The Art Coaching Club Podcast

This is the final episode in our three-part series on working with interior designers, and it covers the part almost nobody talks about: what happens after the project ships. You landed the commission, she loved the piece, everyone's happy — and then six months go by and you haven't heard a word. I get into why that happens (it's usually not personal, she's just busy and juggling a dozen projects) and what to do about it: building a real re-engagement strategy that lives in her inbox instead of your Instagram feed, why install photos are the best marketing lever you're not using yet, and how to stay top of mind without turning into the artist who's always pitching. I also make the case for why I think too many of us are spending four hours a week worrying about reel views instead of one hour sending three emails that would actually move the business forward. If you missed them, go back and listen to part one and part two first. And for the extended version of today's episode — exactly how to ask for photos, usage rights, and what a follow-up cadence should look like — that's up on Paper Trail, my Substack , this week. Doors to The Club close September 24 and won't open again until next year, so if you've been on the fence, this is your sign. learn more here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Friday's replay is my conversation with Katherine Corden, a fine artist in Traverse City, Michigan, known for her expressive figures and color work, who got here by easing out of a career as a physical therapist rather than leaping. She started her art Instagram the week she graduated PT school, and eight years later, that side project has become a full-time business complete with an Anthropologie partnership, gallery representation, and licensing deals. We talk through what she learned in Emily Jeffords' first-ever mastermind cohort, why she never discounts her original paintings, and how she runs a print business with zero inventory by printing everything to order. Katherine also shares some genuinely pinch-me moments, from her work appearing in an Architectural Digest home feature to her first public mural, plus a book cover licensing deal she was keeping mostly under wraps. Find Katherine at katherinecorden.com and on Instagram @Katherinecorden.art, and check out her Substack, The Art Table. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to part two of my three-part series on working with interior designers. This one picks up after the designer has already said yes, and it's all about what happens next. I start with a story from my time at Fritz Porter, the to-the-trade studio in Charleston, and what it taught me about why the same designers kept coming back again and again: because we were easy to work with. That's the whole episode. I get into why being easy to work with matters more than almost anything else once you've got your foot in the door, why a simple contract actually builds trust instead of scaring people off, why you should always give yourself and your client more time than you think you need, and how a real invoicing and inventory system makes you look like the professional you already are. If you haven't heard part one, start there. I cover how to research designers and build the portfolio you'll actually send them. And if you want the extended version of everything in this episode, subscribe to my Substack. It's free, with bonus content if you want to go deeper. Next week I'm sharing an interview with an artist, and in two weeks I'll be back with part three, where we talk about what happens after the piece is delivered: follow-up, photography, and turning one sale into the next one. Your homework this week: get your systems in place. A way to track inventory, a real invoice, a commission contract, a policy on deposits. Do it now, even if you're not working with a designer yet, so you're ready the second someone says yes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Friday's replay is my conversation with Eden Flora, an artist and registered art therapist in Oxford, Mississippi, whose collection-based approach to art has grown into a business built on teaching, licensing, and a lot of hard-won reinvestment. Eden walks through how her fabric design degree and her master's in art therapy from Pratt both shaped how she works today, how she builds a collection around an idea she's personally sitting with, and how art licensing, something she says almost nobody talks about, has quietly become a steady source of income. We also cover why she's shifted energy away from Instagram and into her email newsletter, Studio Scoop, why she hired a marketing consultant this year, and the M&M story from a high school science class that still guides how she reinvests in her business. Find Eden at edenwflora.com and on Instagram @edenwflora. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is part one of a three-part series on working with interior designers. If you have been wondering how to get your art in front of designers, where to find them, how to reach out, and what to send, this episode is your starting point. Hayley shares the memory from working with interior designer Courtney Agosti that changed how she thinks about being memorable as a vendor, why a PDF portfolio is non-negotiable, and the outreach approach that actually gets a response. Subscribe to Paper Trail on Substack for the full written breakdown including the four sources for finding designers, the outreach template, and everything that goes in the PDF. Part two drops next Tuesday. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is a fan favorite replay, and if you missed it the first time, now's your chance. I sat down with Ashley Ford of Pretty Penny Accounting, who works specifically with women-owned and creative businesses, and this conversation answers nearly every financial question I had when I started my art business. We walk through the difference between a bookkeeper and an accountant, when it's actually time to hire one, what artists can legitimately write off, why you need a separate business bank account sooner than you think, and how to make sense of sales tax, 1099s, and quarterly estimated payments without losing your mind. Ashley also reframes budgeting as a spending plan instead of a restriction, which might change how you think about your own money. We close out with listener questions, covering how much cash to keep on hand, what to do when your revenue grows but your profit doesn't, and the easiest way to stay on top of your books if bookkeeping is your least favorite task. Find Ashley at heyprettypenny.com and on Instagram @prettypennyaccounting. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Season two starts with one of my favorite conversations yet, with Brynn Casey, a Georgia-based artist known for her coastal and water-inspired paintings. We talk about her years apprenticing under Brit Bass Turner, why trying oil paint after a decade in her signature style feels almost forbidden, and the marriage metaphor she uses for the seasons of a creative career, some fireworks, some grind, all worth it. We also get practical: why Instagram doesn't convert the way it used to and what Brynn's doing about it, including a Pinterest strategy pulling 40 percent of her web traffic, how to cold-pitch interior designers, why photography should come before your website, and how she built a product ladder, from journals and calendars to prints and commissions, so there's an entry point at every budget. Her closing advice stuck with me: stay in your lane, keep your eyes forward, and stop checking what everyone else is doing. It's the perfect way to kick off this season. Find Brynn at brynncasey.com and on Instagram @brynnwcasey.art. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's a Friday fan favorite, so today I'm resurfacing one of the episodes y'all keep coming back to: my interview with Chad and Daisy of Studio Giclée in Wilmington, North Carolina. These two are the real deal — Daisy's a painter who studied art and interior design, and Chad grew up working in his family's print shop in Nebraska before spending over a decade doing color correction in LA, including for TV and film. Put those two together and you get a print shop that only works with artists, which changes everything about how they approach a print. We get into all of it: paper versus canvas, the difference between a standard border and an excess border (a distinction that will save you from ordering the wrong frame), aspect ratios and why they make everyone's brain hurt, what DPI actually means for your file, and how to photograph your own work at home if you're not local to them. We also talk about limited editions, whether you should sign your prints, and the smartest way to decide which sizes to even offer when you're just starting out. If you've ever felt overwhelmed trying to turn your art into prints, or you already sell prints and want to tighten up your process, this one's worth the replay. Come find me elsewhere too. I'm on Instagram at @theartcoachingclub and @hayleypricewhite, on TikTok at @hayleypricewhite, and if you want the deeper stuff — the essays, the behind-the-scenes of running this business, all of it — subscribe to my Substack, Paper Trail. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Yes, it's August. Yes, we're talking about Christmas. Stick with me, because the artists who do holiday well aren't the ones scrambling in November, they're the ones who planned in the summer. Today I'm walking through the framework I use with my coaching clients to think about holiday sales: seeds versus money makers. Money makers are your originals, commissions, and bigger bespoke pieces. Seeds are the giftable stuff, ornaments, calendars, small prints, cards, and their real return isn't the sale price, it's the marketing. A seed sits in a stranger's home for years, doing the kind of word-of-mouth work no ad campaign can touch. I share the story of the ornaments my grandmother gave my sister and me every year growing up, why I still think of her every time I decorate my tree, and what that kind of loyalty could mean for an artist's business. We also dig into pricing psychology (the holiday-party-wine-bottle test), why underpricing gift items can actually lose you sales, and how to reverse-engineer your whole season from your ship dates. Want the deeper breakdown, with case studies? Subscribe to my Substack, Paper Trail, for Thursday's issue. And if you want to build out your own holiday plan with me directly, the waitlist for the Art Coaching Club is here: https://www.theartcoachingclub.com/about-1 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pricing is probably the question I get asked more than anything else — right behind shipping tips. So to close out this three-day series and kick off season two, we're talking about how to actually price your art. I'm walking through the pricing mistakes I see most often — giving work away "for exposure," panic-discounting during a slow month, pricing off materials alone, copying someone else's price sheet, underpricing commissions just to land the client — and what those mistakes really cost you over time: a hole that's brutal to climb out of, galleries and shows that pass you over, and the burnout that pushes so many talented artists to quit. Then we get into the fix: the three pricing models I actually use (square inch, hourly, and market comparison), how to price commissions so you stop resenting them, and the mindset shift that matters more than any formula — your dream client respects the number, raising your prices can grow demand instead of killing it, and a sustainable business beats a busy one every time. If you've ever wondered whether you're charging enough or you're ready to raise your prices without scaring off clients, start here. Homework this week: audit your own pricing and see where you land. Loved this one? A quick rating and review helps this show reach more artists who need it — and subscribing means you never miss an episode. Read my recent Substacks on Pricing: https://hayleypricewhite.substack.com/p/tips-for-pricing-art https://hayleypricewhite.substack.com/p/the-year-i-sold-a-painting-for-20?r=3ehfyc https://hayleypricewhite.substack.com/p/the-truth-about-raising-your-prices?r=3ehfyc Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most artists think their ideal buyer is some hyper-rich woman sitting in a castle, waiting to click purchase. She's not. Your real buyer is closer to you than you think — she's the person who splurged on something last month she didn't need, saved all year for a piece she loved, or bought herself a gift she didn't feel like explaining to anyone. Art isn't a commodity only the wealthy buy. It's belief, desire, and a luxury people find a way toward even when the math doesn't quite work. In this episode I'm breaking down what's actually happening in a collector's head in the moment they decide to buy: the role of story, why real scarcity works and manufactured urgency backfires, how trust gets built long before anyone sees your prices, and why the way you tier your work can make or break a sale. I'm pulling real examples from my own Reading Girls collection and from what running The Scouted Studio gallery has taught me about which artists build collectors and which ones don't. If you've ever made something beautiful and still couldn't figure out why it wasn't selling, this one's for you. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Season two is here, and yes, I know season one somehow ran 250-something episodes and this is still "season two." We're not overthinking it. I took the spring and summer off, and I'm back with a shift: fewer interviews, more solo episodes built around one thing — growing a real, sustainable art business. The interviews aren't gone, and there are 200-plus of them in the archive if you want another artist's story to pair with these. But the weekly focus now is practical, walk-away-and-do-it advice, not just inspiration. This episode is part story, part reckoning. I tell you about the semester I nearly didn't double major in art, the professor who talked me into it, and the day I stood up in front of my class, flipped my notes over mid-presentation, and asked them to vote on whether I should take a "safe" internship or go all in on my art. I also tell you what happened after — the magazine job that didn't turn into a job, the arts management gig that turned into a gallery I ran out of a bedroom, then a closet with curtains hung around a painting so I'd feel like I had a window, then an actual studio, then King Street, then back online because, well, 2020. From there we get into the starving artist myth itself — where it actually comes from, what it costs you the longer you believe it, and why I think it's increasingly just not true. My take: money and art aren't enemies, collectors respect work priced with confidence, and building a sustainable business doesn't mean turning into a machine or giving up your mornings with your coffee and your dog. Your homework this week isn't a five-step framework. It's two words: just start. The email you've been drafting, the video you've been avoiding, the collaboration you keep talking yourself out of — that's the thing to do today. If this is useful, subscribe so you don't miss an episode, and send it to another artist who needs to hear it. Come find me on Instagram at The Art Coaching Club and tell me what you're starting this week. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lindsey McCord paints under the name Lindsay Crafter, a nickname a boss in New York gave her years ago when she was rigging marshmallows from ceilings for Target and L'Oréal events. She got there through fashion school, event production, ghostwriting, prop styling, basically every creative job that existed, and it wasn't until she had her daughter in 2020 that painting became the thing she actually built a business around, posting one piece at a time while the baby slept. This conversation goes deep on the parts of running an art business that don't show up on Instagram. Lindsey walks through what she believes was a full year of suppressed reach after opting into Instagram's paid views program, watching her income graph mirror her impressions graph almost exactly, and how a single interior design placement (a show house piece that got picked up by House Beautiful) pulled her back from the edge. She talks about the bathroom-mirror goal sheet that changed her income more than anything else she tried, why she stopped making tiny pieces and started painting larger canvases for the same amount of studio time, and why she quit discounting her work entirely after watching flash sales quietly train collectors to wait her out. We also get into Pinterest as her single biggest source of international sales, why she thinks chasing follower count actively works against you, a cautionary tale about a market booth that cost her thousands of dollars and taught her how to vet a show before committing, and a refreshingly honest conversation about money, shame, and why she thinks women artists in particular need to talk about income more openly. If you've ever wondered whether the artists you follow online have it as figured out as it looks, this one is a good reminder that nobody does, and that's fine. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week's Friday replay is with Brittany Smith, and it's one of my favorite conversations about what actually happens between "I started painting again for myself" and "I have a thriving art business." Brittany's path wasn't linear. She turned down a scholarship to SCAD to stay close to family, had a life-altering year in college, once planned to move overseas to teach jewelry-making to women coming out of human trafficking, and ended up instead raising three young kids, one with special needs, before she ever opened an Etsy shop in the summer of 2019. Her first sale, to a total stranger in Texas, arrived damaged because she had no idea how to ship yet. Everyone starts somewhere. We talk about the floral collection she painted in June 2020 that sold out in four minutes, and how that moment gave her the confidence to keep going. We also get into the year she poured everything into growing her Instagram, hit burnout, and pulled back the following year to just focus on the work, which turned out to be her best year yet. That's a pattern I hear from artist after artist, and it never stops being worth repeating. The back half of this one is genuinely useful if you're trying to build income that isn't entirely dependent on your own two hands: prints, curated gallery partnerships with a hired designer, licensing deals (including one with a friend who's become both a collector and an