Rooted Agritourism

Takeaways You cannot argue people into changing their minds. You can only outlast their fear with evidence, patience, and showing up consistently. Leaders set the temperature. Whether you choose to be a thermostat or a thermometer in a conflict will determine the outcome more than the facts will. Agritourism is not a hobby. It is an economic development strategy — one that keeps farmland in family hands when traditional commodity farming can no longer carry the weight. In this solo episode of Rooted Agritourism, Dr. Liz Fiedler Mergen is back with one of the most honest conversations she has had on this podcast yet — and it's entirely her own story. Liz opens by catching listeners up on a whirlwind stretch: the launch of her USA Today bestselling book Flowers Bloom Anyway , her appearance on season two of Dirt Diaries on RFD-TV, a segment on Market Watch, and the official opening of her on-farm event venue and farm store at Sunny Mary Meadow. But the heart of this episode is a story she has been sitting with for almost a year: the conditional use permit battle that nearly derailed her dream before the building was even finished. Key Topics Covered Liz's background: nurse practitioner by education, flower farmer by accident, entrepreneur by necessity Growing Sunny Mary Meadow from $7,000 to $150,000 in flower sales in three years — and why she knew the model had to evolve Why she rebranded from Flower Farmer Forum to Rooted Agritourism, and what that shift represents Flowers Bloom Anyway — USA Today bestseller — and the media attention that followed What a conditional use permit is and why agritourism businesses need one to operate legally The neighbor opposition, the misinformation, and what it cost her personally The county commissioner who accused her application of fraud and walked out of a public meeting How she decided to stop saying "no comment" and go to the statewide press Filing a formal complaint — and why she says it was about accountability, not revenge The phone call from a neighbor a year later: "I think we were misinformed." Thermostat vs. thermometer leadership Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Takeaways Heated high tunnels create more control, but they also create new management challenges Crop planning and data tracking made recovering from crop losses much easier Overwintering flowers may be the key to earlier blooms and higher profitability Summary of the Episode This week, Dr. Liz Fiedler Mergen shares a transparent look at her first year operating a heated high tunnel in Zone 4B Minnesota. From grant funding and installation costs to propane failures and frozen crops, this episode dives deep into what worked, what failed, and what changes are coming next season. If you've considered adding season extension infrastructure to your flower farm or agritourism business, this episode offers practical lessons about costs, crop selection, risk management, and scaling production. Key Topics Covered: Heated vs unheated high tunnels How NRCS grants work for high tunnel funding Hidden costs of greenhouse and tunnel infrastructure Crop losses caused by heating failures Overwintering ranunculus and cool flowers in Zone 4B Planning earlier blooms for Mother's Day sales Scaling flower production strategically Managing inventory and storage for wedding flowers Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Takeaways Traditional hiring is not the only path to business growth and scalability. Systems, freelancers, and strategic outsourcing can create more flexibility and sustainability. Delegation works best when you evaluate tasks based on skill, enjoyment, and business impact. In this behind-the-scenes episode of Rooted Agritourism, Dr. Liz Fiedler Mergen pulls back the curtain on how she runs a flower farm, event venue, podcast, speaking business, and multiple entrepreneurial ventures without traditional employees. Liz shares her journey through hiring W-2 employees, experimenting with assistants and agencies, and ultimately designing a business model centered around systems, contractors, software, and project-based specialists. She walks listeners through her current support structure, including freelance creatives, podcast production, PR support, website management, seasonal help, and automation experts. Along the way, she explains how intentional delegation has helped her protect her time, focus on high-value work, and create a business that supports both growth and quality of life. Whether you're an agritourism operator, rural entrepreneur, or service-based business owner, this episode offers practical insight into building a sustainable business without defaulting to traditional staffing. Key Topics Covered: Why traditional hiring did not fit this stage of business growth Building systems instead of relying on employees Managing freelancers and retainers effectively Using software and automation to save time The delegation matrix for business owners Protecting owner energy while scaling Outsourcing without sacrificing