Success School

You want to scale past a million dollars. You've got the offer. You've got the clients. But you're still stuck. That's not a strategy problem. That's an execution problem. Today we're breaking down six brutally simple rules that will take you past the million dollar mark. And if you're not doing these six things, you're leaving money on the table every single day. We're talking about the uncomfortable truth about going all in, why charging more will attract better clients and grow your business faster, and the one thing that separates people who hit a million from people who stay stuck at 200K. We get into why being on Instagram all day is killing your focus, the story of how we ran a webinar the day Steph's dad passed away because we said we would, and why our business coach replied with 40% of the goal when we hit our first 400K month. We also talk about why you need to burn the boats and remove your safety net, the client who paid 30 grand and moved faster than anyone we've ever worked with, and why if you're blaming the algorithm or Meta ads or anything else, the answer is always more effort. If you're a service business owner and you're ready to scale past a million, this episode is for you. You'll hear: Why you need to go all in and burn the boats if you want to scale past a million The brutal truth about charging more and why it attracts better clients who refer better clients How we went from criminal underchargers to on track for 400 to 500K months by raising our prices Why doing what you say you're going to do builds self trust and moves your business forward faster The story of how we ran a webinar the night Steph's dad passed away because we committed to it Why you need to get off Instagram and stop wasting time on bullshit that doesn't drive you towards your goal How being tunnel vision on a million dollars a month means we don't give a fuck about what anyone else is doing Why you need to put in more effort and stop blaming the algorithm when your ads aren't working How we built a new webinar in 12 hours because that's what it takes to feed the team Why you need to listen to the people you're paying and implement their advice immediately The difference between hiring a pusher and hiring someone you want to be friends with Why our business grew four times in 18 months after we hired a coach who pushed us harder The story of our coach replying 40% of the goal when we hit our first $400K month If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You booked a sales call. They didn't show up. And now you're wondering how to get them back without looking desperate. That's not a no show problem. That's a follow up problem. Today we're breaking down the Ghost Protocol, the exact strategy our sales team uses to turn no shows into paying clients. And it's got nothing to do with better reminder emails, better sales scripts, or chasing people down on social media. It's about using psychology and email deliverability to get straight back to the top of their inbox. If you're a service business owner and you're tired of no shows killing your close rate, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

You're building a business. You're planning for a family. And you're wondering how the hell you're supposed to do both without everything falling apart. Today we're pulling back the curtain on the 3.5 year journey it took us to get pregnant, the brutal reality of IVF, and exactly how we've removed Steph from the business so it can scale to a million dollars a month without her. We're talking about the moment we realized our entire business relied on Steph being the face of everything, why we had to kill our group coaching model and move to one to one, and the three key hires we made in two weeks to prepare for this. We also get into why Tim's sperm count was zero for 18 months, the choice we had between scaling down or building a real business, and why waiting until you're six months pregnant to prep for maternity leave is way too late. We also answer your questions about why we wanted kids, how we knew it was the right time, whether we're having the baby in Thailand, and why Steph's not reading a single parenting book. If you're a business owner planning for a baby or any extended time away from your business, this episode is for you. You'll hear: Why it took us 3.5 years to get pregnant and the IVF journey that got us here The moment we realized our entire business relied on Steph and why that was a problem How we changed the business model from group coaching to one to one so we could scale without Steph The three key hires we made in two weeks (ops manager, sales manager, and content manager) Why if Steph got taken out of the company tomorrow, nothing would change The brutal truth about waiting until month six of pregnancy to prep for mat leave How we mapped out what it takes to hit a million dollars a month and built the team around that Why we're having the baby in Thailand and the hospital experience that changed our minds How we knew it was the right time to have a baby (and why we're glad we waited) The advice we'd give to anyone planning for a baby while running a business Why Tim's not reading a single parenting book and Steph doesn't have a birth plan The Snoo versus Cradle Wise debate and why we're about to start a war in the comments If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You're sending emails. No one's opening them. And you're wondering why your list isn't converting. Today we're breaking down the email subject line hack that gets us 80 to 90% open rates every single time. And it's so simple you're going to kick yourself for not using it already. We're talking about the one word subject line that makes people think you sent them something personal, the three other subject lines that work just as well, and why most people butcher their emails by making the subject line way too long. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

