Get Booked: A Photography Marketing Podcast

You sat down and wrote the blog post. You hit publish. And then...nothing. No traffic, no inquiries, no traction. The post just sits there. That's the part nobody talks about, and it's exactly where family photographer and systems educator Dolly DeLong steps in. Dolly runs the Systems and Workflow Magic Podcast and helps family photographers think like marketers by building smart, repeatable systems for their businesses. She's the kind of person who will hand you a framework, a Canva template folder, and a ChatGPT bot trained in your voice and send you on your way in under an hour. We had her on to talk about the PIGFEL system, a content promotion workflow that takes a single blog post and gets it in front of people across multiple platforms, and we ended up covering a lot more ground than that. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

If your schedule is running you instead of the other way around, this one's for you. We're bringing back one of our favorite episodes because the advice is just as relevant now as it was the first time around, and honestly, summer is the perfect time to look at your calendar and ask: is this actually working for me? In this episode, Melissa and Alison dig into how they structure their weeks to protect their time, their mental health, and their sanity as photographers and business owners. From blocking days off for meetings to batching content so you only have to do your hair once a week (yes, that's a real strategy and we are here for it), this conversation is full of the kind of small tweaks that make a big difference over time. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

You know that feeling when you've thrown together a mini session announcement two weeks before the date and then spent the whole time stressed, underbooked, and hating life? Yeah, us too. This episode is the fix. We're walking you through exactly how to build a marketing plan that actually works, one that has you starting your runway early, staying proactive instead of reactive, and never scrambling last minute again. Grab a notebook, open up your calendar, and get ready to do a little homework. What You'll Learn: How to audit your year and decide what you're keeping, dropping, and adding to your offer lineup Why blocking off time for editing and rest is just as important as blocking shoot dates The concept of a "marketing runway" and exactly how far out you need to start promoting different types of sessions (it's longer than you think) How to work backward from your event date to build a marketing calendar that fills spots before the panic sets in Why your clients need lead time too, and how giving it to them actually gets you booked faster The case for a VIP waitlist and how embedding a Flodesk signup in your blog posts can get you leads year-round How to use evergreen blog content to drive traffic to seasonal sessions, even years after you've shot them Tools and systems for tracking your plan, from color-coded paper calendars to Google Calendar marketing tasks How to batch your content using a dedicated Monday workflow so nothing falls through the cracks Resources Mentioned: Flodesk (for embedded waitlist forms): https://flodesk.com The Blogging Club (Melissa's membership for photographers): https://bloggingclub.com The Motherhood Anthology: https://membership.themotherhoodanthology.com Plum Paper planners: https://plumpaper.com Kat Schmoyer Calendar (mentioned by Melissa) Listen to the Marketing Monday batching episode for more on content batching Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Ever look at your to-do list and think, "I will never get to this unless something changes"? Same. That's exactly why we're re-airing this episode — because a workcation might be the thing that finally gets your biggest projects off the back burner and actually done. We're talking about the kind of focused work session where you pack a bag, check into somewhere you actually want to be, and knock out the project that's been sitting in a Google Doc for six months. No school pickups, no dinner to cook, no one asking where their socks are. Just you, your laptop, and a hotel lobby with good wifi. What You'll Learn: What a workcation actually is (and why it's not just "working from a different couch") Why big projects like website overhauls, email sequences, and content planning need uninterrupted time to get done right How to decide when to go, how long to stay, and what to actually work on What to look for in a hotel so you're set up to be productive, not stressed The logistics that will make or break your workcation (parking, food, lobby access, and a few lessons learned the hard way) How to make it work even if you can't get away overnight — and why sending your family off counts too Project ideas that are perfect for a workcation: website relaunches, blog backlogs, Santa mini editing, email flows, new offers, and even finishing that course you bought six months ago 3 Things To Do After This Episode: Make your "parking lot" list. Write down every big project you keep pushing off because it needs focused time. That list is your workcation agenda. Pick your dates. Look at your calendar and find a 24-48 hour window that works for your family — a Sunday/Monday combo, a family birthday weekend you can skip, or a school week where logistics line up. Research one hotel. Look for somewhere with a comfortable lobby, parking, food nearby, and decent wifi. Bonus points if it's somewhere you'd actually enjoy being. Melissa has her eye on a Virginia Beach spot. Go find yours. Timestamps: [00:00] — Welcome back + what exactly is a workcation? [01:30] — Why you can't do big projects in stolen 20-minute windows at home [03:00] — The kinds of projects that belong on a workcation list [04:00] — Sending the family away counts too [05:30] — When to go and how long to stay [06:00] — What to look for in a hotel (and what Alison learned the hard way in Hawaii) [09:30] — Using travel time you already have [12:00] — Project ideas: websites, email sequences, courses, content planning, and more [13:00] — Tag us in your workcation photos! Resources & Links: Find us on Instagram: @keep.it.moving.pod Planning a Honolulu workcation? Alison may or may not be available to join you. Open invitation. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