unofficial business mentor), and wholesale. Brittany's advice on starting small with licensing rather than chasing the big-box deal right away is worth sitting with. Her closing advice: give yourself permission to just create without the pressure of a launch calendar, and if you're serious about this, invest in a real website. Etsy is a fine place to start, but your own site is your storefront. Find Brittany on Instagram and at brittanysmithstudio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode, I sit down with Ekaterina "Kat" Papova, artist, founder of Create Magazine, and creator of The Art Queens community, to talk about the messy, unglamorous path from making art in your dorm room to running a real business around it. We swap stories about our earliest Instagram days, the websites we obsessed over and rebuilt a dozen times, and the moment we each realized that waiting for the "perfect" setup was just another way of stalling. Kat shares how she built Create Magazine and The Art Queens out of a genuine hell-yes moment, and how she decides which ideas are worth chasing versus which ones just need to sit and simmer. We also get into email lists as a safety net against Instagram's chaos, why bootstrapping before you invest in a fancy rebrand actually pays off, and how knowing your numbers (even the ones that sting) changes what you make and how you price it. Kat's new book with Chronicle Books was about to launch when we recorded this, and she talks about what it took to get there. If you've ever felt paralyzed by a blank Instagram bio or a spreadsheet, this one's for you. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week's rewind takes us back to one of my favorite conversations, with watercolor artist, live wedding painter, and podcaster Paige Lindsey. Paige got laid off in March 2020 and turned that gut-punch into Paige Lindsey Design, but the real story starts years earlier, with a BFA program that left her feeling like a failure and a paint-and-sip studio that taught her more about running a business than art school ever did. We get into all of it. The scholarship trip to Italy that gave her the confidence to come home and start over. How markets, workshops, and a wildly successful bridal bouquet giveaway during lockdown built the foundation for the business she runs today, one that now spans commissions, live wedding painting, workshops both online and in person, and her own podcast. Paige is also refreshingly honest about the parts nobody posts about: therapy, an early labor she suspects was brought on by overdoing it, and the ongoing work of unlearning hustle culture now that she's a mom. If you've ever felt like your path has to look tidy to count, or like you need a mentor to show up before you're allowed to start, this one's for you. Paige's advice, plus her plans for teaching other artists how to build corporate and small-business partnerships, might be the nudge you need this Friday. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're bringing back a favorite from the archives! This week, we're replaying Episode 26, featuring artist Megan Daisy Milner. Even though this conversation originally aired years ago, the insights are just as relevant today. In this episode, Megan shares her journey as an artist, how she expanded her business into textiles and wallpaper, the importance of professional photography in building an art brand, and how she balances motherhood with running a successful creative business. Whether you're discovering this episode for the first time or giving it another listen, we hope you'll find inspiration and practical advice for growing your own art career. Follow Megan's work: • Website: Megan Daisy Milner • Instagram: @megandaisymilner • Explore her collection at The Scouted Studio Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fan Favorite Friday Replay This week, we're bringing back one of our most-loved conversations with artist and entrepreneur Adam Trest. In this episode of The Art Coaching Club Podcast, I sit down with Mississippi-based artist Adam Trest to explore how he transformed his distinctive, pattern-rich artwork into a thriving creative business that extends far beyond the canvas. Adam shares his journey from traditional fine art and portrait painting to developing a recognizable style that now lives across products, licensing partnerships, fabric collections, tile designs, and more. Along the way, he offers candid insights into building a sustainable art career, growing a loyal audience, and balancing creativity with business strategy. In this conversation, you'll hear about: • How Adam discovered and refined his signature artistic style • His transition from fine art to licensing and product design • Lessons learned from launching a wholesale business and retail storefront • Why email marketing has been one of his most valuable business tools • The role storytelling plays in building a memorable brand • Advice for artists looking to diversify their income and expand beyond original artwork Whether you're interested in licensing, product development, audience building, or simply hearing how another artist has successfully navigated the business side of creativity, this episode is packed with practical insights and inspiration. Enjoy this Fan Favorite Friday replay, and be sure to check out Adam's work on his website and Instagram. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week I'm revisiting my conversation with Catherine Dolaher, founder of CD Arts Management, and honestly it holds up. We talk about what an artist manager actually does day to day, how Catherine went from working with Riley Sheehy to building her own management company, and why the gap left by galleries has created a real need for this kind of behind-the-scenes support. We also get into the in-person sales trend that's quietly moving a lot of work right now, why three great designer relationships can outperform forty, and the one investment Catherine says artists need earlier than they think. If you've ever wondered what it would look like to have someone in your corner who isn't a gallery, this one is worth a revisit. https://www.cdartsmanagement.com/ https://www.instagram.com/catherinedolaher/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.