Weight Loss Forensics: FBI Tactics to Investigate Cravings, Overeating, and Why Diets Suck

What if the secret to losing weight and keeping it off has less to do with your diet, and more to do with thinking like the FBI? After 4 nutrition certifications didn’t help me lose weight, I used the skills from my days as the FBI Chief of Staff for Counterintelligence to finally create sustainable weight loss for myself, and have helped hundreds of women do the same. Today, I’m taking you inside my former world at the FBI and giving you 3 unexpected tactics that you can steal for your own weight loss journey. Together, we will investigate: The 3 unexpected weight loss tactics I borrowed from my FBI career. The question to ask instead of “How am I supposed to lose this weight?” The Counterintelligence mantra we repeated 10 times a day, and why it’s the key to sustainable weight loss. What FBI Agents and life-long dieters have in common, and what you can steal to lose weight and keep it off. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

I had 39 women pay me to participate in a weight loss program that I built from scratch. We built the plane together, as we were flying it. And, yes, you heard me right. They did not get in for free. They paid for three months of construction dust with this new weight loss program. Over those 90 days, I watched 39 life-long, professional dieters completely change the way they approach weight loss. Today, I’m sharing the 5 things that surprised them about their experience, and these 5 things surprised even me, too. Together, we will investigate: What happened when 39 women paid to test an unfinished weight loss program for 90 days. The unexpected thing these women did that created the most momentum. The surprising non-scale victories that showed up before the weight started to drop (including one woman’s dramatic A1c drop). Why hearing “it’s getting easier” over and over again became one of the biggest breakthroughs of the entire experiment. What it means when healthy choices start to feel like nothing, and why that may be the real secret to sustainability. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

[WEIGHT LOSS MACHINE] Become a Sustainable Weight Loss Machine 👉 https://academy.pinkfortitude.com/pl-machine-reg THIS EPISODE IS FOR YOU IF: * You know exactly how to lose weight. You just can’t figure out how to stop gaining it back. * You’ve spent 10, 20, maybe even 30 years losing the same weight over and over again. Someone should give you a PhD in this. * You can follow a diet perfectly when life is easy. But the minute life gets lifey, and people get peopley, it’s easier to give up. * You don’t want to spend the rest of your life tracking every bite, counting calories and macros, or starving yourself with sad little salads out of tiny plastic boxes. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

I am going to say the unpopular thing, and I know a lot of weight loss coaches will disagree with me. The all-or-nothing mindset may actually work in your favor to help you lose weight, especially if you are a Type-A perfectionist. And, your brain probably just got whiplash, because every therapist and weight loss coach has told you that all-or-nothing thinking is toxic. But if moderation and intuitive eating actually worked, you wouldn’t be listening to this episode right now. These approaches aren’t wrong for everyone. But they might be wrong for you. Together, we will investigate: Why "everything in moderation" is the exact reason why certain women can’t lose weight. The surprising personality type that often does better with an all-or-nothing approach. How your brain negotiates with you during your weight loss journey, and why it usually wins. The hidden downside of "just one bite" that nobody talks about. Why setting stricter rules can actually create more freedom around food. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Last week we talked about the 5 predictable resistance patterns your brain uses to pull you back to your old habits. And I promised you that it’s possible for your brain to work for you instead of against you. But before your brain works for you, it’s going to take you to a place that no other weight loss coach is going to warn you about. This is the place where you will quit or win. It’s not for the faint of heart, but if you want to get past that stop-start dieting thing that you keep doing and finally lose weight in a sustainable and healthy way, going through this dark part is a necessary part of your weight loss journey. Because it’s the key ingredient that makes everything stick. Today, you’re going to get a front-row seat into the darkest part of your weight loss journey, and how to come out on the other side victorious. Together, we will investigate: The darkest phase, where most women quit their weight loss journey, and why it’s completely normal. Why your brain fights you trying to eat healthier and change your habits with food. The identity shift that has to happen before weight loss becomes effortless. What the “liminal space” is during the weight loss journey, and why no one prepares you for it. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

