We Love Deck Builders

On June 24th, NADRA hosted a networking event in Carlsbad, CA, bringing together builders, manufacturers, suppliers, lenders, and outdoor living professionals from across the region. Join me and my special guest, Jenn Zedaker of NADRA as we recap the event and discuss how much of this industry still moves through relationships, conversations, and in-person connection.Because while marketing, systems, and operations matter, there is still a layer of business growth that only happens when you are actually in the room. Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: -------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

A lot of deck builders are trying to grow a business that was never really designed to grow beyond them.The owner is often the best salesperson, the best problem solver, the quality control person, the scheduler, the customer relationship person, and the final decision maker. That works in the beginning. But at some point, the business has to stop running through the owner’s head.In this episode, April sits down with Lyn Askin of EOS Worldwide to talk about EOS in plain English and how it helps deck builders create clear ownership, accountability, and a rhythm the team can follow.You’ll hear:• How Lyn’s story changed the way he looked at owner dependence• How EOS is different from SOPs, software, or checklists• Why a business needs a shared operating system to grow beyond the owner• How clear ownership and accountability help the team step upLearn more about Lyn at lynaskin.comSocials: @lynaskin------------------------------------------------------------Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

The deck builders who are growing right now have two things running: a front-end sales system that automates follow-up and keeps the pipeline full, and JobTread managing every job on the back end. Most builders have one or neither — and the gap between those two things is costing them more than they realize.April sits down with Philip Sessions of Refined VA, the company that implements JobTread for deck builders, trains the team by role, and places construction-trained coordinators to run the system daily so the builder stops being the bottleneck.In this episode:• Why most builders fail at JobTread and what an ownership problem actually costs• What a proper implementation covers, from cost catalog to change orders to job costing to client portal• How JobTread and your front-end sales system work together to give you real visibility from first lead to final paymentNew to JobTread? Check our past episodes with founder Eric Fortenberry, linked below.https://deckbuildermarketers.com/blog/running-a-deck-business-without-the-headaches-featuring-eric-fortenberry-of-jobtread/refinedva.comdeckbuildermarketers.com------------------------------Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

No script. No fluff. Just real conversations around what’s actually happening right now—and what deck builders need to be paying attention to.If you're serious about growing your business, this is one you won’t want to miss. What to expect: Topics that deck builders should be paying attention to right now Insights and conversations you won’t hear anywhere else Real talk around what’s working (and what’s not) Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

Paid ads aren’t what they used to be—and if you’re running Google Ads the same way you did even a year ago, you’re already falling behind. In this episode, April sits down with Vinita Swami, PPC Specialist at Deck Builder Marketers, to break down what’s actually changing in paid ads right now. From AI-driven campaigns to automation inside Google Ads, they unpack what’s working, what’s not, and where deck builders are wasting money without even realizing it. This is not about turning ads on and hoping for leads. It’s about understanding how paid ads fit into a bigger system—and why patience, strategy, and the right expectations matter more than ever. In this episode, we cover: How AI and automation are changing how Google Ads actually generate opportunities Why most deck builders don’t see results right away What separates campaigns that drive real projects from ones that waste budget --------------------------------------- Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagramhttps://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/ @deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

Most builders focus on doing great work—but in today’s market, that’s only part of the equation. In this episode, Wes Kain shares how he’s built a career that goes beyond the job site, combining construction experience with branding, visibility, and opportunity. From TV to racing to industry partnerships, his perspective challenges how most builders think about growth. In this workshop, we’ll break down: Why great work alone isn’t enough—and what actually drives attention and opportunity How builders can start building a name, not just completing projects The role of discipline, consistency, and visibility in long-term growth Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagramhttps://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/ @deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

Most deck builders do not have a lead problem. They have a system problem; and proof is one of the biggest pieces they are missing.In this solo episode, April breaks down why your best work is not selling your next project, what serious homeowners are checking before they ever call, and how Builder Story Day fixes the proof gap in one focused day.What you will walk away with:Why "more leads" is rarely the real problemThe trust signals serious homeowners check before they callHow one day of professional content becomes sales proof across your website, ads, social, and sales processHosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

In this episode, Phil Parsons from KP Homescapes shares the shift from high-output construction to a more structured, engineering-driven way of building—where planning, performance, and systems drive every project. What we'll cover: What actually breaks when you scale without systems in place Why narrowing your focus leads to better execution and stronger projects How thinking like an engineer changes the way you plan and build Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers Linked Inhttps://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

As a deck builder, it’s easy to get stuck handling everything yourself—from leads to customer service to operations. But what happens when those tasks start piling up and slowing down your growth?In this episode, we sit down with Michael Allen, VP of Sales at Sphere Rocket VA, to discuss how deck builders can leverage virtual assistants (VAs) to solve their biggest bottlenecks. Whether it's customer service, lead management, marketing support, or operations, VAs can help streamline your business and free up time so you can focus on what really matters—closing more jobs.What We’ll Discuss Why deck builders are stuck doing everything themselves and how it’s limiting their growth How virtual assistants (VAs) can support every part of your business from lead management to customer service Practical examples of where to start using VAs to make the most impact on your bottom line How delegation can lead to faster response times, better customer experiences, and more jobs closed sphererocketva.com ‪@sphererocketva‬ Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers Linked Inhttps://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

If you feel like you’re working just as hard—but the jobs you’re getting aren’t the ones you actually want—this is for you. A lot of deck builders think they have a lead problem. But in reality, it’s a positioning and system problem. The way your business shows up, your website, your messaging, and your follow-up directly impacts the type of clients you attract. In this episode, April breaks down: • Why you’re attracting the wrong jobs • What’s actually driving low-quality leads • How to shift from taking whatever comes in… to attracting the projects you want Because getting better jobs isn’t about getting lucky.It’s about building a system that brings the right people to you. Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: -------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

