Women in The Coaching Arena

AI can completely change how you run your coaching business, saving you hours on content, research, admin and client support. In this episode, Joanna shares exactly how she uses AI in her business, the tools making the biggest difference, and where she draws the line to protect her own thinking, voice and the human connection at the heart of great coaching. Timestamps: 00:00 – Where I Stand on AI 01:00 – Five Ways I Use AI 04:00 – What I Won’t Outsource 05:00 – Protect Your Own Thinking 06:00 – My Favourite AI Tools 07:00 – Why Victor Changed Everything 12:00 – More AI, More Human If you haven’t used AI in your coaching business yet, Joanna has created a free Essential AI Toolkit – 2 Must-Have Prompts for Coaches . It’s a simple place to start and see what AI can do for you. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Whether you run coaching groups, workshops, leadership programmes or team sessions, facilitation is a skill that goes far beyond delivering content. In this episode, Joanna is joined by facilitation specialist Tom Cleary to explore what really helps people feel safe, engaged and ready to learn. Together they discuss the subtle shifts that can transform the way you hold a room - from embracing silence to creating genuine psychological safety and looking after your own wellbeing as a facilitator. Timestamps 00:00 - Meet Tom Cleary 03:37 - Coaching to Groups 05:18 - Energy & Recovery 07:18 - Training vs Facilitation 09:18 - Creating Psychological Safety 13:37 - Common Workshop Mistakes 18:05 - Structure, Silence & Confidence 28:11 - The Human Side of Facilitation Whether you’re leading a workshop, coaching a group or facilitating a team meeting, this episode is a reminder that your presence often matters more than your perfection. Check out Tom's website Connect with Tom on LinkedIn Tom's Podcast: The Human Side of Facilitation Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Krasi Toneva has built a thriving portfolio business combining leadership coaching, HR consultancy and leadership development, and within her first year, she replaced 90% of her previous salary. In this episode, Krasi shares the five biggest lessons that helped her get there, from finding her niche and growing her LinkedIn network to reconnecting with people from her 20-year career. Timestamps: 00:00 – Meet Krasi Toneva 02:20 – From Redundancy to Business Owner 04:00 – Why She Joined The Business of Coaching 07:00 – LinkedIn Growth and First Clients 09:40 – Five Lessons That Changed Her Business 13:50 – The Email That Led to Six Clients 15:20 – Replacing 90% of Her Salary Krasi’s journey shows that you don’t have to start from scratch when you start a coaching business. Your previous career, existing relationships and wider skills can become some of your greatest business assets. Connect with Krasi on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What if eight months from now, your coaching business looked completely different from the one you’re imagining today? When Emma Cowsill started her business, she was also making sense of her own ADHD diagnosis and, more recently, an autism diagnosis. In this conversation, she shares how she stopped shrinking herself, found a way of building a business that works with her brain rather than against it, and quickly expanded from 1:1 coaching into neurodiversity consulting, organisational work and collaborations. Timestamps 00:00 - From Masking to Business Owner 03:15 - Finding Her LinkedIn Rhythm 06:00 - Structure Without Restriction 07:30 - Doing the Scary Thing 10:15 - The Daily Outreach Habit 11:20 - Building a Neurodiversity Business 15:20 - Deep Nurture and Collaboration This episode is especially valuable if you’re starting or growing a coaching business and want permission to build it around your strengths, energy and way of working, rather than forcing yourself into someone else’s version of entrepreneurship. Trust yourself, stay curious and keep taking the actions that allow your business to evolve alongside you. Check out Emma's website Connect with Emma on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If social media disappeared tomorrow, would you still have a way to reach your ideal clients? In this episode, Jo shares why building an email list is one of the smartest investments you can make in your coaching business, and exactly how to get started, even if you have zero subscribers today. Timestamps: 00:00 - Why Every Coach Needs an Email List 01:35 - Create Your First Lead Magnet 04:00 - Solve One Small Problem 06:00 - The 5 Welcome Emails 08:45 - Your Weekly Newsletter 11:20 - Mistakes to Avoid 13:10 - Build an Email List That Lasts “Social media is rented land. Your email list is all yours.” - Jo Lott Create one simple lead magnet this week. It doesn’t have to be perfect - it simply has to help one person take one meaningful step forward. Join The Honest Edit , my weekly newsletter for coaches Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Building a coaching business rarely happens as quickly as social media makes it look. In this conversation, Louise Thompson shares what really happened after leaving a successful corporate career - from starting again at 44 to building a community of 94,000 people, attracting corporate clients, and creating a business that genuinely reflects who she is. It’s an honest reminder that consistency compounds, even when it feels like nothing is happening. Timestamps 00:00 - Leaving Corporate at 44 03:00 - Starting