You were doing so well in the first few weeks of your weight loss journey. But then, you just quit. You think it happened because the diet was hard to maintain. But it was actually your brain fighting 5 predictable resistance patterns you will face as you try to lose weight and eat healthier. Today, you’re going to find out exactly what this rebellion looks like, and what you can do to stop the sabotage before it happens. Together, we will investigate: Why most women quit right before they start losing weight. The 5 predictable resistance patterns your brain uses to pull you back to old habits. How your brain convinces you that quitting was your idea (and why you believe it). Why your spouse, friends, and coworkers may unintentionally make your weight loss harder. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

If you have ever wanted to throw your scale against the wall, this episode is for you. Because here’s the thing. Why are we told to focus on how many pounds we’ve lost and what the scale says when, in fact, weight loss is the last thing to happen? Today, you’re going to get 15 non-scale weight loss wins to prove that the scale has been lying to you the entire time. Together, we will investigate: She lost zero pounds in week one. But these 4 results took her back 10 years. The scale is a lagging indicator. Here's what the leading indicators actually look like. 14 things that happen before the weight starts to consistently come off. Most women miss all of them. The single most disorienting part of your weight loss journey that nobody warns you about. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

It's the middle of July, which means it’s the season for county fairs, carnivals, and festivals. It’s also the season for eating some of the worst food on the planet that makes you feel fat and bloated and gross. I’m here to prove to you that there is a psychological reason why you can’t stop eating when you’re at the county fair. Today, you're going to find out exactly how this carnival food hijacks your brain, the 8 foods you should completely avoid, and the 4 foods to enjoy. This is a short but important episode to help you still have fun with your family, while making healthier food choices. Together, we will investigate: County fairs haven't changed their food menu since 1986. The reason will surprise you. The behavioral psychology behind fair food is similar to cult recruiter tactics. Here’s why. The 4 food combinations that light up your brain’s reward system. Is fresh squeezed lemonade healthy for you? 8 foods to avoid at the fairs and festivals this summer and why they are purposely designed to make you want to eat more. The 4 foods you can actually enjoy without guilt (or that fat and bloated feeling). Is ice cream an avoid or eat? The answer depends on one question. ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

What if the weight loss advice you’ve been following the last 30 years is the reason you’re struggling to lose weight? What if it’s all one big fat lie? Today, we’re putting the top 5 industry lies under a microscope. It’s time to start flexing those critical thinking muscles, question what’s not working, and walk away with a game plan. Together, we will investigate: The weight loss advice you've been following for 30 years has been working against you, not for you. Five weight loss lies expose one pattern. What they have in common will surprise you. The 1950s shaped decades of nutrition propaganda. Why are we still following this flawed advice? Does CICO - calorie in vs. calorie out - actually work? The math on burning off a Reese's Cup will make you never think about exercise the same way again. If you're ready to drop the nonsense about starving yourself, counting calories and macros, or weighing your food, and instead become a Sustainable Weight Loss MACHINE... This is your back-to-basics approach to achieve healthy and sustainable weight loss. We kick it old school, and we do it in a way that you build an environment and lifestyle that works for you to create that sustainability. We do it in a way where you eat platefuls of satisfying and nutrient dense food. We do it in a way where you enjoy moving your body. You learn what your body actually needs. GET ON THE PRIORITY LIST --- https://academy.pinkfortitude.com/pl-machine-reg Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

