How I Learned to Love Shrimp

This is a new kind of episode! I am trialling something where I am asking other people to be the interview host, rather than me. This has many benefits, one of them being you get a break from hearing my voice. But you also get to hear from a broader range of talented advocates who know much more about a certain area than I do, giving a much richer conversation. The first guest-hosted episode is run by Jesse Marks, Program Officer at The Navigation Fund, who interviews Jiri Krupa , who runs the Growth & Impact Group . This episode focuses on how campaigning organisations can better engage their supporters, members and activists, to win more campaigns. Jesse & Jiri both discuss the power you can build via better supporter engagement, as well as the strong financial engine of regular monthly donors to support your work long-term. Chapters: (00:00:00) - Intro: more effort means more impact (00:08:17) - Pros and cons of grant funding / major donors (00:10:45) - of Regular Donors in Campaigns (00:17:29) - Supporter-centered communication (00:21:24) - Misconceptions about fundraising (00:30:47) - How to balance fundraising and campaigning (00:34:14) - Training the trainers (00:46:03) - A concrete story of the importance of engagement (00:53:50) - The value of sharing failures (01:02:14) - Understanding the health of an audience (01:10:12) - Closing questions Links & resources from the episode: consulting@krupajiri.org Year-end support group Growth & Impact academies The Power of Moments, a classic airport book: https://www.goodreads.com/en/book/show/34466952-the-power-of-moments Substack: Thomas Coombes https://www.hope-based.com/ Mailing list: Do Something. Anything. Paul de Gregorio / Rally, UK https://www.pauldegregorio.com/ With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

My guest for today is Anne Hilhorst, CEO of Wakker Dier, a Dutch animal welfare organisation. She joined Wakker Dier when she left university 15 years ago and plans to be there for another 15 years! Besides the impressive longevity of their staff, Wakker Dier is a really impressive and interesting organisation that I knew very little about. Thanks to them, no supermarket in the Netherlands has sold eggs from caged hens since 2006, no fast-growing breeds of chicken since 2021 and over 90% of the retail sector has a meat reduction goal. This is already an amazing list of accomplishments, and far from all of what they’ve achieved too. There seem to be a few things about them that helped, which I’ll unpack with Anne in this episode. Some key themes include that they spend over 90% of their effort & resources in getting companies in particular to stop supplying the cruelest products, spending around one third, yes that’s 33%, of their budget on advertising for campaigns and they even read books about the companies they are targeting, to learn what makes them tick. Chapters: (00:00:00) - Cold intro: going big on advertising (00:05:24) - Recent rollbacks by retailers (00:10:51) - What Wakker Dier does (00:14:43)- How long it took Wakker Dier to end fast-growing chickens (00:21:52)- Pressure through spending millions on advertising (00:31:52) - The importance of praise (00:36:33) - Plofkip: the origin (00:47:23) -When to ask for full commitments vs immediate implementation (00:52:12) - Asking supermarkets for meat reduction - how is it going? (01:06:22) - Closing 3 questions Resources: Wakker Dier's website Book: The lonely Quest of Unilever’s CEO Paul Polman Enjoy the episode! With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

My guest today is Thorbjørn Schiønning, also known as Toby, who is the Director of Communications and Campaigns, and co-founder of Anima International. He’s been involved in animal rights for 15+ years, specialising in corporate outreach, campaigning and media work. In this epsiode, we speak about the recent huge success for chickens in Norway – where the Norwegian chicken industry agreed to phase out fast-growing broiler breeds, affecting over 70 million animals, by the end of 2027 – the first time a country has taken such major action to help chickens raised for meat. More importantly, we spend a bunch of time discussing Anima International’s strategy when it comes to corporate campaigning, and why they’ve come up with a new term, “fair cop” which they feel is a better approach to the well-known concepts of good cop and bad cop. Toby has lots of useful advice for anyone interested in campaigning and advocacy: why threatening big campaigns can be counterproductive, why more campaign groups should build a war chest of campaigning funds, why most campaigners should wait longer before escalating and much