From Scratch 05:00 - Why TikTok Changed Everything 07:55 - Turning Content Into Clients 12:00 - Winning Corporate Work 18:30 - Visibility Isn’t Selfish 24:45 - Advice for New Coaches “Believe that you are worthy of actually being seen.” – Louise Thompson This episode is for qualified coaches who are building their business and wondering whether all the consistent effort is really worth it. Louise’s story is proof that showing up, refining your message, and trusting the process creates opportunities you could never predict. Check out Louise's website Connect with Louise on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Most coaches think they need a website, a bigger audience or months of content before they can sign a client. In this episode, I share exactly what I would do if I had to get my first five coaching clients all over again, using the lessons I’ve learned from building my own business and helping hundreds of qualified coaches do the same. Timestamps 00:00 - What I’d Do Differently 03:00 - The 30-Person List 06:30 - Five Free Sessions 09:00 - Your First Paid Client 12:00 - The Social Media Myth 14:00 - One Honest Conversation 17:00 - Your First Five Clients Plan Whether you’ve just qualified as a coach or you’ve been stuck trying to attract clients for longer than you’d hoped, this episode will give you a practical, step-by-step plan to help you stop overthinking and start building momentum. Sometimes the simplest actions create the biggest breakthroughs. Your first clients don’t come from having everything perfect. They come from having the courage to start. Take the CEO Scorecard to find out where your business needs the most attention right now. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’ve been posting consistently with little to show for it, this episode is a reminder that visibility takes time, strategy, and patience. Jo shares the practical approach that helped LinkedIn become the source of nearly all her coaching clients, and why it’s still one of the best places for coaches to grow their business. Timestamps 00:00 - Why LinkedIn Still Works 02:00 - Choosing the Right Platform 04:00 - Fix Your Profile First 06:00 - Posts That Attract Clients 09:00 - The Power of Comments 11:00 - A Weekly LinkedIn Rhythm 13:00 - Build Beyond LinkedIn Building a coaching business on LinkedIn isn’t about chasing the algorithm or trying every new trend. It’s about showing up consistently, helping the right people, and creating a marketing ecosystem that works together over time. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Could the clothes you wear affect your confidence, visibility and the way people remember your business? Today, Joanna speaks with award-winning personal stylist, TEDx speaker and sustainable fashion consultant Alex Standley about using style with greater intention. Alex shares how reconnecting with her values changed the direction of her career, and why personal style begins with understanding who you are rather than following trends. Timestamps: 00:00 - Meet Alex Standley 06:36 - Style Starts with Identity 10:27 - Style as Your Personal Brand 13:26 - Colour and Confidence 19:34 - What You Wear on Zoom Matters 30:33 - Reduce Wardrobe Decision Fatigue 47:11 - Show Up as Yourself This episode is a reminder that the way you present yourself can support your confidence, communicate your values and help people remember you, without asking you to perform as someone you are not. Check out Alex's website Connect with Alex on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Have you ever come off a discovery call wondering why it didn’t lead anywhere, even though the conversation felt great? In this episode, Joanna shares why the best discovery calls don’t feel like selling at all. Instead, they feel like coaching. If you’ve ever worried about sounding pushy, over-explaining your offer, or freezing when it’s time to talk about price, this episode will help you approach discovery calls with more confidence, clarity, and integrity. Timestamps: 00:00 - Discovery Calls Aren’t Selling 02:00 - Preparing Before the Call 03:45 - The Five-Part Structure 06:05 - Reflecting the Gap 08:10 - Making the Invitation 09:20 - Common Discovery Call Mistakes 10:45 - When They Need to Think About It Your coaching skills are already your greatest sales skills. The more you trust them, the easier discovery calls become. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

This is an honest conversation about courage, clarity, and building a coaching business one decision at a time. Joanna is joined by The Business of Coaching client Valeria Kadelski to explore what it really feels like to pivot your niche, navigate the uncertainty that follows, and keep moving forward, even when you're not sure you've made the right decision. This episode is for you if you’re a qualified coach who knows something needs to change in your business but keeps delaying the decision because you’re worried about getting it wrong. Val’s story will give you the confidence to take the next step. Timestamps: 00:00 - Why Changing Your Niche Feels So Scary 02:00 - Finding The Right Direction 03:45 - Navigating The Pivot 06:55 - The Power Of Community 11:55 - Launching A First Group Programme 16:00 - What Coaching Really Gives You 22:20 - Final Advice For Coaches Building a coaching business isn’t about making perfect decisions. It’s about making thoughtful ones, learning from them, and having the courage to keep going. Check out Valeria's website Connect with