quality Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Takeaways Value-added agriculture is about increasing the value of what you already produce rather than expanding acreage or inputs. Agritourism creates stronger customer relationships while allowing farmers to retain more profit margin. Experiences like workshops, weddings, pumpkin patches, and farm tours are legitimate forms of agricultural income. Direct-to-consumer sales provide more control over pricing and branding. The future of farming depends on innovation, diversification, and community connection. In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen breaks down what value-added agriculture actually means and why it is transforming modern farming. She explains how farmers can create significantly more income from the same products by shifting from wholesale commodity models to direct-to-consumer experiences and services. Using examples from her own flower farm, Dr. Liz shares how the same crop can generate vastly different revenue depending on how it is sold, packaged, and experienced by customers. She also discusses the challenges and rewards of agritourism, the misconceptions surrounding modern agriculture, and why preserving family farms requires innovation beyond traditional commodity sales. This episode is essential listening for farmers, rural entrepreneurs, flower growers, agritourism operators, and anyone exploring ways to diversify farm income and build a sustainable agricultural business. Key Topics Covered: What value-added agriculture means Wholesale vs. retail farming models Direct-to-consumer agriculture strategies Agritourism business opportunities Pricing and profit margins for farmers Building customer connection through experiences The economic importance of family farms Why modern agriculture includes education and entertainment How farmers can create sustainable income streams The realities of running an agritourism business Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Takeaways Commodity farming offers scale but limits control and profitability Community-based agriculture creates higher value through relationships and experiences Farmers must shift from just producing to marketing and selling strategically In this episode, Dr. Liz Fielder Mergen breaks down the critical difference between commodity agriculture and community-based farming. She shares a powerful real-world example of how the same crop can generate vastly different revenue depending on how it is processed and sold. Liz explains the challenges of direct-to-consumer models, the realities behind agritourism, and why building a diversified farm ecosystem is key to long-term sustainability. This episode is essential for farmers, rural entrepreneurs, and anyone interested in value-added agriculture and modern farming business strategies. Key Topics Covered: Commodity vs community farming explained The economics of value-added agriculture Eliminating the middleman in the supply chain The realities of direct-to-consumer sales Building multiple revenue streams on a farm Why marketing is just as important as production Save 30% on Farmers to Florists with code PODCAST: https://www.farmerstoflorists.com/ Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Takeaways Value-added agriculture can help small farms create stronger margins and deeper customer relationships. Direct-to-consumer farming opens new opportunities for agritourism, flower farming, and rural business growth. Entrepreneurship often starts by solving real problems and having the courage to build through uncertainty. In this episode of Rooted Agritourism , host Liz Fiedler Mergen shares her personal entrepreneur journey from nurse practitioner to agritourism business owner. Raised on a beef farm, Liz learned early the difference between commodity agriculture and value-added farming. After purchasing a 40-acre family farm with her husband, what began as a small farm stand slowly evolved into a much larger vision. Following devastating personal loss, Liz chose to build a business rooted in purpose, resilience, and innovation. She discusses how direct-to-consumer agriculture, flower farming, coaching, and even app development became part of her growing farm business model. This conversation is a powerful look at rural entrepreneurship, farm diversification, and building a meaningful life through agriculture. Key Topics Covered: Liz Fiedler Mergen’s transition from healthcare to agritourism Growing up in agriculture and learning value-added farm economics The difference between commodity farming and community-centered business Building a farm stand and expanding into flowers and experiences Using direct-to-consumer agriculture to create revenue Turning real farm challenges into coaching and digital business opportunities Resilience, grief, and leading an interesting life through entrepreneurship