more. I learned a lot about corporate campaigning strategy from this one and this is coming at a really critical time in the movement, both for cage-free and our work on broilers, so hope you all enjoy! Chapters: (00:00:00) - Intro (00:03:04) - Should we block new farms? (00:08:19) - Norway’s breakthrough for chickens (00:16:06) - Why animal groups should focus on fewer issues (00:23:12) - Focusing on commitments vs implementation? (00:28:06) - What fair cop means (00:36:13) - How to campaign when you're in it for the long haul (00:47:25) - The value of patience & dialogue (01:07:43) - Anima's £1 million war chest for campaigning (01:13:39) - Poker, backgammon and developing good judgement (01:21:43) - Good news, recommendations, and where to find Anima Resources: Jan's talk at the CARE conference on "fair cop " Toby's article on fair cop Anima Norway's announcement on broiler win Welfare Footprint on how important the BCC is for chickens Never Split the Difference - book on negotiation Anima international blog + careers page With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

This episode, I spoke with Seth Ariel Green, a research scientist at the Humane and Sustainable Food Lab at Stanford university. He recently published a meta-analysis called “ Meaningfully reducing consumption of meat and animal products is an unsolved problem” (EA Forum summary here ) where he reviewed over 30 papers and hundreds of interventions on the topic. Seth also writes about the science of meat reduction on his Substack, called Regression to the Meat , which I highly recommend checking out for some accessible and fun to read writing about meat reduction. We talk about why Seth is more sceptical than most about plant-based defaults, what actually works when it comes to changing people’s food choices, why some research in this space is misleading and new interventions to shape diets and food choices that he is excited about. Chapters: (00:00:00) Cold intro (00:00:53) Introduction to Seth and his work (00:05:38) What are defaults and why is Seth sceptical (00:19:55) The best paper on defaults - what does it mean for advocates? (00:28:50) What does the research on meat reduction say? (00:34:25) Is 5 percentage points a small or big change in meat consumption? (00:43:20) What actually works in reducing meat consumption? (00:50:18) Potential interventions that Seth is excited about Resources: Seth's blog Wayne Hsiung’s New Yorker interview Ginn, J., & Sparkman, G. (2024). Can you default to vegan? Plant-based defaults to change dining practices on college campuses . Finkelstein et al (2012). The Oregon health insurance experiment: evidence from the first year . Jalil, A. J., Tasoff, J., & Bustamante, A. V. (2023). Low-cost climate-change informational intervention reduces meat consumption among students for 3 years Hope, J. E., Green, S. A., Peacock, J. R., & Mathur, M. (2025). Taking a bite out of meat, or just giving fresh veggies the boot? Plant-based meats did not reduce meat purchasing in a randomized controlled menu intervention Edwards, D. M., Ondish, P., & Neff, R. (2025). Increasing meatless options to decrease meat consumption Kramer, L. A., & Landry, P. (2025). How the Sausage Is Made: Testing the Effectiveness of an Informative Video in Promoting Sustainable Food Consumption . Kenny Torella’s Is it even possible to convince people to stop eating meat? Warren belasco: food, the key concepts Join our lab’s seminar email list! With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Today, we’re bringing you a special highlights episode! It’s a roundup of some of the most interesting conversations we had in 2025. They include: Vicky Bond (Madre Brava) on what it's really like to lead in animal advocacy Lewis Bollard (Coefficient Giving) on the strategies that win and traps to avoid Dawn Neo (Global Food Partners) on the 4+ billion hens in cages in Asia and how we can help them David Cole (author of Engines of Liberty) on what we can learn from the marriage equality and gun rights movements Carley Betts (Open Wing Alliance), 50th episode special: 5 leaders on key challenges and opportunities David Coman-Hidy (The Navigation Fund), 50th episode special: 5 leaders on key challenges and opportunities Karolina Sarek (EA Animal Welfare Fund), 50th episode special: 5 leaders on key challenges and opportunities Haven King-Nobles (Fish Welfare Initiative) on why high agency is critical for entrepreneurship Penny Tehlilah (Animal Activism Collective) on uniting "welfarists" and "abolitionists" through pressure campaigns David Kay (now at Kraft Heinz) on the emerging cultivated meat industry Chapters: (00:00:00) Cold Open (00:01:55) Lewis Bollard on what