You've got an offer. You're running ads. You're posting on social. And you're still stuck under a million dollars. That's not a marketing problem. That's an offer problem. Today we're breaking down exactly what it takes to build an offer that scales past the million dollar mark. We've studied over 1,600 offers from businesses we've worked with, and we've found a specific formula that separates the offers that scale from the ones that don't. And by the end of this episode, you'll know exactly what's missing from your offer and how to fix it. We're talking about the 5P framework, pain, promise, person, process, and profit, and why most offers fail because they don't solve a painful enough problem. We get into why being scared to make promises is killing your close rate, how to know if you're targeting the wrong customer, and why your offer needs to be designed for the client, not for your lifestyle. We also talk about the photographer who pivoted from real estate agents to financial services and turned her business around in two months, the beauty clinic owner who was marketing massages when she should have been marketing skin treatments, and why high ticket beats low ticket every single time if you actually want to scale. If you're a service business owner and you're stuck under a million dollars, this episode is for you. You'll hear: What an offer actually is and why most people get it wrong The biggest mistake people make when building offers (hint: they build it for themselves, not the client) The 5P framework: pain, promise, person, process, and profit How big does the problem need to be for your offer to scale? The beauty clinic owner who was marketing massages instead of skin treatments (and why that was a mistake) Why businesses are terrified of making promises and how to fix that How to know if you've chosen the wrong customer (and what to do about it) The photographer who pivoted from real estate to financial services and turned it around in two months Why you need to start as you mean to go on (and what we learned from Shelby Sapp) How to scale your offer without burning yourself out Is high ticket better for scale? (The answer is yes, and here's why) Why you should never read client feedback as a founder Why founders feel the need to create multiple offers (and why that's a mistake) The one thing that will scale your offer past a million dollars If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You're following up with leads. You're sending generic emails. And you're wondering why they're not converting. That's not a follow up problem. That's a personalization problem. Today we're breaking down the one AI tactic that boosted our close rate by 20%, and it's got nothing to do with better scripts, better objection handling, or better sales training. It's about mining your sales calls with AI and using that data to create personalized follow ups that actually convert. We're talking about how to use Fathom to record every single call in your business, how to take those transcripts and feed them into Claude or ChatGPT to extract pain points and objections, and how to turn that into personalized email outreach, social media content, and follow up sequences that feel like you're speaking directly to the person. We also get into how this works for sales calls specifically, why generic follow ups are killing your close rate, and how we implemented this exact process in our own sales team and saw an immediate 20% jump in conversions. If you're a service business owner and you're not recording your calls and using AI to personalize your follow ups, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

You're running ads. You're burning cash. And you have no idea which funnel is actually right for your business. That's not a strategy. That's just guessing. Today we're breaking down the only three funnels you'll ever need to scale a service business in 2026. We're talking about the lead magnet funnel, the call funnel, and the webinar funnel. And by the end of this episode, you'll know exactly which one to run first, which one will make you the most money, and which one is burning out your ad budget without you even realizing it. We get into the hairdresser who signed eight expensive blonde clients in six weeks using a lead magnet, the fitness coach who pivoted to AI and signed five clients in a month with zero proof using a call funnel, and how we've made over five million dollars from webinars alone. We also talk about why most people think they have a leads problem when it's actually a sales problem, the number one mistake that kills webinar funnels before they even start, and why your ads will never work if your offer isn't different enough. If you're a service business owner and you're sick of relying on referrals or guessing which funnel to run, this episode is for you. You'll hear: The number one mistake people make when they think about running Facebook ads Why the more unique your offer, the cheaper your leads will be The three funnels that actually work: lead magnet, call funnel, and webinar How the lead magnet funnel works and why it's the easiest to start with The hairdresser who signed eight expensive blonde clients in six weeks using a lead magnet Why most people fall down on lead magnets (hint: they don't follow up) The brutal truth about wanting clients to fall into your lap without calling anyone How we've made over five million dollars from webinars and why they're not dead The art teacher who signed 31 new members in five days from one webinar Why webinars are the fastest way to build know, like, and trust with your audience The call funnel: what it is, why it's the hardest to execute, and when it actually works How a fitness coach pivoted to AI and signed five clients in a month with zero proof Why your ads burn out and what you can actually do about it Which funnel you should start with and how to scale horizontally once it works Why your offer is everything and how to know if yours actually sucks If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You get a lead. You wait an hour to call them back. And by then, they've already booked with someone else. That's not a leads problem. That's a speed problem. Today we're breaking down the one tactic that could literally triple your business overnight, and it's got nothing to do with better ads, better offers, or better sales scripts. It's about being the first person to call your leads. And if you're not doing this, you're leaving money on the table every single day. We're talking about why 78% of people buy from the first person to respond, the Harvard study that showed you have a 391% increased chance of converting a lead if you call them within five minutes, and the exact story of how Steph hired a couch cleaner based purely on who got back to her first. We also get into the service business owner who hired someone for $50K a year just to sit there and call leads immediately (and why it was worth every dollar), how to set up automated bounce backs and speed to lead systems in your CRM, and why your leads are never in as much pain as the moment they book the consult. If you're a service business owner and you're not calling your leads within five minutes, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