The majority of weight loss coaches and programs are focused on one thing… losing weight. And, you're probably thinking, ok Holly, that's literally what they're supposed to do. But when they make the scale the finish line, they are missing something critical. I'm going to prove it with my own body across 16 years and three very different scenarios. Today, you're going to experience the same weight on the same person, but with three completely different bodies. This proves that the scale has been lying to you this whole time. Together, we will investigate: The majority of weight loss coaches are focused on losing weight. Here's what they're missing. Same person. Same weight. 3 completely different bodies. The scale lied. Skinny fat is real. Here's what it actually looks like from the inside out. The 3 components that must work together before you are actually healthy. Most women are only doing one. If you're ready to drop the nonsense about starving yourself, counting calories and macros, or weighing your food, and instead become a Sustainable Weight Loss MACHINE... This is your back-to-basics approach to achieve healthy and sustainable weight loss. We kick it old school, and we do it in a way that you build an environment and lifestyle that works for you to create that sustainability. We do it in a way where you eat platefuls of satisfying and nutrient dense food. We do it in a way where you enjoy moving your body. You learn what your body actually needs. GET ON THE PRIORITY LIST --- https://academy.pinkfortitude.com/pl-machine-reg Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Every woman who has ever tried to lose weight has quit. Nothing you don’t already know. But what I haven’t heard anyone else talking about is the Quitting Zone, which is the specific window in your weight loss journey where quitting is handed to you on a silver platter. You don’t know it’s coming, and it wins every single time. Today, you're going to find out exactly when the Quitting Zone hits, why your brain makes it almost impossible to push through, and when I experienced this myself, what I did to get to the other side. Together, we will investigate: Every woman who has ever tried to lose weight has quit. The Quitting Zone is the window where it happens every single time. Your brain will work against you. Here’s the exact script to use when you want to quit. Why perfect discipline, nutrition, and fitness will result in weight gain instead of weight loss. The one thing every weight loss program ignores, and why it needs to be front and center in your journey. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Most women say they experience shame after they emotionally eat, binge eat, or overeat. But what if I told you that the shame comes first? Shame is actually one of the reasons and the drivers behind why you are reaching for the comfort food in the first place. Today, you’re going to track shame back to its 3 core wounds, and how it drives your emotional eating. Together, we will investigate: Shame comes before emotional eating, not after. Here's the proof. The 3 wounds that drive almost every self-destructive behavior you have. How these 3 wounds manifest in emotional and binge eating. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

The weight loss industry has made hundreds of billions of dollars, knowing you are going to buy the diets, pills, shakes, and quick fixes. But what if the sustainable fix was actually in your brain? Today, we’re getting into the neuroscience of emotional eating, specifically, what happens to your brain and body right before you crash out and binge eat. These are the patterns that connect your childhood emotions to why you can’t stop eating today. Together, we will investigate: The diet industry has made hundreds of billions of dollars but never solved the actual problem. The connection between your emotions and memories, and how that one distinction explains your emotional eating. What happens to your brain and body right before you crash out and binge eat. The brain science of emotional eating explained in real-life scenarios. The three ways women cope with unprocessed emotions, and why every single one of them leads back to food. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

My role as former FBI Chief of Staff for Counterintelligence was to find patterns that no one else could see. I recently analyzed some interesting patterns when it comes to sustainable weight loss and I thought you might find this interesting. The answer came from the strangest place - Instagram, and the difference between staying stagnant and explosive growth. While I was connecting the dots, I realized these 7 factors are the exact same reasons why you haven’t been able to maintain sustainable weight loss. These 7 patterns are so similar, I had to share them with you. Together, we will investigate: The 7 counterintuitive factors that break your weight loss plateau and patterns. Stop following the weight loss algorithm. Start doing this instead. The uncomfortable truth nobody in the weight loss space will say out loud about being over 40 and overweight. Be cringe. Lose weight. Why seeing that first success is actually the worst moment in your entire weight loss journey. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Ozempic is not the problem and it’s not the solution. You are. I say this because we have been programmed for decades to reach for the quick fix every time the weight loss industry dangles the newest one in front of us. And you jump on the next big thing without stopping to ask one single question. Today, we are talking about The Ozempic Effect. This isn’t about whether GLP-1s work or if you should take them. This is how you can become the biggest weapon against the industry that claims they want you thin, but has been doing an excellent job of keeping you overweight, undernourished, and completely miserable. Together, we will investigate: The question nobody in the weight loss industry wants you to ask, because the answer would put them out of business. When was the last time you stopped to realize the diet industry has been dangling a new quick fix in front of you the last 40+ years? Why the women screaming loudest about their power are actually the ones giving it away completely. The five questions you should ask about every weight loss trend, including Ozempic. Why taking radical responsibility is the most controversial opinion in the weight loss industry right now. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Overweight women and healthy-weight women think differently. They talk to themselves differently. They fail differently. If you've been wondering why you can't crack the code on weight loss, despite being one of the most disciplined women in every other area of your life, this episode is for you. Today I'm going to show you exactly why motivation is your biggest enemy, and what discipline actually looks like when it's working. Together, we will investigate: The difference between motivation and discipline is make-or-break when it comes to weight loss. Overweight women and healthy-weight women say completely different things to themselves. Do you recognize which one you are? Failure is guaranteed. The only question is whether it makes you quit or makes you pivot. The discipline that makes you unstoppable at work is the same one sabotaging your weight loss. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

