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Beginners SEO Podcast

Published by Phoebe, The Plan Success

  • Business
  • Marketing

Welcome to the Beginners SEO Podcast. Perfect for all small business owners and solo marketing teams. In each episode we're going to touch on a different aspect of search engine optimization, mainly focusing on easy SEO tips for beginners that YOU can use on your business website to grow your organic traffic. Want to get started with your SEO now? Head to www.theplansuccess.com for free SEO tools and resources for beginners!

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  1. Number 109MarketingUnited Kingdom
  2. Number 191MarketingNorway

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Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. Where To Start With SEO After Taking A Break

    Sep 8, 202611 min

    Ask Me Your SEO Questions! For all my small business owners who have fallen off the SEO/ AI Search bandwagon and now 6 months later they're wondering where they start! Do you need to start over with your SEO to grow your website or can you pick up where you left off? Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  2. The Truth About How Long SEO Takes: From The Vaults

    Aug 31, 202611 min

    Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  3. Why Good SEO Starts With a Better User Experience: From The Vaults

    Aug 24, 20269 min

    Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  4. Want Better Rankings? Start With Your Website Structure: From The Valuts

    Aug 17, 202611 min

    Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  5. If I Started SEO Again, I’d Do These 6 Things Differently: From The Vaults

    Aug 10, 202611 min

    Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  6. From The Vaults: Keyword Research Basics Explained - What You Need To Know

    Jul 27, 202614 min

    Ask Me Your SEO Questions! From The Vaults: Keyword Research Basics Explained - What You Need To Know Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  7. From The Vaults: 5 Beginner SEO Tips

    Jul 13, 202610 min

    Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  8. How To Win At Local SEO: From The Vaults

    Jul 6, 202610 min

    Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  9. SEO Case Study: Traffic Grew By 141% Just By Doing This (No Ongoing SEO)

    Jun 15, 202611 min

    Ask Me Your SEO Questions! In this Beginner's SEO episode, I share a real SEO case study where a small service business website’s organic traffic grew by 141% simply by optimising the existing site structure and pages, without any ongoing SEO work afterwards. I break down exactly what was changed, why these improvements made such a difference, and why getting the foundations right can sometimes outperform months of new content or backlinks. If you’re wondering whether your business website just needs better optimisation rather than more SEO activity, this episode will show you what’s possible. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  10. 5 Controversial Things You Shouldn't Care About With Your SEO

    Jun 8, 202610 min

    Ask Me Your SEO Questions! There are a lot of things the SEO industry loves to obsess over… but honestly, some of them just don’t matter that much when it comes to growing your small business website. In this Beginner's SEO episode, I share five controversial things I genuinely don’t care about in SEO, and why focusing on them often distracts people from what actually drives rankings and traffic. If you’ve ever felt overwhelmed by conflicting SEO advice, this episode will help you refocus on the fundamentals that really move the needle. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  11. When To Pivot Your SEO Strategy: How To Know And What to Do Next

    Jun 1, 202611 min

    Ask Me Your SEO Questions! SEO isn’t something you set once and leave forever. Sometimes the strategy that worked six months ago simply stops moving the needle. In this Beginner's SEO episode, I talk through the key signs it might be time to pivot your SEO strategy, from traffic drops and changing search behaviour to AI Overviews and shifting keyword intent. I’ll also walk through how to assess what’s actually happening and how to adapt your strategy so you’re focusing on what will drive growth next in your small business! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  12. Organic Traffic Drop by 77% But The Business Is Still Growing? Why Traffic Can Be a Vanity Metric

    May 25, 20268 min

    Ask Me Your SEO Questions! In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. How is that possible? We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more than raw traffic numbers. If you’ve ever panicked about a drop in traffic, this episode will change the way you look at SEO performance. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  13. SEO For E-commerce Small Businesses: Your Beginner 2026 Guide

    May 18, 202612 min

    Ask Me Your SEO Questions! Running an online store but struggling to get traffic? In this episode, I break down how small e-commerce businesses can compete in search results without massive budgets or huge teams. We’ll cover the beginner SEO foundations that actually drive sales, how to optimise product and collection pages, and the biggest mistakes I see small stores making. If you want more organic traffic, more visibility in Google, and more sales from search, this episode will show you where to start. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  14. What I’ve Learned About AIO From Clients’ Websites (And How It Can Help You!)