You don't have a marketing system. You have a presence. And Melissa is about to prove it. This week it's just Melissa in your ears, and she's tackling the thing most photographers were never actually taught: what a marketing system is versus the random pile of tactics we've all been collecting. Post more. Blog consistently. Optimize your bio. Those aren't wrong, they're just ingredients with no recipe. So you end up throwing flour, sugar, and eggs in the bowl at the same time and wondering why the cake won't rise. Melissa breaks the whole thing down into five parts that build on each other, from the keyword someone types into Google all the way to the email where you finally ask for the booking. By the end, you'll know exactly what order to do things in so a stranger can find you and book a session without you reinventing the wheel every week. What You'll Learn: The difference between a marketing system and a marketing presence (and why the second one keeps you stuck) How to research keywords your ideal client is actually typing, including the "zero volume" and AI-search phrases most photographers ignore What belongs on a service/landing page so it answers every question before she even asks Why your blog is your trust-builder, not a place for session shares Where social media, Pinterest, and your Google Business Profile fit (hint: it's part three, not part one) How to grow an email list with a freebie instead of a sad "join my list" popup The five-word framework: get found, build trust, amplify, stay connected, close the loop Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're calling out the sneaky, quiet thoughts that are quietly talking you out of building the business you actually want. In this episode, Alison goes solo to name the limiting beliefs she hears most from photographers (and has had to overcome herself), and gives you a direct, no-fluff reframe for each one. On this episode: Why treating your photography income as "just fun money" is quietly keeping you stuck The truth about starting over after a PCS — and what actually comes with you Why waiting for word of mouth is not a strategy — and what to do instead Want blog content that works as hard as you do? Melissa has put together 35 Blog Post Topics to help you create content that actually brings in the right clients. Ready to get found on Google? The Blog to Book Workshop recording walks you through keyword research, a 12-month blog plan, and local lead magnets in 90 minutes. Grab it here: Blog to Book Workshop . Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Turns out the secret to a fully booked calendar might be hiding inside the app you've been avoiding. We sat down with Facebook ads experts Matt and Heidi of GoBookYourself.club to break down exactly how photographers can use Meta ads to generate consistent inquiries — without needing a huge following, a fancy funnel, or a marketing degree. On this episode: How to structure your first Facebook ad — even if you have zero followers and one portfolio shoot to work with The three-tier ad strategy that lets you match your budget and time to the right approach for your business Why boosting posts isn't the same as running ads — and what to do instead Alison's workshop recordings are up! Dig deeper into your business so you can book more clients . Map Out Your Marketing & Blog to Book are available now Ready to get your photography business in front of the right people? Melissa has compiled 35 Blog Post Topics to help your website work harder for you between ad campaigns. Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's free 15-minute calls and mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Your homepage has one job: tell people where to go — and right now, a lot of photography websites are dropping the ball. We're walking through exactly what needs to be on your homepage for both Google and your dream client, so you stop losing bookings to a pretty-but-confusing website. On this episode: Why your homepage structure is the backbone of your SEO — and what Google's actually reading The homepage sections that build trust, overcome objections, and direct visitors to book How to use clear calls to action in every section so no one leaves confused Download Melissa's Homepage Framework she mentioned in the episode here: https://pictureperfectrankings.myflodesk.com/homepage-framework Dig deeper into your business so you can book more clients with Alison's workshops. Map Out Your Marketing & Blog to Book are available now Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Hot take: your CRM should be working harder than you are. If that's not currently the case — hi, welcome, you found the right episode. We're getting into the nitty-gritty of VSCO Workspace with Nicole Hoffman, a photographer-turned-CRM-evangelist who runs her entire business in about an hour a day — and she's here to show you exactly how. On this episode: Why a CRM is non-negotiable for photographers who want to stay in business Automations that do the client-communication heavy lifting (so you don't have to) How to use VSCO Workspace reports to actually know your numbers Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now Melissa has also pulled together 35 Blog Post Topics to help you create content that gets your photography business found online. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We hit 100 episodes of the Get Booked Podcast — and if you want a crash course in photography podcast top episodes worth bingeing, this is the one. We're pulling back the curtain on our five most-downloaded shows of all time, plus the episodes Alison and Melissa each personally think you need in your ears — even if the download numbers didn't reflect it yet. On this episode: The top 5 most downloaded episodes — and why they hit so hard Alison and Melissa's personal favorites and the lessons that stuck A birthday ask: what you can do in the next 5 minutes to help the show keep growing Melissa put together 35 Blog Post Topics to help you create content that actually works for your photography business SEO. Alison's workshop recordings are available! Map Out Your Marketing & Blog to Book are available now Loving the podcast? Leave a review on Apple Podcasts — it takes 2 minutes and helps more photographers find us. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Need to brain dump with someone about business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Your email list has dead weight — and it's costing you more than you think. We're talking about email list cleaning for photographers: what it actually means, why Gmail and Yahoo's new deliverability rules make it non-negotiable, and how a smaller, more engaged list will book you more sessions than a bloated one ever will. On this episode: Why your open rates are the real metric — and what a healthy benchmark actually looks like How to find and segment cold subscribers without nuking your whole list The breakup email: what it is, why it works, and when to just let people go Need content to actually fill that email list? Melissa has put together 35 Blog Post Topics to help you create content that works for your photography business SEO. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