advocates commonly get wrong. (00:05:34) Vicky Bond on overcoming self-limiting beliefs and imposter syndrome (00:09:07) Haven King Nobles on how to help new projects succeed and supporting new founders (00:15:48) Penimah Tehilah on how pressure campaigns can unite the movement. (00:29:37) David Kay on the importance of centering animals in our advocacy. (00:33:34) Dawn Neo on changing informal markets and production in low income countries (00:36:00) David Cole on the importance of incrementalism in past social movements (00:52:25) Carley Betts on moving past good cop and bad cop binaries in campaigning (00:57:17) David Coman-Hidy on the importance of political advocacy (01:01:19) Karolina Sarek on progress for shrimps For those who miss Amy as a co-host, you’ll be very happy to know that a bunch of these snippets include her too. Hope you enjoy the episode! With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Dawn was one of the first people in Asia working on cage-free reforms – she started working on Asian farm animal welfare 10 years ago, often as one of the few individuals talking to major food companies about improving the welfare of animals in their supply chain. Dawn Neo is the director of corporate engagement at Global Food Partners. She works with food and hospitality businesses as well as various stakeholders in the industry to improve farm animal welfare. Prior to joining Global Food Partners, she was the lead for Humane Society International’s farm animal welfare program in Asia. Today, we cover lots of important things: Major trends in Asian farming, the 2025 cage-free deadline, how to deal with countries with large informal markets, cultural differences in campaigning and negotiation and much more. Chapters: (00:00:00) - Cold Intro (00:00:50) - James' intro and Dawn's background (00:08:12) - Why Asia is critical for farm animals (00:12:15) - How countries differ in production systems and why this matters (00:17:55) - Who is on track for their 2025 cage-free commitments? (00:23:17) - What if companies can't meet their commitments? & how do cage-free credits work? (00:31:13) - Which Asian countries are doing well? (00:36:48) - Rising egg consumption in Asia (00:41:09) - How to tackle informal markets? Should we get new commitments or hold companies accountable? (00:43:30) - Cultural differences in campaigning (00:57:09) - The need for patience & self-care in advocacy Resources: Global Food Partners LinkedIn Global Food Partners podcast Global Food Partners contact page Jason Hickel – Less is more For sending recommendations of future guests: hello@howilearnedtoloveshrimp.com James’ LinkedIn: James Özden With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Vicky Bond has done lots of impressive stuff in her career – she started working as a vet and later ended up running a 100+ person organisation, The Humane League (THL), which many of you might be familiar with as one of the key organisations campaigning to get chickens out of cages. She is now the CEO of Madre Brava, an international climate campaigning group focused on food. Given Vicky’s extensive leadership and management experience, managing teams ranging from 5 to over 110, I wanted to pick her brains about leadership and management in the animal advocacy movement. I would highly recommend it for people who are leading teams of any size or want to learn more about how to do it well! Podcast news: We now have a Substack where we’ll soon be sharing summaries and key takeaways from all episodes! We’ll also be doing polls where you can vote on the next guests. Sign up here . After our last episode with Sjir from Giving What We Can , we’ve had some people take a pledge to donate between 5-10% of their income to effective charities – this is incredible! But I said I would give up to £1000, and most of this is still up for grabs. So if you’re considering pledging, now is a great time as I’ll be donating £50 to Giving What We Can’s effective animal advocacy fund for each person who takes the trial pledge of 1% or full 10% pledge, up to a total of £1000. So, if you sign up via the links below, there is a special tracker that will let me know how many people take it, and I’ll donate accordingly. The 🔹Trial Pledge The 🔸10% Pledge Chapters: 00:00:00 - Cold Intro 00:09:38 - Challenges and lessons in being a first-time CEO 00:20:40 - Vicky's experience running 100+ person THL 00:26:45 - Challenges in running large organisations 00:39:02 - Misconceptions around running large teams 00:42:55 - Advice for running 20+ person orgs 00:46:41 - The downsides of scale 00:56:04 - What makes a good leader 01:02:05 - Overcoming self-limiting beliefs and imposter syndrome 01:05:55 - Madre Brava's strategy on protein split ratios Resources: Entangled life: How fungi make our world Mayim Bialik’s Breakdown podcast Rich Roll podcast Madrebrava.org and LinkedIn The secret thoughts of successful women With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Today we're talking about a topic that's really important to me personally: donating and effective giving. Specifically, why donating 10% of your income to the most effective animal charities might be one of the most important things you can do to improve the world. To dive deep into this topic, I’m so excited to have Sjir Hoeijmakers on the show today. Sjir is the CEO of Giving What We Can (GWWC), the global organisation promoting effective giving and the 10% pledge. Even more impressive than this, he donates around 50% of his income to effective charities, so he really puts his money where his mouth is! In our conversation, we talk about the impact your donation can have, why it also makes sense for people who work full-time in the movement and why the act of pledging really matters. We also talk about another important part of Giving What We Can’s work: Their evaluation of regrantors and evaluators, including the Effective Altruism Animal Welfare Fund and Animal Charity Evaluators. If anything we talk about today sparks your interest, I really encourage you to consider taking the trial pledge, where you can pledge to give just 1% of your income to effective charities. It's a great way to test it out and see if it works for you. Personally, taking the pledge is one of the things I’m proudest of. Because of this, I’ll be donating £50 to Giving What We Can’s effective animal advocacy fund for each person who takes the trial pledge or full 10% pledge, up to a total of £1000. So, if you sign up via the links below, there is a special tracker that will let me know how many people take it, and I’ll donate accordingly. Take the 🔹Trial Pledge Take the 🔸10% Pledge Chapters: What is the 10% Pledge? (00:08:00) Why pledge vs just donate? (00:10:56) Should full-time advocates also give? (00:15:15) When shouldn't you pledge? & the Trial peldge (00:24:18) Should you give to funds or charities directly? (00:30:10) Why is GWWC evaluating Animal Charity Evaluators and the EA Animal Welfare Fund? (00:45:04) How did ACE change with GWWC's feedback? (00:55:09) GWWC moved $6M to animals in 2024! (01:06:30) Resources: The How Rich Am I? calculator GWWC’s charity recommendations GWWC’s evaluations of evaluators Career opportunities at GWWC Sjir's Recommendations: Moral Ambition - Book by Rutger Bregman Kurzgesagt - Youtube Channel One Helpful Idea Newsletter by Spencer Greenberg With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

David Cole is a professor of constitutional law at Georgetown University, a regular contributor to the New York Review of Books, a former national legal director of the ACLU and author of the popular book on social change in the US, Engines of Liberty. This book, a must-read for anyone interested in social movements, is the focus of our discussion today. We spoke about the importance of local organising for political momentum, why incremental progress has seemed to work for other issues, the role of in-person community in social movements, and other lessons from the US marriage equality and gun rights movements. Chapters: The book in a nutshell (00:03:45) Why incrementalism was crucial for marriage equality (00:09:36) What can we learn from the NRA and gun rights? (00:17:19) Why socialising & identity formation are key for movements (00:23:32) Symbolic vs high-impact campaigns (00:32:11) Messaging strategies in the NRA vs marriage equality (00:36:58) Dave & James debrief and key takeaways (00:40:30) Resources: Engines of Liberty – David Cole The Engagement – Sasha Issenberg With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Penny, the Executive Director of Animal Activism Collective , has helped bring hundreds of new activists into the grassroots animal movement, as well as supporting dozens of local grassroots groups around the US. Collectively, these groups, and AAC’s network, have been responsible for securing dozens of victories for animals, including getting over 80 companies and restaurants to drop foie gras, fur and much more. That’s why I was very excited to speak with Penny today about something that feels pretty unique in our movement: A grassroots organisation like Animal Activism Collective working on cage-free campaigns in partnership with less grassroots-y organisations. In addition to this, we spoke about how AAC manages to get dozens of people to travel across the country to join their in-person weeks of action, why Penny thinks