Digi-Talks

With a heavy heart we share that this is our lucky last episode for Digi-Talks as you know it. Natalie & Producer, Nick took the opportunity to reflect on the past 5 seasons and the incredible guests that have walked through the doors and into your ears. We discuss many common threads amongst our guests, big learnings and just what Digi-Talks brought to the community of marketers and the like. Thank you doesn't cut it - just know we will be back with something bigger, and better! We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Geography teacher turned coffee connoisseur, Pete Mann is best known for his cafe Octeine. Leaving teaching behind to turn his love of coffee into a business in 2018, Pete caught the coffee bug working as a part-time barista and took a roasting course - the rest is history! Pete had a clear idea of the coffee Octeine would serve at its café: a roast profile with an intense flavour designed to cut through milk and still taste great as a black coffee. But there were other requirements Pete wanted to meet; in founding Octeine, he wanted to create a brand with clear environmental and sustainable goals. He talks us through what building the brand looked like, how he has stayed true to his values and the realities of growing a business. When he's not roasting coffee, running or surfing he's recording his podcast "Humbled the series" with friend Michael (who has also been a guest on Digi-Talks) where the pair dive deep into how tribulations can transform into triumphs and how a few life blows aren’t necessarily complete woes. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Meghann is a senior marketing strategist responsible for leading global teams in the ideation, curation and delivery of integrated global omni-channel strategy. With customer obsession at the core and loyal brand advocates as the measurable output. Meghann is a big believer that listening and engaging with your customers and stakeholders allows you to leverage their intimate first-hand knowledge to effectively co-design the best possible solutions. Currently, Meghann is leading the marketing team at one of the fastest growing Australian apparel brands in the industry as CMO for Australian Fashion Labels. She talks us through her incredible career journey, the highs, the lows and everything in between. We discuss what makes a strong brand in the current landscape and how to truly connect with your audience in a meaningful way. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Just a couple of guys with a shared passion; although Charlie Hender and Will Swale’s occupations looked a little different prior to founding ORTCO in 2016. After releasing their first swim line in 2018, they very quickly knew they were on to something and went all in on the brand. The label is an amalgamation of the pair’s mutual admiration of classic, quality design and a vision to create everlasting pieces. Initially the brand was a gifting brand, something they could give to their friends and Dads - we can all agree it has evolved to be so much more than that. We talk through how their approach to marketing has evolved with the brand, they get real about some business lessons they have learnt along the way and share their approach to content in 2023. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

With over 8 years of experience in the marketing and communications industry, Sarah Camerlengo knows a thing or two when it comes to a well-rounded brand strategy. Having worked both in-house and agency side, with some of Australia's leading brands, Sarah's no stranger to bringing big ideas to life. Currently, she is the brand manager for 23rd Street Distillery, one of Australia's most awarded distilleries. We talk all things career progression, niche markets and the importance of understanding how to best communicate with your audience. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Andrew's skillset in design defines himself as a strong communicator, understanding conceptualisation right through to product rollout. His focus on the craft of design and creative approach to brand consistency gives his work a unique aesthetic. With 10 years of design experience, Drew is passionate about creating tactile design that delights the senses, gets noticed, and is remembered for a long time to come across a range of businesses. We talk through how the role of a graphic designer has evolved over the past 10 years as well as the impact of social media and digital. Andrew also gets real about his biggest learnings throughout his career and the challenges that come with being a creative. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

Adelaide based makeup artist Lili Karamilikis, is not only a pro on the tools but in 2019, she launched clean beauty brand, Fluffi. Fluffi is designed locally, right here in South Australia, and is aimed at enhancing natural beauty, individuality and uniqueness. Lili is passionate on ensuring every product is cruelty free and no furry friends are to be tested on. You've probably seen Lili on the gram, growing her audience through her all things lifestyle content and authentic personal brand - the flawless makeup doesn't hurt either. We chat all things social media (of course), the fluffi journey and her approach to content creation, both personally and professionally. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at

Experimenting with high-quality ingredients to create fresh new flavours with a good dose of cheekiness and plenty of laughs - Meet Sam Worrall-Thompson and his unique brand that has become synonymous with his venues Fine & Fettle, Bar Lune, Dolly as well as Kitchen Catering by Sam, which has quickly become one of Adelaide's leading wedding vendors. Sam talks us through his career journey, the evolution of the hospitality landscape in Adelaide and gets real about his learnings along the way. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