I’m Holly Bertone. I outsourced my entire life and things did NOT go according to plan, especially when I was doing everything right but I couldn’t lose weight. We’re seeing the same pattern happen today as weight loss has become the new AI economy. Here’s how I got sucked into outsourcing everything in my life, what I did differently to start seeing results… and most importantly if you see yourself in the same pattern, 5 things you can do to take back control, especially if you are struggling to lose weight. Together, we will investigate: The cringe-worthy mistake I made outsourcing my dating life to ChatGPT, and what it accidentally taught me about why I couldn't lose weight. The one thing AI will never be able to replicate, and why it’s the key to sustainable weight loss. Is the entire coaching industry running off a cliff together, or is this going to create results you haven’t seen before? The 30-second question that replaces every diet plan, expert opinion, and AI answer you've ever looked up. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

At 39, I had the perfect life, and I was on top of the world. I was the FBI’s Chief of Staff for the Counterintelligence Program Office. I had just “retired” from competitive mountain bike racing, and I was athletic, I had a smokin' bod, and I felt unstoppable. I had moved in with my Green Beret fiancé and soon-to-be stepson. And, then...everything changed and the weight of it all came crashing down on my body. I thought, when I lose this weight, then I’ll be happy, and then I can pick my life back up. But I had become a Certified Holistic Health Coach, had 4 different certifications in health, nutrition, and metabolic health under my belt, and still couldn’t control myself around food. In today's episode, you're going to learn how I cracked the code and didn’t just get back to the healthy weight that I used to be when I was a competitive mountain bike racer; I completely obliterated the cravings and the emotional eating. Together, we will investigate: The story I’ve never fully told… about how I went from peak performance to completely losing myself. What it’s really like to look like you have it all together but still feel completely out of control with food. The uncomfortable truth about why “being overweight” feels normal, but isn’t. Why losing weight won’t fix your life, and what actually does. The identity shift that finally breaks emotional eating (and why no diet can touch it). How being out of integrity with yourself shows up in your eating. [SUBSTACK] Subscribe here ▶️ https://substack.com/@hollybertone Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Did you know that cult recruiters hold the secret to stopping your next binge eating and yes, this is a little out there, but stay with me. In this episode, I’m going to show you exactly how your brain is wired to obey the wrong voice and how to take your authority back so you can stop those sabotaging emotional eating patterns. Together, we will investigate: Why cult recruiters and FBI interrogators hold the secret to stopping your next binge. The "authority problem" you didn't know you had with emotional eating, and why your brain is literally hardwired to obey it. Who is actually controlling your emotional eating, and the 4 questions to shut it down. [TAKE BACK CONTROL] Join the Break Emotional Eating Accelerator 👉 https://academy.pinkfortitude.com/break-emotional-eating-accelerator [10X YOUR RESULTS] Apply for elite-level private coaching with Holly 👉 https://wkf.ms/3XtDIKV Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

I analyzed 3,171 emotional eating cravings profiles using the same pattern recognition methods I used as Chief of Staff for FBI Counterintelligence… and what I found will completely change how you see your eating habits. Especially if you’ve been relying on willpower, discipline, or diets and nothing has worked. In this episode, you’re going to discover the hidden patterns that have been driving your emotional eating for years without you even realizing it. Together, we will investigate: What 3,171 cravings profiles exposed about food habits that no diet ever will. The weird connection between the patterns of emotional eating and tracking spies. The hidden childhood patterns that connect to your eating habits. The predictable script your brain runs every time you binge eat. [WHAT’S YOUR CRAVING TYPE] Get your Emotional Eating Psychological Profile 👉 https://pinkfortitude.mykajabi.com/weight-quiz Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - https://academy.pinkfortitude.com/break-emotional-eating-accelerator ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV ▶️ QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.