movement unity is important, the benefits of getting people in-person and even how Penny started caring about shrimp! This is an episode with lots of fun stories and we’re also trying something new by splicing in audio of their protests, so people can get a sense of the energy they bring. Resources: Sign up - UK Voters for Animal Mass Lobby day Confidence Code – Katty Kay, Claire Shipman This is an uprising – Englers Animal Liberation Hour AAC website AAC Instagram AAC YouTub e AAC email – join@animalactivismcollective.com Chapters: What Penny has changed her mind on (00:03:41) The RAGE tour: 30 days straight of protest (00:09:20) AAC's collaboration with ICAW and CAFT on cage-free & fur campaigns (00:11:02) How did the collaboration between ICAW and AAC on cage-free campaigns start? (00:16:25) How did AAC's grassroots base react to welfare-focused campaigns? (00:21:20) Why Penny is so excited about pressure campaigns (00:24:20) How Penny became convinced that welfare campaigns are important (00:30:40) How do we create more similar collaborations in the movement? (00:33:48) AAC's mentorship and other programs (00:38:26) Why an organised grassroots base is essential to social change (00:46:41) Penny's recommendations and a win she's grateful for (00:58:29) With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Lewis Bollard should be a familiar name for those trying to improve the lives of farmed animals. For almost 10 years, he’s been running the farm animal welfare program at Open Philanthropy, the largest funder in the fight against factory farming. It's hard to think of someone who's had a large positive influence on the modern farm animal welfare movement. In this conversation, we discuss the many different approaches we can take to help animals. We talk about why some strategies are less promising than they initially seem, common misconceptions he sees amongst advocates, why creating good strategy is hard, where the movement is under-investing and what he’s learned from other social movements. See the full transcript on our Buzzsprout . Chapters: What Lewis has changed his mind on (00:02:33) The challenges of institutional meat reduction (00:06:05) Lewis' pessimism on animal welfare litigation (00:11:58) The case for animal welfare technologies (00:14:42) Why blocking new farms may not help (or even make things worse) (00:18:24) What Lewis thinks advocates commonly get wrong (00:23:11) Incrementalism vs moonshots & the speed of social change (00:26:50) What is the movement under-investing in? (00:36:44) Challenges in scaling large organisations (00:41:46) Prop 12 and the future of US legislation (00:45:43) How can we improve our political advocacy? (00:50:01) What can we do in the Global South? (00:55:32) How will transformative AI affect animal advocacy? (01:07:43) What is tough about Lewis' role? (01:15:41) Resources: For more about Open Phil as a funder, check out our episode with Amanda Hungerford Lewis’ substack Lewis AMA on the EA Forum Lewis' Twitter With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Cass Sunstein has one of the most impressive track records out there. He’s the author of the social change books Nudge and How Change Happens , a Harvard Law professor and former US government official in the Obama administration. He has been writing about animal rights law since as early as 1999 and has written several seminal papers on the topic. He has a forthcoming book, with the working title Animals Matter , discussing how we can normalise and popularise caring about animals in mainstream society. In this conversation, we speak about understanding the contradictory views held by the public on animal welfare, how our advocacy can help them overcome these contradicting views, how he was smeared by the media and even called “the most dangerous man in America” for his views on animal rights, and how we can get more people to speak only about pro-animal issues. For those interested in hearing more about his previous book, How Change Happens, and his views on social change, you can listen to this great episode of his with 80,000 Hours , which covers that topic in more depth. Referenced resources: Animals Matter – Substack Post by Cass Sunstein 80,000 Hours podcast with Cass Sunstein on How Change Happens Justice for animals – Martha nussbaum It’s a cookbook: animal welfare cascades Arrogant ape book - Christine Webb With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