With an eye for aesthetic content, a love for social media and meaningful brand partnerships Carlea Atkins & Georgina Neves are the perfect pair to chat all things content creation with. We talk through the need to adapt to each platform in a unique way, how to approach brand collaborations and finding your authentic style as a creator online. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.a

With 20+ years experience working in industries ranging from defence, higher education, membership organisations, not-for-profit, travel and horticulture, Penny Reidy is now Head of Marketing and Communications for the SA Produce Market. Incredibly passionate about SA produce, her strategy is centered around educating people about the importance of seasonal eating and supporting the hard-working family businesses that bring fresh produce to our plates here in SA. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

Building brands with a strong sense of community is all in a day's work for Gabriella Ocenasek, Co-Founder and Director of GO Beyond Marketing. With over 12 years experience, Gabriella encourages her clients to embrace the many opportunities there are to make a positive impact in our world and works closely with them to explore community partnerships that align with their business values and mission. We talk about how to build meaningful and authentic partnerships, how to strengthen a brand's Corporate Social Responsibility and engaging internal and external stakeholders. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

Prepare for the puns in this week's episode as Natalie sits down with Lex Eleni, Director of Lexicon Creative Agency. A way with words, Lex talks us through her career journey, the highs, the lows and everything in between. We get real about the challenges of running an agency, how to attract your ideal client and work together to get the best outcome for your client and build a connected team. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

The interviewer becomes the interviewee in this week's episode! Cassandra Demasi puts Natalie in the hot seat and throws her all the questions she's been putting to her guests over the past 4 seasons. Natalie talks through her career journey, why she started Digitale, and her biggest learnings over the past 4 years. The importance of knowing your personal brand and what you stand for as a person and that we are all constantly learning, growing and out here doing our best. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Making his mark in Sydney, London, and Adelaide on local, national, and international brands, Nick Brz is the perfect mix of strategy and creativity. It all starts with a great brief, and Nick dives into the importance of getting really clear of the problems that you are going to solve with your creativity right from the start. He talks us through his career journey, the evolution of the role of a Creative Director, and the importance of surrounding yourself with other creatives. Nick also shares his insights and advice to the next generation of creatives and what he see's the future of visual communication. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Name a more iconic duo than Amanda & Alexandra Duggan, with creativity and production in their DNA the pair talk us through their career journeys and learning along the way. With over 25 years of industry experience, Amanda shares her insights from the evolution of production that she has witnessed first-hand and how this is shaped her daughter, Alexandra. With a unique career journey and a history of getting shit done, Alexandra is no stranger to social media, and how businesses and individuals can truly harness meaningful content creation. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Two best friends, Jordy Kallios and Corey Decandia saw a gap in the market for stylish and affordable men's swimwear during a trip to Europe, which saw them quit their jobs and give it a red hot crack - all with no business or textile knowledge. Jordy & Corey talk us through the challenges and triumphs of growing Vacay Swimwear, their approach to marketing and content and their plans to continue the growth trajectory. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

With over 15 years experience in Advertising and Visual Communications, Michael Gagliardi is an award-winning creative for a reason. Michaels's passion for bridging the gap between the aesthetic attributes of a brand and the commercial necessities of a business certainly sets him apart as a Creative Director. He talks us through how to best structure a team of creatives, the importance of strategy, breaking down a brief, and holding space for great ideas. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Leah Itsines & Mitch Caon have undoubtedly become household names thanks to their brands; BARE - a healthy online eating platform helping people learn how to eat and live better & nutritional supplement brand Yes Please. Leah & Mitch talk us through the importance of building an engaged community, listening to the needs of your community and consistently creating high-value content. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Kirsty Sage has carved a path in the hair industry, quickly rising from apprentice to salon owner to educator, with a combination of fearlessness, intuitive skill and creativity. Known for consistently pushing the boundaries, Kirsty talks us through how she differentiates herself in a saturated industry and leverages social media to foster meaningful relationships. She shares the reality of running a business, how she protects her energy, and the importance of practicing gratitude. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Since 2015, Matthew has been working on the development and dissemination of mental well-being interventions across the Australian community. So, who better to join us as we talk about the importance of mental well-being and changing the conversations around mental health. In a new world where we are consuming more information on a daily basis than ever before and putting unrealistic pressures on ourselves, Matthew talks us through the BeWell program in workplaces. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au