Everyone's asking the same question. Should I focus on ads or organic to grow my business in 2026 and heading into 2027? The answer isn't what you think. Today we're breaking down the brutal truth about paid ads versus organic marketing, what's actually working right now, and why picking the wrong strategy could cost you months of wasted time and thousands of dollars in lost revenue. We're talking about why ads work for every single business (and if you think they don't, your offer probably sucks), the uncomfortable truth about what it takes to actually succeed with organic in 2026, and why most people who rely on one strategy end up stuck at $40K a month. We also get a specific influencer with 500,000 followers, who doesn't get a single client from organic, why 82% of online consumers rely on retargeting to purchase, the exact strategies working right now for both ads and organic, and why we'd pick ads over organic every single time if we had to start over. If you're a service business owner and you're trying to figure out where to put your time and money in 2026, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

Cold emails aren't working. LinkedIn DMs get ignored. And your competitors are all doing the same thing. So how do you actually get in front of high value clients when everyone else is stuck behind the gatekeeper? Today we're breaking down a strategy that helped one gym owner land 100 clients at $11K each, generating over $2 million in revenue from a single tactic. It's called Lumpy Mail, and it's one of the most underrated ways to cut through the noise and get straight to the decision maker. We're talking about how to use physical gifts to bypass gatekeepers, the exact steps to run this in your business, and why one of our clients got a 100% response rate when she sent KitKats to HR managers with a QR code that said take a break, scan me. We also get into the common mistakes people make when they try this, why you need to go for the big fish and not the easy wins, and how to make sure your lumpy mail actually converts instead of just sitting on someone's desk. If you're selling a high value service and you're tired of getting ignored online, this episode is for you. You'll hear: What lumpy mail is and why it works when cold emails and DMs don't The gym owner who sent boxing gloves to CEOs and made over $2 million from this one strategy How to get past the gatekeeper and straight to the decision maker's desk The exact steps to run lumpy mail in your business (from the gift to the call to action) How to list out your 50 ideal clients and go for the big dogs, not the easy wins The KitKat strategy: how one client got a 100% response rate from HR managers Why this is a high effort, high reward strategy (and why that's a good thing) The common mistakes people make when they try lumpy mail and how to avoid them Why you need to commit a budget and start with five to ten before you scale How to make sure your lumpy mail actually converts and doesn't just get thrown away If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

Two days. A room full of founders doing $1M+ months. And more lessons than we could fit in our notes. We just got back from what we're calling the best marketing mastermind in the world, and today we're breaking down everything we learned from people who are actually doing it. We're talking about the guy who went from struggling to scale to a million dollars a month by creating 10 new ads every single day, the offer pivot that took someone from $200K to $1M a month in four months, and why your offer probably isn't as strong as you think it is. We get into why building a sales team is like recruiting Navy SEALs (and why you need to be the Navy first), the info diet of Fortune 500 CEOs, and why hanging out with lifestyle entrepreneurs will blunt your goals if you actually want to build something big. We also talk about why most people can't see the whole chessboard, what it means to innovate in your industry, and why we feel like we're playing so small after watching The Men Who Built America on Prime. If you're ready to think bigger, this episode is for you. You'll hear: What we learned from spending two days with founders doing $1M+ months Why creating 10 different ad formats every day unlocked a million dollar month How different avatars buy in different ways (and why you're missing out if you only run one funnel) The offer pivot that took someone from $200K to $1M a month in four months Why your offer is everything and how to know if yours actually sucks The harder your thing is to deliver, the more valuable it is (and why group coaching is dying) Why building a sales team is like recruiting Navy SEALs (and why you need to be the Navy first) How to build a seven figure business versus an eight figure business (and the type of people you need) Why you need to find your crowd (and how the wrong room will blunt your goals) You can't play the game if you can't see the whole chessboard What's your info diet? The books, shows, and biographies that Fortune 500 CEOs consume Why The Men Who Built America made us feel like we're playing so small Why Australian entrepreneurs think too small and how to break out of that If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you want to join us at one of our upcoming masterminds in Vietnam (September) or at our mansion in Koh Samui, Thailand (January/February 2027), send us a DM on Instagram. We'd love to have you. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