There are never-ending conversations in the animal advocacy movement about whether diet change is an effective ask for the public. Today, we speak with Thom from FarmKind on why he thinks asking people to donate, rather than change their diet, can be a much more promising approach. We speak about why behaviour change is difficult, the many benefits of donating, what other social movements have used as their asks, as well as the different experiments FarmKind has run in their quest to figure out how to best raise funds for animal advocacy. Mentioned resources FarmKind website Farmkind LinkedIn Change Meat Resistance: Systematic Literature Review on Consumer Resistance to the Alternative Protein Transition | Annual Reviews Research by Pax Fauna Moral ambition - Rutger Bregman Frans waal - mama’s last hug With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

The EU is one of the most important institutions in the world. They had amazingly ambitious plans to transform the lives of the billions of farmed animals in the EU which sadly, were put on hold last year. Today, we speak to an expert in EU animal welfare policy, Alice Di Concetto from the European Institute for Animal Law & Policy, about what happened, what animal advocates might hope to win in the next few years and how we might improve our lobbying efforts. Resources: European Institute for Animal Law & Policy website Animals in the EU Agricultural Policy, European Institute for Animal Law & Policy (2021). Recent Developments in EU Animal Law & Policy: 2019 – 2024 in Review, The European Institute for Animal Law & Policy (2025). You can find this research note and this special report, as well as all of our publications online at: https://animallaweurope.org/publications/ Alice Di Concetto, The Double Edged Sword : International Law and Its Effects on EU Farm Animal Welfare Legislation , Global Journal of Animal Law, Special Issue: Internal Law and Animal Health and Protection: Persistent Themes, New Prospects for Change, v. 10, n. 2. Available online: https://journal.fi/gjal/issue/view/11222 Coller Foundation, Advocating for Animals: A Guide to Legislative Advocacy (2022), available online: https://calf.law/legislative-advocacy-guides Kraftwerk Franz Kafka (especially the unfinished works) The Institute’s Newsletter Rethink Priorities: EU Farmed Animal Policy – Strategic Assessment With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Today, we’re sharing a different kind of episode. Not an episode of How I Learned to Love Shrimp but an appearance that I, James, made on another podcast, Changed My Mind. It's all about what causes people to change their mind and this time, I talk about my experience with changing my view on disruptive protests and social movements. This podcast is run by Aidan and Thom from FarmKind, who some listeners may know about, as a great new charity working to raise funds for animal issues. You can listen to more of their podcast here on Spotify or Apple Podcasts . How I Learned To Live Shrimp will be back as normal next week. Enjoy! With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

There is an age-old debate within animal advocacy on the importance of educating the public. Is it simply enough to tell people about the harms of industrial animal agriculture and then they will change their behaviours? Sadly, not it seems. Many people have been disappointed about the amount of behaviour change that’s actually happened over the past few decades due to education, as seen in relatively stagnant numbers of people going vegetarian or vegan. That’s why I’m excited that this week’s guest, Katie Cantrell from Greener by Default, is trying a new approach to get people to change their behaviours – by changing their diets with them barely even noticing. Stick around for a great discussion on the importance of nudging, choice architecture and making the plant-based option the default path. For those who didn’t listen to our special 50th episode (which I think was awesome – go check it out!), this is a reminder that it will just be me hosting the podcast for the foreseeable future, as Amy sadly had to take a step back. Resources Greener by Default ( website , LinkedIn ) Research on the effectiveness of nudges (and another by the Food Climate League ) US bans animal testing for certain drugs Eve by Cat Bohannon The Mountain in the Sea by Ray Naylor With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

To mark our 50th episode, we're bringing you something special: Five movement leaders talking about some of the biggest developments for animals in the past two years as well as what advocates should focus on next for the next two years. Highlighting advancements in policy, corporate campaigns, alternative proteins, and investment in overlooked species, this is an information-packed episode so don't miss out! Our guests: David Coman-Hidy from The Navigation Fund Carolina Galvani from Sinergia Animal Alex Holst from The Good Food Institute Europe Carley Betts from The Open Wing Alliance Karolina Sarek from the Effective Altruism Animal Welfare Fund Please give the podcast a positive review on your podcast provider of choice. You can also find us on YouTube if you want to see these podcasts in beautiful color and video. With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