NEW! Join the Get Booked Anywhere Facebook group to chat with biz-minded creatives. Alison will be in there all summer long to help answer questions and of course, share the show! Summer is coming in hot, and so are the kids — so we're breaking down exactly how to keep your photography business running when your whole house becomes a daycare. From mindset shifts to real-deal strategies (and yes, chore lists that actually work), this one's for every photographer-mom who refuses to let summer derail the business she's built. On this episode: How to decide your summer work mode — full on, full off, or somewhere in between Work strategies that actually fit around kids at home (including the early morning goldmine) Age-by-age tips for keeping kids busy so you can actually focus Want to get your content working harder for your photography business? Check out Melissa's 35 Blog Post Topics for blog content that actually brings in clients. Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We set goals in January. We recorded a quarterly review episode in April. And somewhere in between, we genuinely forgot what those goals were. Relatable? Probably. This episode is our real, unfiltered quarterly business review — Q1 wins, Q1 flops, and the Q2 goals we're actually going to look at this time. On this episode: How our Q1 goals actually shook out — what hit, what flopped, and what we'd do differently What a sustainable Q2 looks like when summer busy season is coming fast How we're structuring our work schedules with kids home for summer — and why it actually requires planning ahead Why a Quarterly Review download might be the easiest system upgrade you make all year Ready to do your own Quarterly Review ? Grab Alison's printable Quarterly Review from the shop — it's a pretty little PDF you'll want to use every single quarter. Link in the show notes. Looking for fresh blog content ideas to fuel your SEO strategy? Melissa has put together 35 Blog Post Topics to help you create content that actually works for your photography business. Want to talk through where your business stands heading into summer? Join the waitlist for a free 15 minute discovery call — spots reopen in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to Get Booked . If you're in the early years of your photography business and wondering why being busy doesn't always feel like progress, this episode is for you. We sat down with Morgan Walworth, a newborn and family photographer based in Minnesota who is 18 months into her business — leasing studio space, shooting in-home and on location, and doing a solid volume of sessions. But she's ready to stop relying on her personal network and start building the systems that get her found by cold leads. We walked through her pricing structure, blogging strategy, email marketing setup, and what to prioritize when everything feels equally urgent. On this episode: How to evaluate your pricing structure and know when you're leaving money on the table Why blogging and email marketing work together to drive real, lasting SEO results Creative ways to get in front of cold leads through local business collaborations Links: Leave a review in Apple or on Spotify Grab the Local Lead Magnet Playbook Download Blog Post Topics @‌getbookedpodcast @‌pictureperfectrankings Used #GetBookedPodcast on socials!