$226,000. That's how much we almost lost. And we had no idea it was sitting right there in our CRM the whole time. Today we're breaking down exactly how we used AI to find that money, the OpenClaw and GHL integration that changed everything, and the three simple prompts that uncovered opportunities our team had completely missed. We're talking about the people who slipped through the gaps in our pipeline, the sales calls that never happened, the hottest leads buried under 50,000 names, and how we turned all of that into a quarter of a million dollars in recovered revenue. This isn't some theoretical AI strategy. This is what actually worked. The exact tools, the exact prompts, and the exact results. If you're sitting on a CRM full of leads and you're not doing this, you're leaving money on the table. You'll hear: 0:00 How AI found us $226,000 we almost lost The OpenClaw and GHL integration that changed everything How to connect your AI agent to your CRM (even if you're not technical) The first prompt: finding everyone who slipped through the gaps in your pipeline The second prompt: analyzing everyone who booked a sales call and never showed up The third prompt: pulling the hottest 100 leads from 50,000 names in your database What we did with that list and how our sales team turned it into revenue Why your CRM is probably full of money you don't even know you have The three things you can do right now to replicate this in your business If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

$20,000 a month to $80,000 a month. In 90 days. And she did it by spending her last dollar on coaching, firing her agency, and fixing the one thing that was broken in her business. Today we're breaking down exactly how Ana went from zero in her bank account to consistently hitting $20,000 weeks in her beauty salon. We're talking about the ads that were literally advertising the wrong city, the sales process that was leaking money, and the one funnel that changed everything. We get into why everyone thinks they have a leads problem when it's actually a sales problem, how Ana went from trying to book consultations with guys who were too ashamed to pick up the phone to closing 10 to 15 clients a week, and the moment at our mastermind table when everyone overcomplicated the answer and Tim just said increase ad spend. We also talk about what it takes to put your balls on the line when you're at zero, why firing her agency immediately saved her $5,000 a month, and how she's now launching a course to teach other salon owners how to do the same thing. If you run a beauty salon or any service business and you're playing below your potential, this episode is for you. You'll hear: 0:00 How Ana went from $20K to $80K a month in her beauty salon in 90 days Who Ana is and what her business does (scalp tattooing for men) Why she was at zero when she started working with us and spent her last dollar on coaching The ads audit that revealed her agency was advertising the wrong city Why everyone thinks they have a leads problem when it's actually a sales problem The funnel switch: from VSL call funnel to DM funnel and back again (and why it worked) How we fixed the sales process and got them closing 10 to 15 clients a week The two biggest levers: fixing sales and increasing ad spend The mastermind table moment when everyone overcomplicated the answer How Ana bought a house, hit $20K weeks consistently, and is now launching a course What it takes to put your balls on the line when you're at zero The one scalable way to grow a beauty salon business right now If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Most people think building a seven-figure business is about working harder. It's not. It's about knowing what's actually working right now, what's dying, and what you need to let go of before it drags you down with it. Today we're breaking down exactly how to build a seven-figure business in 2026. We're talking about the offers that are printing right now, the ones that are sinking, and why your attachment to your current offer might be the thing keeping you stuck. We get into marketing, why organic and email are becoming less effective, and why ads are no longer optional if you want to scale. And we talk about team, why trying to do it all yourself will burn you out, and the biggest mistakes people make when hiring. We also share the story of a client who pivoted from fitness business coaching to AI systems and went profitable almost immediately, why the coaching industry is struggling at the lower end, and why we think 2026 might actually be the easiest time ever to build a million dollar business. You'll hear: 0:00 Why 2026 might be the easiest time to build a seven figure business 4:37 The one thing that makes people want to buy an offer right now 9:12 How a client pivoted from fitness coaching to AI and went profitable almost immediately 14:28 Why being a phenomenal entrepreneur with a bad offer will keep you stuck 19:45 The industries that are sinking right now and why online fitness coaching is dying 26:33 Why the low ticket versus high ticket debate is completely irrelevant 32:51 Why organic and email are becoming less effective and why ads are no longer optional 38:19 The call funnel that's working right now and why 80% of our webinar traffic is ice cold 43:07 Has business actually gotten harder or did we just get spoiled between 2020 and 2024? 47:52 Why trying to build a seven figure business without a team will burn you out 52:44 The biggest mistake people make with team and why expectation is killing your hires 58:19 Why marketing is the last thing you should outsource, not the first If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