In this inspiring episode of Rooted Agritourism , host Dr. Liz Fiedler Mergen shares the mic with publishing veterans and fellow authors during the Future Proof Author panel at Podfest 2026 . Whether you're dreaming of writing your first book or looking to scale your author platform, this panel is packed with actionable advice on storytelling, publishing, platform-building, and book marketing for rural entrepreneurs and creative business owners. Liz opens up about her personal journey—from flower farmer and podcast host to memoir author—and how grief, growth, and entrepreneurship collided to shape her book. Joined by experts from Morgan James Publishing and other successful authors, this conversation dives into the real stories and smart strategies that help authors not only publish but thrive. Key Topics Covered: How to decide what book to write (and why it matters for your future) Marketing your book before it’s even finished Why your personal story is your strongest brand asset Self-publishing vs traditional publishing insights Building an engaged audience with pre-orders and waitlists Social media and email strategy tips for first-time authors Creating a sustainable content and promotion plan Leveraging podcast guesting and live events to grow your author platform The importance of aligning your book with your long-term business goals Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, delves into the core principles of crop planning for flower farms. Emphasizing alignment rather than control, she discusses scheduling bloom times to match sales needs. Liz shares insights from her own experiences, explaining how she uses succession planting and planning tools to optimize planting schedules and fulfill her varied event commitments. While promoting her crop planning platform Farmers to Florist , she insists the principles can be applied manually with notebooks or spreadsheets. Liz underscores the importance of early planning to make informed decisions and maximize the use of crops during their harvest windows. The episode also highlights the upcoming Flower Farmer Forum conference and provides resources for further learning and support for rural entrepreneurs. 00:00 Introduction to Crop Planning 00:10 Welcome to Rooted Agritourism 00:40 Understanding Crop Planning for Flower Farms 01:50 The Importance of Crop Planning 02:32 Real-Life Examples from My Farm 04:02 Planning for Different Business Models 05:27 Succession Planting and Season Extension 09:11 Using Tools for Efficient Crop Planning 13:10 Final Thoughts and Upcoming Events Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Rooted Agritourism podcast, host Dr. Liz Fiedler Mergen sits down with Dr. Mark Hicks of The Learning Love Foundation to discuss personal growth, healthy relationships, and the journey of becoming a published author. Dr. Hicks shares his experiences with love, divorce, and building a life that matters through his book, 'Learning Love Building the Life That Matters and Healthy Relationships That Last.' They dive into the importance of relationships in both personal and professional lives, especially for those in the agritourism industry. Dr. Hicks also talks about his background in mental health counseling, divinity, and ministry, emphasizing the universal importance of learning to love. Additionally, Dr. Fiedler Mergen provides updates on her own projects, including the new event venue and her upcoming book. Tune in to gain insights into cultivating love and success in both personal life and business. 00:00 Introduction to Rooted Agritourism 00:19 Welcome to the Rued Egg Tourism Podcast 00:34 Flowers Bloom Anyway: Personal Growth and Grief 00:54 Meet Dr. Mark Hicks 01:20 The Journey of Writing and Publishing 02:14 Building Healthy Relationships 05:24 The Importance of Love in All Aspects of Life 07:27 Credentials and Experience of Dr. Mark Hicks 09:28 Upcoming Changes and Exciting News 11:03 Conclusion and Resources Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, discusses the upcoming Flower Farmer Forum Conference and shares a conversation with Ali from Anderbery Acres in Nebraska about how attending the Flower Farmer Forum conference impacted her flower farming journey. The episode highlights the importance of in-person connections, practical business advice, and learning through direct experiences. Dr. Liz and Ali also talk about pricing strategies, the value of attending live events, planned conference activities, and the diverse pathways to success in flower farming. 