    May 11, 202611 min

    Ask Me Your SEO Questions! AI traffic is no longer theoretical. It’s showing up in GA4, influencing impressions, and quietly reshaping what “ranking” actually means. In this episode, I’m sharing what I’m seeing across my clients’ websites when it comes to AI traffic and AI Overviews. Where it’s appearing, which types of pages benefit, what kind of content gets pulled in, and how it’s affecting branded vs non-branded search. This isn’t hype. It’s real data, real patterns, and real shifts in behaviour. If you want to understand what AI visibility actually looks like in practice and how to adapt your SEO strategy, this is part one of what I’ve learned so far. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  15. Why Your Traffic Isn’t Converting (And Why More SEO Won’t Fix It)

    May 4, 202610 min

    Ask Me Your SEO Questions! Getting traffic is exciting. But if it’s not converting, more SEO is not the answer. In this episode, I’m breaking down the uncomfortable truth: sometimes the problem isn’t rankings, it’s search intent, messaging, positioning, UX, or even the offer itself. I’ll explain how to diagnose whether you’ve got a traffic problem or a conversion problem, the common mistakes small businesses make when they blame SEO, and what to fix before you invest in more traffic. If you’ve ever thought, “We’re getting visitors but no sales,” this episode will help you figure out why and what to do next. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  16. SEO Case Study: Growing A Brand-New Website From Zero To Leads In 3 Months

    Apr 28, 202611 min

    Ask Me Your SEO Questions! What do you do when a brand-new B2B SaaS website launches with zero traffic, zero rankings and zero authority? In this episode, I’m breaking down the exact SEO strategy we used to grow Easy T from scratch. We niched down into specific recruitment sectors, built targeted service pages, created in-depth industry guides to support conversions, and used LinkedIn strategically to amplify what was already gaining traction. I’ll walk you through the structure, content decisions, and positioning shifts that helped turn a completely new domain into a growing traffic and leads engine. If you’re starting from zero or launching a new brand, this case study will show you what actually works. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  17. The 80/20 Principle In SEO: A 30-Day Roadmap To Move The Needle

    Apr 21, 202610 min

    Ask Me Your SEO Questions! SEO can feel overwhelming because there’s always more you could be doing. But in reality, 20% of actions drive 80% of results. In this episode, I’m breaking down how to apply the 80/20 principle to your SEO and giving you a simple 30-day roadmap to focus on what actually matters. We’ll cover the foundational fixes, the pages to prioritise, the keyword strategy that brings traction fastest, and how to avoid wasting time on tasks that don’t move rankings or revenue. If you want clarity, focus, and a practical month-long plan to kickstart growth, this episode will show you exactly where to start. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  18. Why Most Small Business Websites Don’t Rank (And What to Do Instead)

    Apr 13, 202613 min

    Ask Me Your SEO Questions! If you’ve built a website, written a few blogs and added some keywords but you’re still not ranking, this episode is for you. I’m breaking down the real reasons most small business websites don’t show up on Google. It’s usually not because you’re “bad at SEO.” It’s things like weak search intent, no clear site structure, poor internal linking, low authority, or simply targeting the wrong keywords. I’ll walk you through the common mistakes I see every single week, what Google actually needs to see, and the simple foundational fixes that make the biggest difference. If you’re feeling stuck or invisible online, this will help you understand why and what to focus on next. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  19. SEO For Mobile: Why You Need To Be Optimising For Mobile Screens First

    Apr 7, 202612 min

    Ask Me Your SEO Questions! Mobile isn’t the “second version” of your website anymore. It’s the primary experience. In this episode, we’re breaking down what it actually means to optimise for mobile screens first, not just responsive design, but speed, structure, UX, content layout, and conversion flow. I’ll walk you through the practical changes you can make today to improve rankings, engagement, and conversions on smaller screens, plus how mobile-first indexing impacts your SEO strategy in 2026. If your site looks fine on desktop but feels clunky on your phone, this one’s for you. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

  20. How A Small Ecommerce Website Increased Organic Revenue By 56%

    Mar 30, 202611 min

    Ask Me Your SEO Questions! Another SEO small business website case study, showing you a realistic road map on how to audit and optimise your own website to grow your own organic traffic! This is perfect beginner SEO level stuff as it's the exact same framework I teach in the Beginner's SEO Course! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

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