You're working 14-hour days. You're pushing hard. You're building something real. But what's the point if you burn out before you see it through? Today we're sitting down with Dr. Harry, a longevity doctor who works with some of the highest performing entrepreneurs in the world. And we're getting into the stuff that actually matters: what's killing entrepreneurs, what you should be doing right now to live longer, and why most of the stuff you see on Instagram is probably a waste of money. We talk about AI in medicine and how it's going to change everything from blood tests to drug design. We get into testosterone, why levels are dropping worldwide, and what that means for you as a business owner. We cover peptides, the experimental ones everyone's jabbing, and which ones Dr. Harry thinks are actually worth it. We also talk about the stuff no one mentions: why your relationship is probably the biggest health factor you're ignoring, how stress is a slow killer until it's not, and why most supplements are just expensive piss. You'll hear: 0:00 - Will AI make us live forever? The upside and the very real downside 5:42 - How AI will change medicine: precision treatment, drug design, and decades of data in one diagnosis 11:28 - What entrepreneurs should actually be doing for longevity (it's not cold plunges) 18:15 - Risk factor management: the thing that will bite you if you're not paying attention 24:37 - Why every entrepreneur should be lifting weights and doing cardio (even if you hate it) 29:44 - Nutrition for longevity: win the day, win the week, win the year 35:19 - The only supplements that actually matter (and the ones that are a waste of money) 42:08 - What peptides actually are, why drug companies dropped them, and which ones Dr. Harry uses 49:53 - Retatrutide: why Dr. Harry doesn't recommend it and the liver failure cases in Australia 54:26 - Why testosterone levels are dropping worldwide and what that means for entrepreneurs 1:02:11 - TRT: the placebo effect, the real effect, and why most guys feel like shit without knowing it 1:08:34 - What's overhyped in longevity? If it's not training, sleep, nutrition, or screening, it's probably bullshit 1:14:47 - Reviewing Tim's protocol live: what's working, what's missing, and the one thing he's ignoring 1:19:22 - Why your relationship is the biggest health factor you're not paying attention to 1:23:55 - How to know if you're too stressed and what chronic stress is doing to your body 1:28:41 - What Dr. Harry is most excited about: data, behavioral change, and the plug in socket problem 1:34:16 - What Dr. Harry thinks of Bryan Johnson and why he'll never get back the time he's investing 1:38:29 - My Performance Doctor: how Dr. Harry built a subscription medical business by accident If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We hit $400K a month. And honestly? It's been harder than we thought it would be. We thought we'd be at a million by now. We're not. And today we're breaking down exactly why, what we've learned, and what we had to completely blow up and rebuild to get here. This episode is raw. We're talking about the beliefs that held us back for months, the assumptions we made about hiring that cost us tens of thousands of dollars, why we completely changed our business model, and the days where Tim literally cried on a walk because he didn't know how to solve the problem in front of him. We also get into why group coaching is dead, how we're now running a one-to-one model that's actually scalable, the shiny object syndrome that almost derailed us, and why being a CEO is genuinely the worst job in the company. You'll hear: 0:00 - The brutal truth about scaling to $400K a month (and why we're not at a million yet) 3:17 - Why hiring A players isn't enough, and the training mistake that cost us months 10:10 - The belief systems that held us back from growing faster 18:27 - Why we killed our group coaching model and went all in on one-to-one 29:51 - How we're now running a one-to-one model that's actually scalable and profitable 35:28 - The grind: why Tim was dreading Mondays and crying on walks 41:03 - Does entrepreneurship get less fun the longer you're in it? 46:17 - Why being a CEO is the worst role in the company 52:44 - The funnels that got us here and why call funnels burn out in 48 hours 58:19 - How we went from filming three times a week to once a fortnight and got better results If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We're answering five of your spiciest questions today. And we're not holding back. From why men tie their worth to their income, to what we'd actually do if we had to rebuild from zero, to the uncomfortable truth about why most coaching businesses are failing their clients. We also get into the real stats on how many of our clients actually succeed versus fail, what it's like when you've given everything to your business and have nothing left for home, and why we think personal development has completely fucked up entrepreneurship. You'll hear: 0:00 - Why is it so hard for men to separate what they earn from who they are? 8:42 - If everything went to zero today and we had to build a seven figure business from scratch, what would we do and why? 18:27 - How many of the businesses we coach actually work versus fail, and what's the main character difference? 29:51 - Have you ever come home and given so much to business that you've got nothing left to give at home? What do you actually do in that situation? 41:03 - Our most controversial opinion about the coaching industry 46:17 - Why personal development has fucked up entrepreneurship 52:44 - The fastest way to bust through limiting beliefs (and it's not more inner work) If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