If you've been searching for ways to make money as a photographer during slow seasons, after a move, or while you're rebuilding — this episode is going to feel like permission. Melissa and I broke down four real income avenues that use the skills you already have, no camera required. On this episode: How to audit your skills and find the income opportunity that fits your life right now Four income avenues for photographers: digital products, consulting, virtual services, and teaching/coaching Why military spouse photographers and anyone who moves frequently have a serious advantage with portable income Build a blogging strategy that BOOKS - On April 23, Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books . She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

If you've been wondering about the right blog content strategy for photographers , this episode is your answer. We're breaking down the three types of blog posts your photography website actually needs — and why getting the ratio right could be the thing that finally makes Google take you seriously. On this episode: The three blog post buckets every photographer needs — and exactly how many of each Why your FAQ posts are secretly your hardest-working SEO content How local feature posts help (and hurt) when you get the balance wrong Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

DISCLAIMER: We are not CPAs or financial advisors. This is provided for informational purposes only. Always consult with a qualified tax professional about your own specific tax situation, including local and state tax laws that may apply to your photography business. Tax laws vary by jurisdiction and change frequently. A certified public accountant or tax attorney should review your business expenses and tax strategy. If you've been wondering which photography business tax deductions you're actually allowed to take — and which ones are slipping through the cracks — this episode is for you. We're getting into the deductions photographers miss most, what to watch out for with 1099s, and why your accountant might not catch everything unless you bring it up first. Grab the full download of possible tax deductions right here On this episode: 📚 The tax deductions photographers overlook most — from home office and mileage to payment processing fees and continuing education ⚠️ The 1099 double-income trap and how to make sure you're not paying taxes on money you never actually received 👥 How to vet, hire, and build a great relationship with an accountant who actually knows your business Ready to go deeper? Alison has put together an eight-page guide to potential deductions and expenses specifically for photographers — grab the link in the show notes. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Build a blogging strategy that BOOKS April 23 Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers . If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix. On this episode: Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch Get Alison's Local Lead Magnet Playbook Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Local Lead Magnet Playbook Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee. On this episode: Why starting 3–4 months out is the difference between booked out and crickets The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close How to use your email list, blog content, FOMO tactics, and ads to fill every spot Map Out a YEAR of Marketing with Alison- a full hour of how to plan your marketing no matter what type of photography you do. Ready to map out your marketing for every season, not just minis? Melissa has 35 Blog Post Topics ready to help you create content that keeps working for your photography business all year long. Not sure where to start with your photography business? Book a free 15 minute discovery call with Alison to figure out your next best move. Links: Alison's shop - past workshops, downloads & more Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Live Workshop coming in April! Get the details in your inbox Map Out a YEAR of Marketing Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today. On this episode: What citations vs. backlinks actually are — and why both matter for getting found Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards) How to audit, fix, and build your off-page SEO without losing your mind Backlinko Link Checker Melissa's Citation Service Citations & Backlink Self Audit freebie Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie —grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings —no ads required. Links: Get on Alison's Workshop Waitlist here Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!