of the biscuit tin. Find out more here: https://ko-fi.com/thebiscuittinThere will be bonus content, a special newsletter and discounts. If you would like to find detailed show notes head over to the Facebook group: https://m.facebook.com/groups/700465265396588/?ref=shareAnd Instagram https://www.instagram.com/sewwhatsnewpod?igsh=NnA0dWc5dHE0eDlz

  15. Season 3 Ep 1 This is not for Me! from Sew What's New? In the biscuit tin, opens in a new tab

    Apr 29, 20251 hr 2 min

    Hey lovely listeners We are back with Season 3. If you would like even more biscuit and chat content then why not become a member of the biscuit tin. Find out more here:https://ko-fi.com/thebiscuittinThere will be bonus content, a special newsletter and discounts. If you would like to find detailed show notes head over to the Facebook group: https://m.facebook.com/groups/700465265396588/?ref=shareAnd Instagram https://www.instagram.com/sewwhatsnewpod?igsh=NnA0dWc5dHE0eDlz

  16. Bonus Episode - Mindful Rehoming from Sew What's New? In the biscuit tin, opens in a new tab

    Jan 27, 202522 min

    This episode is a bonus which was originally released to our Podcast Biscuit Tin members. We hope you enjoy hearing Sam talking about ways we can rehome our makes and fabric that we no longer wear or want. If you would like even more biscuit and chat content then why not become a member of the biscuit tin. Find out more here: https://ko-fi.com/thebiscuittin There will be bonus content, a special newsletter and discounts. If you would like to find detailed show notes head over to the Facebook group: https://m.facebook.com/groups/700465265396588/?ref=share And Instagram https://www.instagram.com/sewwhatsnewpod?igsh=NnA0dWc5dHE0eDlz

  17. Bonus Episode - Those trouser do nothing for you! from Sew What's New? In the biscuit tin, opens in a new tab

    Jan 20, 202528 min

    In this episode which was originally released to our podcast members Sam talks about her issue with the word flattering and her efforts to be able to sew for joy, in whatever form that is. If you would like even more biscuit and chat content then why not become a member of the biscuit tin. Find out more here: https://ko-fi.com/thebiscuittin There will be bonus content, a special newsletter and discounts. If you would like to find detailed show notes head over to the Facebook group: https://m.facebook.com/groups/700465265396588/?ref=share And Instagram https://www.instagram.com/sewwhatsnewpod?igsh=NnA0dWc5dHE0eDlz

  18. Bonus Episode - Jess' Wedding Sewing from Sew What's New? In the biscuit tin, opens in a new tab

    Dec 7, 20241 hr 1 min

    In this episode Sam interviews Jess about her amazing journey of sewing her wedding dresses (yes plural) and what she has learnt about herself and sewing. If you would like even more biscuit and chat content then why not become a member of the biscuit tin. Find out more here: https://ko-fi.com/thebiscuittin There will be bonus content, a special newsletter and discounts. If you would like to find detailed show notes head over to the Facebook group: https://m.facebook.com/groups/700465265396588/?ref=share And Instagram https://www.instagram.com/sewwhatsnewpod?igsh=NnA0dWc5dHE0eDlz

  19. S2 Ep8 Season Finale from Sew What's New? In the biscuit tin, opens in a new tab

    Oct 23, 20241 hr 15 min

    Hello It is the final episode of season 2. We talk about what we have been sewing, reading, watching and listening to. If you would like even more biscuit and chat content then why not become a member of the biscuit tin. Find out more here: https://ko-fi.com/thebiscuittin There will be bonus content, a special newsletter and discounts. If you would like to find detailed show notes head over to the Facebook group: https://m.facebook.com/groups/700465265396588/?ref=share And Instagram https://www.instagram.com/sewwhatsnewpod?igsh=NnA0dWc5dHE0eDlz

  20. Season 2 Episode 7 - I would rather sew a button hole than a sleeve from Sew What's New? In the biscuit tin, opens in a new tab

    Oct 9, 20241 hr 33 min

    Hello This week we talk to Sarah from My Handmade Wardrobe. You can find her on instgram and in the internet under myhandmadewardrobe. We talk all about sleeves. If you would like even more biscuit and chat content then why not become a member of the biscuit tin. Find out more here: https://ko-fi.com/thebiscuittin There will be bonus content, a special newsletter and discounts. If you would like to find detailed show notes head over to the Facebook group: https://m.facebook.com/groups/700465265396588/?ref=share And Instagram https://www.instagram.com/sewwhatsnewpod?igsh=NnA0dWc5dHE0eDlz

Ranking source

Apple Podcasts rankings via the Mato Topic Intelligence Platform.

Observed September 20, 2026.

Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.

Pairs with

What to do with a chart

01ShowsThe shows Mato publishesEvery public Mato show, its episodes, and the Apple placements it holds.02AI talentPick the voice before the formatThe live roster of hosts, each with samples you can listen to before you commit.03How it worksFrom an idea to a published episodeWhat Mato does between the brief and the feed, step by step.

Steal the structure, not the show

Bring this source into Mato to read its transferable patterns, then turn them into an original show for your own audience.

Hear a Mato showCreate a show inspired by this