What does building a successful business really look like behind the scenes? In this episode of the We Love Deck Builders Podcast, April Edwards brings on her husband, Isaac, for an honest conversation about the reality of growth—what it takes, what it costs, and what actually matters along the way. They will cover: • The unseen challenges of building a business while raising a family • The hardest seasons and how they worked through them • What actually drives real, sustainable growthThis is a different kind of episode—less about marketing, more about the life behind it. Building a business should support your life, not take it over.If you’re working toward more control, better projects, and a business that works for you, book a free strategy session at deckbuildermarketers.com/strategy. If you are interested in being a guest on We 💚 Deck Builders, you can apply at deckbuildermarketers.com/podcast. Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: -------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

Most deck builders think free estimates are just “part of the business.” But what if they’re actually the reason your calendar is full — and your profit isn’t?In this episode, Brad Huebner — Marine veteran, former contractor, and founder of Hammer & Grind — breaks down why free estimates keep builders stuck in the grind and how to shift into a real sales process that protects your time and increases close rates.After completing over 2,500 jobs in his own construction company, Brad learned that discipline, leadership, and structure matter just as much in sales as they do on the job site. Now he helps contractors stop chasing unqualified leads and start building predictable, profitable sales systems.If you’re tired of driving around giving free quotes that go nowhere, this episode will challenge how you sell — and show you a better way. Sneak peek : Why free estimates quietly lower your authority — and attract price shoppers. How a paid consultation model increases close rates and protects your time. The exact sales mindset shift deck builders must make to stop chasing unqualified leads. Website: hammerandgrind.com Podcast: https://www.youtube.com/@hammerandgrindpodcast Book: Contractor Profit Blueprint https://www.thecontractorprofitblueprint.com Free Ebook Use Code: deckbuilder Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: -------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

What if the people supplying your materials see growth signals in your business before you do? In this episode, April Edwards chats with Lainie Sleppin and Trisha Holman of Decks & Docks to unpack what suppliers and manufacturers are seeing across the market right now—and what separates the builders who are scaling from the ones who feel stuck. From professionalism in 2026 to co-op marketing dollars, partnership opportunities, and common mistakes builders make when asking for support, this conversation pulls back the curtain on what actually earns long-term backing from manufacturers. In this workshop, we’ll break down: • The real signals suppliers look for when deciding who to support • What builders misunderstand about co-op marketing and partnerships • Market shifts happening now that smart builders are paying attention to decks-docks.com @deck_dialogue­_ dutchessofdecking.com tholman@decks-docks.com lspleppin@deck-docks.com And stop in to see their new showroom in Cornelius, NC! Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: -------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

The builders who have strong seasons don’t wait until April to fix what’s broken — they tighten up the systems now. In this live episode, we’ll cover: • What to review on your website before demand picks up • Why lead quality matters more than lead volume • The sales gaps that quietly hurt your close rate • How strategic builders prepare differently If you want spring to feel intentional instead of reactive, join us live. Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/ @deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

In this episode, we’re joined by Dan Antonelli, CEO of KickCharge® Creative, to talk about how branding directly affects the quality of leads deck builders attract. We break down why solid craftsmanship isn’t enough if your trucks, website, and visuals don’t build trust fast — and how homeowners decide who feels “legit” before ever reaching out. Dan Antonelli shares what he sees holding builders back, where branding costs jobs without anyone realizing it, and what matters most to homeowners when choosing a deck builder. Here’s a sneak peek of what’s coming: • How homeowners decide you’re “premium” before they ever call, based on your trucks, website, and overall branding. • The small branding mistakes that quietly cost deck builders good leads and attract price-shoppers instead. • What deck builders should fix first to get better leads without increasing ad spend, according to KickCharge Creative. Check out Dan's latest book:Branded Not Blane: Kickcharge® Your Home Service Brandhttps://www.kickcharge.com/tips-tools/our-books-on-branding/ (and more)https://www.kickcharge.com/ Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: -------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

We’re breaking down why momentum often drops right after a builder decides to grow, including what gets underestimated early on, and what separates builders who gain traction from those who stall. Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: -------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

In this episode, we’re joined by Michael Boswell from Boswell & Associates , a leading marketing and consulting agency specializing in retail space optimization. Michael shares his expertise on designing showrooms that can maximize ROI for deck builders. With years of experience helping businesses in the outdoor living industry drive sales through strategic space design, he offers actionable insights on how to create a showroom that not only attracts customers but also boosts conversions. If you’re a deck builder looking to optimize your showroom and improve your client engagement, this episode is packed with tips that can transform your business.

In this episode, we chat with David Settlemyer, lead designer at Under The Sun Concepts (UTS Concepts), a luxury design and build firm known for its stunning custom outdoor living spaces. Recently, David and UTS Concepts partnered on multiple projects recognized at the 2025 NADRA National Deck Awards, including top honors for Open Porch and Product Display. He shares his design process, how UTS brings decks, patios, and outdoor features to life, and what’s next in luxury outdoor design.

Dr. Decks has an incredible reputation for sharing real-world insights and practical tips that will elevate your deck-building game. Whether you’re looking for business strategies, tech tips, or just some honest, builder-to-builder conversations , you’ll want to tune in.

In this live session, we’ll be diving into how JobTread can help streamline your deck building process, from project management to job tracking and everything in between. Whether you’re looking to improve your workflow or simplify your operations, this is the perfect opportunity to see how JobTread can transform your business.