00:00 Introduction to Rotted Agritourism 00:19 Welcome Back and Special Guest Introduction 01:33 Ali's Flower Farming Journey 04:46 Conference Experiences and Insights 10:41 Upcoming Events and Workshops 18:51 Final Thoughts and Farewell Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, reflects on the highs and lows of 2025. She discusses setting measurable goals, navigating challenges, and enduring personal hardships, including infertility and community opposition to her business. Dr. Mergen provides insights into the grit required to build a thriving agritourism venture and announces exciting upcoming projects like the Farmers to Florist app and her soon-to-be-published book. She emphasizes the importance of slow, sustained effort and resilience in achieving long-term success.00:00 Introduction to Rotted Agritourism 00:19 Reflecting on 2025: Achievements and Challenges 02:28 Building a Thriving Business: The Journey 06:46 Overcoming Community Challenges 08:46 Exciting Plans for 2026 11:39 Upcoming Goals and Final Thoughts Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865 In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry. 00:00 Welcome and Conference Invitation 00:50 Introduction to Rooted Agritourism 01:14 Exciting Industry Announcement 02:42 The Problem in the Floral Industry 07:18 The Solution: Farmers to Florist Platform 09:18 Features of Farmers to Florist 12:59 Call to Action: Join the Webinar 15:05 Conclusion and Additional Resources

Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, shares exciting news about her book 'Flowers Bloom Anyway,' now available for presale. She recounts the emotional journey of writing her memoir, from its origins as an angry journal following her husband's sudden death to its transformation into a hopeful narrative about rebuilding life amidst grief. The episode delves into the significance of her farm, Sunny Mary Meadow, in her healing process and highlights the book's broader themes of entrepreneurship, motherhood, and resilience. Listeners are encouraged to pre-order the book through Barnes and Noble to support its launch and ensure wider availability. Dr. Liz also introduces the Bloom Crew, a community supporting the book's promotion. The episode wraps up with heartfelt thanks to the community for their continuous support. 00:00 Introduction to Rotted Agritourism 00:24 Exciting News: Book Presale Announcement 00:50 The Journey of Writing the Book 03:08 The Role of Sunny Mary Meadow 05:25 Who the Book is For 06:57 The Importance of Pre-orders 08:05 Join the Bloom Crew 08:45 Conclusion and Gratitude 09:21 Support and Resources Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen from Sunny Mary Meadow announces the upcoming 2026 Flower Farmer Forum Conference . Scheduled for January 31st, 2026, at their farm in St. Joseph, Minnesota, the event will cover numerous topics pertinent to flower farming and agritourism. With industry shifts towards local sourcing driven by tariffs and supply chain issues, the conference aims to equip farmers with practical knowledge and networking opportunities. Key speakers from Ball Horticulture, CoolBot, Len Bush Roses, Compeer Financial, and Farmer's Union Agency will provide insights on various aspects of flower farming. A unique feature of this year's conference is the hands-on farm tours showcasing real systems in action. Attendees can also opt for an additional day focused on integrating wedding flowers into their businesses. Special discounts are available, and tickets can be purchased at Sunny Mary Meadow's website. 00:00 Introduction to Rooted Agritourism 00:30 Welcome to the 2026 Flower Farmer Forum Conference 01:29 The Shift in the Flower Farming Industry 03:49 Conference Highlights and Key Speakers 05:38 Networking and Additional Opportunities 07:31 Conclusion and Final Thoughts Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, shares the journey of transforming her flower farm into a multipurpose event venue and farm store. Through a detailed walkthrough, she explains the architectural, legal, and financial challenges she faced and overcame to build 'The Bloom Room' and 'The Farmacy'. She discusses Minnesota's building codes, the need for sustainable infrastructure, and how the new space boosts flower sales and supports agritourism, rural entrepreneurship, and value-added agriculture. The episode highlights the venue's flexibility for hosting various events, building strong community ties, and offering educational opportunities in agritourism. 00:00 Introduction to Sunny Mary Meadow 00:26 Tour of the New Farm Store and Event Space 01:49 Challenges and Regulations in Remodeling 03:12 Building the New Event Space 04:05 Permits and Legal Hurdles 08:00 Designing the Perfect Space 11:08 Flexible Event Hosting Options 13:25 The Bloom Room and Farm Store 21:19 Future Plans and Educational Opportunities 22:24 Conclusion and Thank You Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0 Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/author In this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series. Peter recounts stories of unexpected business expansions, the importance of customer experience, and strategies for planning a master calendar of events. The episode emphasizes the significance of adaptability, community engagement, and the synergy between agricultural products and tourism. 