Valeria on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see. Timestamps 01:20 - Two Real Client Examples 03:10 - The Movement Reframe 04:45 - Don’t Dismiss Small Wins 06:15 - Testimonials vs Case Studies 07:40 - Better Questions to Ask Clients 08:55 - Why Overclaiming Backfires 10:00 - Look for the Shift The strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before. Useful Links Coaching Onboarding & Retention Guide Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Are you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what gets clients to buy. Discover what clients really care about, how to simplify your offer, and the shift that will help you attract more coaching clients. Timestamps 00:00 - The Coaching Plan Trap 01:45 - What a Coaching Plan Really Is 03:10 - Structure vs Coaching 04:20 - Why Clients Want Certainty 07:05 - When Plans Become the Problem 09:05 - The Three-Phase Approach 10:45 - Simplicity Sells The coaches who make the fastest progress aren’t usually the ones with the most detailed frameworks. They’re the ones having real conversations, testing ideas, and refining as they go. Useful Links How to Create a Signature Coaching Offer (Free guide) Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days. This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through. By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life. Timestamps 00:00 - Why consistency feels hard 02:30 - Rebecca’s habit story 07:00 - The Habits Compass 08:30 - Motivation, ability and prompts 14:30 - Designing tiny habits 16:00 - Unblocking resistance 22:00 - Dopamine and distraction 31:00 - Energy habits Check out Rebecca's website Connect with Rebecca on LinkedIn Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number. What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?” Timestamps 00:00 - Why Pricing Feels So Hard 02:00 - The £5,000 Per Month Exercise 03:00 - Pricing as Business Design 04:00 - The Three-Part Pricing Framework 05:00 - Raising Prices Gradually 06:00 - Building Around Your Life 07:00 - Common Pricing Mistakes “ Pricing isn’t just a number. It’s part of your business design.” - Jo Lott This episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier. Useful Links A Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable Business Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Many people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take consistent, imperfect action every single day? In this honest conversation, Andy Sockanathan shares how redundancy became the turning point that led him to build a fully booked coaching business in just a few months. Timestamps: 00:00 - Andy’s Story 02:03 - Taking Action 04:07 - Finding a Niche 06:00 - The AI Lead Magnet 08:05 - Ten Clients in Months 09:27 - Beyond One-to-One 11:25 - What’s Next? 12:00 - Why It Worked “You don’t have to have loads of followers. You just need a niche that is right for your audience and a strategy that gets you into action.” - Andy Sockanathan This episode is a reminder that progress rarely comes from more thinking. It comes from taking the next step before you feel completely ready. Check out Andy's website Connect with Andy on LinkedIn Useful Links Learn about The Business of Coaching programme Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients. Timestamps: 00:00 - Coaching vs Business 02:00 - Leaving Employment 03:00 - Designing Your Life 04:00 - Money Reality 05:00 - Niche & Offers 07:00 - Stop Hiding in Learning 09:00 - Visibility & LinkedIn 11:00 - What Actually Matters This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready. Useful Links Download the 12 ways to get clients now Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear? In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough. Timestamps 00:00 - Nice to Have vs Must Have 01:02 - Why Interest Isn’t Action 02:01 - The Urgency Problem 02:45 - Specificity Changes Everything 03:10 - Problems People Will Pay to Solve 04:02 - The Cost of Staying Stuck 04:40 - Ellie’s Niche Shift “People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo Lott When your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier. Useful Links Learn about The Business of Coaching programme Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business. If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like. Timestamps 00:00 - From self-doubt to possibility 03:45 - The investment fear 05:30 - Shiny objects and avoidance 07:20 - Learning to be visible 09:05 - The power of accountability 11:00 - The sales sprint breakthrough 13:10 - Keeping the lights on 17:15 - Building confidence through action This episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently. Check out Kiran's website Connect with Kiran on Linkedin Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned. Timestamps [01:00] Visibility, trust, conversations [02:00] Start with your existing network [03:00] Relationships and referrals [04:00] Speaking builds trust faster [05:00] Partnerships that work [06:00] Long-form content that lasts [07:00] Email and staying top of mind This episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients. If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently. Useful Links Join the Dare Greatly Event waitlist Download the Free Digital version of Coaches' Planner (NEW edition 2026 ) The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon) Learn about The Business of Coaching programme Signature Solution Course Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.