Kelvey Vander Hart from the Wilberforce Institute joins us to share her approach to animal advocacy from a politically right-of-center view and how her Christian faith guides her activism. • The importance of bipartisan approaches to engage the masses in animal advocacy • Why animal welfare should be a cross-cutting issue that transcends political affiliation • How political coalitions can be built around specific animal welfare issues rather than comprehensive platforms • Reforming government subsidies that prop up factory farming and removing barriers to innovation • The connection between Christian values of mercy, compassion, and justice and animal welfare • Ways to engage faith communities in animal advocacy through shared values • The pragmatic necessity of working with people across the political spectrum to achieve progress • The story of William Wilberforce, who helped abolish the slave trade and founded the world's first animal welfare organisation Next week is our 50th episode where we'll be interviewing five guests and reflecting on the last two years since the podcast launched. Watch out for this special celebratory episode on April 15th. Resources: The Wilberforce Institute’s website The Wilberforce Institute’s newsletter sign-up page The Wilberforce Institute’s X account Kelvey Vander Hart’s website Kelvey Vander Hart’s LinkedIn The Saltwater Chronicles Media recommendations How to Be a Good Creature by Sy Montgomery Blackfish Fear Factories by Matthew Scully Some articles I’ve written related to bipartisan animal advocacy, limited government animal advocacy “Cut Government, Save Animals: Here Are 3 Awful Agencies and Programs DOGE Can Eliminate Entirely” “Big Government Won’t Protect Animals” With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

David Kay shares his experience as the first employee at Upside Foods, offering a deep dive into the cultivated meat industry's challenges, successes, and political landscape. As an animal advocate who entered the alternative protein space, he provides unique insights on depolarising the conversation around cultivated meat and building bipartisan support.› • Difference between focusing on environmental/health versus animal welfare messaging • David's journey from animal advocacy to becoming the first employee at Upside Foods • How cultivated meat differs from plant-based products as "real meat" grown from cells • Where hundreds of millions in investment funding goes in cultivated meat startups • State-level bans on cultivated meat and fighting political polarisation • How industry is organising through trade associations like AMPS Innovation • Importance of elite institutions in normalising animal advocacy • Recent FDA approval for Mission Barns' cultivated pork fat Add David on LinkedIn to follow his work and learn more about his perspectives on the alternative protein industry. Resources: Animal liberation book GFI website State of the industry reports AgFunder – Elaine Watson Mission Barns FDA Approval David Kay LinkedIn With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!

A critical look at the entwined relationship between parenthood and the animal advocacy movement. Julia Reinelt shares her insights on how organisations can become more supportive to parents in the advocacy space. • Julia introduces herself and discusses her journey in the animal advocacy movement • The challenges of balancing advocacy work and parenting • Understanding the family-unfriendly aspects of the animal advocacy movement • Suggestions on creating more inclusive environments for parents within organisations • The impact of geographical location on parental support in advocacy • Insights on the necessity of normalising parenting conversations across the movement • How advocating for family-friendly policies can foster sustainability • The role of the AVA summits in promoting family-friendly initiatives • Calls for listeners to engage with these conversations and advocate for change www.avasummit.com Subscribe to our monthly newsletter and​ follow us on LinkedIn | Instagram | Facebook | YouTube | TikTok With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing! Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving. If you enjoy the show, please leave a rating and review us - it means a lot to us!