00:00 Introduction to Rooted Agritourism 00:23 Meet Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph 00:55 Discussing Agritourism and Value-Added Products 01:18 The Evolution of Milk and Honey Cider 03:07 Challenges and Successes in Agritourism 04:38 Unexpected Popularity and Adaptations 09:32 Expanding Offerings and Community Engagement 12:33 Planning and Managing Events 16:35 Balancing Business and Lifestyle 18:29 Reaching Customers: Strategies and Challenges 21:18 Diversifying Events and Revenue Streams 24:21 Rapid Fire Questions and Personal Insights 28:34 Conclusion and Final Thoughts Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0 Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/author Dr. Liz Fiedler Mergen of Sunny Mary Meadow in Central Minnesota presents a solo episode focused on her 'Fertilizer Framework,' a concept that emphasizes growth through interconnected and symbiotic business elements. Liz discusses the non-linear progression and deep integration of services in her agritourism business, which includes a flower farm, retail shop, workshops, and speaking engagements. She shares insights from her journey, reflecting on how personal experiences, particularly the loss of her first husband, have shaped her business ethos. The episode also highlights her upcoming book, 'Flowers Bloom Anyway,' and details about the 2026 Flower Farmer Forum Conference aimed at fostering community and growth among flower farmers. Listeners are encouraged to focus on sustainable business practices and to join the waitlist for her book and the conference. 00:00 Introduction to Rotted Agritourism 00:19 A Different Episode: Solo Talk 01:04 The Fertilizer Framework 05:26 Personal Reflections and Growth 09:14 Upcoming Events and Opportunities 11:55 Conclusion and Final Thoughts Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen interviews Heidi Montag, a finalist in the Princess Kay of the Milky Way program in Minnesota. They discuss Heidi's background in dairy farming, her experience in the Princess Kay program, and the unique journey of having her head carved in butter. Heidi shares her passion for promoting agriculture through social media, her involvement in multiple agricultural boards, and the challenges faced by modern dairy farmers. The conversation provides insight into the life of a young woman dedicated to both her family's dairy operation and broader agricultural advocacy. 00:00 Introduction to Rooted Agritourism 00:19 Meet Heidi Montag 01:17 The Princess Kay Program 03:36 Life on a Dairy Farm 09:44 Butter Head Sculptures 12:04 Promoting Agriculture and Dairy 14:26 Heidi's Involvement in Agriculture 15:52 Joining FFA and Becoming a Dairy Princess 16:44 Passion for Politics and Agriculture 17:18 Family Farming Backgrounds 19:39 Challenges in Modern Farming 20:52 Farm Stand and Baking Ventures 21:39 Radio Segments and Public Speaking 22:41 Agritourism and Zoning Issues 25:38 Sustainability and Generational Farming 30:00 Rapid Fire Questions and Closing Remarks Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen from Sunny Mary Meadow interviews Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota. The conversation explores the journey of Milk and Honey Cider, from the challenges of growing cider-specific apple varieties to turning those apples into craft cider. Peter shares insights into the agronomic and economic aspects of apple farming, addressing topics like grafting, soil requirements, pest management, pruning, and the importance of understanding one's strengths in farming. The discussion extends to the cider-making process, including fermenting, aging, blending, and addressing how Milk and Honey balances customer demand with their craft. The episode highlights the collaborative spirit within the local farming community and the importance of supporting local agritourism. 00:00 Introduction to Rotted Agritourism 00:19 Meet Peter Giler: Co-Owner of Milk and Honey Cider 01:37 Starting with Apples: The Journey Begins 02:31 Challenges and Trials in Apple Growing 04:57 Understanding Cider and Mead 10:47 The Economics of Apple Farming 18:50 Harvesting and Production Insights 19:56 Grading and Processing Apples 20:30 Cider Production Benefits 21:15 Collaborations and Diversification 22:58 Community and Competition 25:58 Cider Making Process 29:50 Balancing Production and Demand 32:45 Crafting Unique Ciders 37:32 Conclusion and Contact Information Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community support plays in her entrepreneurial journey. The episode wraps up with Liz’s favorite and least favorite farm tasks, educational resources, and a teaser for a new tool set to revolutionize farming. Tune in to hear an inspiring story filled with passion, perseverance, and purposeful growth. 00:00 Introduction to Rooted Agritourism 00:19 Meet the Hosts: Dr. Liz and Abbey 01:31 Liz's Agricultural Background 02:18 Life After College and Meeting Josh 05:41 Starting a Family and Farm Life 07:54 Deciding to Stay on the Family Farm 12:38 Building a Sustainable Flower Farm Business 19:13 Legal and Zoning Challenges for Farm Venues 21:06 Deciding to Build New: The Plan 22:05 Collaborating with Local Businesses 24:12 Creating a Multi-Use Space 25:31 Business Strategy and Market Gaps 32:52 Sustainable Flower Farming 33:41 Rapid Fire Questions 36:31 Conclusion and Future Plans Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852