If your business feels stuck, it's not your strategy. It's not your offer. It's not your marketing. It's you. Today we're getting into the real reasons why businesses don't grow, and it's got nothing to do with what you're posting or how many leads you're getting. We're talking about mindset, standards, and the invisible beliefs that are keeping you playing small. We're sharing stories from our own upbringing, the moment Steph realized she was settling for mediocrity, the coach who taught Tim what excellence actually looks like, and what we've learned from spending $170,000 just to be in rooms with people doing $5M+ months. You'll hear: 0:00 - Why your business is stuck (and it's not what you think) 4:37 - How Tim's dad programmed belief into him from a young age 9:12 - The moment Steph realized she was accepting mediocrity in every area of her life 14:28 - Why 97% of your thoughts and actions were programmed between ages 4 and 7 19:45 - The mindset work that changed everything for both of us 26:33 - What Tim learned from coaching NCAA champions at 4am in Arizona 32:51 - Why we've spent $170,000 to get in rooms with people doing $5M+ months 38:19 - The uncomfortable truth about standards and why most people settle 43:07 - Camels, donkeys, and stallions: which one are you? 47:52 - Why business is simple but the human overcomplicates it If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Six months ago, we left Australia permanently. And the question we get asked more than anything is: was it actually worth it? This is the full story. The decision, the move, the guilt, the chaos, the $30,000 we're currently fighting to get back from a landlord lol, and what life actually looks like now that we're here. We're not holding anything back. The panic attacks on the couch in Perth, the weeks we questioned everything after landing, the moment Steph’s dad passed away three weeks after we decided to leave, and how we finally told our families we were going. We also get into the stuff no one talks about: what it's like being watched while you eat by your private chef, how we justified leaving our parents behind, why our dogs were rattled for a month, and the identity crisis that comes with cutting ties to your home country. You'll hear: 0:00 - Why we were having panic attacks on the couch in our million dollar home 8:14 - The moment in a Bali pool that changed everything 12:37 - How we convinced ourselves it was the right move (even when it felt insane) 18:42 - The guilt of leaving family behind and how we got over it 24:19 - What happened when Tim's dad passed away three weeks after we decided to move 29:51 - The first two weeks in Thailand: why we both thought we'd made a huge mistake 35:28 - How we burnt out in paradise (and what we did to fix it) 41:03 - The $30,000 bond we're fighting to get back from our landlord 46:17 - What life actually looks like now: housekeepers, private chefs, and being watched while we eat 52:44 - The numbers: visas, costs, taxes, and how we actually did it If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

It's Q&A time again, and this one got spicy. Today we're answering the questions you actually sent us: the Australian government's new small business taxes, how to know if your content is working, what we'd do differently if we started the gym again, and yes, how a strippers agency could run a sales event (you read that right). We also get into the real cost of hiring the wrong sales person, why going viral doesn't always mean making more money, and what it's like navigating IVF as a couple in business together. You'll hear: 0:00 - The new Australian government taxes on small business and how much we've saved since leaving 5:38 - Is the era of easy coaching businesses over? 10:09 - If we were starting the gym over again today, what would we do differently? 14:01 - Should you care about viral content or just focus on conversions? 18:27 - The most powerful way to use AI to grow your business (controversial take) 21:57 - The most common objections on sales calls right now and how to overcome them 27:33 - How any business can run a sales event (including a strippers agency) 33:03 - Navigating fertility and IVF as the male partner If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.